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SSC 260 : Introduction to Social Sciences : Economic Section. Jaruwan Chontanawat Topic 3: Economic force in Daily life (III) : Economic problems and Solutions 23/09/2008. Outlines:. Past – Bubble economy, inflation, Unemployment, exchange rate, etc. - PowerPoint PPT Presentation
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SSC 260 : Introduction to Social Sciences : Economic Section
Jaruwan Chontanawat
Topic 3: Economic force in Daily life (III) : Economic problems and Solutions
23/09/2008
Outlines:
Past – Bubble economy, inflation, Unemployment, exchange rate, etc.
Solution: Fiscal and Monetary policies, International policy – FTA, AFTA
Fact: Existence of various problems Old solution One alternative solution : sufficiency
economy
Acknowledgement
Aj. Panalert Siriwong
Bubble Economy
Thailand had $90,000 million foreign dept (more than ½ of GDP)
Most of them were used out of the economic system (ex. stock market)
Result in high the percentage of economic growth
But, in fact, it had low level of development on economic structures.
The Bubble Burst
In 1996, Thai export growth rate was at 0% due to the lack of competitive advantages.
Thai Baht was depended on USD. US economic was in the way
up, Thai was not.
Investor sold Baht back to the market.
Baht was sold back to market…
End of the Bubble
Bank of Thailand try to buy Baht from the market until the reserved fund was run out.
Baht was floated, IMF loan.
Changing in Exchange Rate
Shift from 25 Baht/ 1 USD
40 Baht/ 1 USD
Inflation Solution
Cost push
Fiscal Policy
Demand pull
Monetary Policy
Fiscal Policy
Used by = Government Tools = Government revenue (Taxes) and expenses
Objectives:
Efficiently resources management Encourage income distribution. Stimulate economic growth Balance economic stability
Fiscal Policy as Economic Solution
Expansionary fiscal policy (combat deflation) government expenses taxes
Contractionary fiscal policy (combat inflation) government expenses taxes
Thai activities on fiscal policy
Expansionary fiscal policy Encourage economic growth and balance
economic stability
In 1961-1976
Government spending Taxes Invest in economic infrastructure, public utility. Reduce import taxes of some capital goods or
production materials to reduce production costs.
Monetary Policy
Used by = Central bank Tools = money flow and loans
Objectives: Balance economic stability, Encourage higher rate of employment, Stimulate economic growth, Control trade balance, Encourage income distribution.
Contractionary monetary policy (combat inflation) Bank of Thailand sell stock Increase reserved fund = Decrease personal loan Raise saving interest rates = People save
Expansionary monetary policy (combat deflation ) Bank of Thailand buy stock Decrease reserved fund = release more personal
loan Reduce interest rates on bank loan = New business
= Jobs Reduce saving interest rates
Fiscal Policy as Economic Solution
Thai activities on monetary policy Balance financial stability
Strengthen financial institution stability Sell stock to private sector Control loan pay out to private sector
Support economic and social development Encourage commercial bank to increase loan to
agricultural sector. Provide financial support to agriculture and co-op
bank.
International Economy
Different economic system Free-market economic (Capitalism) Command economic (Communism) Mixed economic
Capitalism
Free decision making by individuals People have rights to owned business and on
profit they made People can consume whatever they want
The price mechanism Marketing as a key success Government not involve on economic activity
Only monitor and control situation
Communism
Contrast to capitalism Government occupy resources and all production factors Private sector has no rights on production factors Government control over all production processes and
resources allocation All business units and households produce and consume
whatever government required.
Mixed economy
Combination of Capitalism and Communism Government and private sector cooperate
to solve basis economic problem Production factor come from both
government and private sector
Capitalism ingredients Private sector has rights on some assets and
freedom to product or consume Competitive oriented, price mechanism
Communism ingredients Government operate on business unit that
has high influence to majority of population i.e. Electric and water supply, and transportation
Mixed economy
Baht Value
Internal Influence Influenced by rate of inflation Rate of inflation Baht Value
External Influence Rate of exchange to other national currency (How
much of Baht can buy 1 unit of other currency)
EEF (Exchange Equalization Fund) which is a subdivision of the Bank of Thailand is responsible for
Thai currency adjustment.
