Stampwood 8 Steps Whitepaper Layout

©2015 Stampwood Ltd. All rights reserved.

8 Steps to Marketing Automation SuccessA Stampwood Workbook

www.stampwood.co.uk

2 ©2015 Stampwood Ltd. All rights reserved.

3©2015 Stampwood Ltd. All rights reserved.

Why Should I Read 8 Steps to Marketing Automation Success?

Part One: Introduction to Marketing Automation What is Marketing Automation? Marketing Automation Success Metrics Why is Marketing Automation Important?

Part Two: 8 Steps for Marketing Automation Success

Step 1: Review Your Marketing Plan Step 2: Develop Buyer PersonasStep 3: Produce a Content Grid Step 4: Align Sales and Marketing Step 5: Review MA Platforms Step 6: Integrate With CRM Step 7: Integrate With Web Site Step 8: Set a Review Process

Conclusion

Who are Stampwood?

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Contents


Marketing changed forever with the advent of the internet, social media and smart devices.

Today buyers exercise more control over how they learn about your products and services meaning that marketing tactics need to evolve to embrace this new way that our prospects buy.

These changes have resulted in a huge explosion of isolated sets of data. For example; who attended an event, who visited a web site, who clicked on an email, who Sales spoke to at a show. Our marketing team is then expending huge amounts of effort to consolidate and respond to the data.

This particularly applies to businesses with longer sales cycles as to consolidate all useful data would be too expensive and the results would arrive too late for meaningful responses to happen.

Marketing automation allows us to consolidate all the isolated data and use it much more effectively to engage with prospects on their terms and in a timely fashion.

To continue to succeed as a business we need to use the new tools to establish a culture of continuous improvement in our marketing and sales activities. This has the added benefit of helping us respond to future changes in customer’s behavior as they inevitably occur.

Marketing automation helps:

Generate DemandProspects are out there researching solutions. Help them to easily find and learn about yours.

Build RelationshipsEasily build automated campaigns that engage each prospect in a personal way, without help from IT.

Drive SalesConvert more prospects into customers by triggering a sales call or relevant offer at exactly the right time.

Measure and OptimizeMove beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue.

Why Should I Read 8 Steps to Marketing Automation Success?


Part 1: Introduction to Marketing Automation


What is Marketing Automation?

What: Marketing automation is a category of software.

How: It automates and measures marketing processes.

Why: So companies can work more efficiently and grow revenue faster.

For any business, aligning staff, processes and technology is a real challenge – but crucial for generating more revenue and achieving faster growth.

Marketing automation is a technology solution which allows companies to track prospects and customers with greater precision, learn from their online behaviour, and nurture them with personalised, useful content. This helps convert prospects to customers and grow existing accounts.

Better yet, it allows marketers to attribute marketing spend to revenue because it can track each prospect’s activity from initial engagement through lead conversion and beyond.

A well implemented marketing automation platform will increase your revenue by allowing you to:

• Build sales and marketing alignment• Nurture relationships with prospects• Retain and extend customer relationships • Prove and improve marketing ROI

Some of the reasons why a company will adopt marketing automation:

• Data collection: Automatic marketing can provide better customer insight and be used to collect specific data to improve future campaigns or communication.

• CRM integration: It can prevent leads leaking out of the sales funnel after a couple of unsuccessful contacts.

• Multi-channel management: Marketing automation can help you keep tabs on the multiple channels that buyers can now be found on.

• Save time: Multiple campaigns (e.g. email marketing, event marketing) can be scheduled ahead of time and released as per your own settings. Working hours can

then be allocated to other tasks.• Personalisation: Automation helps tailor

the experience to the user, creating a personal and useful experience that is more likely to lead to a conversion.

• Efficiency: It provides a streamlined automatic alternative to time consuming manual processes.

• Consistency: Incorporating all your marketing efforts into one process can help keep a unified brand tone-of-voice.

• Marketing automation gives you all the information you need to make the incremental changes to your sales processes that will have a big effect on your company’s revenue.

Introduction to Marketing Automation

Approximately 11 times more B2B organisations are using marketing automation now, than in 2011 (SiriusDecisions B-to-B Marketing Automation Study, 2014). Interest in the software is growing, and if your company is not yet using automation you may be wondering what it is all about.


