Sri Ramakrishna International Institute of Managementhttp://www.sriiom.com. Email: sriiom@sriiom.com. Whatsapp: 9967137000

TWO YEARPOST GRADUATE CERTIFICATE PROGRAMME IN MANAGEMENT

With dual specialization in Marketing & Human Resource Mgt & O.D.

Programme & Content Director, Lead Faculty :

Prof. Ashoke K.Maitra, M.A (TISS ), Ph.D Stanford Universiy ,USAFounder & Managing Director -SRIIOM, Winner of Education Award from Oxford University, U.K.,

Lifetime Achievement Award from World HRD Congress, National Education Excellence Award etc

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Visiting Faculty:

Our faculty are experts from Industry who are all V.P. ad above in different companies and are passionate about training.

Contact us :SRIIOM

H.O. : C - 4113, Oberoi Gardens Estate, Chandivali Farm Road, Powai, Andheri East, Mumbai - 400072

www.sriiom.com. Email: sriiom@sriiom.com Cell : 9967137000 / 9004306939

SRIIOM has got the Education Award from Oxford University, U.K., National Education Excellence Award etc.

We have already conducted this programme as an in - company programme for Excel Crop Care Ltd, J.M.Baxi Group. Kalpataru Group, Mahindra & Mahindra Group, Midmark USA etc

We guarantee 100% Placement to our committed and good students

Any Graduate / Post Graduate or working professional who wants to evolve as an expert.

1. We guarantee 100% placement to our best students in reputed industries.

2. HRD is emerging as the top profession to engineer change in companies.

3. Today a CHRO is getting salary upto Rs. 28 crores per annum.

4. There is a shortage of good HRD professionals.

5. People look upto HRD as a noble profession.

A skill building, industry focused, affordable programme to create experts in Marketing HRM & O.D,

The entire course is taught by experts from the industry who are at the level of Vice-Presiident and above through an experiential workshop methodology.

The Faculty use Case studies, Role -Plays, Films, Simulation, Games to make it interesting.

Highly affordable fee of Rs. 1,00,000/- per year inclusive of GST or Rs. 8,333.pm.

Methodology:

Total Course Fee

Who should join ?

Why should you consider attending this programme ?

TWO YEAR PRACTICAL SKIIL BUILDINGPOST GRADUATE CERTIFICATE PROGRAMME

IN MANAGEMENTWITH SPECIALIZATION IN MARKETING AND HRD & O.D.

THIS IS A HIGHLY AFFORDABLE , SKILL BUILDING PROGRAMME TO MAKE YOU AN EXPERT

100 % GUARANTEED PLACEMENT

Starting Date : 5th November, 2018

It will be held on Monday, Tuesday and Wednesday of every week from 6:30pm to 8:30pm for 24 months.

On Thursday & Friday Students will do Assignmnts, Industry Visits and Projects.

It will be held in SRIIOM Training Centre , Oberoi Garden, Chandivali Farm Road, Andheri East, Mumbai - 400072

OBJECTIVE OF THE PROGRAMME:

Methodology :

Evaluation:

Attendance:.

Rights :

The objective of this programme is to create the best Marketing and Sales students and Strategic and Organization Development professionals who can:

1. Learn the most important areas of Marketing to excel in Marketing.

2. Learn to manage self effectively.

3. Learn to manage people effectively.

4. Learn to lead people effectively with empathy and engagement.

5. Learn to Coach and Mentor people.

6. De-risk the company through proper statutory compliance.

7. Initiate Organization Development interventions to improve the overall effectiveness of the organization.

8. Motivate the existing employees through employee engagement and other schemes.

9. Implement effective Talent Management through Assessment Centre's, Development Centre's , Potential Appraisal ,Career Planning .

10. Learn all aspects of Performance Management.

11. Create the best Managers and Leaders.

We will conduct the entire progrmme through experiential workshops using Films, Case-studies, Role -Plays, Games, Simulation , Projects etc.

We will give Action Learning Projects I the intervals to be completed in the place of work so that the learning is internalized.

A Learning Score Card will be maintained for each participant which will evaluate attendance class participation, quality of projects done, quality of presentation, depth in discussion and the same will be given to all participants and the company at the end of the Post MBA Certification Programme.