Thai’s currency adjustment methods
Fixed exchange rate method Tied with U.S.Dollar fixed in a period of time.
Daily exchange rate method Discuss with member from commercial bank and
EEF concern Demand and Supply of U.S.Dollar
Exchange rate adjust by EEF EEF adjust rate of exchange by moritoring Demand
and Supply of U.S.Dollar
Money basket Adjust by monitoring group of currency which are
trading alliance of Thailand
Free Trade Area (FTA)
Thai’s current economic strategy Trading agreement between 2 countries WTO wasn’t benefit Thai trading agreement
Because too many member (145 countries)
Thai’s main customer is U.S., Japan, and E.U. reached peak point = Thai tried to expand market to other region.
Thai open FTA to Bahrain = Open middle east market
Thai’s FTA with China encourage import value from $20m to $200m (10 times)
Free Trade Area (FTA)
Current: Thai is negotiating for increasing FTA activities with…
China India Mexico U.S. Australia E.U. South Africa
Free Trade Area (FTA)
AFTA: Asian Free Trade Area An agreement by the
Association of Southeast Asian Nations , of local
manufacturing in all
ASEAN countries. consists of 10 members;
Brunei Indonesia Malaysia Philippines Singapore
Thailand Vietnam Laos Myanmar Cambodia
Increase Asian's competitive edge as a production base in the world market The elimination of tariffs and non-tariff barriers
Attract more foreign direct investment to Asian
Primary Goals
Expand Thai’s International Trade Free trade among Asian encourage increasing in
trading circulation Exchange in production factors (raw material) Lower cost for business Create competitive advantage in east of Asia region More investment from Japan and U.S.
AFTA and Thai Economy
High trading expansion between Thailand and other members in AFTA (1993-2003)
Thai export value In 2003 = $80,049 Million In 1993 = $37,325 Million
Thai import value In 2003 = $75,015 Million In 1993 = $46,163 Million
AFTA and Thai Economy
Export
Asian became Thai’s no.1 export market replacing U.S.
Important export goods: Computer and equipments, automobile, chemical products, steels, and rubber.
Import
Asian became the 2nd market follow Japan market for Thailand import market.
Important export goods: Chemical products, electrical circuit, computer and equipments, raw gasoline, and natural gas.
AFTA and Thai Economy
China Economic Development
Mega-Projects Investment Changing to capitalism
Current statistics
Economic growth Inflation Trade balance
Inflation
Gas price decrease
Raw gasoline 2006 = $65/Barrel 2007 = $60/Barrel
Government’s fiscal policy
GDP 2006 = 4.5% 2007 = 4.0-5.0%
Economic forecast for 2007
Trade balance +4,526 million Baht
New market were Eastern Europe with 94% increase, India, Africa, and South Korea at 22%
Export goods had been increasing in all types of goods including agricultural and industrial agricultural products with 28.8% increase
Major agricultural and industrial agricultural products most had been increasing including; rice, cassava, food products (frozen, transform food; shrimp, chicken, fruit, and vegetable ) and sugar
‘Basis of Thai economy is agricultural
sector’
‘Fact’
Our prior main focus was to increase revenue and economic growth of “the country”
Thai major economic obstacles
National income was continuously increasing
SED-Plan 1-3 = 7-8% per year SED-Plan 4 = 5-6% per year SED-Plan 5 = 4-5% per year A decade before economic crisis (SED-
Plan 6-7 ) was a period that NI increased tremendously (8-9% per year and more than 10% in some year)
Refer as one of the countries that had dramatically high growth rate
Result from the prior focus
ข้�อมู�ลพื้�นฐานเศรษฐกิ�จไทย
Problems of majority of population (most are poor in urban and country side)
Still not independent and weak, lack of opportunity to migrate for better living in the city
Poor, or sufficient only to lives day by day Unemployed, or done illegal work i.e. prostitute,
drug dealer Gap between rich and poor getting wider
Result from the prior focus
Other problems…
National resources deficiency Environmental problems National and personal debts Lack of competitiveness Depend on export markets
Result from the prior focus
Question: Where did the NI go?
