Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris –...
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Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris – President, Jordan Baris REALTORS® Panelists: Charlie Young
Stand-out Strategies: Marketing Tactics that Deliver on
Differentiation Moderator: Ken Baris President, Jordan Baris
REALTORS Panelists: Charlie Young President & CEO, ERA Real
Estate Thad Wong Co-founder, @properties Jennifer Marchetti Senior
Vice President, Marketing & Communications, Better Homes and
Gardens Real Estate Alon Chaver Vice President of Industry
Services, Trulia
Slide 2
zz Building Your Brand Leveraging Your Agents and Your Listings
to Build Your Brand Alon Chaver, VP Industry Services
@truliaindustry trulia.com/industry
Slide 3
z Every customer touch-point is an opportunity to showcase your
brand and drive business.
Slide 4
z Your agents and your listings are your brand ambassadors.
Every touch point is an opportunity. Make each count.
Slide 5
z Case Study
Slide 6
z Do you expect your agents to be professional? Complete
profiles get 20X more views on Trulia.
Slide 7
z More than 50,000 agents promote the RE/MAX brand on
Trulia.
Slide 8
z Branded lead emails reinforce your brand with your
agents.
Slide 9
z Your listings, like your yard signs, represent your
brand.
Slide 10
z Trulias data infrastructure is state of the art, processing
data in near real-time.
Slide 11
z Fresh, accurate listings generate the most brand impressions
and leads.
Slide 12
z Brand matters. Make every agent and listing impression
count.
Slide 13
zz Thank You Alon Chaver, VP Industry Services
[email protected] @truliaindustry
trulia.com/industry