Standalone Full-Service DM CompanyAn ISO 9001:2008 & CRISIL Rated Se3B

Credential Presentation of

Brilliant Strategy ! But Can You execute?

Transforming Consumer information into Revenue Opportunities

Yellow Umbrella Business

Database & Direct

Marketing

Mailing Lists

Consulting ,Analytics , Match Back

Event Management and

Visitor Engagement

Retention

Acquisitions

CRM & Loyalty Management

Tele Marketing and Field Activation

Creative Services

Email & Mobile Marketing

Logistics & e-commerce

Yellow Umbrella Pride• Brand Yellow Umbrella

– Only DM Agency Rated by NSIC-CRISIL – SE3B – Associated with highly professional & rich in execution DM agency – Fastest growing Direct Marketing and CRM agency

• 0 to over 100+ customers• 0 to over 100 campaigns in a day• 0 to 15+ offices in 4 Cities • 0 to 500 employees• 0 to Top Few DM agency

• Rich Experience – Widest range of clients from charities to financial to Publishing house to breweries– Works with more than 70% of individual fund raising charities in India – Works with 50% of NBFC in India – Works with 100% of Magazine in India– Provide support to more than 2 – 3 large events & trade shows per month

• Creative and strategy – Creative team from extremely rich background in concept & strategy.

• Mailing List and Databases : – By far the largest and most profiled list in country – To the tune of 30 Million records + – Coverage in all segments both in B2B and B2C – Provide both Strategic support and List

Yellow Umbrella Pride

• Data Analytics / Data Management & Support – Onsite / Offsite– Core competency in Match Back Facility (Map basic data and convert to profiled data)

• Mobile Marketing & Web marketing– Handles almost 40 % of India originated acquisition e-campaigns – Have our own e-com portal to facilitate sales

• Contact Centre / Distribution solutions– Have our own backend centre to ensure fulfillment– Have stakes in courier company for mail distribution – Have our own call centre to handle Data validation / Sales process

• Loyalty & CRM – Large base of Integrated network to offer special alliances for companies– Web Tool for handling Loyalty and give customer single interface to see the progress– Ground capabilities to handle POP promotions & CRM – Analytics based CRM capability

• Event Management – DM Focus– Have experience in DM events both local and International

• Field Activation– Have our own telefacing team in 4 Cities in Country

Management Team

Yogesh Aggarwal

Founder Director

• Management Graduate with 14 years Work Exp in DM & CRM

• Some of the previous assignments were• Country Head of Infomedia Direct

marketing business,• Country Head of CRM & Loyalty –

Ranbaxy ,• Country Head of DHL Global Mail –

Mail Room Solutions , • General Manager – Alternate

channels and Head of Loyalty at Gitanjali Gems

• Head of CRM for Hindustan Times

S V Srihari

Creative Director

•Applied Art/Fine Art Graduate with over 18 years’ experience in creative communication with handling design solutions & Print production.

• Specialises in Brand design, Ad campaign and Direct Mailing, Digital, Design & Web Branding,, Corporate Identity, Retail Branding, Packaging Design, Exhibition Design, Outdoor design, Print Graphics.

Management Team

Biju Krishnan

Co Founder & CEO

• 17 Years experience in IT • Expertise in Data Warehousing,

Business Intelligence, CRM, Digital Media, Web Development.

• Previous experiences include• IT Head for Infomedia – Direct

Marketing Business • IT head for Direct Marketing &

CRM of Hindustan times

Sudha Subramanian

Director (Marketing)

• Management Graduate with over 13 Years of cross Industry experience.

• Extensive experience in Operations and marketing.

• Previous work includes• Lintas – Media Team • Goldshield Pharmaceuticals• Oriental Aromatics Ltd• Medilogistics

Yellow Umbrella Media Services

Yellow Umbrella Media Services

• Media services vertical of Yellow Umbrella is a blend of team members who have a cumulative experience of over 100 years, with accountability and precision.

• Our Team of professionals are people who have excelled individually in both, creativity & production.

• Vision for Yellow Umbrella Media Services is to introduce a new level of professionalism in the Media Industry

Motion Pictures & Video

•Corporate Films•Telefilms•AD Films•Short Films•Documentary Films•Teleshopping Films•Product launches•Training sessions•Corporate Films•Award ceremonies•Sales summits•Executive briefings•Tradeshow media•Branding roll-outs

Motion Pictures & Video:

• Dependable Sound mixers • Best quality Production shooting • Vivid audio • Appropriate lighting • Immaculate direction • Focused art direction• Appropriate special effects

Celebrity Coordination

• Critical Research on requirement• Featured List of availability of

Celebrities• Credible Contacts• Complete Event flow and Detailing• Hassle free Terms of Agreement

Still Photography

 Making the products, deliverable to your service with picture perfect shots along with the burst of Creativity that is needed. 

• Pre-Production • Crew hiring • Costume designers   • Location Scouting (Exclusive Properties) • Shooting schedule  • Scripting• Storyboarding  • Budgeting   • Product Shoots• Portfolio ( Models as well as Celebrity Profiles)

Editing

• Post Production Editing• Writing• Re-recording• Soundtrack editing• Visual special effects• Sound design• Sound effects• Stock Photo & Video• ADR(Adaptive Dynamic Range)• Foley and Music

Event management

• Event Registration and Payment Processing

• Budgeting• On-site Functionality• Venue Finalization and Negotiation• Event Reporting• Digital Media • Visitor Management• Response Management (RSVP)• Housing and travel• 3D Model creation• Fabrication• Gaming• Stage Performances• Emcee, Music and DJ Services• Social Media and Press Handling• Outdoor Media• Digital Prints

Public Relations

• Communications strategy• Program development• Editorial services • Media training• Corporate communications• Internal communications• Marketing communications• Public affairs / issues• Media relations / placement• Digital / Social media strategy and

execution• Content Creation• Media Outreach• Crisis PR• RSVP Management

Creative Communication

• Custom magazines• Website textual content• Video content and webisodes• Mobile and tablet app Design• Interactive tools• Virtual and live events• Social media• Personalized content• Distribution strategies

Thank You!

Media Team

Rajesh Jha (Manager- Media/ PR)

• Mr Rajesh Jha has more than 20 years Experience in Journalism and Film Making. Handled Directorial and Writer responsibilities in Various Significant projects. Directed Seven Documentary Films

• Wrote 5 Hindi Feature Films like Karishma Camera Ka, Vardhan, Priya Class x, Sunday Picnic, Masoom Chaand.

• Directed more than six hundred Episodes of various TV serials

Gururaj

• Mr. Gururaj has extensive 20 years experience in Print media, Editing, Graphic Design, web design, Corporate Video Production , Photoshoot

• He specializes in Web Layouts, Advertisement Design and creating exemplary graphics.

• Mr. Gururaj is well versed with Avid, Graphic softwares and Adobe Editing packages

• Produced, Directed & Edited Documentaries for Corportes & Individuals His work includes, SBEE Cables India Ltd., showcased at Bangalore for the exhibition of “ELCA Power 2013” held in Bangalore.

•Produced, Directed & Edited corporate video for “Lloyds Banking, UK.”