PREPARED BY:

ARNAB DAS (09DF012)ARUNJYOTI MUKHERJEE (09DF014)

AVIJIT GHOSH (09DF016)AVINASH KUMAR (09DF018)

CHAKRADHARA PANDA (09DF020)

TransFair : A Fairness Cream For the Third Gender

For MenFor WomenFor Women For MenFor WomenFor WomenFor Women

A PRODUCT OF INNOVATIVE BEAUTY SOLUTIONS PVT LTD

Hormonal composition and gene differ from homogenous family.

Target Customers• Specially designed for our

respected members of the third gender.

• Sizeable population of 2.5 million in India and 90 million in the world.

• Largely untapped market.• Many of them reaching new

heights of success.• Most are public performers

and entertainers.• Need to maintain good

looks to fit their job profile.

Distribution Channels

• Stalls in railway stations.

• At retail stores in selected locations.

• By telemarketing and internet selling.

• Existing Buyers

Cost Analysis

Particulars Amount

(In Crores)

Operating Cost 5.00

Administration Cost 0.20

Promotion Expenses 0.20

Selling & Distribution Cost 0.70

Advertisement Expenses 0.30

R&D Cost 2.00

Sundry Expenses 0.10

Total 8.50

• Capital Investment– Copyright – 1 Crore– R&D – 2 Crores

• Working Capital Required– Approx – 6 crores

• Expected ROI – 15%

QuotationNotice Inviting Quotation

On behalf of Innovative Beauty Solutions Pvt Ltd, sealed quotations are invited for the industrial customers from manufacturer or their authorized stockist for distributorship and bonafide agencies having previous experience in this type of product.

Serial No

Name Of the Organisation

Work Date of Submission of

Quotation

Date of Opening of Quotation

1 Distributorship 21.03.2010(Upto 5 pm)

22.03.2010 ( 3 pm at Board

Room)

Attributes of Salesperson

•They must be friendly and approachable

•They must always be polite

•Should be sensitive towards the community

•They should have a pleasant personality

•Educate the customer, offer an opinion or have a clear recommendation

PROMOTIONAL STRATEGIES

1. ADVERTISING

2. PUBLIC RELATIONS

3. SALES PROMOTIONALS

4. PERSONAL SELLING

5. AIDA COMMUNICATION MODEL

PUSH STRATEGY

PRODUCT TYPES UNITS MAXIMUM RETAIL PRICE

CASE RATE

TRANSFAIR (SACHET 15gm) 120 Pcs. Rs 5/- Rs 500

TRANSFAIR (50 gm TUBE) 40 Pcs. Rs 25/- Rs 750

TRANSFAIR (100 gm TUBE) 25 Pcs. Rs 45/- Rs 1000

PRICING STRATEGIES

SCHEME SLAB DISCOUNT RATE

1 CASE – 10 CASES 5%

11 CASES – 15 CASES 7.5%

16 CASES AND ABOVE 10%

• NO DISCOUNT ON PURCHASE OF TRANSFAIR (SACHET 15gm)• Extra Cash Discount of 1% will be allowed