Standards and Best Practices

© 2011, the Book Industry Study Group, Inc

Book Industry Study Group(Grupo de Estudio de la Industria del Libro)

Student Attitudes TowardContent in Higher Education


Associación Nacional de Editores de Libros y Material de EnseñanzaMadrid, España, 25 Octubre, 2011

http://www.bisg.org/


© 2011, the Book Industry Study Group, Inc Slide 2© 2011, the Book Industry Study Group, Inc

Standards and Best Practices

Research

Education and Events







• Tracking publisher net sales and units going back 3 years (2008, 2009, 2010)

• $14.8 billion in source data

• 1,963 publisher participants from all publishing sectors

BookStats




BookStats Data Cube




Total Market Results




Education Results




Higher Ed Results







•Student Buying Behavior

• Content, Formats, Platforms

• Student Value Proposition

• Illicit Textbook Acquisition Behaviors

Key Findings




Student Demographics

Gender Male 43.70%Female 56.30%

Age Under 25 70.30%25 to 33 12.20%34 to 42 8.30%43 to 51 5.50%52 and over 3.60%

What type of school are you attending? 4-year college or university 61.40%2-year college or university 29.90%Career school, or voc-tech 3.90%Private, for-profit school* 4.80%

What is your year in college? Freshman / 1st year 26.90%Sophomore / 2nd year 29.20%Junior / 3rd year 19.30%Senior / 4th year 20.10%MBA program 4.60%

Are you a full-time or part-time student? Full-time 73.00%Part-time 27.00%

Who pays for your course materials? I do 43.90%Financial aid 33.10%Parents 20.10%

How are you attending school? Boarder: live on or near campus 35.40%Commuting to campus from home 52.70%Distance Ed (taking courses online) 11.90%




Course Demographics

Into which discipline area does this course best fit? Natural sciences, medical/health 21.00%Social sciences, education 27.60%Humanities, fine arts 11.20%Business, vocational studies 18.50%Engineering, mathematics 13.80%Foreign language 3.40%English and literature 9.30%

Is this a course in your intended major or minor? Yes, intended major or minor 60.40%No 33.60%Don’t know (major undecided) 6.00%

Is this course required or an elective? Required 79.10%Elective 20.90%

How is this course being offered? In person / on campus class 82.80%Distance education / online class 12.80%

Mostly online, with periodic in-person meetings 3.70%

Which is most true about this course up to this point in the semester?

There is a textbook assigned for this course and it is used extensively 62.50%

There is a textbook recommended but it is not core or used extensively 22.80%The instructor doesn’t use any textbook, but instead uses content he/she has compiled 8.10%There is no formal content assigned 4.30%








Key Findings




Student Buying Behavior

How did you get the course material/textbook for this course?





If you bought the textbook, where did you purchase it from?





Asked about rental preference and actual behavior.








Key Findings




Content, Formats, Platforms

In what format was the textbook you purchased?





Was the selected resource tool helpful?





Why might you prefer an e-textbook over a printed book?





Why might you prefer a print textbook over an e-textbook?





What device have your primarily used to read e-textbooks?








Key Findings




Student Value Proposition

How important were each of the following factors in your textbook acquisition process?




Student Value Proposition

For those items below with which you’re familiar, how valuable are they to you in learning the content for your course?








Key Findings




Illicit Acquisitions

Which of the following have you ever done while in college?
















Key Findings




15% descuento asistentes #Anele

Slide 31




Gracias por su atención



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