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Springs Window Fashions GRABER ® CORDLESS BOTTOM-UP/TOP-DOWN LIFT SYSTEM OPTION Product Category: Cellular Shades This cleverly designed lift system from Graber lowers a shade from the top or raises it from the bottom. It maintains privacy while allowing natural light to filter intimate spaces like bedroom or bathrooms. When combined with the Cordless Lift System, this option is a safe alternative, eliminating cords or chains that could entangle children and pets. It also provides a more attractive, uncluttered appearance. Engineers/Designers: Toralf Strand

Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

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Page 1: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Springs Window FashionsGRABER® CORDLESS BOTTOM-UP/TOP-DOWN LIFT SYSTEM OPTIONProduct Category: Cellular Shades

This cleverly designed lift system from Graber lowers a shade from thetop or raises it from the bottom. It maintains privacy while allowing natural light to filter intimate spaces like bedroom or bathrooms. Whencombined with the Cordless Lift System, this option is a safe alternative,eliminating cords or chains that could entangle children and pets. It alsoprovides a more attractive, uncluttered appearance.

Engineers/Designers: Toralf Strand

Page 2: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Springs Window FashionsGRABER® LIGHTWEAVES™ SOLAR SHADESProduct Category: Pleated and Roller Shades

Graber LightWeaves Solar Shades break new ground by taking solarshades to a fashionable, residential level. LightWeaves filter and diffuselight while maintaining the view to the outside, minimize glare on TVsand computers while blocking damaging UV rays, and reduce heat trans-mittance to keep rooms cooler. LightWeaves are available in 40 fabrics,ranging from light and dark colored solids to beautiful jacquard weaves.

Engineers/Designers: Michael Cech, Cecil Jeffers, Dag Cecchetti, Julie Strasser

Page 3: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Springs Window FashionsTHE NOBILITY COLLECTION™ FROM GRABER®

Product Category: Drapery Hardware

Elegantly traditional or classically casual, Graber’s Nobility Collectionof Drapery Hardware transforms windows from simple to sensational.Three dramatic, distinctive and timeless finishes in Antique Gold, SoftSilver and Stone make the collection incredibly versatile. It also fea-tures specialty finishes like cream crackle. Additionally, the 11 finialstyles are designed for use with multiple pole diameters, including13/8", 17/8" and 21/2".

Engineers/Designers: Designed in alliance with Catellano Beltrame USA, Inc

Page 4: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Springs Window FashionsGRABER® TRADITIONS™ WOOD SHUTTERSProduct Category: Shutters

Traditions Shutters are made from 100% North American hardwood, kilndried and molded in our Springs Wood Product facility. Unlike othernational shutter programs, Graber offers custom color matching. Ourexpert technicians will provide a beautiful match to any paint or fabricswatch provided. Graber also offers an exceptional lead-time of 10-15business days and merchandising designed to express the depth andwarmth of Traditions Shutters.

Engineers/Designers: Yihong Zhang

Page 5: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Springs Window FashionsGRABER® LIGHTWEAVES™ SOLAR SHADESProduct Category: Merchandising

The LightWeaves Solar Shades sample book and brochure guide decora-tors and consumers to a product based on their needs. If the sun over-whelms their television screen, they can easily flip to the “Glare” tab todiscover the LightWeaves solution. The brochure answers any questionsconsumers may have, and directs them to Graber’s Web site for detailedinformation about implementing this exciting product into their homes.

Engineers/Designers: Jill Kertula, Dori Desotell, Dawn Drotning

Page 6: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Royal Window CoveringsCOLOR WASH™Product Category: Verticals

Looking for something different and unique, take a look at our 2005ColorWash collection. ColorWash is a patent pending innovative processthat Royal Window Coverings has developed. It combines neutral toneswith textured vinyl to create a delicate balance of color and light. Eightpatterns, from basic to unique, make up the 2005 ColorWash collection.Shown are two new distinct styles, Lace and Naturals, in designer tonecolors. Add a touch of class to your window with ColorWash.