It went to a few Thai millionaire + Foreigner who was the capital holder (owned foreign technology, product, and services)
The consequence was that those people became richer and the gab also wider
Same old solution
Most of solution done through fiscal and monetary policy
Heavily stimulate economic by previous governments
Money input to economic system
Fiscal policy Monetary policy To stimulate government spending,
private consumption, investment, and supporting export spending
Money input to economic system through fiscal and monetary policy was doing well to stimulate consumption, but…
Non-competitive producer still survived in the market
Highly supported SMEs and OTOP but lacked of products that were competitive and profitable
Many policy aimed at stimulating export market no matter that product were competitive or profitable
High value of export but still depended on import production factors
Same old solution
Same old solution was to use money as the solution to economic problem
But never fixed problem in the supply side (production) which was the basis of the economy. And the main reasons might be either it was difficult to do so, or too difficult for the government and private sectors which resulted in many hidden agendas.
Same old solution
Populist project Many poverty project Eer-Ar-Torn projects
Help poor people? Or for short-term political benefits?
Problems in the Country Side
Higher credit card debts due to easily card issued
Credit offerings for consumer were everywhere
Fully stimulate property investment to enlighten the business
Money flow from internal and external came into stock market due to low saving interest rate
Problems in the City
Prices of lands, houses and properties, and stocks were increasing
Consumerism High purchasing of foreign luxury products, effected trade
balance Bubbles were created from many forces of market to
stimulate high purchasing activities from all sectors of economic stakeholders
Problems in the Nation
Stocks price went up but not the stock in the production sector which was the basis of the economy
Those were commercial bank, energy, communication, property, and entertainment business
But in production unit still remain the problem of the ability to be “profitability” and “productivity”
Basic wage was not increased New graduates still out of job Majority of people had not benefited from
the recent economic growth
Average debt/household is 134,190 Baht per household (Average 20,000
Baht increasing/household) Formal debt 73.9% Informal debt 26.1%
Research found that 55.2% of the samples had debt payout problem
ผลสำ��รวจกล� มตั�วอย่ �ง 1,187 ทั่��วประเทั่ศของ ศ�นย่�พย่�กรณ์�เศรษฐก"จและธุ�รก"จ มห�ว"ทั่ย่�ล�ย่หอก�รค้'�ไทั่ย่
84% of population had higher expense than income earning due to the increasing of …
price of goods interest gas price
What did they do? Sell personal stuffs Create debt (lend from
their relatives) Withdraw their saving
Living with debt ?
From the violation in 3 provinces in the Southern of Thailand:
Song-Kla had number of travelers decrease by 22.7% Rate of hotel reservation in Hat-Yai reduced by 20%
Economist projected that the 2007 economic in Pattani, Yala, and Narativas would increase only by 1% or 0% from 2006
Account for 100,000 million baht economic damages
Southern tourism ?
One thing create tremendous demand, high influence which stimulate Thai southern market
Marketer views as a “Product of the decade”
Quantity demand for over 60 million, create money flow more than 50,000 million baht or nearly 1% of Thai GDP
Stimulate Thai southern market particularly Nakornsri-dhummaracha
Result in increasing air flight on Bangkok- Nakornsri-dhummaracha to serve high demand of travelers
What was a HERO
for the South of Thailand economy ?
Gas price push up to 30 baht/litters since May 19th 2007 may result in;
price of goods energy costs public transportation
High gas price ?
= price
= Slow economic growth
Fuel price effect costs of production price of goods Inflation demand production
unemployment
Price of goods raise continuously People change their consuming behavior People became more concern on their expenses
Effects many businesses
Fuel price effect
Advantage for
Instant/ fresh food House brand Public transportation Natural gas station Public hospital
Disadvantage for Restaurants Luxury clothing/ accessory, expensive products;
automobile, luxury watch Tourism business, related business Movie theatre, entertainment complex, concert
Politic ?
