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www.peterboroughgreyhounds.com
ADVERTISING OPPORTUNITIES 2017-18
GROW (RAISE) YOUR PROFILE
BE SEEN IN PETERBOROUGH
STAND OUT FROM THE CROWDDEVELOP A
WINNING PROFILE
DID YOU KNOW?
An average of
2,500
Annually in excess of
100,000++
A continually expanding database of
50,000
That is a minimum of’
130,000= adults a week come to the races
Global TV exposure Customer email contacts marketed to weekly
adults a year seeing your brand’
PETERBOROUGH GREYHOUNDS STADIUM BOASTS A HUGE AUDIENCE
Overall that is a big direct and subliminal reach to your potential audience
‘As a third-generation family run business,
we care about who we work with, and the
relationships that we build.
Of paramount importance to us is the enjoyment
that our customers experience every time they
visit the Stadium.
We cater for and attract a broad and diverse
audience, attracting both new and regular
visitors from a 50 mile radius of Peterborough.
Richard and Robert Perkins, Owners
Promoting your business at the Stadium gives
you a unique opportunity outside conventional
mediums to market and grow your audience in a
fun and sociable environment.
From Stadium to TV, social media and digital
campaigns, we communicate regularly to a large
engaged audience.
We welcome the opportunity to build your
business in partnership with us and our customers.’
Every customer that attends on a race night is given a race programme detailing all the greyhound form for that evenings racing. A fantastic opportunity to make sure you are seen by our customers throughout the evening.
With over 50 screens around the Stadium, every customer is glued to the screens throughout their race night with us; make sure their eyes are glued on to your screen advert.
Per 4 Week Period (approx.12 races) £50
Per 12 Week Period £150
Per Six Months period £250
Per Year £450
Below Race-card Half page Full Page
Per Meeting £10 £15 £25
Per Week £25 £30 £60
Per 4 Week Period £100 £150 £200
Per 12 Week Period £250 £450 £600
Per Year £800 £1000 £1500
GRANDSTAND ADVERTISING
RACE PROGRAMME
Racing every Wednesday, Friday & Saturday evening. For Bookings and more information, please call the Promotions office on 01733 29 69 39.
Our Racing Team is available on 01733 39 69 30.
For the latest news and offers visit www.peterboroughgreyhounds.com
RACE PROGRAMME
Racing every Wednesday, Friday & Saturday evening. For Bookings
and more information, please call the Promotions office on 01733 29 69 39.
Our Racing Team is available on 01733 39 69 30.
For the latest news and offers visit
www.peterboroughgreyhounds.com
RACE PROGRAMME
Racing every Wednesday, Friday & Saturday evening. For Bookings
and more information, please call the Promotions office on 01733 29 69 39.
Our Racing Team is available on 01733 39 69 30.
For the latest news and offers visit
www.peterboroughgreyhounds.com
RACE-NIGHTPROGRAMME ADVERTISING
Make sure your advert is ‘spotted’ as our customers drive in for their evenings racing at the Stadium. We have a variety of external advertising opportunities to ensure your advert is clearly on view to our customers at all times.
CAR PARK PANEL ADVERTISING CYCLE RACK ADVERTISING
Plots 5,6,7,8,9, Size 3.8m x 1.78m
Per Six-month period £750
Annual £1400
Plots 1,2,3,4, Size 3.45m x 2.5m
Per Six-month period £650
Annual £1200
Per Six-month period £150 per barrier hoop
Annual £275 per barrier hoop
Per Six-month period £450 per cycle rack
Annual £800 per cycle rack
ARRIVALSTADIUM FRONT ADVERTISING
All eyes are on the track before, during and after every race. With a race commencing every 15 minutes, your banner will be seen not only by those customers attending on the night, but also, on the appropriate evenings, by those taking a live “stream” over the internet or viewing via a screen in a betting shop.
This is a prime advertising area as all eyes (and filming cameras) are focused on the Traps during the evenings racing. The racing is shown simultaneously on our large screens situated around the Stadium. Additionally, on the appropriate evenings, customers taking a live “stream” will also view your advert as will those viewing via a screen in a betting shop. Combination packages can be completed upon request.