Engineers/Designers: Angelo Sudano

Page 7: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Royal Window CoveringsCONTRACT VERTICAL BINDERProduct Category: Merchandising

Discover the advantages of the Royal Contract Vertical program. Withinthis program, customers can seek out specific vertical product details andmay also choose from a variety of options that incorporate a verticalblind. Inside this consumer friendly binder the following sample cards areincluded: 1) Color Selector for Louvers 2) Louver Styles & StandardColors 3) Stock Vertical Blind Specifications 4) Vertical BlindSpecifications 5) Headrail Series V1000/V2100 Specifications 6) Headrail Series V3000/R7000 Specifications and 7) Headrail SeriesS3000/V3010V3020/V3030/V3040 Specifications.

Engineers/Designers: Nathalie Valade, Collin Hamilton

Page 8: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Royal Window CoveringsADVERTISMENTSProduct Category: Merchandising

Royal Window Coverings print advertising campaign has reached a level ithas never been at before by advertising more frequently in various well-known industry magazines such as Window Fashions and Draperies &Window Coverings. Each advertisement is designed 100% in house by anextremely creative design team. These advertisements have allowed Royalto get into more consumers’ minds. Royal is more recognized now thanever before, for it products, innovations and designs.

Engineers/Designers: Robert Nunes, Claudia Sears

Page 9: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Royal Window CoveringsCORNICE COLLECTIONProduct Category: Specialty Applications

Royal has an extensive Cornice Collection of both wood and fauxwood designs that come in an array of colors. Each collection has anassortment of three cornice styles with 12 or 13 color options. Thesecornices can be placed on any type of window covering, from verticalsto mini blinds, adding a depth of elegance and warmth. It is impor-tant to note, that assembly of faux wood/PVC cornices is a patenteddesign process of Royal’s.

Page 10: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

SomfyLT-30R MOTOR WITH BUILT IN RADIO RECEIVERProduct Category: Motorization

Somfy introduces the industry’s First battery-powered motor with a builtin radio receiver. Radio Technology SOMFY (RTS) is integrated intoSomfy’s new LT-30R motor designed to automate roller shades, sheerhorizontal shades, and other roll-up style products. The built in radioreceiver eliminates the need for externally mounted receivers that requireadditional space to install. The new LT-30R motor is compatible withSomfy’s full range of RTS accessories that include a Telis handheld trans-mitter, Decora wireless wall switch, Chronis programmable timer andhome automation interfaces.

Engineers/Designers: Herbert Rodas

Page 11: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Royal Window CoveringsSEQUOIA VERTICAL BLINDProduct Category: Verticals

For the look of a real wood blind, look no further than Royal’s Sequoia“wood like” style. The finish on this PVC vane is impeccable and is devel-oped using a newly developed coextrusion manufacturing process, whichcombines two or more colored materials to create a delicate balance ofcolor and light. This unique pattern comes in five “wood like” colors.Sequoia is also offered as a matching 2" vinyl horizontal blind for the lookand feel of natural wood.

Engineers/Designers: Angelo Sudano

Page 12: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Royal Window CoveringsEMBOSSING FAUX WOOD DESIGNSProduct Category: Horizontal Blinds

Add a “touch of class” to any interior room décor. This horizontal col-lection of decorative embossed faux wood designs allows consumersto personalize their home décor and add elegance and styling to anyroom setting. Consumers can color coordinate to match their roomsetting with designer color wide cotton tapes or with regular laddertape. This is quite a classy touch to a simple 2" horizontal blind.

Engineers/Designers: Angelo Sudano

Page 13: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Royal Window CoveringsVINYL ADJUSTABLE SHUTTERProduct Category: Shutters

The patented vinyl adjustable shutter is a perfect enhancement to anyroom décor. This adjustable shutter has smooth louver rotation and pro-vides superior light and airflow control without an obstructed view.Additional benefits include: 1) Clear View; 2) Covers large window open-ings; 3) Moisture, mold and mildew resistant; 3) Aluminum reinforced forlarger sized panels; 4) Added insulation that forms a barrier against tem-perature fluctuations, keeping rooms cool in the summer and warm in thewinter; 5) No warping, chipping or cracking; 6) Never requires painting,staining or sanding; 7) Easy to clean and maintain; 8) Best quality vinyl,high impact PVC, will not discolor due to UV rays and 9) Available in 2½" and 3½" louver sizes.

