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StamatsMarketing
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What is the RenGen?
Ren = renaissance
Gen = generation
Rebirth of a civilization
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Three indicators
of a renaissance
Death comes first Facilitating medium
Age of enlightenment
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1930 1940 1950 1960 1970 1980 1990 2000
Source: National Center for Health Statistics. 1998
4.5
4.0
3.5
3.0
2.5
2.0
A
nnualBirths:Millons
Baby Boom43-61 years old
46-64
75 MillionGen X
29-42 years old
65-78
48 Million
GenY10-28 years old
79-97
80 Million
RenGen demographic: who
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RenGen psychographic
Knowledge is powerLearn, baby, learn
Evolving faster than institutions Em brace diversityTime-starved
idealists--Live my values now
Eco-conscious Sensualists
slashers: engineer/poet/advocate Inner-directed creatives
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RenGen take cuesfrom culture
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Depth ofthe shift
Capitalism relies on conformity
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How do we
market
now? 2009 Patricia Martin all rights reserved
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Survey findings
Education is important to the
American way of life.
37% ranked public universities in top
three amenities deserving tax support.
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Bennington College
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One
true
thing. 2009 Patricia Martin all rights reserved
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BRAND!
Old way
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USER!
New way
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delightpleasure
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Fairy doors project
Ann Arbor
DistrictPublic
Library
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Need
Knowledge
transfer
How: Empowerment
Emotion: Confidence 2009 Patricia Martin all rights reserved
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The way forward
Plant seeds
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If everyone loves you all the time
youre
probablymediocre. 2009 Patricia Martin all rights reserved
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No $?
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Connection
How: Interaction
Emotion: Belonging
2009 Patricia Martin all rights reserved
Need
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If you create a culture where people can
connect
. . . the less youll spend
on marketing
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When you return
Plant a seed and makesomething happen!
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Patricia Martinwww.patricia-martin.com
[email protected]
