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Stafford Half Marathon
Demographics
Runners age breakdown
Wheredo the
runnerslive?
67% - Live in Stafford Borough
19% - Live in rest of Staffordshire
13% - Live in rest of UK
1% - Live outside of UK
Gender
66% - Male
34% - Female
21,000 Spectators
Spectators
8,000 - In Stafford Town Centre
13,000 - Around the rest of the course
3,500 Runners
3% - 17-20 years
21% - 21-30 years
35% - 31-40 years
29% - 41-50 years
10% - 51-60 years
2% - 61+ years
Average Age 38
51% - Men
49% - Female
Reachby
gender
SocialMedia
62% - Users in Stafford Borough
30% - Users in rest of the UK
8% - Users outside the UK
Social Media 196,000 users*
Web 40,240 unique web visits*
*Dur
ing
2015
cam
paig
n (O
ct 2
014
– Ap
ril 2
015)
Who Are We…The Stafford Half Marathon will see 3,500 runners embark on our popular course around Stafford. Starting in Stafford’s town centre, the race, which was first run in 1984, heads out into the Stafford countryside before winding its way back into Stafford’s Market Square via the iconic Victoria Park. The Stafford Half Marathon is proud to be one of the most well-known and respected half marathons in the country, and has grown to be one of the largest in the Midlands.
The Stafford Half Marathon provides a perfect opportunity for your company to gain maximum exposure in unique, and cheaper ways than traditional advertising mediums. Because of our solid demographic reach the event has also been able to make a positive social and economic impact on the town of Stafford. A conservative positive economic impact to the Stafford economy is around £100,000 per year, generated by the event.
Runners Medal Branding3,500 people take part in the Stafford Half Marathon, and they could all be wearing your brand! People aged between 17 and 61+ participate in the course; reaching out to such a wide demographic with a medal that will be treasured forever can only be beneficial to your business.
Runners T-shirt BrandingThe Runners T-shirt is given to all 3,500 people who take part in the race; it is a token of their achievement and something that is sure to be worn with pride. Having your branding on the T-Shirt will ensure that your business is remembered as a part of that experience.
Branding on Runners NumbersThere are approximately 21,000 spectators along the whole course of the Half Marathon and they will all see your brand! By having your branding on the Runners Numbers it will be viewed by thousands of people in just a few short hours.
Branding on Town Entry SignsYour company brand will be added to the Town Entry Signs, meaning thousands of people who enter the town on a daily basis for up to six weeks before the event day will be informed that your business is sponsoring one of the major Stafford events of the year.
Runners Handbook AdvertThe Runners Handbook contains crucial information for all 3,500 people taking part in the race; as a result it needs to be read thoroughly, so by placing an advert in the handbook it is sure not to be missed!
Race Gantry BrandingThe Half Marathon brings nearly 9,000 people to the town centre, when you include spectators and participants. The race gantry will be one of the key focal points of the day and by having your business’s brand on the gantry you will be too.
Crowd Barrier BrandingA great way to get your brand recognised as a part of the day. Barriers are used by people in the race, the spectators and also viewed in the background of most photo opportunities, so countless people will see your business associated with the Half Marathon.
Presenter Feeds On Main Stage On Race DayPresenters will be commentating and entertaining throughout the day of the Marathon and they will feed into that commentary information about your business, making sure that the 8,000 spectators in the audience hear all about you!
Social Media PostsOn average the Half Marathon’s social media reach is over 190,000 users and we can engage this audience in your brand for up to ten weeks by posting about your business in the build up to the race day. This is guaranteed to bring more interest and interaction to your business and click throughs to your web site and social media pages.
Branding and link to website on Stafford Half Marathon WebsiteThe Stafford Half Marathon website has roughly 40,000 unique visits during the campaign period; we can add your link and branding to our site so you can benefit from the thousands of people who enquire about the Half Marathon online.
