1

2

SRI VENKATESWARA UNIVERSITY : : TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

FIRST YEAR EXAMINATION

Paper I : MANAGEMENT FUNCTIONS AND BEHAVIOUR

---------------------------------------------------------------------------------------------------------

PART – A

Answer All the Questions

1. (a) Explain the duties and responsibilities of a professional manager.

Or

(b) Discuss various functions of management and explain the process of

management.

2. (a) Explain the factors that influence the decision making process.

Or

(b) Discuss various decision-making techniques.

3. (a) What is managerial ethos and explain their relevance in organizational culture?

Or

(b) What is a conflict and discuss methods in resolving conflicts?

4. (a) What is organizational planning and explain the process of planning?

Or

(b) Discuss various types of organizational designs.

5. (a) Discuss various factors that influence the interpersonal relations.

Or

(b) What is group dynamics and the process of group development?

3

P A R T - B

Case Analysis

6. Super Engineering Company was a multi-locational light engineering company. It has manufacturing facilities at Hyderabad, Pondicherry and Indore. The company adopted budgetary system with main emphasis on production and expenses budgets. The budget targets used to be set on the basis of analysis of production facilities and production operations. While two units located at Hyderabad and Pondicherry were working properly and were able to meet their budget targets, Indore unit. was not able to do so. Mr. Manohar was transferred to Indore unit as plant manager. He joined the company about eight years back as engineer trainee and became the assistant plant manager at Hyderabad unit, the biggest of the three units. Manohar was very ambitious and a little bit autocratic. He believed in the exercise of authority and control to carry out his instructions. He was high achiever and believed in getting things done. He got quick promotions in the company.

Immediately after joining at Indore unit as plant manager, Manohar made preliminary study of the plant and issued instructions to all departments to reduce their expenses by five per cent. A fortnight later, he instructed the departments to increase production by ten per cent. He also instructed all supervisors to strictly adhere to budgets. He introduced several new reports and watched the operations very closely. He suspended two supervisors the second month for not meeting the budget targets. Subsequently two supervisors left the plant. With all his efforts, the unit was very much on the right track and within six months exceeded the new budgeted figures by eight per cent. On setting the plant right, he was called back at Hyderabad, the productivity at Indore unit fell below the earlier level land the budget was again in trouble.

Questions

(a) Analyze the type of organizational climate created by Manohar at Indore unit?

(b) Why was there a drop in productivity at the unit after Manohar left it?

---------

4

SRI VENKATESWARA UNIVERSITY : : TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

FIRST YEAR EXAMINATION

Paper II: ECONOMICS AND SOCIAL ENVIRONMENT

PART – A

Answer All Questions

1. (a) Discuss various critical business environment factors in India.

Or

(b) Discuss the changing role. of Government in economic reforms.

2. (a) Discuss the presence and role of public sector in India in the era of liberalization.

O r

(b) Explain various factors for the sickness in Indian industry.

3. (a) Discuss the Planning mechanism in India for industrial development.

Or.

(b) Discuss the salient features of industrial policy frame work in India.

4. (a) Explain the position of Indian foreign trade and hurdles.

Or

(b) Discuss the India's external debt position and explain the strategies to reduce it.

5. (a) What is special significance of 1991 industrial policy?

Or

(b) Explain the social justice in our economic reforms.

P A R T - B

Case Analysis

6. Castrol has always believed that 'When the going gets the tough goes going'. In

order to meet the challenges involved in managing a company, CIL, has developed concern for Health, Safety, Security and Environment (HSSE). 'It s vital for a company to have concern for health, safety, security and environment..As it becomes larger, there is pressure from different section's the society to make it accountable. In order to fulfill its agenda of a safer factory, safer transport, and

5

being environment friendly, CIL has made all the factories ISO 14000 compliant.

CIL has also undertaken social investment programmes which, are aimed at creating sustainable human progress. It has invested in community development work at Silvana where one of its plans is located. The, main focus is on the areas of health, hygiene, and education. It has a partnership with about 750 drought-affected villages in Rajasthan, Gujarat, MP and Maharashtra where it is working with the villagers to develop water management systems/water harvesting mechanisms.

