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7/29/2019 $SSI Stage Stores Jan 2013 Corporate Investor ICR Presentation Slides Deck PPT PDF
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11111
15th Annual ICR
XChange Conference
January 16, 2013
7/29/2019 $SSI Stage Stores Jan 2013 Corporate Investor ICR Presentation Slides Deck PPT PDF
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Safe HarborSafe Harbor
This presentation containsThis presentation contains forwardforward--looking statementslooking statements..These forwardThese forward--looking statements are subject to a number oflooking statements are subject to a number ofrisks and uncertainties which could cause actual results torisks and uncertainties which could cause actual results to
differ materially from those anticipated by these forwarddiffer materially from those anticipated by these forward--looking statements. These risks and uncertainties include, butlooking statements. These risks and uncertainties include, butare not limited to, those described in the Companyare not limited to, those described in the Companys Annuals AnnualReport on Form 10Report on Form 10--K as filed with the SEC on March 28, 2012K as filed with the SEC on March 28, 2012
and other factors as may periodically be described in otherand other factors as may periodically be described in otherCompany filings with the SEC.Company filings with the SEC.
This presentation was prepared as of January 4, 2013, andThis presentation was prepared as of January 4, 2013, and
the Company assumes no obligation to update the informationthe Company assumes no obligation to update the informationor the forwardor the forward--looking statements contained herein.looking statements contained herein.
7/29/2019 $SSI Stage Stores Jan 2013 Corporate Investor ICR Presentation Slides Deck PPT PDF
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Small Town Stores - Overview
Americas Leading Small Town Retailer
Competitive advantages: brand-focused merchandise, acost-effective business model and a unique real estatestrategy Average rent is $4.15/sq ftamong the lowest in the industry
544
158129
150,000
Market Area Population(within a 10 mile radius of each store)
Nameplates: Bealls,Goodys, Palais Royal,
Peebles, Stage 65% of stores and 59%
of sales are in townswith a market area
population below 50,000 Our small towns are
under-served marketswith limited competition
65% 19% 16%
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Expanding Footprint in Small Town America
7/29/2019 $SSI Stage Stores Jan 2013 Corporate Investor ICR Presentation Slides Deck PPT PDF
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Merchandise Strategy
~85% name brand merchandise
Branded merchandise for the entire family (% of LTM sales)
Womens/Juniors (39%)
Mens/Young Mens (17%)
Footwear (13%)
Childrens (12%) Accessories (8%)
Cosmetics (8%)
Home & Gifts (3%)
Estee Lauder and Clinique treatment products in morethan 200 stores
7/29/2019 $SSI Stage Stores Jan 2013 Corporate Investor ICR Presentation Slides Deck PPT PDF
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We Bring Name Brands To Small Markets
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New Management Team
Michael Glazer
Steve Lawrence
Ed Record
Bill Gentner
Oded Shein
.
President & CEO
Chief Merchandising Officer
Chief Operating Officer
SVP Marketing
Chief Financial Officer
NAME POSITION
March 2012
April 2012
May 2007
June 2012
Jan 2011
STARTED
(Member of Board since Aug 2001)
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Selected Financial Results
Increase
Over 2011
YTD Sales (11 Mos.) 8.3%YTD Comp Store Sales (11 Mos.) 5.5%
4QTD Comp Store Sales (2 Mos.) 5.9%
9 Mos. Diluted EPS(1) $0.19 improvement
(1) Diluted EPS for 9 Months 2012 excludes one-time charges of $0.06 per share recorded in the first quarter associatedwith the resignation of the Companys former Chief Executive Officer.
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Growth Initiatives
+ Merchandising
+ Enhanced PLCC Loyalty Program
+ Direct-To-Consumer
+ Steeles
+ Traditional Stores Growth
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Merchandising Initiatives
New Brands layer-up with higher profile vendorsacross merchandise categories: Calvin Klein
Nine West Anne Klein
Jessica Simpson
Cosmetics Additional Estee Lauder and Clinique counters
Roll-out Beauty Bar Express to all doors
Launch Bath & Body Bar in all doors Celebrity launches: Lady Gaga, Justin Bieber,
Selena Gomez, Nicki Minaj, Beyonce
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Merchandising/Marketing Initiatives
Expanding Home Category Soft Home
Cookware
Gifts Luggage
YES Your Everyday Savings Expected to reach 12% of sales in 2012 Value message resonates with customer
Enhance Marketing Effectiveness Create more excitement; expand popular events
such as early bird, night owl and door busters
Enhanced PLCC loyalty program launched andcards reissued in November 2012
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Direct-To-Consumer (DTC)
Accelerate the growth of ourDTC business: DTC combines eCommerce
and Send Program $15 million in sales for 2011
$25 million in sales for 2012
+$100 million in sales by 2016 $15$25
$42
$62
$85
$108
0.99%
1.50%
2.50%
3.50%
4.60%
5.60%
0
20
40
60
80
100
120
2011 2012E 2013E 2014E 2015E 2016E
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
Sales ($mm)
Sales Penetration (%)
7/29/2019 $SSI Stage Stores Jan 2013 Corporate Investor ICR Presentation Slides Deck PPT PDF
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Stage is able to leverage its small market expertise
Identified a unique opportunity: fills off-price void insmall markets
We know small towns: real estate, supply chain,
marketing, store operations Stand-alone team of experienced off-price merchants
in NYC
Currently operate 34 Steeles stores across 7 states
Steeles Small Town Off-Price Concept
New Steeles Concept
Value pricing 30% to 60% offdepartment stores
Median household income < $35,000 Treasure hunt mentality
Brand name fashions for the family,accessories, shoes and home dcor
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56 new stores opened in2012 25 Traditional Stores 31 Off-Price stores
Goal of 1,100+ storesby the end of 2015
950 Traditional stores 150 - 200 Off-Price stores
New Store Growth
30
3
0
200
400
600
800
1000
1200
2002 2011 2012E 2015E
Off-Price Stores
Traditional Stores
354 810 830 950
150
343
2527 33 34
0
10
20
30
40
50
60
2009 2010 2011 2012
Off-Price Stores
Traditional Stores
31
3
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Financial Strength and Shareholder Value
Financial Strength
Stage has the financial strength to fund its growth and return capital toits shareholders
Solid balance sheet with strong net cash position forecasted at yearend
$250 million credit facility with no borrowings at year end
Track Record of Increasing Dividends:
11%$0.40September 2012
$0.07
$0.13
$0.20
$0.30
$0.36
AnnualizedDividend
---September 2005
100%June 2006
50%March 2007 (3:2 stock split)
50%September 2010
20%September 2011
%Increase
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FY 2012 Outlook
(1) This guidance was provided by the Company on November 15, 2012.(2) The EPS guidance range excludes one-time charges of $0.06 per share recorded in the first quarter associated with the resignation of the Companys
former Chief Executive Officer.(3) Free Cash Flow = Net cash provided by operating activities less capital expenditures.(4) Net of construction allowances received from landlords.
56%$50Free Cash Flow ($mm) (3)
9%$45Capital Expenditures ($mm) (4)
30% - 39%$1.20 - $1.28(2)EPS
4.5% - 5.5%Comp store sales
8.0% - 8.9%$1,633 - $1,646Sales ($mm)
Increase
Over 20112012(1)
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QUESTIONS
&ANSWERS