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Vol. 1 2011 June/July STAND AND DELIVER
BY: H.E. ENG. NASSER AL
MAWLAWI………………...1
ASHGHAL’S RE-ORIENTED
STRATEGY SIGNED OFF .... 2
ASHGHAL’S NEW SLOGAN
LAUNCHED .................... 3
Ashghal focus “BE IN G PR EPAR ED FOR T H E JO U RN EY I S J U ST
AS I M PO RT ANT AS T HE JOU R N EY IT SELF AN D
ESSENT IAL FO R EN SUR IN G T H AT W E REACH O UR D EST I -
N AT ION SU C C ESSF UL L Y” AND T HI S I S W HAT W E AR E DO-
ING NOW .
N AS S E R AL M AW L A W I
Stand and Deliver I often think of Qatar and thank Allah for
blessing me and my family with the oppor-
tunities that this wonderful country has to
offer its citizens, its visitors and residents.
I think of how fortunate we are as a nation
and as a united people, I think of everyday
blessings that some people tend to take for
granted, things such as health, education,
safety and security and wonder what would
my life be like if I were born elsewhere
where life was not so blessed?. I see so
much suffering through the media in so
many parts of the world and I thank Allah
for this wonderful country that fills me with
enthusiasm to serve it to the best of my
ability, to stand and deliver, to play my part
and live up to my country's expectations of
me. I would like to ask all who agree with
me and all who share these feelings of ap-
preciation to strive to be the best that they
can be, to work harder at self improvement,
at skill development, at knowledge en-
hancement and acquisition. Working hard
is not always enough to achieve success,
working smart is more effective and yields
better results. This is why we are currently
reviewing and re-orienting our strategy and
operational plans and going through a mas-
sive change management programme and
we stand little chance of success without
the human capital needed for the execution
of our objectives. I would like to see more
of you championing our causes, rising up to
the challenge, living up to the expectations,
each and everyone of you has an impact in
your perspective areas of the business, each
of you has a role to play in our success and
we believe that you will
stand up and deliver.
Words of wisdom: “The true meaning of life is to plant trees, under whose shade you do not expect to sit”.
Nelson Henderson
By: Mohamed R. Thomson
Customer Services & communications
advisor—The President’s office
The President signs the Ashghal strategy with theme teams. Mr. Mawlawi asks all stakeholders to show
absolute commitment to strategy execution.
What is a Strategy? Strategy is a method
or plan chosen to
bring about a desired
future, such as
achievement of a
goal or solution to a
problem.
As many of you are aware and
were involved in the workshops,
discussions, team meetings and
exercises held over the past few
months, we
have now suc-
cessfully formu-
lated our new re
-oriented strate-
gy, which will
work as a clear
and precise road
map for plan-
ning, development and execu-
tion for many of our core pro-
jects and change programmes.
We are now going through a
truly comprehensive transfor-
mation process which will take
us to greater heights and
achievements of unparalleled
standards. The idea of a fluid,
flexible and adaptable strategy
in accordance with international
best practices is the best ap-
proach to a con-
stantly changing
world and environ-
ment around us,
who would have
thought we would
have won the world
cup hosting bid a
year ago? We have
to keep moving forward and
adapting to changes around us in
order to meet growth demands
for our nation, and our Economy
and facilitate urban development
in both existing and new com-
munities and provide our citi-
zens with world class services.
It is time for us to deliv-
er on our promises, it is
time that plans and
ideas are transformed
into tangible benefits
and services for our
H.E. SH. ABDULRAHMAN
AL-THANI PRAISES THE
ASHGHAL STRATEGY &
DIRECTION
H.E. Sheikh Abdulrahman Al-
Thani, Minster of Minstery of
Municipality & Urban Planning
praised the new re-oriented
Ashghal strategy and hailed it
as an example to follow and
thanked H.E. the President of
Ashghal and his team for a
job well done. H.E. the Min-
ster advised that the learning
and the process of strategy
development is shared with
other government entities.
Eng. Nasser Al Mawlawi with the leadership team during the strategy
signing ceremony
The president of Ashghal assuring his team of his full sup-
port to the execution of the strategy and asking them for
their full commitment to the projects portfolios.
Qatar Deserves the
Best. Our new slogan
is launched.
Why is this our belief? What does it mean? And
how do we demonstrate it in our behavior?
Our new Corporate Logo Launched. The new Ashghal
logo will soon be
seen on our station-
ary, company cars,
website, gift items
and more as part of
our corporate brand-
ing. Please support
and promote our cor-
porate brand.
It is amazing to think how long
it took us as a team to come up
with one simple sentence to be
our new slogan . We wanted to
find the words
that describes
and conveys
what we stand
for to both, the
internal and the
external cus-
tomer. The idea
of creating out
corporate slogan was first dis-
cussed in 2009 when the Presi-
dent and a group of Ashghal
managers attended an external
workshop and the subject was
discussed and Qatar Deserves
The Best was the chosen slogan,
however, the President was not
then convinced that our internal
readiness had then qualified us
to use such a slogan and that it
was too early for us to use such
a powerful statement. Now and
after the recent push
in both, technical
and organizational
development which
took place over the
past couple of years
I think we can safe-
ly use our well
earned slogan,.
Qatar Deserves The Best is not
just a sentence made up of some
buzz words, it is now a a guide-
line for all employees to follow,
it is an indication that only the
best would be good enough at
Ashghal, the best people, re-
sources, materials, systems and
performance.
Launching our corpo-
rate slogan is meant to
strengthen our organi-
zational behavior and
give us a sense of unity
under one vision
I BELIEVE IN BE ING THE
BEST, MY COUNTRY NEEDS
ME TO BE!, I SHALL
BE AND WILL ENCOURAGE
OTHERS TO BE!
Everyone of us has aspira-
tions and ambitons, some
personal and some profes-
sional, and in order to
achieve those ambitions
you would have to invest in
your skills and education,
obtain experience and ex-
posure to best working
practices, learn how to lead
by example and how to be
an example to follow, show
pride in your work no mat-
ter what it is that you do.
HR facilitates employee seminars to pro-
mote knowledge development
The Ashghal HRD had recently
started an internal employee edu-
cation and training Programme
comprising of a series of work-
shops and lectures on various sub-
jects of interest, technical, infor-
mational, managerial and cultural
subjects were amongst the sub-
jects of interest. The chosen sub-
jects were well received by the
Ashghal employees and we were
encouraged by the positive feed-
back from various departments
and we intend to continue this
practice in order to support our
employees with knowledge and
education wherever possible. We
would encourage employees to
participate and engage in this
learning process.
“ Saif Al Kaabi, HR manager”