Engineers/Designers: Angelo Sudano, Danny Allen

Page 14: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

The Ultimate InstallFLOATING HEADERProduct Category: Specialty Applications

The Floating Header is a unique inside mount window center support sys-tem designed to give the needed support for window treatments in large,arched, angle top and garden windows. The painted Floating Header ismade from high quality steel and can be completely hidden or leftexposed. Each Floating Header is custom made for a precise fit. TheFloating Header can be made up to 168"! Four systems available. Aunique solution for unique windows!

Engineers/Designers: Chuck Hollenbeck

Page 15: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsCOMFORTEX BLIND CRAFTER EXCLUSIVE SAMPLINGProduct Category: Merchandising

Developing “exclusivity” for dealers in the window treatment industry canbe difficult to achieve. Comfortex BlindCrafters is an exclusive dealerbrand for Comfortex; therefore, a unique sampling was needed to projectthis to the end consumer. To better define and further establish theBlindCrafter brand, Comfortex launched BlindCrafter exclusive samplebooks and products in June 2004. BlindCrafter sample books andBlindCrafter Exclusive Products position Comfortex BlindCrafter Centers asthe premier destination in custom window treatment shopping.BlindCrafter sample books help create a differentiated store environment.They feature a unique exterior design while the inside text educates cus-tomers on the benefits of shopping at a BlindCrafter Center. The booksalso reserve premium space to display BlindCrafter Exclusive Products.BlindCrafter sample books are currently available in the cellular andpleated, wood alloy and Roman shade product lines. Sheer vertical, sheerhorizontal and cellular vertical books will be released in 2005.BlindCrafter Exclusive Products increase the competitive abilities ofBlindCrafter Centers. The following were released in 2004: 18 cellularcolors in three stylish fabrics-Symphony Linen, Symphony Faux Finishand Symphony Highlights with StainAway; four unique and popularShangri-La Sheer Horizontal colors; four unique and popular HarmonyTM

Cellular Vertical colors; and an exclusive valance design for WoodwindsWood Alloy Blinds.

Engineers/Designers: Shane Brunell, John Fitzgerald, Vinny Grosso, Lori Jurcsak, Allison Kosier and Corina McRee

Page 16: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsSYMPHONY® HIGHLIGHTS WITH STAINAWAYProduct Category: Cellular Shades

Consumers increasingly require household furnishings be protected fromstains and other household accidents in order to maintain their value andbeauty. In a “messy” world with kids, pets and everyday accidents,shades built with Symphony Highlights Cellular Fabrics with StainAwayrepel stains and protect the beauty of the fabric. Symphony Highlightswith StainAway is a fabric developed exclusively for ComfortexBlindCrafter Centers. This energy efficient double honeycomb fabric fea-tures a shimmering highlight with an extra level of stain protection on theinterior side of the shade. Symphony Highlights with StainAway allowsBlindCrafters to offer their customers an enhanced level of protection fromevery day dirt and stains such as wine, ketchup and coffee. Additionaladvantages of Symphony Highlights with StainAway include water andliquid resistance, which allows stains to release more easily, dust repel-lence, air pollution resistance, heat and humidity resistance and a longerproduct life.

Engineers/Designers: Jim Baras, Shane Brunell, Kevin Hoyt, John Fitzgerald

Page 17: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsSARATOGA SOFT SHUTTERProduct Category: Shutters

Plantation shutters are a highly popular window covering option; yet,many consumers are still seeking the beauty and light control of fabric.This demand inspired the Comfortex design team to combine beauty andthe softness of fabric with the traditional shape and light control of shut-ters to create the Comfortex Saratoga Soft Shutter. Comfortex prides itselfin the versatility of the Saratoga Soft Shutter. Clear Mylar louvers arewrapped in fabric and can be moved in any direction–like a traditionalshutter–through the use of a discreet lever. Room darkening are availablein 2½", 3½" and 4½" louver sizes and with 40 exciting fabric options.The color of the Saratoga Soft Shutter panel coordinates with the fabricand resists chipping, scratches and warping.