TRAP ADVERTISING & RAIL BANNER ADVERTISING
Trackside
Per Week £30
Per 4 Week Period £100
Per 12 Week Period £310
Per Six-month Period £575
Per Year £860
Per Six-month Period £450
Per Year £850
Per Six-month Period £250 Per Year £450
On Track
Per 4 Week Period £120
Per 12 Week Period £320
Per Six-month Period £650
Per Year £940
Price is per panelPrice is per panel
TRACKSIDETRACKSIDE & ON TRACK BANNER ADVERTISING
The presentation area is the pinnacle point for every race-night and where every greyhound, owner and trainer want to stand at the end of every race. Make sure your brand is photographed and filmed as the trophy is being presented, to be shown on TV, Internet and social media’
Prices available upon request. Vary depending on promotional night*
Ideal for a business promotion, or celebration. Have your named race displayed in the Race-night Programme, with an advert or message depending on the occasion, then get camera ready to present the trophy to the winning greyhound as you will be filmed and photographed.
Sponsored Race £90 per race
PRESENT THE WINNING GREYHOUND WITH THEIR TROPHY!
RACENIGHT SPONSORSHIPSPONSORSHIP OF PRESENTATION AREA
Up to five vehicles. There may be height restrictions to vehicles to ensure that track visibility is not restricted. Please check with us beforehand.
Main (Restaurant & Suites)
In-field Forecourt
Grandstand (Entry & Diner)
To include for all four areas as detailed above. Approximately 15-20% saving when purchased together
ENTRANCES
PACKAGE FOR ALL AREAS
Wednesday race night £95 Friday race night £145 Saturday race night £195
Wednesday race night £75
Friday race night £125
Saturday race night £175
Wednesday race night £75
Friday race night £125
Saturday race night £175
Wednesday race night £275 Friday race night £385
Saturday race night £595 Full Week £995
PRODUCT PLACEMENT TRACK
Up to two vehicles. Company representatives permitted to hand out information and talk to customers throughout evening to enhance sales opportunity. Hours of opportunity 6pm until close.
Wednesday race night £95 Friday race night £145 Saturday race night £195
Up to two vehicles. Company representatives permitted to hand out information & talk to customers on arrival to the Stadium to enhance sales opportunity. Hours of opportunity 6-8pm and 9.30pm onwards.
A cost-effective way to engage with our customers when they least expect it! With toilets throughout the Stadium you will be able to target your message to all of our customers.
With over 10,000 (and growing) Peterborough Greyhounds followers on our Facebook page, a social media post can reach out to our diverse customer audience at a very lost cost. You can choose the time and day each post is completed.
Our current email customer database stands at approximately 50,000 contacts (and growing). Peterborough Greyhounds can include you and your company details within one of our weekly email shots that are sent out to all our customers on that database.
SOCIAL MEDIA ADVERTISING DATABASE EMAIL ADVERTISING
1 x A4 Poster in Every Toilet throughout the Stadium
Per Week Per Month Per Quarter Annual
A4 £30 £90 £215 £650
Other sizes available throughout the Stadium, priced per poster
Per Week Per Month Per Quarter Annual
A3 £5 £12 £30 £100
A2 £7 £18 £40 £125
A1 £9 £20 £50 £150
Per Post £20 Boosted Post At cost Per Email £50
OTHER OPPORTUNTIES WASHROOM POSTER ADVERTISING
CORPORATE PACKAGES ROOM & VENUE HIRE
ENjOY A CORPORATE EVENT OR CELEBRATION WITH A DIFFERENCE AND IN A UNIqUE VENUE
We can offer made to measure packages to suit your party and your requirements to ensure that your corporate day, AGM, awards ceremony, meeting or celebration is one to never forget.
Full catering requirements can be accommodated to suit all tastebuds, alongside a variety of activities here at the Stadium for a full, or half day event for all to enjoy from the small to the big kids!
To finish off the day, why not join us in the main stadium for a night watching the thrills of greyhound Racing!
Activities include:
- Trappd Mystery Rooms - Zorb Football, Archery or Dodgeball - Kick Darts - Laser Tag - Nerf Guns - Soft Play - Ball Pit Dome - Party Slide - Bungee Run - Gladiator - Mega Castle - Log Bash - Human Demolition - Assault Course - Rodeo Bull
Prices are available upon request and packages are tailored to suit individual/party requirements.
AN ADDED BONUS...SPEND OVER £1,000 WITH US IN A YEAR THROUGH ADVERTISING AND SPONSORSHIP, AND AS AN ADDED BONUS YOU WILL BENEFIT FROM THE FOLLOWING:
A free upgrade in either of the Restaurants on any race night* for parties of 8 or more booked in by you and your company.
10% discount on a Raceview Suite* for up to 50 people.
10% discount on any room hire at the Stadium.
*Please note these are offers are not available during December.
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www.peterboroughgreyhounds.com
Contact Hannah Thompson – Business Development Manager
01733 296939 / 07702 556310
#EAT, DRINK, BET, ENjOY
PROMOTE AND GROW AT #THEPOSHDOGS
