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Sprinting to INNOVATION C. Todd Lombardo @iamctodd Ethan Bagley @ebagslolz

Sprinting Towards Innovation

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We have heard about how developers use Sprints as an agile tool to get code shipped. How about using a similar concept for innovating on an idea? Ideas are abundant and many times teams struggle to figure out which ideas to pursue. Design Sprints use a design-thinking-like process to understand which ideas are worth moving to the next steps. In this interactive workshop you'll learn: How to research an idea's merit from a customer's perspective How to gain insights from that data (and how different the data may be from what you might expect) Modifying, evolving or killing an idea based on that research, prototyping and feedback

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Page 1: Sprinting Towards Innovation

Sprinting to INNOVATIONC. Todd Lombardo @iamctodd

Ethan Bagley @ebagslolz

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We work here

(and we do this all the time)

@iamctodd@ebagslolz

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How do you know if an idea is any good?

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Research Insights Ideation Prototype Test

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Research Insights Ideation Prototype Test

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research

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A = InterviewerB = Speakerc = Observer

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Observation Observation

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One Minute...

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C = InterviewerA = SpeakerB = Observer

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One Minute...

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B = InterviewerC = SpeakerA = Observer

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One Minute...

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What did you.. see? HEAR? OBSERVE?

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insights

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Observation Observation

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Observation Observation Trend

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Observation Observation Trend

Market DAta

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Observation Observation InsightTrend

Market DAta

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“I like chocolate ice cream”

Hand get messy

because of dripping

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“I like chocolate ice cream”

Hand get messy

because of dripping

clean-up

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“I like chocolate ice cream”

Hand get messy

because of dripping

Like sweet, need

portableclean-up

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So what’s the problem?

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five Minutes...

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Reframe it

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Too BroadHMW redesign dessert?

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Too BroadHMW redesign dessert?

Too NarrowHMW design a cone for ice cream that won’t drip?

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Too BroadHMW redesign dessert?

Just RightHMW redesign ice-cream

to be more portable?

Too NarrowHMW design a cone for ice cream that won’t drip?

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Two Minutes...

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What are you solving for?

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Ideation

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rules: Individual 1st defer judging

quaNTITY over QuaLity

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6-up: six different ideas in 5 minutes

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FIVE MinuteS...

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Dot voteVENN DIAGRAM2X2 MATRIX

CONVERGE:

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Dot voteVENN DIAGRAM2X2 MATRIX

CONVERGE:

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Thought Process Evolution

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Thought Process Evolution

Observation

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Thought Process Evolution

Observation Trend

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Thought Process Evolution

Observation InsightTrend

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Thought Process Evolution

Observation InsightTrendRefined

Problem

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Thought Process Evolution

Observation InsightTrendRefined

Problem

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prototype

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make. test. learn.

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What is the most important question to answer?

How might we test it?

Make a tangible artifact to test

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What is the most important question to answer?

How might we test it?

Make a tangible artifact to test

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Diagram

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Diagram role-play

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Diagram role-play Model

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Diagram role-play Model Mockup

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FIVE MinuteS...

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TEST

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TEST WITH TWO DIFFERENT TEAMS

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TWO MinuteS per test

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Tip: don’t try to sell it!

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WHAT WORKED..?good?Bad?Unexpected?

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so... what just happened?

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there are frameworks

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and frameworks

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and more frameworks

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IDEO

XPLANE

CHESKIN

CONIFER

COOPER

FROG

FITCH

MELVILLE

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they’re all quite similar

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THANKS!!

Go Sox!!@iamctodd@ebagslolz