Questions

(a) In what way Castrol's social investment is justifiable?

(b) If you support the investment philosophy, what kind of social problems do you envisage? What solutions do you have for them?

6

SRI VENKATESWARA UNIVERSITY : : TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

FIRST YEAR EXAMINATION

Paper III – INFORMATION MANAGEMENT AND COMPUTER

PART – A

Answer All Questions

1. (a) Explain the role of computer aided decision making in an organisation, its

advantages and. limitations there of.

Or

(b) Explain CPU and its sub-components. Describe the most 'common types of

software used for management applications.

2. (a) What are the functions of financial systems? Explain the features of most

widely used financial software. Describe the Human Resource management

decisions acquiring statistical data:

Or

(b) Explain the uses of computers in Human Resource Management. Explain the

design of an inventory system for a retail sales enterprise.

3. (a) Discuss the significance and scope of operations research in modem

management. Explain the graphical method of solving a linear programming

problem.

Or

(b) Solve the following linear programming problem :

Maximize z = Xl+ 2x2+ 3x3–x4 Subject to : X1+ 2X2+3x3 =15

2x1+X2+5X3= 20 X1+ 2X2

+ X3+ X4 =10 and X1, X2, X3 > 0.

7

4. (a) Solve the following transportation problem :

Rolling Mill

Furnace Mi M2 Ms M4 M5 Supply

F1 4 2 3 2 6 8

F2 5 4 5 2 1 .12

F3 6 5 4 7 7 14

Demand 4 4 6 8 8

Or

(b) The details of a small project are given below

Activity Expected duration (in weeks)

Optimistic Most likely Pessimistic

1-2 1 1 7

1-3 1 4 7

1-4 2 2 8

2-5 1 1 1

3-5 2 5 14

4-6 2 5 8

5-6 3 6 15

Draw the project network. What is the expected project length? If the project due date is 19 weeks what is the probability if not meeting the due date?

5. (a) What are the features of MIS? Discuss the Anthony's and zani's frameworks for MIS. Explain the loop structures with suitable examples.

Or (b)Describe the primary aspects of information economics. Explain the phases of system development life cycle. Explain string handling and report writer features of COBOL.

P A R T - B Case Analysis

6. Before embarking on integrated information system projects, top managers often know which employees are likely to be laid off. However, in an effort to get the cooperation of employees during system development, managers often provide verbal assurances of job security to employees who will be laid off a few months after the system becomes operational.

Managers often find themselves in a dilemma. Being truthful about coming lay offs may interfere with employee cooperation. How would you as a manager handle this situation?

8

SRI VENKATESWARA UNIVERSITY : : TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

FIRST YEAR EXAMINATION

Paper IV : MANAGERIAL ECONOMICS

PART – A Answer All Questions

1. (a) Discuss the nature and scope of managerial economics.

Or

(b) Briefly discuss various techniques of managerial economics.

2. (a) Explain various types of demand analysis.

Or

(b) Explain various methods of demand forecasting.

3. (a) Discuss different concepts of cost and their classification.

Or

(b) Explain various production functions.

4. (a) Discuss the price determination procedure.

Or

(b) Explain various pricing strategies.

5. (a) What is economic theory of firm and discuss two theories?

Or

(b) Explain various profit concepts and their relevance in the modem day

competitive world.

9

PART – B

Case Analysis 6. The Technical Products Company was formed to manufacture new invention with the trade mark of Freechest. At that time, the company was proceeding on a patent pending -basis. Although completely new, the Freechest was a' comparatively simple article. Basically, it used the cold provided by the cooling unit of any refrigerator to allow. Older model refrigerators too have some freezing units. Below freezing temperatures were obtained by the circulation of cold air between two walls of aluminum. No motor was necessary as the cooling unit of the refrigerator did the work once the portable chest was inserted adjacent to the freezing coil, this insertion could be made by anyone. It was planned to produce Freechests in several sizes, so that they would fit the different sizes and types of refrigerators then on the market. The Freechest could be placed in the refrigerator with ease; no tools or component of any sort were required. When the unit was no longer required, it would be removed until the housewife needed it again.