Revenue

• 75% of companies using marketing automation see ROI in just 12 months - Focus Research (2013)

• Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. - Gartner Research

• 78% of successful marketers say marketing automation systems are most responsible for improving revenue contribution. - The Lenskold Group, 2013 Lead-Generation Marketing Effectiveness Study

• 63% of companies growing faster than their competition use marketing automation - The Lenskold Group, 2013 Lead-Generation Marketing Effectiveness Study

Conversion rates

• Relevant emails drive 18 times more revenue than broadcast emails. - Jupiter Research

• Personalised emails improve click-through rates by 14%, and conversion rates by 10%. - Aberdeen Group

• B2C marketers who are using automation, including everything from birthday emails to cart abandonment programs, have seen conversion rates as high as 50%. - eMarketer , Email Marketing Benchmarks 2013

Leads

• 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms - Aberdeen Group, State of Marketing Automation 2014: Processes that Produce (2014)

• Best-in-class companies convert 36% of leads to marketing qualified leads, compared with 18% for all other companies - Aberdeen Group, State of Marketing Automation 2014: Processes that Produce (2014)

• Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. - Forrester Research via Pardot

• Nurtured leads make 47% larger purchases than non-nurtured leads. - The Annuitas Group

• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. - The Annuitas Group

Budget

• Gartner estimates a 5% reduction in marketing waste through automating fulfilment. - Gartner Research

• Event-triggered marketing can potentially save 80% of your direct mail budget. - Gartner Research

• Gartner estimates a 15% savings on creative production with marketing automation. - Gartner Research


MA success metrics

Marketing automation platforms are rapidly evolving into marketing necessities with more and more top-performing companies adopting solutions. Take a look at some of the statistics uncovered over the past few years, and it’s not hard to see why....


The new digital buyer Buyer behaviour has evolved with the development of the internet. They can now access an abundance of information instantly, viewing detailed specifications, pricing and reviews about goods and services around the clock. Meanwhile social media encourages browsers to share and compare.

As a result buyers can delay engaging with selling representatives until they know as much, or even more, than the salesperson. In fact, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they approach a vendor, and in many cases, buyers postpone talking with salespeople until they are ready for quotes.

Marketing has now assumed the critical role of engaging and educating prospects using inbound marketing techniques - and continues to have an important role in the final stages of a sale. It is this longer period of buyer exploration and research that allows the savvy marketer to exert more influence on the buyer’s behaviour and thus increase leads and conversions.

Analysing new buyer behaviour using marketing automation

As potential buyers and existing customers navigate the Internet and social media they leave traces of their behaviour (mostly from cookies). While there is a vast amount of data to analyse from a

number of different sources, a group of tools has emerged which allow this data to be collected and shared intelligently. These tools go under the collective name of marketing automation.

By analysing this information against buyer profiles a company can continuously refine their messaging, making it ever more personalised for buyers at every stage of the buying cycle. It is also possible to produce and organise Web content (e.g. the inclusion of forms and surveys) to encourage prospects to share their details and move from anonymous to known.


Why is marketing automation important?

Buyers are now much further through their buying process before they approach a vendor. As marketers it is crucial we find effective techniques to help buyers through their research so that our company is front of mind when they are ready to engage directly.


Part 2: 8 Steps for Marketing Automation Success


8 Steps for Marketing Automation Success

For many businesses implementing new technology can be a particularly daunting task - particularly if there is a lack of resources. Our 8 steps for marketing automation success will guide you through the process and give you a better understanding of how marketing automation would fit with your company.

Stampwood’s 8 steps for marketing automation success:

1. Review your marketing plan2. Develop buyer personas 3. Produce a content grid 4. Align sales and marketing5. Review MA platforms 6. Integrate with CRM7. Integrate with web site8. Set a review process

8 Steps for Marketing Automation Success


Segments

A good marketing plan includes details of target and existing clients split into segments.

A segment defines a specific target’s demographic profile (age, gender), psychographic profile (interests) and their precise wants and needs as they relate to the products/services you offer.

Each segment needs to have sufficient detail to enable staff to understand where any client or prospect fits in relation to the companies offerings. This focuses attention on what is really important to the client and helps you design a marketing mix that precisely matches the expectations of customers in that segment.