Engineers/Designers: Shane Brunell, Richard Watkins, Ray Randall, Tom Marusak

Page 18: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsCOMFORTEX BLINDCRAFTER CREDIT CARD PROGRAMProduct Category: Merchandising

More than ever before, consumers are relying on financing to help themmake their purchases for their homes. Comfortex teamed up with creditindustry leader General Electric Credit Corporation to launch a privatelabel consumer finance program: the Comfortex BlindCrafter Credit Card(CBCC). CBCC is perfect for the independent window fashion retailerlooking to effectively compete against larger national chains and bigstores where financing offers are the norm. The CBCC provides a financ-ing program that is attractive to both BlindCrafter dealers and consumers.The CBCC provides customers with financing options ranging from 90days to 24 months with no interest, no payments and same as-cashoptions. The card prominently features the BlindCrafters logo in additionto retailer name. This generates brand awareness and increases customerloyalty for repeat purchases. Once enrolled in the program, BlindCraftersreceive a transaction terminal, comprehensive training and POP materialsincluding posters, window clings, counter cards and consumerbrochures–all free of charge. Comfortex further supports these materialswith logos, advertising slicks and web site promotion. An introductoryoffer allows BlindCrafters to offer their customers six months of no inter-est and no payments at zero dealer cost.

Engineers/Designers: Shanley Alber, Laura Baker, Jim Boucher, John Fitzgerald, Corina McRee

Page 19: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsSHANGRI-LA® DOOR DESIGN WINDOW SHADINGSProduct Category: Alternate Shading Products

For decades, window fashion professionals have tried to cover side win-dows and French doors easily. Today’s options are often bulky with cum-bersome hardware options. For these similar windows, Comfortex devel-oped Shangri-La DoorDesign Window Shadings. Unlike other window cov-ering styles, the Shangri-La DoorDesign fabric is attached to the windowframe or door with unobtrusive hinges. This allows homeowners tosecurely adjust the vanes from open to closed to anywhere in between.They also enjoy added privacy provided by the Shangri-La fabric whileallowing light to filter through without a large head rail to ruin the view.The Shangri-La DoorDesign option is available with 2" and 3" vane widthfabrics in over 25 light filtering and room darkening colors.

Engineers/Designers: Vinny Grosso, Tracy Sicko, Richard Watkins

Page 20: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsCOMFORTEX SELLING SYSTEMProduct Category: Merchandising

For small independent retailers, space may be at a premium in a show-room or shop-at-home environment. Books and portfolios are often diffi-cult for retail locations to store or for shop-at-home decorators to maneu-ver into a client’s residence. Selection is then limited and lost salesbecome a potential problem. To make it easier for dealers to showcaseComfortex Window Fashions in either a traditional retail or shop-at-homesetting, Comfortex developed the Comfortex Selling System (CSS). TheCSS features seven major product lines in four sample books: TheSignature Collection of Cellular and Pleated Shades, Sheer Solutions fea-turing Shangri-La Sheer Horizontals and Stardust Soft Sheer Verticals,Serenade Roman Shades with Sonata Sunscreens and Woodwinds WoodAlloy Blinds and Specialty Shapes. The CSS fits into a custom designedwheeled storage bag for easy transporting to and from home appoint-ments. All four books feature a sleek linear shape, a subtle color palette,which allows the fabrics and wood colors to stand out, inspiring photog-raphy and descriptive text, which explains the hardware options and ben-efits of every Comfortex product line.

Engineers/Designers: Shanley Alber, Shane Brunell, Denise Densmore, John Fitzgerald, Corina McRee, Vinny Grosso, Lori Jurcsak, Allison Kosier

Page 21: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsBREAK THROUGH CORD CONNECTORProduct Category: Cellular Shades

When window cords are within reach, young children or a beloved petmay become entangled and accidentally strangle themselves.Unfortunately, not all consumers can afford the financial upgrade associ-ated with today’s cordless shade systems. That is why Comfortex devel-oped the Break Through Cord Connector for cellular and pleated shades.The Comfortex Break Through Cord Connector is designed to come apartwhen force is applied from the top should a child or pet become wrappedin the cord. Two pieces of plastic attach to the cords that hang downfrom the head rail. The plastic pieces snap together, with Velcro enhanc-ing the grip. The two cords essentially become one. The user pulls thatcombined cord to raise or lower the shade. If even a slight amount ofweight is applied inside the loop above the cord connector, the devicebreaks apart and opens the loop. A choking tragedy is averted! The BreakThrough Cord Connector meets all American National Standards Institute(ANSI) and Window Covering Manufacturers Association (WCMA) safetystandards. The Break Through Cord Connector is used on all ComfortexCellular Shades with Universal Hardware.