C oup d'etat Bombs P arty dissolution Corruption
Tourism Political instability Investment
Consumptionalism?
Unlimited wants Cell phone
Motorcycle
Asian trend J-pop fashion De Jung Kuim travel Rain’s concert F4 series
Thais don’t travel Thai, go abroad
In 2006, 55,000 million Baht moved aboard
Other problems
Natural disaster Devastations and flooding Tsunami-Earthquake
Epidemic Bird flu
International trade Trade Barrier Strengthen of Baht value
Bank Interest RateLower than inflation rate
Interest rate
Saving deposit = 0.75% 3 month period time deposit = 2.25% 6 month period time deposit = 2.25% 12 month period time deposit = 2.25% 24 month period time deposit = 2.25%
Inflation rate
Types of investment Liquidity Return Risk
1. Bank Saving High Low Low
2. T reasury Note Moderate Moderate Low
3. Bond/Equity Moderate Moderate Moderate
4. Gold Moderate Unstable Moderate-High
5. Currency Exchanges
Low Unstable Moderate-High
6. Assets Low Unstable Moderate-High
7 . SET, MAI Low-High Unstable Moderate-High
Types of investment
gas price ?
costs of goods inflation Baht value Baht value reliability Switch to keep gold Demand of gold
price of gold!!!
Why did price of gold raise ?
Solution?
Focus to economic activities or investment that either have
possibility to be sold competitive, and profitable
or crate income distribution, money saving in the economy income from foreign country.
Cannot be sold No market Debt of production
Marketing analysis dismiss Non-Marketing knowledge Creativity Quality assurance Competitive advantages
Focus on producer’s needs Ignore what market needs
Capitalism Pros
Efficiently resources allocation Attractive from profitability Freedom to select what to produce Competition Profitability from price setting New production technique to lower
costs, higher profit Resources saving Efficiently resources usage for high
profitability Higher NI
Cons
Some people focus only on benefit but forget morality
Unfair competition in some situation
Wider gap of income Tent to become monopoly
Political involvement of some producer create high bargain over pricing control or price of production factor
Capitalism
HM the King gave an address 9 years ago that do not leave the entire of Thai population with capitalism economy, but do leave some space for the sufficiency economy
Sufficiency Economy and Previous Government
Sufficiency Economy had been used only to be as … Strategic to win the erection Unclear guideline Promote as the Motto and Gimmick
which succeed in political objectives
But still far away from “sufficient living” or sufficiency economy which does not concern money or national GDP
พื้อประมูาณ
มู�ภู�มู�คุ้��มูกิ�นในตั�วท�"ดี�
มู�เหตั�ผล
เงื่�"อนไข้คุ้วามูร��รอบร�� / รอบคุ้อบ /
ระมู�ดีระว�งื่
เงื่�"อนไข้คุ้�ณธรรมูซื่�"อสั�ตัย, / สั�จร�ตั /พื้ากิเพื้�ยร / อดีทน
น-าสั�.