8 Steps for Marketing Automation Success: Step 1

Step 1: Review your marketing plan

It is essential that you review your marketing plan in order to reconfirm the segments of your target market. Ensure that you document your plan, agreeing the actions arising and timescales to complete.


An Introduction to Buyer Personas

What are buyer personas?

Buyer personas are fictionalised, generalised representations of your ideal customers.

They help you to better understand your customers and prospects and make it easier for you to tailor content to their specific needs, behaviours and concerns.

Depending on your business you could have as few as one or two personas or as many as 10 or 20.

How can you use buyer personas?

At the most basic level personas allow you to personalise or target your marketing for different segments of your audience. Instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas.

The persona concentrates on the buyers viewpoint so helps focus what they think is important.

How do you create buyer personas?

Buyer personas are created through research, surveys, and interviews of your target audience. That includes a mix of prospects, customers and those outside of your contact database who might align with your target audience. The more detailed you can make a persona the more relevant the marketing that they receive will be and therefore the engagement level will increase substantially. It can even be useful to create names for each buyer persona.

This is always a work in progress and needs to be revisited from time to time as you understand more of their persona and your offerings evolve.


Step 2: Develop buyer personas

The segments created as part of your marketing plan can be enhanced by developing buyer personas.


Creating Your Own Buyer Personas

Each persona should cover:

• Job title• Background: Basic details about your ideal customer and his or

her company• Demographics (age/ethnicity/education level etc.)• Functional area• Predominantly Male or Female?• B2B or B2C or mixed (proportions)• Photograph or cartoon• Job details: Key job responsibilities, likes and dislikes about job• Persona’s typical day/week/quarter• Main sources of information: Where your persona does his or her

research• Goals: Persona’s primary and secondary goals• Challenges/pain points: Your persona’s challenges, and the

emotions which accompany those challenges• Preferred content medium: What type of content, and in what

voice/tone, does your persona respond to?• Quotes: Bring your personas to life with actual quotes gathered

during interview• Objections: The objections you anticipate from your persona

during the sales process• Role in purchase process: Persona’s influence in the decision

making process• Engagement: What level of engagement does the buyer persona

have with your firm? Almost nil, Aware but not engaged, single transaction in last 12 months, multiple actions and engagements, Advocate

• Marketing message: The messaging that speaks directly to this persona



Step 3: Produce a content grid

It used to be the basic mission of marketing to find customers. But in a world of scarce attention and information abundance we have got to create our own attention by producing content that draws people in. We have to create content that’s interesting, informative, even entertaining, and optimise and distribute it across online channels so it can engage prospective buyers (and existing customers).

We also need to rethink some of the activities we perform so as to extract a little more information from each prospect. We need to entice browsers to identify themselves with offers of white papers, survey results and other downloads that require name and email information in order to be viewed. Once we have identified them we can begin to nurture them in additional ways to persuade them to dig deeper into the site.

But before we can market effectively to a buyer persona we must first understand what they need to learn from us as they proceed through their purchasing journey – from awareness through to decision.

By producing a content grid matched to each persona’s purchasing journey we can propose engaging content for each step and identify gaps or rework needed.



Stage 1: Awareness

Identify NeedTo begin with a buyer could be unaware of two different things, your company or that a solution exists to a need they have not consciously acknowledged. They cannot be interested in your offerings if they do not know your brand or how your products and services can help their business.

As a marketer, your job at this initial stage is to create awareness of your product, service, and company, so that your buyers begin to understand what you do - and how you can help them. Your content should be focused on your buyer’s pain points, not your product or brand.

ResearchOnce your buyers begin to realize that they have a particular need they will start doing research. Over two thirds of buyers will start with a Google search, using general search terms as they explore the options at their disposal.

Educational material, customer reviews, and testimonials are crucial at this stage. Make sure that these types of resources are easily available on your website.

At this point you could use a marketing

automation tool to begin tracking content downloads and collecting prospect information. While you’re not ready to start your sales pitch, it’s never too soon to start gathering insight into your prospect’s preferences.

Prioritise criteriaOnce buyers get further into their research, they’ll begin to identify criteria that do and do not meet their needs. At this point buyers can begin to eliminate suppliers who don’t provide the specific functionality or service that they’re looking for - narrowing their focus to just a few competing companies.

