Caroline Partridge

MARKSt

ConCePt

ST MARK is a project on St Mark’s street in the East Village of New

York. Its main focus is to BRAND ST MARK’S identity in reference to its cultural heritage. The project

consists of creating a VISUAL IDENTITY SYSTEM THROUGH

ART AND DESIGN.

concept

FACE + PLACEart

“Wisniewski created a series of mixed media collages that blend

portraiture and architectural elements”. -Trendland

St Mark iS an exPlorativeProjeCt that CoMbineS

PortraitUre and Context to brand a loCation.

M. WiSn- iWeSki

referenCeS

VISUAL + IDENTITYbranding

n. ledZik

“Ledzik is a graphic designer that has created a strong visual idendity for the

Bagel street Cafe- through a design system with the creation of a logo and a brand idendity”. -Designspirationsbranding reqUireS tyPograPhiC

exerCiSe and logo deSign. St Mark needS a deSign SySteM

and a brand idendity that of the bagel Street Cafe’S.

MARGINAL + MAINSTREAMfaShion

Westwood is a Bristish fashion designer that brought the

punk fashion in mainstream culture. -Viviennewestwood.co/uk

St Mark Will exaMine the Street throUgh itS faShion to

Create a viSUal idendity throUgh branding.v.

WeSt-Wood

referenCeS

PORTRAITURE + SERIGRAPHYPhotograPhy

S. Sto-lfa

“As a bartender at McGlinchey’s Tavern, Stolfa began to photograph her regulars opposite the bar. Her carefully composed, large-scale color prints express the intimacy and sincerity in worker

and patron relationships”. -Gallery339St Mark holdS regUlarS too:

an old Man Wearing the SaMe red and blUe rainCoat

and a long bearded Man Wearing the SaMe jean jaCket.

referenCeS

febrUary 2012 aPril 2012 oCtober 2012 febrUary 2012 noveMber 2012

VISUAL MAPSA visual map that highlights the venues and

the art of St Mark area in order to DEFINE ST MARK’ S IDENTITY

1

viSUal MaPS

3rd AVE 2nd AVE

viSUal MaPS

1st AVE

3rd AVE 2nd AVE

St Mark’S Street

viSUal MaPS

1st AVE

3rd AVE 2nd AVE

bloCk betWeen 3rd and 2nd ave

viSUal MaPS

1st AVE

3rd AVE 2nd AVE3rd AVE

ManneqUin

viSUal MaPS

1st AVE

viSUal MaP #1

3rd AVE

A NATION ONCESt MarkS betWeen 3rd & 2nd ave

PLEASE CHANGESt MarkS betWeen 3rd & 2nd ave

VAUDEVILLESt MarkS betWeen 3rd & 2nd ave

DOOR LOCKSt MarkS betWeen 3rd & 2nd ave

SKULLSt MarkS betWeen 3rd & 2nd ave

MANNEqUINSt MarkS betWeen 3rd & 2nd ave

CHAOSSt MarkS betWeen 3rd & 2nd ave

ROCKSt MarkS betWeen 3rd & 2nd ave

FACE STATUESt MarkS betWeen 3rd & 2nd ave

GOLD RAYSSt MarkS betWeen 3rd & 2nd ave

CURVESSt MarkS betWeen 3rd & 2nd ave

ATTENTION PLEASESt MarkS betWeen 3rd & 2nd ave

CHANDELIERSt MarkS betWeen 3rd & 2nd ave

BABY DOLLSSt MarkS betWeen 3rd & 2nd ave

RIPSt MarkS betWeen 3rd & 2nd ave

DECORSt MarkS betWeen 2nd & 1St ave

2nd AVE

GERMAN CHURCHSt MarkS betWeen 2nd & 1St ave

GARBAGE ARTSt MarkS betWeen 2nd & 1St ave

ANDY’SSt MarkS betWeen 2nd & 1St ave

jESUSSt MarkS betWeen 2nd & 1St ave

HIGH FIVESt MarkS betWeen 2nd & 1St ave

ROSE SKULLSt MarkS betWeen 2nd & 1St ave

KCDHSt MarkS betWeen 2nd & 1St ave

CREATURESSt MarkS betWeen 2nd & 1St ave

REFLECTIONSt MarkS betWeen 2nd & 1St ave

ANGELSt MarkS betWeen 2nd & 1St ave

EATSt MarkS betWeen 2nd & 1St ave

YAFFA CAFESt MarkS betWeen 1St & ave a

1st AVE

OCT 25St MarkS betWeen 1St & ave a

RADSt MarkS betWeen 1St & ave a

PIERCINGSt MarkS betWeen 1St & ave a

TAGSt MarkS betWeen 1St & ave a

WHITESt MarkS betWeen 1St & ave a

MOUTHSt MarkS betWeen 1St & ave a

ART ON WALLSt MarkS betWeen 1St & ave a

DECOR #2St MarkS betWeen 1St & ave a

DEGREESSt MarkS betWeen 1St & ave a

RACESt MarkS betWeen 1St & ave a

LIPSSt MarkS betWeen 1St & ave a

DROIDSt MarkS betWeen 1St & ave a

PortraitUre

PORTRAITUREPortraits of characters that embody St

Mark THROUGH ITS CULTURE AND AESTHETIC

2

PortraitUre

landSCaPeS

LANDSCAPESDocumentation of St Mark’s

LANDSCAPE

3

landSCaPeS

ave a and 1St

1St and 2nd ave

2nd and 3rd ave

next SteP

COMBINING + CREATINGTo COMBINE the visual maps, the series of portraits

and the landscape strips to create a graphic design project.

next

thank yoU