Sponsor a Mile Marker for just £100Mile Markers are certain to be something that the runners are paying attention to. Sponsor a mile marker for £100 each or three for £250
Littleworth
Queensville
Rowley Park
Stafford Hospital
Staffordshire University
Wildwood Park
Baswich
stafford
H
Lichfield Rd
A34Radford Bank A513 Milford Rd
A518 Weston Rd
A518
Cannock
Rd
Basw
ich
Ln
Tixall Rd
A34 Stone Rd
Crematorium
Basw
ich
Ln
St ThomasLane
Sand
on R
dA5013 Eccleshall Rd
B506
6
W-to
n Rd
Doxey Rd
River Sow
Kingston Hill
Isabel Trail
Trinity Fields
J14Redhill
Tillington
Stafford Castle
Western Downs WestwayHighfields
BurtonManor
Parkside
Holmcroft
A518 N
ewport Rd
BroadeyeWindmill
Sandon Rd
Risingbrook
MODStafford
Weeping Cross
Wes
ton
Rd
M6
M6
River Sow
A518 Newport Rd
Castletown
VictoriaPark
FINISH Market Sq.
Doxey
A513 Beaconside
Tollgate Ind.Estate
Isabel Trail
1
2
3
4
5
6
7
8
9
10
11
12
STARTStafford St.
A449
M6
Item Gold (Only one available.)
Silver Bronze
Branding on Town Entry Signs:
Runners Medal Branding:
Runners T-shirt Branding:
Race Gantry Branding:
Runners Handbook Advert: Full Page Full Page Full Page
Social Media Posts: 10 Posts; 1 per week for 10 weeks until race day
5 Posts; 1 post every other week for 10 weeks prior to the event
3 Posts on selected weeks prior to race day
Branding and link to website on Half Marathon Website:
Branding on Event Stage:
Main stage through race day Presenter feeds:
10 throughout day 6 throughout day 2 throughout day
Branding on Runners Numbers:
Free Race Places: 5 2 2
Crowd Barrier Branding: 8 metres near finish gantry
3 metres near finish gantry
3 metres near finish gantry
Price: £3,500 £2,250 £1,500
Bespokepackage to suit your needs
All Enquiries:Joseph Tromans
Tel: 01785 619 354
Email: [email protected]
SponsorshipRoute Map
Littleworth
Queensville
Rowley Park
Stafford Hospital
Staffordshire University
Wildwood Park
Baswich
stafford
H
Lichfield Rd
A34Radford Bank A513 Milford Rd
A518 Weston Rd
A518
Cannock
Rd
Basw
ich
Ln
Tixall Rd
A34 Stone Rd
Crematorium
Basw
ich
Ln
St ThomasLane
Sand
on R
dA5013 Eccleshall Rd
B506
6
W-to
n Rd
Doxey Rd
River Sow
Kingston Hill
Isabel Trail
Trinity Fields
J14 Redhill
Tillington
Stafford Castle
Western Downs West WayHighfields
BurtonManor
Parkside
Holmcroft
A518 N
ewport Rd
BroadeyeWindmill
Sandon Rd
Risingbrook
MODStafford
Weeping Cross
Wes
ton
Rd
M6
M6
River Sow
A518 Newport Rd
Castletown
VictoriaPark
Doxey
A513 Beaconside
Tollgate Ind. Estate
Isab
el T
rail
1
2
3
4
5
6
7
8
9
10
11
12
H2O
H2O WC
Victoria Park
H2O WC
FINISH Market Sq. H2O
WC
STARTStafford St.
A449
M6
H2O WC
H2O
WC
route map
Wherever possible roads have been closed, sections are on disused railway track, and traffic has been limited on certain sections of the route. Please do no deviate from the designated route for any reason. This is not only a risk to you but to motorists that may still be using part of the roadway.
Due to unforeseen circumstances, minor adjustments may be made to the route. They will be well signposted and stewards will direct you.