Educational content like white papers, analyst reports, and industry reports are critical at this stage. Build a few simple lead nurturing campaigns to gradually deliver this content to prospects that have provided their information via a form completion.

Do not use a heavy sales pitch; this stage is all about building trust with your prospect and establishing your company as a credible source of information.

Stage 2: Consideration

Detailed researchOnly after establishing a need and some

possible suppliers do buyers move to more detailed research. According to Pardot’s State of Demand Generation report, 70% of buyers return to Google at least 2-3 times during the course of their research, diving even deeper into each company’s specific offerings to see how they can address their particular pain points.

As your buyers continue their research, you can adjust their scores in your marketing automation tool to further qualify them and keep track of their growing interest.

CompareDuring their research, buyers will start to perform in-depth comparisons of each supplier that they are continuing to consider. Some additional suppliers may emerge at this time as they will be searching on more specific terms.

This is likely to be the earliest stage where buyers will contacting sales staff for further information and may request product demos, so that they can really drill down into the features that matter to their teams.

As buyers begin to self-identify, sales reps can use the information that has been collected by their marketing automation tool, like prospect activities and social profile information, to tailor their conversations to each individual buyer.


The Buyer Purchasing Journey


JustifyBefore getting too close to decision time, most buyers will have to secure buy-in from upper management. Any purchase that involves a monetary investment is going to require sign-off by executives, so your buyers are going to begin focusing on content that contains information about pricing, ROI, and the bottom line to justify their expenditure. Case studies are scrutinised again to help confirm the value that other firms have achieved with the solution.

When creating content for this stage, remember to speak the language of executives. Drop the marketing-friendly phrases (like “creative new approach” and “cutting-edge technology”) and focus on the big picture (think “increase revenue” and “return on investment”).

Stage 3: Decision

SelectOnly when your buyers have the support of upper management are they ready to select a supplier and make a purchase. At this point, they’ll start thinking about planning, implementation, set up costs, and after sale care and support — the final items that will determine which solution best fits their business needs and budget.

Now is the time to get brand-specific with your content. When it comes to bragging about your particular product, nothing speaks louder than the experience of your current customers. Have a number of case studies and customer testimonials on hand to show prospects what others have achieved by choosing you, and how positive their experience has been.

PurchaseEventually, after days, weeks, or months of research, your buyers have selected a supplier and are ready to purchase. Before they will sign the order there is a great deal of attention usually given to mitigating risk. Case studies will be looked at again and sometimes customer visits or calls organised.

Remember that content isn’t just for your prospective buyers. Consider creating a drip nurturing program for your customers with helpful content on the more advanced features of your product and tips for using your product more effectively and efficiently. If you can help them see more value from your product, they’re far more likely to remain your customer when renewal time comes around.

Stage 4: AdvocateThis is the stage that every company hopes their customers enter after making a purchase. If everything goes according to

plan, and your buyers are happy with where they’ve ended up at the end of their journey, they can become a valuable marketing resource – an advocate for your company. Once they do its time to get the next round of case studies and potential customer reference visits agreed.

As one of the only forms of marketing that comes from the customer, not the company, word-of-mouth marketing can be especially persuasive. That’s why happy, satisfied, and informed customers are one of the best marketing investments that companies can make.



Don’t operate in silos

While traditionally sales and marketing operate in silos, your buyers certainly don’t differentiate between the two departments. If the service or communications they receive from either isn’t up to par then it’s your whole brand, and ultimately your revenue, that suffers.

Because of recent shifts in buyer behaviour (as discussed in the introduction), the handover from marketing to sales is now less distinct. As a result, it imperative that sales and marketing work together throughout the prospects purchasing journey in order to deliver the best possible customer experience.

For instance, as our buyer proceeds through the sales funnel we need to be aware that sometimes only human interaction is good enough. A marketing nurture campaign could include telemarketing or direct sales involvement to help nudge the buyer onto the next step on their journey. At the same time, lead nurturing needs to continue and

complement the sales process even after the enquiry has been transferred to the sales team.

It is also increasingly important that sales and marketing teams both have a common definition and qualification criteria for all stages of the buyers’ journey. The resulting metrics will ensure the future health of the funnel in addition to the short term sales forecast. This is the single most important area to get right to maximise the potential revenue for any business.