ชี�ว�ตั / สั�งื่คุ้มู / เศรษฐกิ�จ / สั�"งื่แวดีล�อมู
สัมูดี�ล / มู�"นคุ้งื่ / ย�"งื่ย�น
แนวพระร�ชดำ��ร" และหล�กก�รทั่+�สำ��ค้�ญ
สัร�ป ปร�ชญ�ของเศรษฐก"จพอเพ+ย่ง
ประม�ณ์ค้ว�มม+เหตั�ผลรวมถึ.งค้ว�มจ��เป/นทั่+�จะตั'องม+ระบบภู�ม"ค้�'มก�นในตั�วทั่+�ดำ+พอสำมค้วรตั อก�รม+ผลกระทั่บใดำอๆ�นเก"ดำจ�กก�รเปล+�ย่นแปลงทั่�4งภู�ย่นอกและภู�ย่ใน
ค้ว�มพอเพ+ย่งหม�ย่ถึ.งค้ว�มพอประม�ณ์ค้ว�มม+เหตั�ผลรวมถึ.งค้ว�มจ��เป/นทั่+�จะตั'องม+ระบบภู�ม"ค้�'มก�นในตั�วทั่+�ดำ+พอสำมค้วรตั อก�รม+ผลกระทั่บใดำอๆ�นเก"ดำจ�กก�รเปล+�ย่นแปลงทั่�4งภู�ย่นอกและภู�ย่ใน
ค้ว�มพอเพ+ย่งหม�ย่ถึ.งค้ว�มพอ
อย่ �งย่"�งในก�รน��ว"ช�ก�รตั �งๆม�ใช'ในก�รว�งแผนและก�รดำ��เน"นก�รทั่�กข�4นตัอนและขณ์ะเดำ+ย่วก�นจะตั'องเสำร"มสำร'�งพ54นฐ�นจ"ตัใจของค้นในช�ตั"โดำย่เฉพ�ะเจ'�หน'�ทั่+�ของร�ฐน�กทั่ฤษฎี+และน�กธุ�รก"จในทั่�กระดำ�บให'ม+สำ��น.ก
ในดำ��เน"นช+ว"ตัดำ'วย่ค้ว�มอดำทั่นค้ว�มเพ+ย่รม+สำตั"ป:ญญ�และค้ว�มรอบค้อบ
จะตั'องอ�ศ�ย่ค้ว�มรอบร� 'ค้ว�ม
ค้�ณ์ธุรรมค้ว�มซื่5�อสำ�ตัย่�สำ�จร"ตัและให'ม+ค้ว�มรอบร� 'ทั่+�เหม�ะสำม
ทั่�4งน+4รอบค้อบและค้ว�ระม�ดำระว�งอย่ �งย่"�งในก�รน��ว"ช�ก�รตั �งๆม�ใช'ในก�รว�งแผนและก�รดำ��เน"นก�รทั่�กข�4นตัอนและขณ์ะเดำ+ย่วก�นจะตั'องเสำร"มสำร'�งพ54นฐ�นจ"ตัใจของค้นในช�ตั"โดำย่เฉพ�ะเจ'�หน'�ทั่+�ของร�ฐน�กทั่ฤษฎี+และน�กธุ�รก"จในทั่�กระดำ�บให'ม+สำ��น.ก
ในดำ��เน"นช+ว"ตัดำ'วย่ค้ว�มอดำทั่นค้ว�มเพ+ย่รม+สำตั"ป:ญญ�และค้ว�มรอบค้อบ
จะตั'องอ�ศ�ย่ค้ว�มรอบร� 'ค้ว�ม
ค้�ณ์ธุรรมค้ว�มซื่5�อสำ�ตัย่�สำ�จร"ตัและให'ม+ค้ว�มรอบร� 'ทั่+�เหม�ะสำม
ทั่�4งน+4รอบค้อบและค้ว�ระม�ดำระว�ง
เงื่�"อนไข้
เพ5�อให'สำมดำ�ลและพร'อมตั อก�รรองร�บก�รเปล+�ย่นแปลงอย่ �งรวดำเร<วและกว'�งขว�ง ทั่�4งดำ'�นว�ตัถึ� สำ�งค้ม สำ"�งแวดำล'อมและว�ฒนธุรรมจ�กโลกภู�ย่นอกไดำ'เป/นอย่ �งดำ+
เพ5�อให'สำมดำ�ลและพร'อมตั อก�รรองร�บก�รเปล+�ย่นแปลงอย่ �งรวดำเร<วและกว'�งขว�ง ทั่�4งดำ'�นว�ตัถึ� สำ�งค้ม สำ"�งแวดำล'อมและว�ฒนธุรรมจ�กโลกภู�ย่นอกไดำ'เป/นอย่ �งดำ+
แนวปฎิ�บ�ตั�และผลท�"คุ้าดีหมูาย
ค้รอบค้ร�วระดำ�บช�มชนจนถึ.งระดำ�บร�ฐทั่�4งในก�รพ�ฒน�และบร"ห�รประเทั่ศให'ดำ��เน"นไปในทั่�งสำ�ย่กล�งเศรษฐก"จพอเพ+ย่งเป/นปร�ชญ�ช+4ถึ.งก�รดำ��รงอย่� และปฏิ"บ�ตั"ตันของประช�ชนในทั่�กระดำ�บ
โดำย่เฉพ�ะก�รพ�ฒน�เศรษฐก"จเพ5�อให'ก'�วทั่�นตั อโลกย่�ค้โลก�ภู"ว�ตัน�
ตั�4งแตั ระดำ�บค้รอบค้ร�วระดำ�บช�มชนจนถึ.งระดำ�บร�ฐทั่�4งในก�รพ�ฒน�และบร"ห�รประเทั่ศให'ดำ��เน"นไปในทั่�งสำ�ย่กล�ง
เศรษฐก"จพอเพ+ย่งเป/นปร�ชญ�ช+4ถึ.งก�รดำ��รงอย่� และปฏิ"บ�ตั"ตันของประช�ชนในทั่�กระดำ�บ
โดำย่เฉพ�ะก�รพ�ฒน�เศรษฐก"จเพ5�อให'ก'�วทั่�นตั อโลกย่�ค้โลก�ภู"ว�ตัน�
ตั�4งแตั ระดำ�บ คุ้�ณล�กิษณะ
คุ้-าน�ยามู
Reference : Assistant Professor Dr. Suksan Kantabud, Mahidol University, 1st National Conference, Bangkok University, August 2007.
เราจะเล�อกิหาน-าใสั.ตั�.มู หร�อ จะเล�อกิอ�ดีร� ร�"วข้องื่ตั�.มูกิ.อน ?
คุ้.าเทอมูล�กิ
ป�2ยเคุ้มู� ยาฆ่.าแปลงื่
ข้องื่ใชี�ในบ�าน
หวย ! คุ้.าเหล�า คุ้.าบ�หร�"
food
ดีอกิเบ�ย
Application of Sufficiency philosophy for the individual level
เสั�อผ�า
ยาร�กิษาโรคุ้
‘Basis of Thai economy is agricultural
sector’
Sufficiency Principle
Independent
Morality Society Resources Technology Economy
Balance
Human Plants (Forest) Animals Soil Water
Independent
Morality Religion and cultural values in the
community
Society Encourage each community to
coordinate and transfer their own wisdom which will benefit both parties
Resources Effectively utilization of human,
resources and social wisdom
Technology Study, research, and experiment
to create local technology
Economic Rice, meats, vegetable, and fruits
are sufficient in the area and enough to be sold to other region
Independent
Income and expenditure Allocate land into 4 areas
Rice Agricultural plants Fish House and animal farm
+ grow some vegetables
Balances
ActivitiesSufficiency Economy
Capitalism Reflection
Production Aims at consumingLabor = free
Aims at sellingLabor = costsUse technology
Depended on technology, money ไม ย่� �งย่5นในก�รใช'ทั่ร�พย่�กร
Transferring activities
Help each other B arter systemCooperate within community
Marketing Agricultural sector are at the bottom
Depended on export market
Consumption
Consume own production
Buy everything, ConsumerismMedia play major role to purchasing activity
Consumerism
Allocation Community’s rights Patent, legal rights
Individualism
Capitalism vs. Sufficiency
1 .มองก�รณ์�ไกลในก�รบร"ห�รจ�ดำก�รและตั�ดำสำ"นใจในเช"งนโย่บ�ย่ อย่ �งม� งหว�งก��ไรในระย่ะสำ�4นแตั ค้"ดำถึ.งผลกระทั่บในระย่ะย่�ว