Engineers/Designers: Richard Watkins, Ray Randall, Shane Brunell, Tom Marusak

Page 22: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Comfortex Window FashionsULTIMATE WINDOW SHADE MAKEOVERProduct Category: Merchandising

To increase national brand awareness of the Comfortex BlindCrafter Dealer Network,Comfortex developed an exclusive nationwide promotional event: the UltimateWindow Shade Makeover (UWSM). The program generated consumer interest bycapitalizing on the current national craze of home makeover themes. The promotionwas a great success for participating BlindCrafter dealers. The UWSM resulted inthe following statistics: 2,500 news story placements, 58 million consumer impres-sions, 1,000 leads sent to Comfortex BlindCrafter dealers, sales/profit gains for47% of participating dealers. BlindCrafters were supplied with a turnkey implemen-tation package, which included merchandising, advertising and training materials.Store merchandising materials included a ballot box, banners, posters, static clingwindow decals, balloons and “Ask Me About” stickers. Advertising materials includ-ed radio commericals, television commercials, direct mail pieces, advertising slicks,flyers and consumer informational brochures. In addition, store personnel were pro-vided with a comprehensive “Success Guide” detailing the step-by-step implementa-tion of the Makeover promotion. All materials prominently featured the UltimateWindow Shade Makeover logo materials and graphics designed to capture attentionand generate excitement. Corporately funded national shelter magazine advertisingand web advertising supported the promotion.

Engineers/Designers: Shanley Alber, Laura Baker, Denise Densmore, John Fitzgerald, Lori Jurcsak, Allison Kosier, Corina McRee

Page 23: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

TechnikuZ-WAVE RF MODULEProduct Category: Motorization

Experience the future of window covering automation today withTechniku’s revolutionary Z-Wave RF Module. Using open-protocol tech-nology, this RF solution integrates with all Techniku systems includinghorizontal and vertical blinds, shutters, draperies and cellular andpleated shades. With premiere two-way communication and advancedrouting capabilities, Z-Wave technology provides simple and seamlessintegration of a variety of home appliances including window coverings,lighting, HVAC, and A/V systems to operate in concert... without limits.Catch the Z-Wave!

Engineers/Designers: Dan Huber

Page 24: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

RollEase IncRACEWAY SYSTEMProduct Category: Pleated and Roller Shades

The new Raceway System speeds roller shade fabrication making installa-tion a snap. Easy to use universal internal brackets slide into headrail.Ships fully assembled. Remeasuring on-site to position mounting bracketsnot required. Patented mounting brackets do not allow light to bleed overtop of rail and brackets can be installed during early construction phasewith shade kept away from dirt/dust. Just before occupancy the cleanshade is easily snapped in/out of the brackets.

Engineers/Designers: Joseph Zakowski

Page 25: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Phifer Wire Products, IncSHEERWEAVE® STYLE 5000Product Category: Alternative Shading Products

Phifer’s SheerWeave Style 5000 Jacquard line was inspired by natureand created to take the function of interior sun control fabrics to a wholenew level. This collection of woven Jacquard fabrics filters harsh light andcontrols the sun’s heat and glare. The new line of fabrics is woven withdiverse textures and rich colors and maintains the qualities thatSheerWeave fabrics are known for–unmatched durability, minimal mainte-nance and excellent outward visibility.