As we have discussed, good marketers are adding value to the sales process. Good sales reps are giving invaluable information to marketers about the current landscape as well as customer feedback. When Marketing and sales teams are aligned to the same goals, communication opens, the number of quality leads increases and revenue goes up.

Three important factors for healthy Marketing and Sales alignment:

1. Marketing and Sales share the same definition of leads for each stage of the funnel.2. Clear rules for when leads are passed to sales and acceptance/rejection criteria.3. A process that allows Sales teams to recycle ‘not-ready’ leads back to Marketing for ongoing nurturing.


Step 4: Align sales and marketing

It takes multiple contacts using both sales and marketing to move a prospect from one level to the next. So developing a process that combines both sales and marketing will enable you to reach prospects at all levels; from cold through to hot.


Features of marketing automation software

Marketing automation software provides broad functionality. The majority of tools are cloud based with many fully integrating with your existing CRM system.

Key features offered by marketing automation systems:

• CRM integration • Lead scoring: Both demographic and

behavioural activity • Activity tracking: Based on email and web

activity • Lead nurturing: Includes trigger-based

emails and multi-step campaigns • Email marketing: Allows for unlimited

emails optimised for deliverability • Landing page builder: Includes a form

builder to capture leads • Improved lead intelligence for the sales

team • Comprehensive marketing reporting and

analytics

There are lots of marketing automation platforms to choose from - each with their own strengths and weaknesses. Knowing what you want to achieve from the technology will help eliminate some of your options and allow more time to be focussed on a viable shortlist.

Predictive analytics to predict future sales

Marketing automation is a dynamic industry, and new capabilities are being introduced all the time. One such capability which is becoming critical as marketing teams look to get closer to prospects and identify buying triggers and trends across different data sources, is the use of predictive analytics.

While CRM and marketing automation systems provide these organisations with useful historical reporting on their prospects’ past behaviour, predictive analytics allow companies to identify the triggers that indicate what and when a prospect is likely to buy next.

The next generation of automation will not

only focus on lead management capabilities, but will use the power of big data to predict the needs and buying patterns of prospects — turning marketing into a precision science that has a direct and quantifiable impact on revenue.

Major marketing automation vendors:

Marketing automation vendors have different strengths and capabilities across the features listed above, they also tend to align with and targets specific types of market segments and customers.

Here are some of the most established vendors grouped by their customer mix:

Enterprise• IBM• Teradata• Sitecore

Enterprise and SMB• Marketo • Oracle Eloqua• Salesfusion


Step 5: Review marketing automation platforms

There are lots of marketing automation platforms to choose from - each with their own strengths and weaknesses. Knowing what you want to achieve from this technology will help eliminate some of your options and allow more time to be focussed on a viable shortlist. This can also be a good time to get external help.


• Pardot (now part of SalesForce.com)• HubSpot• Silverpop

SMB• Infusionsoft• Act-On• Adobe Campaign• Treehouse• Callidus Cloud• Click Dimensions• eTrigue• Net-Results• ROI

Marketing automation skill set

Marketing Automation is becoming a competitive differentiator. It requires a blend of marketing imagination, a good head for logic combined with a rigorous approach to analysis and improvement. Traditional marketers are unlikely to have the entire spread of skills necessary, so need to consciously acquire the skills over time.

Of course, the marketing and sales teams need the benefits that marketing automation brings much more quickly than they can acquire the skills they need to maximise the potential of the technology. Fortunately there are beginning to evolve a handful of specialist Marketing Automation consultancies that can complement your existing skill set to enable a

fast adoption of this technology.

For expert guidance during selection please visit www.stampwood.co.uk.



Some features of CRM integration

The best integrations between marketing automation tools and CRM tools include the ability for leads to be automatically routed to the sales person and a follow up activity/alert appear in their calendar. Some integrations even offer a ‘hot leads’ dashboard so that salespeople can prioritise their calls to make maximum use of their time and minimise leakage from the joined up sales and marketing funnel. The ability for a salesperson to receive an alert that a hot prospect of theirs is currently on a certain page of the company website is a hugely powerful tool!