The Freechest has been developed to meet the specific needs for home freezing units that had followed the increased use of frozen foods. There is also increased emphasis that has been placed on economies that could be obtained by buying meat and other items in advance use when prices are lower. New model refrigerators placed great emphasis on the convenience of the Freezer units that they contained. With the addition of the Freechest, older model refrigerators without freezer units were sold at about Rs. 2000/- below the price of those that contained freezer units. Freechests could also be used in these models. It was expected, however, that most new refrigerators would be sold with freezer units, and that the primary market would consist of owners of older model refrigerators. The Freechest was the new company's most important product. As the Freechest market was satisfied, other -products not related to the refrigeration were to be substituted. The original plans called for intensive distribution on the northern zone with the possible licensing of other manufacturers in other parts of the county.

Total cost, including labor, material, and overhead, amounted to approximately Rs. 40/- for each unit. When volume approached five hundred or more per week, costs would be reduced to Rs. 35/- per unit. These were manufacturing costs and did not include sales expenses and advertising. The sales manager was undecided about pricing and. method of distribution. He felt that the item was too small to be of interest to refrigerator distributors, but that refrigerator servicemen would be interested in handling the Freechest because it would create opportunities to obtain repair and overhaul jobs on older refrigerators. The case of explaining and installing Freechests led to sales manager to consider also the use of coupon advertisements in response to which salesman would call on individuals who had shown interest.

Questions :

A) What should have been the retail price of Freechests and how should they have been marketed?

B) What was the likelihood of success of the enterprise?

10

SRI VENKATESWARA UNIVERSITY : : TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

FIRST YEAR EXAMINATION

Paper V : QUANTITATIVE ANALYSIS FOR MANAGERIAL APPLICATIONS

PART – A

Answer all Questions

1. (a) (i) Find the derivative of Vx /(2x+ 3).

(ii) Integrate : xn log x .

Or

(b) Use Cramer's rule to solve

6x+ y-3z=5 x+3y-2z=5 2x+y+4z= 8.

2. (a) Calculate coefficient of variation from the following data :

Percentage of marks : <15 <25 <35 <45<55 <65<75<85 No. of students : 10 25 55 110 195 255 300 325

Or

(b) Find the Karl-Pearson's coefficient of skewness from the following data:

Weekly wages : 40-50 50-60 60-70 70-80 80-90 90-100 100-110

No. of workers : 35 36 38 40 55 30 36

3. (a)(i) Define Poisson distribution. What are its characteristics?

(ii) 8 wins are tossed at a time, 256 times. Find .the expected frequencies of the

number of heads.

Or

(b) (i) Define normal distribution. What are its properties?

(ii) The life time of a certain type of battery has a mean life of 400 hours and

a standard deviation of 50 hours. Assuming normality for the distribution

of life-time, find

11

(1) The percentage of batteries which have life time of more than 350 hours

(2) The life time value above which the best 25% of the batteries will have their life

and

(3)The proportion of batteries that have a life time between 300 hours and 500

hours.

4. (a) (i) Explain the simple random sampling and stratified sampling. What are their advantages? (ii) An I.Q. test was administered to 8 persons before and after they are trained. The results are given below :

I.Q. before training : 110 120 123 132 125 121 131 113

I.Q. after training : 120 118 125 136 120 118 127 130

Test whether there is any change in I.Q. after the training program at 1% level of

significance.

(b) (i) Explain the test of significance of difference between two means in large

samples.

(ii) Sample of household income were taken from four cities. Test whether the cities

are homogeneous with regard to the distribution of income

Income Cities

A B C D

<3000 40 55 55 50

3000-5000 35 50 55 30

>5000 45 55 50 50

or

5. (a) (i) Distinguish between correlation and regression.

(ii) Obtain the lines of regression from the following data. Estimate the price

index of wool when the price index of cotton is 86.

Price index of cotton : 78 77 85 88 87 82 81 76

Price index of wool : 84 82 82 85 89 90 88 92

Or

(b) (i) Explain the relation between correlation and regression.