75% Attendance is mandatory to get the Post Graduate Advanced Certificate in O.D, HRM & Change Mgt.

SRIIOM reserves the exclusive right to admit students . This is an autonomous programme.

MARKETING AND SALES MANAGEMENT SPECIALIZATION

Module 1 :Understanding Marketing Management:

Module 2 : Capturing Marketing Insights:

Module 3: Connecting with Customers :

Module 4 : Building Strong Brands:

Module 5 : Shaping the Market offerings

Module 6: Delivering Value

Module 7: Communicating Value

Module 8: Creating successful long term growth plans.

Module 9: Brand Management

Module 10: Digital Marketing:

Module 11: Strategic Marketing:

Module 12: Advertising :

Module 13: Market Research :

Module 14: Sales Management

Defining Marketing for the 21st Century & Developing Marketing Strategies and Plans

Gathering Information & scanning the environment. Conducting Marketing Research and forecasting demand.

Creating Customer Value , Satisfaction and loyalty. Analyzing consumer markets and analyzing business markets. Identifying market segments and targets.

Dealing with competition , creating brand equity and crafting the brand positioning.

Setting product strategy, designing and managing services, developing pricing strategies & programmes.

Designing & managing integrated marketing channels, managing retailing, wholesaling & logistics.

Designing and managing integrated marketing communications, managing mass communication: advertising, sales promotion, events and experiences and public relations, managing personal communications: direct and interactive marketing, word of mouth and personal selling.

Introducing new market offerings, tapping into global markets, managing a holistic organization in the long run.

Case -studies in building powerful brands in India and overseas.

Finding new avenues of digital marketing & social Media Marketing

Michael Porters Five Forces Model and other practical model of strategic marketing.

Global best practices in Advertising. Different functions of Advertising.

Understanding different models of market research.

Institution and Corporate Sales / B2B Sales, B2G sales, B2C sales.

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ORGANIZATION DEVELOPMENT AND HR SPECIALIZATIONSession 1&2 : Organization Development & Change Management:

Sessionn 10:Using Assessment Centres for Talent Acquisition :

Session 11 : Using Balance Score Card in Organization Development.

Visioning and Organization transformation in the Volatile & Uncertain times & bringing Innovation at workplace

1.We teach the theory , diagnosis and practice in O.D. through a number of case -studies in the media industry, pesticide, industry, pharma -packaging industry. We teach Mckinsey’s 7 S.

2. Research areas like Organization Health Survey using Appreciative Enquiry: The objective of the organization health survey using an appreciative enquiry is to diagnose the strengths , as against weaknesses & build on it.

3. Strategy Using Michel Porter’s 5 Forces Theory.

4. Business Process Re-engineering for Organization Development.

Faculty : Dr. Ashoke K Maitra

We will share research studies done by Corporate Leadership Council, Tower Watson, etc on the challenges faced by Hrd professionals in VUCA times and how certain companies have defined HR policies to grow in a fast changing environment. Prof. Allen Sequiera: Former Executive V.P. Mahindra & Maindra Group

In this session Dr. Ashoke k.Maitra, expert in Change Management ,discusses how change was brought in companies in the media industry, an Agrochemical company, FMCG company, and a Pesticide company . He will also expose the students to the seminal theoretical work of Charles Handy, Rossabeth Moss Kanter , C.K. Prahlad, Warrenn Bennis etc to establish the need and scope for change management and the role of Human Capital professionals in it.

nderstanding the evolution of Organization Behavior from Max Weber ( Structural School ) to the Humanist School of Douglas Mcgregor , Victor Vroom, Carl Rogers etc . Case -Study of British Airways to establish the role of L& D in Change Management.

In this module we cover the various methods to be effective in recruitment by using Competency Profiling, Psychometric Tests and Behavior Event Interviews. Faculty :Prof. Sanika Kerkar Director HR TEVA

In this module we cover various methods used in Assessment Centre like Self examination Tests, Skill Tests, Behavior Event Interviews.& Psychometric Tests. Faculty: Dr. Ashoke k Maitra.