key:
First Aid
H2O Water Station
Jelly Babies
WC Toilet stop
Cheering Point
Litter bins
1 Mile markers
Approximate distances only
Race route
Finish leg
Major roads
Roads
Rail
River Sow
key:1
Mile markers Approximate distances only
Race route
Finish leg
Major roads
Temporary road closures
Parking restrictions
Roads
Rail
River Sow
Littleworth
Queensville
Rowley Park
Stafford Hospital
Staffordshire University
Wildwood Park
Baswich
stafford
H
Lichfield Rd
A34Radford Bank A513 Milford Rd
A518 Weston Rd
A518
Cannock
Rd
Basw
ich
Ln
Tixall Rd
A34 Stone Rd
Crematorium
Basw
ich
Ln
St ThomasLane
Sand
on R
dA5013 Eccleshall Rd
B506
6
W-to
n Rd
Doxey Rd
River Sow
Kingston Hill
Isabel Trail
Trinity Fields
J14Redhill
Tillington
Stafford Castle
Western Downs WestwayHighfields
BurtonManor
Parkside
Holmcroft
A518 N
ewport Rd
BroadeyeWindmill
Sandon Rd
Risingbrook
MODStafford
Weeping Cross
Wes
ton
Rd
M6
M6
River Sow
A518 Newport Rd
Castletown
VictoriaPark
FINISH Market Sq.
Doxey
A513 Beaconside
Tollgate Ind.Estate
Isabel Trail
1
2
3
4
5
6
7
8
9
10
11
12
STARTStafford St.
A449
M6
Item Gold (Only one available.)
Silver Bronze
Branding on Town Entry Signs:
Runners Medal Branding:
Runners T-shirt Branding:
Race Gantry Branding:
Runners Handbook Advert: Full Page Full Page Full Page
Social Media Posts: 10 Posts; 1 per week for 10 weeks until race day
5 Posts; 1 post every other week for 10 weeks prior to the event
3 Posts on selected weeks prior to race day
Branding and link to website on Half Marathon Website:
Branding on Event Stage:
Main stage through race day Presenter feeds:
10 throughout day 6 throughout day 2 throughout day
Branding on Runners Numbers:
Free Race Places: 5 2 2
Crowd Barrier Branding: 8 metres near finish gantry
3 metres near finish gantry
3 metres near finish gantry
Price: £3,500 £2,250 £1,500
Bespokepackage to suit your needs
All Enquiries:Joseph Tromans
Tel: 01785 619 354
Email: [email protected]
SponsorshipRoute Map
Littleworth
Queensville
Rowley Park
Stafford Hospital
Staffordshire University
Wildwood Park
Baswich
stafford
H
Lichfield Rd
A34Radford Bank A513 Milford Rd
A518 Weston Rd
A518
Cannock
Rd
Basw
ich
Ln
Tixall Rd
A34 Stone Rd
Crematorium
Basw
ich
Ln
St ThomasLane
Sand
on R
dA5013 Eccleshall Rd
B506
6
W-to
n Rd
Doxey Rd
River Sow
Kingston Hill
Isabel Trail
Trinity Fields
J14 Redhill
Tillington
Stafford Castle
Western Downs West WayHighfields
BurtonManor
Parkside
Holmcroft
A518 N
ewport Rd
BroadeyeWindmill
Sandon Rd
Risingbrook
MODStafford
Weeping Cross
Wes
ton
Rd
M6
M6
River Sow
A518 Newport Rd
Castletown
VictoriaPark
Doxey
A513 Beaconside
Tollgate Ind. Estate
Isab
el T
rail
1
2
3
4
5
6
7
8
9
10
11
12
H2O
H2O WC
Victoria Park
H2O WC
FINISH Market Sq. H2O
WC
STARTStafford St.
A449
M6
H2O WC
H2O
WC
route map
Wherever possible roads have been closed, sections are on disused railway track, and traffic has been limited on certain sections of the route. Please do no deviate from the designated route for any reason. This is not only a risk to you but to motorists that may still be using part of the roadway.
Due to unforeseen circumstances, minor adjustments may be made to the route. They will be well signposted and stewards will direct you.
key:
First Aid
H2O Water Station
Jelly Babies
WC Toilet stop
Cheering Point
Litter bins
1 Mile markers
Approximate distances only
Race route
Finish leg
Major roads
Roads
Rail
River Sow
key:1
Mile markers Approximate distances only
Race route
Finish leg
Major roads
Temporary road closures
Parking restrictions
Roads
Rail
River Sow
Leisure and CultureStafford Borough CouncilCivic CentreRiversideStaffordST16 3AQ
Tel: 01785 619000Email: [email protected]/halfmarathon
“The Stafford Half Marathon is considered one of the best organised races in the Midlands, not just by myself but my friends and running club, keep up the good work.” Stafford Half Marathon Feedback Questionnaire 2013