(ii) Fit a second degree parabola of the form Y = a + bx + cx2 to the following

data. Also estimate the value for 1990 and give your comment.

Year : 1955 1960 1965 1970 1975 1980 1985

Production(1000 Units) : 6 8 9 10 12 11 8

12

PART – B

Case Analysis

6. Under an employment promotion programme it is proposed to allow sale of news papers on the buses during off-peak hours. The Vender can purchase the newspapers at a special concessional rate of 25 paise per copy against thee selling price of 40 paise. Any unsold copies are, however, a dead loss. A vender has estimated the following probability distribution for the number of copies demanded :

No. of Copies : 15 16 17 18 19 20

Probability : 0.04 0.19 0.33 0.26 0.11 0.07

How many copies should be order so that his expected profit will be a maximum?

13

SRI VENKATESWARA UNIVERSITY : : TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION MASTER OF BUSINESS ADMINISTRATION

FIRST YEAR EXAMINATION Paper VI : MANAGEMENT OF INFORMATION SYSTEMS

PART-A

Answer All Questions 1. (a) Distinguish between structured and unstructured decisions. Explain

Simon's decision making model. What are the information requirements for the various stages of the model?

Or

(b) Differentiate between various types and levels of information systems. What are the different ways of allocating resources to different applications in an organisation?

2. (a) Describe the major phases in MIS design. Explain system development life cycle.

Or

(b) Explain the on-line system analysis and design. Discuss different approaches to implementation.

3. (a) Explain the two modes of data transmission. Describe the hardware and software required for data communication in computers.

Or

(b) Explain OSI reference model. Describe the network structures.

4. (a) Describe the traditional approach to application system development. What is a relational data model? Describe Codd's rules.

Or

(b) Explain various SQL expressions for database retrievals and updates with suitable examples. Why should an organisation be careful about placing over reliance on "Bench mark" tests in selecting DBMS?

5. (a) Discuss the impact of computers on organisations and society at large. Describe the important precautionary measures to prevent viruses infection.

Or

(b)Discuss the various characteristics of computers viruses. Discuss the tortions liabilities in use of computers.

14

PART - B

Case Analysis

6. An important travelers besiege an airport ticket counter in a Southern China

boom team, a haried clerk scribbles seat adjustments on boarding passes and

jots down passenger's names on a sheet of paper. On good days he gets help with

such chores from a mainframe computer in Beijing that runs Chaina’s reservation

system. China is planning to invest between $ 550 billion and $ 600 billion in

both infrastructure and information systems and is seeking the help of western

companies to achieve this goal.

A western company, which set up shop in China in 1990 is playing an active

role in helping the Chinese government. Help' the company in the analysis and

design of an information system that helps process pay roll, administrative

functions and decision making.

15

SRI VENKATESWARA UNIVERSITY : : TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

FIRST YEAR EXAMINATION

Paper VII : MANAGEMENT OF NEW AND SMALL ENTERPRISES

PART – A

ANSWER ALL QUESTIONS

1. (a) Who is an entrepreneur and explain the skills required to be a

successful entrepreneur?

Or

(b) Discuss the role of entrepreneurship for economic development.

2. (a) Explain various ways in establishment of small scale industry.

Or

(b) Discuss the role of technology in SSEs.

3. (a) Discuss how prepare a business plan for SSEs.

O r

(b) Explain various ownership structures suitable for SSEs.

4. (a) Discuss various marketing issues to be discussed for SSE.

Or

(b) Explain the financial problems being faced by SSE.

5. (a) Discuss the way and means for the growth of SSE.

Or

(b) Explain the assessment methods in evaluation of SSE.

16

PART - B

Case Analysis

6. In spite of several schemes, which were introduced by successive governments,

to provide infrastructural, financial, technical operational and marketing assistances and

also a lot of emphasis in India is small-scale industries development. It is well known

fact that there is a lot of Potentiality and usefulness if we can encourage SSI, which

contribute vey high to GNP. Do you think that all this assistance and schemes has

contributed to the healthy development of the SSI sector?

Questions

How do you think that small-scale industries can be made efficient? Present your views

clearly.