Engineers/Designers: Paula Deason

Page 26: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Levolor/Kirsch Window FashionsKIRSCH STUDIO COORDINATES®

Product Category: Drapery Hardware

The new Kirsch Studio Coordinates collection of adjustable 13/8" metalrods and poles was built on the Kirsch legacy of blending elegantlydesigned products with functional innovation. A favorite among designersfor traversing light to medium weight pleated draperies; the interchange-able decorative poles make it easy to coordinate stationary drapery treat-ments. This update introduces 9 fabulous original finial designs by KirschDesigner, Ryan Bishop, featuring classic shapes embellished with intricatedetails and coordinate with the newest home decor trends.

Engineers/Designers: Ryan Bishop

Page 27: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Levolor/Kirsch Window FashionsKIRSCH WOOD TRENDS™Product Category: Drapery Hardware

This exciting update to the popular Kirsch Wood Trends collectionincludes 10 new finial designs featuring timeless styling and carveddetails new to the window industry. The collection of 17 total finialdesigns is offered in 12 finishes, including new finishes–Black andWalnut–two of the most increasingly popular finishes in home fashions.The Kirsch Wood Collection offers the ability to coordinate windows withother wood furnishings in the home.

Page 28: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Levolor/Kirsch Window FashionsKIRSCH SOFT VERTICAL SHADES SAMPLE BOOKProduct Category: Merchandising

The Kirsch Soft Vertical sample book offers versatility to decorators andcan be used as a stand-alone book or be inserted in the existing KirschLouverDrape® sampling book. This decorator-friendly book houses gener-ous fabric swatches to illustrate the varying opacity levels available in thisprogram. The introduction of the Decorative Wood Valance is shownthroughout the book and is highlighted on a full page dedicated to themany options available.

Page 29: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Levolor/Kirsch Window FashionsKIRSCH BUCKINGHAM™Product Category: Drapery Hardware

New Styles with updated finishes to create a feeling steeped in grand tra-dition. The 2005 Buckingham update introduces twenty-five new intri-cately detailed finial, carved end caps, rings, brackets, holdback, scarfholder and sconce designs and five new hand applied, multiple step fin-ishes, including Brandywine, Mocha, Copper Penny, Antique Pewter, andOld World White. The Kirsch Design Team, working with skilled HighPoint furniture artisans, designed the new styles and finishes. Also includ-ed in this launch, is the winning design from the Kirsch Gallery Designerof the Year, Melinda P. Conley, Fine Designs & Interiors. Her teacupdesign that was inspired by crystal stemware is available in two new spe-cialty contrast finishes: Old World White/Gold and Black/Ages Platinum

Page 30: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Levolor/Kirsch Window FashionsKIRSCH WOVEN WOODEN SHADES SAMPLE BOOKProduct Category: Merchandising

The Kirsch Woven Wood sample book’s user-friendly presentation offersdiverse color and pattern options without overwhelming the consumer.This decorator-friendly book houses generous, removable color swatchesto illustrate various reed designs and features specialty options shown inluxurious room settings. Large Tailored EdgeTM fabric samples are remov-able to be paired with varying shade fabrics. With elegant photography,the Kirsch Woven Wood book offers both décor inspiration and anupscale solution for every room in the home.

Page 31: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

WaverlyTAILORED ROMAN SHADEProduct Category: Curtains & Draperies

The Waverly Tailored Roman Shade is a revolutionary, attractive way todecorate windows using a ready-made alternative to a once customonly product. Each has a valance detail at the top that can be embel-lished with trim. There are six widths available to fit a variety of win-dows starting at 23" wide and up to 35" wide. The beauty of this prod-uct is that the hardware to mount the shade is sold separately from theshade itself. This allows the consumer to install the hardware one timebut change the shade as often as she likes for a different look. Theshade attaches to the hardware with a heavy-duty Velcro adhesivemaking it easy to remove and install. Dry-cleaning is recommended andthe cord is easily removable because it is attached with hooks to thebottom rings on the back of the shade.

