Spring/Summer 2017 Press Kit

Spring/Summer 2017

New Spring/Summer 2017 Products………………………………………………………………..pg. 2

Updated Products…………………………………………………………………………................pg. 3

Ruffwear Latitude Program………………………………………………………...........................pg. 5

RAD Adoption Program at OR……………………………………………………………………....pg. 6

Ruffwear Makes Outside’s Best Places to Work.…………………………….……………………pg. 7

New Spring/Summer 2017 Products

Ruffwear, the leader in performance dog gear, has announced the addition of two new cooling products and a new pack to its line. Both the Jet Stream™ and Core Cooler™ are designed to keep dogs cool while on warm weather adventures and the new urban Commuter™ Pack carries all of the essentials for a day on the trail or in the city. In addition, the Spring/Summer 2017 line includes color updates for many of the brand’s top-selling packs, harnesses, collars, leashes and more.

NEW!Jet Stream™A lightweight cooling vest with shade-providing spandex on top and Swamp Cooler™ technology on the chest and belly to keep dogs cool through evaporation and heat reflection. Active fit for full range of motion. Soak in water, wring out, and fit on your dog. Zippered closure, reflective trim.

MSRP $39.95

NEW!Core Cooler™An add-on accessory to Ruffwear packs and harnesses that uses Swamp Cooler™ technology. The chest and belly panel integrates with Ruffwear’s Web Master™ and Web Master Pro™ Harnesses, Approach™, Palisades™, and Singletrak™ Packs. Keeps dogs on the go cool through evaporation and heat reflection. Soak, wring out, and attach to harness or pack via hook & loop.

MSRP $24.95

NEW!Commuter™ PackA rucksack-inspired dog pack that’s at home in urban environments as well as on the trail. Side pockets offer space for waste bags, treats, and other essentials while mesh pockets inside the saddlebags keep small items organized. Low-light visibility with reflective trim. Larkspur Purple, Cloudburst Gray.

MSRP $99.95

Updated Products

The following products will have design updates and/or color and print refreshes:

Swamp Cooler™Evaporative cooling and maximum heat reflection with a full coverage cooling vest. New leash portal on back for easy leash connection to the Front Range™ and Web Master™ Harnesses. Soak in water, wring out and fit on dog.

MSRP $59.95

Front Range™ HarnessUpdated colors: Orange Poppy, Blue Dusk, Meadow Green, Twilight Gray, Tillandsia Purple, Wild Berry.

MSRP $39.95

Web Master™ HarnessStreamlined design, new light loop attachment, easier access to sheltered buckles and updated colors: Twilight Gray, Blue Dusk, Red Currant, Orange Poppy.

MSRP $59.95

Approach™ PackRe-designed pack profile draws weight in towards dog’s body while offering a more stable ride. Updated harness suspension system provides stability and comfort. Updated colors: Orange Poppy, Meadow Green.

MSRP $79.95

Palisades™ PackIncreased capacity, updated cross-load compression system and new saddlebag attachments use aluminum hardware and Hypalon fasteners. Red Currant.

MSRP $149.95

Updated Products (continued)

Crag™ CollarUpdated colors: Twilight Gray, Meadow Green, Purple Dusk, Kokanee Red.

MSRP $19.95

Flat Out™ LeashNew side release buckle on handle. Colors: Obsidian Black, Baja Blue, Red Currant, Wild Berry, Wildflower, Aspen, Pacific Wave, Teton.

MSRP $29.95

Roamer™ LeashNew side release buckle on handle. Colors: Obsidian Black, Baja Blue, Purple Dusk, Red Currant.

MSRP $34.95

Bivy Bowl™Updated color: Blue Spring.

MSRP $24.95

Float Coat™Updated colors with contrasting webbing: Blue Atoll, Wave Orange, Sockeye Red.

MSRP $79.95

Ruff Adventure Dog Adoption Program Returns to Winter OR

Start your new year off right with a trusty canine adventure partner. Back by popular demand, Ruffwear and Best Friends Animal Society will be bringing RAD-qualified, adoptable dogs to the Salt Palace. Adoption and travel fees to the closest major airport are covered by Ruffwear for qualified adopters. Your new, outdoor-loving best friend will also go home with a bomber Ruffwear collar and leash.

Also, keep an eye out for John Garcia walking RAD dogs throughout the show floor. John is a long-time Best Friends employee and star of National Geographic's DogTown, which highlighted his relationship with Georgia, one of the 22 pit bulls from Michael Vick's dog fighting operation who was relocated to Best Friends.

DETAILS:Tues, Weds11am - 3pmRuffwear Booth 32067

Ruffwear Makes Outside’s Best Places to WorkCelebrates 22 Years of Bring Your Dog to Work (Every)Day

Twenty-two years after developing a waterproof collapsible bowl for dogs, and establishing the outdoor performance dog gear category, Ruffwear has been named one of Outside Magazine’s Best Places to Work. Many companies understand that employee success depends heavily on work-life balance, along with company benefits that promote a healthy, active lifestyle. Outside has identified the top 100 employers who do just that.

“Ruffwear is honored to be one of the progressive companies selected for Outside’s 100 Best Places to Work,” said Patrick Kruse, Ruffwear Founder/R&D Director. “We believe a work-life balance bolsters the communities and environments we choose to live, work, recreate and thrive in. Bravo to our pack members, Ruffwear's employees, for being the difference we want to see in the world. And thanks to Outside and its effort to shed light on the benefits that happiness brings to the success of people, and in turn, the success of business.”

Companies from across the country entered a two-part survey process for the Outside Best Places to Work. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems, and demographics. The second part consisted of an employee survey to measure personal experience. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process, analyzed the data, and determined the final rankings. The complete list of Best Places to Work is available at Outside Online.

"This year’s collection of Best Places to Work finalists showcases companies that make employee health and happiness a point of pride," said Outside associate editor Greg Thomas. "These are employers that incentivize Outside’s core ideals of getting out, being active, and having fun.

As one Ruffwear employee explained on their survey, “I feel as though this company is really an extension of my family. I truly care for and respect everyone that I work with. We work hard, but we have fun, as well. Plus, we take our dogs to work—which I personally love. How can you not be happy with your fuzzy friend sitting next to you.”

Ruffwear recognizes the value that dogs bring to the brand and work environment, and also prioritizes time outside for employees and their dogs. With paid days off to test gear, a portion of race registration fees covered, and active involvement in organizations that protect open spaces for dogs and humans to enjoy and those that connect adoptable dogs with outdoor-loving humans, Ruffwear shows that humans and dogs are both integral components to the company’s success.

For more information on the dogs and people who work at Ruffwear each day, please visit the Ruffwear blog.

ABOUT RUFFWEARRuffwear's mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer.

Ruffwear is committed to enhancing the lives of all dogs and their human companions through relationships with Best Friends Animal Society and The Conservation Alliance. Through its Ruff Adventure Dog adoption program with Best Friends, Ruffwear covers the cost of adoption fees and travel expenses for newly adopted dogs from their Kanab, Utah Sanctuary, as well as a new Ruffwear collar and leash to go home with. To date, 50 dogs have been placed in their forever homes through the program. By protecting wild places for their habitat and recreation values through membership in The Conservation Alliance, Ruffwear works to ensure there are plenty of wild, open spaces for dogs and their humans to enjoy together.

Based in Bend, Oregon, Ruffwear sells their products through specialty pet and outdoor retailers as well as at www.ruffwear.com. For more info on this and other Ruffwear Business Unusual stories, please contact Kate Ketschek, kate@revolutionhousemedia.com or 603-828-1050.