In this module we teach from live examples how Balance Score Card has been used to transform companies. Facullty : Mr. Sameer Tamhane , SR. V.P. -HR , IPCA

Session 3&4 : Strategic Human Resource Management best practices.

Session 5&6 : Change Management in companies.

Session 7&8 :Organization Behavior & Learning & Development for Organization Transformation:

Session 9 : Talent Acquisitions: Attracting talent for the digital workplace to build the most effective organization.

U

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Session 12 ,13, 14: Learning & Development for Organization Development & Train the Trainer:

Session 21 & 22 : Latest Labour Laws and its application:

Methodology :

In this module we expose the participants to global research in Learning & Development and the importance of capability development to create a sustainable corporation.

We provide training to conduct training need analysis using Qualitative research, learning to create a training calendar, preparing the training venue and menu and learning to conduct training evaluation.

We also provide learning on the different types of training, when to use which type of training , how to use various technology of training for organization development etc.

All students have to :

Ÿ Design a training programme, Ÿ Develop the content Ÿ Decide the methodology of conducting the training , Ÿ Learn how to use different technology Ÿ Learn to conduct it by engaging the audience. Ÿ Learn to use Brainstorming, Conversation Method etc. Ÿ Learn Open Space Technology.

Faculty : Dr. Ashoke K Maitra & Sanika Kerkar, Director TEVA.

We will teach MBO, 360 degree, Balance Score Card and teach how to effectively implement it and what are the ways to improve the effectiveness of the Performance Appraisal system.Faculty : Dr. Ashoke K.Maitra and Ms. Gayatri Aney. V.P. HR.

We cover the best practices in compensation & benefits management and teach how to structure salary packages.We provide information to the participants on the various types of formal & informal rewards, Incentives and stock options schemes prevalent in global companies today .Faculty : Mr. Yagnesh Bhatt, Head of HR of FMC.

Career and Succession planning in unpredictable times. Employee resistance to change and organizational 'sense of urgency' to manage chang. How to conduct Assessment Centre's and Development Centre's, Potential Appraisal & Career Planning. Faculty : Prof. Rajshekhhar Kaza , President -HR Amazon.

The entire course is taught in an experiential format using a workshop methodology using case -studies, films, book review and presentations , presentation on best practices by the faculty etc.

Session 15&16 : Performance Management:

Session 17: Compensation & Benefits Management practices& Best Practices in Rewards and Recognition to retain the best talent:

Session 18 : Talent Management in VUCA Times:

Session 19&20 :Learning SAP HR, Human Resource Information systems, Payroll Processing and all statutory compliance relating to Providend Fund, ESIC, Shops and establishment Act, Factory Act, Minimum Wages Act etc.Prof. Johnson Poojary G.M.- HR Go Air .

We will cover the Model Standing Orders, Industrial Dispute Act, Contract Labour Regulation and Abolition Acts etc and latest case laws in Dispute Management, Sexual Harassment etc. Faculty : Professor Krishnamurthy.

Course Director & Lead Faculty:

Visiting Faculty to be invited:

Contact Us:

SRIIOM

Dr. Ashoke K.Maitra, Ph.D Stanford University, USA, Founder of SRIIOM. Faculty for Organization Development , Performance Management & Change Management.

Mr. Rajshekhar Kaza Presdent , Amazon. M.A. (HR & LR ) TISSMr. P.G. Ghosh Roy Director Marketing NTT, MBA IIFT, DelhiDr. Bhaskar Das Executive President Daink Bhaskar Ph.D Mr. Sameer Tamhane : Sr. Vice- President ,HR ,IPCA MBAMr. Yagnesh Bhatt :Former Head of HR of the Audit Function of Deloitte. MBAMr. Krishnamurthy for Labour Laws LLMMs. Gayatry Aney; V.P. HR Juniper Hotels MBADr. Ms. Sanika Kerkar Assoc. Director - HR TEVA Ph.D

C 4113, Oberoi Gardens Estate, Chandivali Farm Road, Powai, Mumbai- 400072Email: sriiom@sriiom comCell: 9967137000 / 9004306939Website: http://www.sriiom.com

“ Those alone live, who live for others. The rest are more dead than alive”- Swami Vivekananda

Starting Date :

Starting Date : 5th October, 2018