SS076 Rev.001 CMCT COURSE OUTLINE Page 1 of 5

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SS076: Strategic Planning &

Creative Thinking

SS076 Rev.001 CMCT COURSE OUTLINE Page 2 of 5

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Training Description:

Strategic planning and creative thinking are now essential parts of a leader’s daily work. In order to maintain their organization’s competitive edge, leaders at all levels of an organization need to evaluate and prioritise work, according to strategic goals. A successful strategic process engages everyone in the ongoing strategy of an organization, rather than just leaving it to individuals.

This course includes a series of participative activities which will help delegates enhance the long-term success of their organization. By the end of the course, they will have acquired the thought processes, frameworks, and analysis tools needed to engage others in the strategic thinking and planning process. They will also have identified appropriate strategic planning methods relevant to their organizational needs. They will be prepared to lead the broader strategic processes required to outperform their competitors, and reshape their organization for a successful long-term future.

Training Objective:

By the end of the training, participants will be able to: ✓ Develop skills in evaluating opportunities and threats in your competitive environment ✓ Enhance the skills of diagnosing and managing the strengths and weaknesses within your

organization ✓ Assess current strategies within your organization and select the best model for you ✓ Learn creative thinking techniques that develop new ideas ✓ Explore new strategies and provide different options ✓ Adapt, and adopt, the tools of the strategic process, to different situations ✓ Understand the importance of analysing thoroughly before final planning ✓ Learn how to effectively lead and communicate a strategic planning effort ✓ Identify ways to motivate your staff in order to efficiently and effectively implement a strategic

plan ✓ Consider the impact of social media in your strategic planning ✓ Analyse real-life examples of strategic plans to identify best practice and areas to avoid ✓ Have the opportunity to clarify your own understanding of strategy and how it can work for you ✓ Take a clear assessment of where your organization is placed, in the strategic-tactical balance, and

where you want it to be ✓ Identify your organization’s operational effectiveness and strategic clarity ✓ Identification of the key strategic issues confronting your organization ✓ Practise different strategic analysis tools to help understand your strategic environment ✓ Know how to design, plan, and implement effective strategic change projects

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Training Designed for:

This course is designed for Experienced, or up-and-coming leaders within an organization, at any level of management, who want to contribute to the growth and success of their organization, through enhancement of its competitive strategic advantage.

Training Program:

DAY ONE: ❖ PRE-TEST ❖ Introduction ❖ What Is ‘Strategy Planning’? ❖ Define ‘Strategy’ ❖ Which Strategic Planning Tool Is Right for You?

• Examples of Strategic Models ❖ Examine Your Needs and Expectations ❖ The Differences Between Strategic Planning and Tactical Planning ❖ Strategic Thinking and Planning: The Helicopter View ❖ Assessing Your Organization’s Strategic Process ❖ The Strategic Planning Process: Three Common Stages

• Strategic Analysis • Strategic Planning

• Strategic Implementation

DAY TWO: ❖ The Strategic Planning Pyramid

• Creating A Strategic Process

• Strategic Teams

• Strategic Timelines ❖ Creating A Strategic Vision ❖ Seven Stages of Planning and Implementing Strategy

• Strategic External and Internal Analysis

• The Tools and Techniques for Undertaking External Analysis

• PESTLE Analysis ❖ Case Study: PESTLE Analysis

• Porter’s Five Competitive Forces

• Competitive Advantage / Unique Selling Points (USPs)

• The Extended Boston Consulting Growth Share Matrix

DAY THREE: ❖ The Tools and Techniques for Carrying Out Internal Analysis

• SWOT Analysis

• Gap Analysis

• The Balanced Scorecard (BSC)

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• SWOT Combined with Balanced Scorecard ❖ Case Study: SWOT Analysis

DAY FOUR: ❖ The Impact of Social Media and The Internet on Your Strategic Plan ❖ Understanding Strategic Thinking ❖ The Principles of Creative Thinking ❖ Creative Vs Analytical Thinking ❖ Brainstorming ❖ Improving Creative Thinking ❖ Motivating Employees to Accept And ‘Buy-In’ To A New Strategy ❖ The Importance of Leadership During the Strategic Planning Process ❖ How to Break Down the Strategic Plan into Tactical and Operational Goals

DAY FIVE: ❖ Implementing the Strategic Plan

• Why Organizations Fail to Implement Strategy Effectively

• Tips to Execute the Strategic Plan ❖ Monitoring the Strategic Plan Implementation ❖ Problem Analysis Tools to Examine Implementation

• Strategic Plan Reviews ❖ Examples of Other Analysis Tools for A Variety of Scenarios ❖ Course Conclusion ❖ POST-TEST and EVALUATION

Training Requirement:

“Hand’s on practical sessions, equipment and software will be applied during the course if required and as per the client’s request”.

Training Methodology:

This interactive training course includes the following training methodologies as a percentage of the total tuition hours:-

• 30% Lectures, Concepts, Role Play

• 30% Workshops & Work Presentations, Techniques

• 20% Based on Case Studies & Practical Exercises

• 20% Videos, Software & General Discussions

• Pre and Post Test

Training Certificate(s):

Internationally recognized certificate(s) will be issued to each participant who completed the course.

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Training Timings:

Daily Timings: 07:45 - 08:00 Morning Coffee / Tea 08:00 - 10:00 First Session 10:00 - 10:20 Recess (Coffee/Tea/Snacks) 10:20 - 12:20 Second Session 12:20 - 13:30 Recess (Prayer Break & Lunch) 13:30 - 15:00 Last Session For training registrations or in-house enquiries, please contact: Aisha Relativo: aisha@cmc-me.com Tel.: +971 2 665 3945 or +971 2 643 6653 | Mob.: +971 52 2954615 Training & Career Development Department