Sales also need to be able to recycle leads from their CRM system back to marketing - perhaps the prospect has no budget until next year - so that your firm continues to nurture and educate the person such that they can be reactivated in sales once their budget becomes available.


Step 6: Integrate with CRM

Marketing automation systems focus on the needs of the marketing department in a way that CRM cannot, while CRM provides a must-have solution to the sales department (as well as many others). Most importantly, given the advanced integration capabilities of today’s platforms, the two categories of technology are designed to work together in a way that was not possible before.

By integrating your Marketing Automation with the CRM tool your sales team is already using (most platforms support links with several CRM systems), you begin to align your sales and marketing departments.


Step 7: Making it work with your website

Once you are beginning to refine the buyers’ experience you will probably need to tweak your web site to reflect your improved understanding of our buyer interactions.

Your marketing automation tool needs to place tracking code on every page of your website that you need to track. This is an extremely simple exercise and takes only a few minutes but does require co-operation from your web developers.

While the technical integration is very simple, other enhancements to your web site in order to deliver maximum value may take a little longer. For instance all data capture forms will need to be replaced with forms from the marketing automation system so that data is collected direct to the system.

Make sure you engage the web developers early in the implementation so that they can recommend the easiest way to accommodate the new dynamics for gated content in your offerings.


You should also consider which pieces of content are freely available and which require some identification before they are provided. The value of identifying someone is substantial so you need to consider carefully the value that each piece of content provides and modify the access and even page designs to encourage people to provide information. The useful minimum is a valid email address (don’t just allow access to a white paper but email a link to prove the email address) but several systems allow progressive profiling so that extra data can be requested for further gated content without the need for the contact to keep typing in their email address.


Step 8: Set a review process

It is important to set a review process to make sure you are making continuous improvements in your digital marketing. Some things need to be formally looked at weekly – others monthly and quarterly.

Marketing Automation tools deliver a whole host of detailed metrics that can be used to deliver continual improvements. With A/B testing you can continually improve the responses to everything you do. By using different subject lines, landing pages, from addresses etc. A/B testing enables you to always take the better option for the bulk of the recipients and push up lead conversions.

One recent case with carefully thought through A/B testing (of a Landing page) increased the number of leads by 30% (first test) and a further 70% (second test) so delivering twice as many leads for the same number of website hits in a 1 month period.

As well as looking at A/B testing of everything you need to check the metrics at least once a week for any interesting issues and use these to improve.

A more formal team review each month and quarter should also be scheduled with sales so that the metrics can be used to fine tune everything such as lead definitions or hand over processes. If you have a range of

product areas you should start with just one or two and use the periodic reviews to work out when to roll out the benefits to the other areas.


Proving marketing impact on revenue over lengthy sales cycles can be complex and time-consuming. What if you could With the multi-touch attribution capabilities of many marketing automation platforms - like Marketo’s interactive dashboard above - you can easily identify the marketing activities that influenced opportunity creation and closed revenue.


Conclusion

Marketing changed forever with the advent of the internet, social media and smart devices. To continue to succeed as a business we need to use the new tools that are available to more effectively monitor what works and what does not to establish a culture of continuous improvement.

The Marketing funnel and Sales funnel need to be merged so that real revenue statistics can be measured. We need to attribute sales to all touch points to truly measure what works and improve the process. Attribution to the first or last touch is not going to deliver good enough data in the modern multi-channel world.

Marketing needs to embrace the continuous improvement process at all stages of the buyers journey (including the sales funnel and once they become a customer) and make sure that measurement drives the improvement process. The good news is that by being best at the process you will drive your firm to be best at generating revenue.

Conclusion


About Stampwood

Stampwood are an independent marketing automation consultancy offering marketing automation design, delivery and support to medium sized companies.

Whether you’re considering ramping up your marketing results by implementing a marketing automation system, or you already have a solution in place, Stampwood offer unique value by helping businesses make the most of the software.

The company offers a professional yet personal approach to Marketing Automation implementation. Work with us and we’ll help you to create the perfect marketing automation solution for your business, based on real scientific and metric based data that’s unique to your company.

We also offer a low risk trial program, The Accelerate Program, which allows you to truly see for yourself the positive impact that a well implemented marketing automation campaign can have on your bottom line with no major outlay or long term commitment required.

Phone: 01202 805655Email: [email protected]

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