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Presentation for a conference on social media at SSE in September 2012.
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Stepping into the Internet: Exploring a new world of value-
creation
RobinTeiglandKarinda Rhode in SLStockholm School of Economicswww.knowledgenetworking.orgwww.slideshare.net/eteiglandnordicworlds.net
September 2012
Here comes the Immersive Internet….
O’Driscoll 2009
What are Virtual Worlds ?
http://www.youtube.com/watch?v=Quh2OiPHkm8
Platforms for unleashing creativity and revolutionizing
value creation
The number of virtual worlds and users continues to rapidly increase
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
≈1.9 bln accounts
≈100 worlds
Strong activity in Nordic Region
NordicExpats
A spectrum of VW business virtuality
Virtuality
Fully real Fully virtual
NO activities conducted in-
world
ALL activities conducted in-
world
Entrepreneur
& RL firm
uses
VW tech
nology
as tool
Avapreneur &
VW firm part
of
VW ecosy
stem of
economic
activity
A spectrum of business virtuality
Virtuality
Fully real Fully virtual
NO activities conducted in-
world
ALL activities conducted in-
world
Entrepreneur
& RL firm
uses
VW tech
nology
as tool
Avapreneur &
VW firm part
of
VW ecosy
stem of
economic
activity
VWs for effectiveness through virtual collaboration and visualization
ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/
VWs as a tool for education and training
http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/
Linnaeus University
Co-creation: Interacting with customers in the development process
http://www.youtube.com/watch?v=2kMNWBU1Yb8
A spectrum of business virtuality
Virtuality
Fully real Fully virtual
NO activities conducted in-
world
ALL activities conducted in-
world
Entrepreneur
& RL firm
uses
VW tech
nology
as tool Avapreneur &
VW firm part
of
VW ecosy
stem
of eco
nomic
activity
Hooker et al 2010
State of flow- Greater purchase
intent - Positive brand attitudes
The experience: Investigating the relationship between flow and brand
attitudes
“Clearly, if social activity migrates to synthetic worlds, economic activity will
go there as well.” Castronova, 2006
http://www.superdataresearch.com/monetization-is-a-four-letter-word/
US$ 635,000 for a virtual asteroid!
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/
• US$ 500,000 profit in 5 years by Jon “Neverdie”
Jacobs• Entropia Universe with
GDP > US$ 440 mln• $14.8 bln global market
2012E
Cloud party on Facebook - In beta Marketplace app and Cloud Coins
https://www.facebook.com/CloudParty
But few firms span the RL/VW boundary
Virtuality
Fully real Fully virtual
NO activities conducted in-
world
ALL activities conducted in-
world
Entrepreneur
& RL firm
uses
VW tech
nology
as tool
Avapreneur &
VW firm part
of
VW ecosy
stem
of eco
nomic
activity
Stardoll and JC Penney launch clothing lines:
Pretty’n Love and Rio Chicas
http://www.businessweek.com/magazine/stardoll-takes-girls-internet-fashions-to-penneys-09152011.html
Developing international entrepreneurs?
≈1.4 bln VW accounts under age 16
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
225 mln
170 mln
200 mln
265 mln42 mln
Exploring the link between VWs and 3D printing
http://www.minecraftprint.com/
The future of immersion…
http://www.bbc.com/news/technology-19568451
From the mobility of goods to the mobility of financial capital to …
...the “mobility” of labor?
Karinda Rhode
aka Robin [email protected]
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net RobinTeigland
Photo: Lindholm, Metro
Photo: Nordenskiöld
Photo: Lindqvist
“We ain’t seen nothin’ yet!”
Interested in learning more?
