STAKEHOLDER INFORMED SERVICE DESIGN Agenda 1.Viable Calgary 2.Service Design 3.Employer Engagement 4.Connections 5.Outcomes Viable Calgary Objectives Change Attitudes Address Job Retention Increase Employment Target Audiences 1.Industry associations, employers, senior level executives, HR professionals & hiring managers 2.Service providers and agencies & mainstream placement agencies 3.General public 2012 Service Design Rethinking approach Service Design Risks and challenges? Service Design Who do we need? Employers 2008 1.In todays business environments, we need people who know how to adapt 2.Smart companies can mitigate the risk of labour force challenges by tapping into all human potential 3.Focus of diversity initiatives should be on ability 4.The right person for the job, is the right person for the job 5.Redefining employable Marketing and Communications Plan SERVICE ELEMENTS Employer Engagement Workforce Inclusion Plans Employer Engagement Effective Strategy Forums Marketing Campaign 2009 Employer Engagement Shift in attitudes Where employers are at now Marketing Campaign 2011 Employer Engagement Connections Evolution of relationship Viable Calgary Outcomes Quantitative Qualitative Impacts/Media/Awareness Thank You