Stallholder Media Kit2 0 2 0 / 2 0 2 1 - F i n d e r s K e e p e r s

The Finders Keepers is Australia’s leading design market 

� Community first

� Creative empowerment

� Small business champion

� Trusted & engaged voice

� Socially responsible, sustainable ethos

We live and breathesmall business

The Finders Keepers discovers and curates the best of Australian art, design and lifestyle products.At our events, visitors come to explore the marketplace and embrace the community spirit.

It's where they meet the makers, shop and enjoy live music, food, wine and coffee.Our brand brings together community, in person and all year round, online.

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W E B S I T EE V E N T S S O C I A L

AW SYDNEY

AW BRISBANE

AW MELBOURNE

SS MELBOURNE

SS BRISBANE

SS SYDNEY

11M impressions per annum

216,000 followers

89,000 followers

40,000 subscribers

30% open rate

187,000monthly pageviews

87,000monthly uniques

69% / 31%mobile / desktop & tablet 

TheFinders Keepers Community13.5 million*estimated combined annual reach across platforms

19 - 21,000

13 - 15,000

35 - 38,000

28 - 30,000

16 - 18,000

22 - 25,000

63% 25-44years of age

80% female

D E M O G R A P H I C

70% spend 3+ hours at our events

65% spend more than $100 at our events

V I S I TAT I O N H A B I T S

Our audience trusts our curation

♀ 20% male♂

Finders Keepers hand selects key brands that fit with our ethos of good business.

We’re amping up the offering to our amazing stallholders, with the opportunity to engage with

our audience before the events, so that you can be coveted, sought out and top-of-mind at the event by our loyal followers, increasing the impact of your

investment with The Finders Keepers.

C A S E S T U D Y

Stone & Wood

Campaign 2019

� Exclusive beer partner for Melbourne & Sydney

� Branded The Gatherer Bar

� Ambient branding at the events

� Launched a new product to a dedicated target audience - The Gatherer

Results

� Over 9,900 beverages sold

� Exposure to over 200,000 people at the events

� Unique content created, posted and shared

� Digital reach : 109,114 impressions

C A S E S T U D Y

Xero

Campaign 2019

� Debut Stallholder Sponsor: Integrated debut campaign including event activation, EDMs, special offers, stallholder photography, competitions as well as onsite branding.

� Onsite Brand Activation: Xero branded recharge lounge at all events.

� Onsite branding: brand placement including signage and collateral.

� Sign Up & Win: newsletter competition onsite at each event, including data capture and prize.

Results

� 420,163 impressions

� 100+ debut stallholder photography sign ups

� 100% opt-in rate for onsite newsletter subscribers SS19

C A S E S T U D Y

Seek, Love, Keep activation

Branded activation to encourage shoppers to slow down, connect and enjoy the experience. Encouraging our visitors to do something analogue and meaningful.

Results: We produced 4,000 love letters, which were hand written by our visitors with meaningful love notes.

C A S E S T U D Y

Lunch Lady activation

Campaign 2019

� On-site activation

� 5m high interactive colouring-in wall

� Collaboration with the talented artist Beci Orpin

� Video content of the collaboration shared on multiple channels

Results

� Over $17k in magazine sales

� Thousands of new artists

� Unique content created, posted and shared

Find PackageD I G I TA L C O N T E N T P A C K A G E

Designed to maxmise your exposure at Finders Keepers to get in front of our visitors (and your shoppers!) before they attend the event AND be easy to find for those key post-event sales.

Score a 300-word advertorial dedicated blog post on the Finders Keepers’ website, including a written brand endorsement by the FK Team on why we love you and why people should seek you out at the upcoming event.

Content is SEO friendly, driving traffic continually and always searchable.

Article is shared in our newsletter to 40,000 dedicated subscribers at a 30% open rate.

Investment: $2,500+GST

D I G I TA L V I D E O P A C K A G E /

B R A N D E X P E R I E N C E V I D E O *

Seek Package

Production of an event-based ‘made for social’ video with seamless integration of your brand providing original, organic and native content for your use.

Includes story boarding, key messaging development, and onsite filming and production.

This content would then be amplified through our Instagram and Facebook feeds, with features on our website and e-newsletter (40k subscribers, 30% open rate), plus shared with you for your own channels.

Example here - Xero 2019 video.

Investment: $6,500+GST for 1 video (30-1:30 sec) and inclusions in our newsletter, Instagram and Facebook.

Social PackageReach our ever-growing creative community and engage with them on Instagram and Facebook through targeted posts in the 2 weeks prior to your event.

Package includes a post on Facebook (89K) and Instagram (215K).

Each post includes a gallery of 3-6 images and approximately 2 paragraphs of copy about your business.

An extremely cost effective way to get in front of your target audience before a Finders Keepers event.

Investment: $1,500+GST for 2 posts.

We are proud to support good business andstrive to build great businesses together

SAY HELLO OR DROP US A LINE:

ashleigh@thefinderskeepers.com chris@thefinderskeepers.com