Page 32: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsTHE ALUSTRA™ COLLECTION SAMPLING Product Category: Merchandising

Designed to be as distinct as the product collection and intended foruse in the home and at retail. All three components come with theAlustra display. THE ALUSTRA MASTER SAMPLING KIT: Four samplebooks with stunning photography and a business notebook with awealth of collateral that fits into easy-to-carry tote bag. Collateralincludes 24-page Photo Book of complete collection, consumerbrochures, pocket-guides, sell sheets, consumer communication cards,ad slicks, and Alustra Reference Guide. THE ALUSTRA HAND SAMPLEKIT: East-to-carry bag that folds out to display seven Alustra windowfashions. Features include coordinating fabric, see-through window andgusset for easy access. THE ALUSTRA MEMO SAMPLE KIT: Samples ofeach SKU, including Silhouette/Duette headrail finish card. Alsoincludes swatch recorder form and swatches can be recorded by callingthe Alustra Concierge hotline 1-877-ALUSTRA.

Engineers/Designers: The Alustra Team at Hunter Douglas Window Fashions Division

Page 33: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsTHE ALUSTRA™ COLLECTION Product Category: Specialty ApplicationsThe only complete collection of exclusive window fashions targeted to those growing number of Americans whodesire premium products for their homes, the Alustra Collection offers a high-style collection based on proven, time-tested products and distinguished by exclusive fabrics, unique finishes, new dimensions, innovative systems anddistinctive accents. Priced 10 to 25% above existing window fashions, it includes: ALUSTRA LUMINETTE® PRIVACY SHEERS: Five new sheers that match Alustra Silhouette® window shadings:Silver Reflections, Gold Radiance and Voyant SheersTM, a softly woven textured sheer. ALUSTRA SILHOUETTE® WINDOW SHADINGS: The five new sheer face fabrics mentioned above with comple-menting hardware finishes-including a silver-brushed aluminum and a soft gold metallic. Ultra Glide® retractablecord system standard. ALUSTRA DUETTE® HONEYCOMB SHADES: Five 1¼" fabrics: textured Angel Hair BrushstrokesTM, BrushstrokesEclipse®, Sheer WhisperTM, OpalescenceTM with mica. Gold Radiance and Silver Reflections hardware offered.Variety of lifting systems; UltraGlide standard. ALUSTRA VIGNETTE® WINDOW SHADINGS: Exclusive six-inch fold size in two fabrics–casual, textured TerrainTM

and lustrous VerandaTM. Room-darkening option. Standard fabric covered rotator rail and headrail. ALUSTRA WOVEN TEXTURESTM SHADES: Innovative alternative to solar screen shades and woven woods,20 unique natural-textured, light-filtering fabrics in Roman shades and window shades. ALUSTRA GENUINE WOODS: Six solid ash finishes with TopShieldTM protective finish, options include 20 uniquetapes, 4½" valance and RetroLiftTM classic pulley system. ALUSTRA MODERN PRECIOUS METALSTM Unique combinations of metal slats with solid wood 3 ½" valances,headrails, bottom rails, tassels, tilt wands. RetroLift system option.

Engineers/Designers: The Alustra Colllection Team at Hunter Douglas Window Fashions Division

product innovation awardbest new style conceptmost innovative overall design

Page 34: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsNEW HOME™ COLLECTION PORTFOLIO AND CDProduct Category: Merchandising

This portfolio and CD from Hunter Douglas are intended to be given tothe homebuyer by the builder once they purchase a new home and beforethey have an appointment with the Design Center to select window cover-ings. This time frame varies from a few weeks to a few months and pro-vides a rare opportunity to educate the homebuyer on what options theyhave available when they get to the Design Center. Pre-educating thehomebuyer saves time. The Windows of Opportunity kit itself gives anoverview of the process and the options. Brochures with tips on MovingIn and other concerns are included as well as a general overviewbrochure. A Worksheet helps get answers to basic questions about ahomebuyer’s window covering needs and is intended to be brought to theDesign Center appointment, or given to the Design Center in advance, tohelp streamline the appointment. Prominently displayed in the kit, the CDis the ideal digital guide to window covering selection–offering informationorganized by: Design–covering a homebuyer’s needs for function anddesign; Selections–reviewing window coverings available; Budget–includ-ing a mortgage calculator; and warranty.

