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SPTZBRGN Brochure '11
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Tradition meets innovation in Sptzbrgn’s
costume ties. Throughout the gene-
rations, the national costumes have
developed, and all cultural heritage is
the product of man’s persistent search
and ability for innovation and desire
for change.
Our ties are inspired by the embroidery
found in some of Norway’s most known
and beloved women costumes. Welcome to
a brand new concept and tradition.
The ties are assembled and embroidered
by hand. Solid craftsmanship and the
use of pure Norwegian wool and woolen
yarn make the ties unique and timeless.
T I M E I S N O T C O N S T A N TTHE TImEs ARE cHANGING...
The ties are given its individuality through
delicate embroidery and hand-made design.
Sptzbrgn collaborates with national costume
specialists that vouches for the quality of
the craftmanship.
The use of pure, new Norwegian wool for
the yarn and the original costume fabric
delivered by well established manufacturers
such as Gudbrandsdalen Uldvarefabrik and mandal
Veveri, makes the costume ties solid craft
products with a modern twist.
In the sPTZBRGN costume tie, the traditional
Norwegian embroidery and costume tradition
blend together with the modernity of the tie.
sptzbrgn’s costume ties come to life the thorough way. Each tie demands so.
A F A S H I O N A B L E T I E F O R G E N E R A T I O N S …
The Award for Design Excellence is a
leading award given to the most innovative
product development projects every year in
Norway.
The award is granted in recognition
of the successful use of design as a
strategic tool in product development and
market communication.
The Award for Design Excellence is an award
given by the Norwegian Design council.
Jarle is the creative Director,
Designer and Photographer. He is
educated in Product Design from
central st. martin’s college of
Art&Design, London, England, coventry
Polytechnics; coventry, England and
the AD study program at Westerdal’s
school of communication; Oslo.
He has worked for 12 years in the
advertising industry as an AD in,
amongst others, saatchi & saatchi;
Oslo. At present he is employed as
a brander in Black moose; Trondheim.
Tanja is the project leader of
sPTZBRGN. Pedagog and all rounder.
she is educated at the University
of Oslo, the Norwegian University of
science; Trondheim, the Norwegian
school of management; Trondheim and
the state’s Divers school.; Bergen.
she is one of the founders of Dalí and
Orange club; Trondheim. Tanja is
also passionately interested in
diving and was Norway’s first female
professional scallop diver.
S P T Z B R G N is a small design bureau which seeks to modernize the Norwegian
cultural heritage and the national treasure of the costume tradition.
since its founding in April 2010, the design bureau has launched several
hand-made costume tie collections. The costume ties take inspiration from the
embroidery found in some of Norway’s most known and beloved women costumes.
S P T Z B R G N is continuously working on the design and production of new
costume tie models and aims to offer costume ties from every county in the nation.
S P T Z B R G N is made up of husband and wife Jarle Hagen and Tanja Holmen.
S P T Z B R G N A N D T H E E N v I R O N M E N T
Sptzbrgn has chosen to take a pro-active approach with regards to the environment.The embroidery yarn and fabric for our costume ties is pure wool, a renewable natural resource that is biodegradable.
Our suppliers are certified by the quality management standard Ns-EN IsO 9001 and the environmental management system Ns-EN IsO 14001.
Among other things, this means that the production of embroidery yarn and fabric is done according to internationally approved quality standards.
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