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ashwinn-krishnaswamy
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SITTING IS THE NEW SMOKING
1!
HOW SITTING IS KILLING YOU Low enzyme activity. Genes regulating glucose and fat shutdown cardiovascular disease
> 8 hours a day = 40% higher risk of dying in the next three years than those who sit < 4
Insulin effectiveness and good cholesterol drop
Electrical activity in leg muscles shuts off
2!
WE SPEND OVER 2000 HOURS SITTING AT WORK EACH YEAR
3!
BUT WE’RE BECOMING BETTER @Facebook, 5-8 requests per week. Already 250 standers company-wide
@AOL 10% of employees use standing desks
@Google offers standing desks as part of wellness program
4!
THOUGH OUR DESKS ARE NOT
5!
NOR ARE THE ONES BEING MADE
$1000 to $1500 “We’ve actually been somewhat blown away by how fast they’re becoming accepted in the marketplace …It’s getting really popular. We’re seeing the product accepted by law firms, CPA firms, Government agencies.”
Price point, design, lacking added benefit
Sales insight: Steelcase 4x, ERGO 3x
6!
AND THERE’S HUGE DEMAND
7!
THE TIMING IS RIGHT. THE OFFERINGS ARE WRONG. AND PEOPLE WANT TO STAND!
8!
THE STAND! POD
COLLABORATIVE. FUNCTIONAL. SEXY.
9!
OUR CONSUMER For the 21st century workplace
Openness
Flexibility
Collaboration
For 21st century firms
Google, Facebook, Apple, Twitter
Tech startups
Co-working/creative spaces
Forward thinking firms
10!
REIMAGINING THE WORKPLACE CubeCollaborative
SitStand
StationaryMobile
UniformUnique
11!
DON’T SIT. STAND!
12!