2. ให'ค้�ณ์ค้ �แก พน�กง�นอย่ �งจร"งใจและพ�ฒน�พน�กง�นอย่ �งตั อเน5�อง (รวมถึ.งก�รพ�ฒน�พน�กง�นของตันเองให'เป/นผ�'บร"ห�ร) หล+กเล+�ย่งก�รให'พน�กง�นออกแม'แตั ในย่�มทั่�กย่�กทั่�งเศรษฐก"จ เพร�ะพน�กง�นค้5อสำ"นทั่ร�พย่� (ทั่+�พ�ฒน�ไดำ') ขององค้�กร
3. จร"งใจและหว�งดำ+ตั อผ�'ม+สำ วนไดำ'สำ วนเสำ+ย่ของธุ�รก"จทั่�4งหมดำ รวมถึ.งประช�กรและสำ�งค้มในอน�ค้ตั
4. ให'ค้ว�มสำ��ค้�ญตั อก�รพ�ฒน�นว�ตักรรมทั่��วทั่�4งองค้�กร ทั่�4งในสำ วนของผล"ตัภู�ณ์ฑ์�และขบวนก�รให'บร"ก�รหร5อขบวนก�รผล"ตั
5. ใช'ทั่ร�พย่�กรอย่ �งม+ประสำ"ทั่ธุ"ภู�พและประสำ"ทั่ธุ"ผล
Application for Business sector Research work : Dr Apichai
Pannasenผลของก�รศ.กษ�
( แนวทั่�งปฏิ"บ�ตั" 10 ประก�รแห งองค้�กรธุ�รก"จแบบเศรษฐก"จพอเพ+ย่ง)
จ�กก�รว"เค้ร�ะห� (grounded theory) พบว �ธุ�รก"จทั่+�ประสำบค้ว�มสำ��เร<จอย่ �งย่��งย่5นในก�รศ.กษ�น+4 ม+แนวทั่�งในก�รดำ��เน"นธุ�รก"จทั่+�ค้ล'�ย่ก�น 10 แนวทั่�งดำ�งน+4
6. ใช' และ/หร5อพ�ฒน�เทั่ค้โนโลย่+ทั่+�ม+ประสำ"ทั่ธุ"ภู�พแตั ร�ค้�ไม สำ�ง โดำย่เฉพ�ะเทั่ค้โนโลย่+แบบไทั่ย่ ๆ หร5อพ54นบ'�น
7. ขย่�ย่ธุ�รก"จอย่ �งค้ อย่เป/นค้ อย่ไป เม5�อพร'อมทั่�กดำ'�นเทั่ �น�4น
8. ลดำค้ว�มเสำ+�ย่งโดำย่ก�รม+ผล"ตัภู�ณ์ฑ์�ทั่+�หล�กหล�ย่ ตัล�ดำทั่+�หล�กหล�ย่ และก�รลงทั่�นทั่+�หล�กหล�ย่ โดำย่อย่� บนพ54นฐ�นของค้ว�มร� 'จร"ง
9. แบ งป:น รวมถึ.งก�รแบ งป:นองค้�ค้ว�มร� 'ทั่+�ม+เพ5�อพ�ฒน�ตัล�ดำ เพ5�อผลประโย่ชน�ทั่+�ตักแก ผ�'บร"โภูค้และสำ�งค้ม
1 0 .สำร'�งว�ฒนธุรรมองค้�กรทั่+�ม+จร"ย่ธุรรม ค้ว�มอดำทั่นและขย่�นหม��นเพ+ย่รเป/นค้ �น"ย่มพ54นฐ�น
ผลของก�รศ.กษ� ( แนวทั่�งปฏิ"บ�ตั" 10 ประก�รแห งองค้�กรธุ�รก"จ
แบบเศรษฐก"จพอเพ+ย่ง)
Family undependableSociety Sustainable
Community Sufficiency
New picture of Economy
GDP is no more the indicator of economic development, be only part and not core of the it
“Sustainable Development “ became ideal path for every countries
“Bhutan” was an undeveloped country, but outstanding example for this new development, because it was using GDH as the development indicator
Not GDP but GDH (Gross Domestic HAPPINESS)
United Nation’s Development Project (UNDP)began to develop new indicator referring to GDH
Thank you