Engineers/Designers: New Home Collection Team at Hunter Douglas

Page 35: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsSHUTTER SAVVY BROCHUREProduct Category: Merchandising

How do you convince a consumer of the value of the product you are sell-ing, if they don’t really even understand that differences exist–and thesedifferences determine the price of the product? The Hunter Douglasanswer was to help consumers understand what the key differences arein shutters so that they can each become a savvy consumer and make aneducated buying decision. The “How to Be Shutter Savvy” brochure is aneducational piece that guides the consumer through the seven key areasthey should evaluate when considering a purchase of interior shutters. Ithelps shutter shoppers by providing them with a list of the questions theyshould ask when making their selection as well as a checklist of benefitsto evaluate the shutter and the company they are buying from. Since itwas completed in May 2004 and made available to consumers, for free,by calling the 800 number, more than 16,000 brochures have been dis-tributed. Newspapers across 27 states have recognized the value of theinformation presented in this piece and 496 newspaper articles haveappeared as a result for a total of more than 62 million consumer impres-sions. Not only has this tool been beneficial for consumers, but it hasbeen eye opening for window covering dealers who have also been strug-gling with understanding the value of all the new products entering theshutter market today.

Engineers/Designers: Heritage Team at Hunter Douglas Wood Products

Page 36: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2004 PROVENANCE® WOODS SAMPLINGProduct Category: Merchandising

The updated Provenance woven woods offering is presented in twobooks–one for grasses and reeds, one for wood and bamboo. Smaller andlighter than previous sampling, yet comprehensive, the books featureeasy-to-remove fabric swatches than can be easily replaced. The two-book set also includes these valuable sales tools: opacity decks, con-sumer brochures and more.

Engineers/Designers: Hunter Douglas Designer Shades Marketing Team

Page 37: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsALTERNATIVE WOODS SATISFACTIONProduct Category: Merchandising

The Hunter Douglas Satisfaction Guarantee that comes with all HunterDouglas Alternative Woods Blinds ensures that they won’t fade, yellow,warp or bow under any condition or they will be replaced-no questionsasked. This industry-first performance guarantee was supported by anexciting collateral kit that educated dealers and consumers about theadvantages of Hunter Douglas Alternative Wood Blinds. At the heart ofthe kit was an information folder with product facts and performancedata. Also included: easel-back counter card, brochures, Lucite brochureholder, post cards, ad slick, hang tags, “Satisfaction Guarantee” stickersfor existing sample decks, coupon sheet and $25 advertising certificate.Dealers have found this information extremely helpful in selling HunterDouglas Alternative Woods blind products to their customers.

Engineers/Designers: Hunter Douglas Window Covering Division Guarantee Kit

Page 38: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsCADENCE® VOLUME 2 SAMPLE PACKAGEProduct Category: Merchandising

The Candence Volume 2 Collection Sample Package is ideal for bothretail and shop-at-home dealers. Lightweight and compact, it is uniquebecause it contains a working hand sample as well as 5½" high curvedvinyl removable feeler swatches and 3½" wide flat vinyl swatches alongwith 23 swatches of the coordinating designer fabrics. A design system isincluded to coordinate fabrics with blinds. Also unique, the completeCandence Volume 1 Collection is sampled in the book. CR-ROM withphotography, ad slicks and consumer video are included. A custom andmodular display program is offered as well.

Engineers/Designers: Hunter Douglas Window Décor Division

Page 39: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsSOMNER™ COLLECTION SAMPLE BOOKProduct Category: Merchandising

The Somner Custom Vertical Blinds 377-SKU sample book is organizedby six distinct categories for vinyl plus fabric so that customers are easilyguided to the products that best suit them. The swatch decks are largerand each removable deck contains privacy levels, relative cost, materialcontent and care instructions. Other features: inspiring lifestyle photogra-phy, designer presentation boards that help dealers lead the customerthrough the design process and a color guide to narrow down preferencesquickly. Also included: sell sheet; consumer and Fast Fact brochures; CDwith ad slicks, photos and sales tools; and more.

Engineers/Designers: Hunter Douglas Window Décor Division

Page 40: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsNEW TRIO® CONVERTIBLE SHADES SAMPLE KITProduct Category: Merchandising

Housed in a convenient carrying bag, the new Trio Convertible ShadesSample Kit includes a sample book with a “pull-up” selection of vanes ina Lucite holder. This is unique for window coverings in that it is fully pro-tected and operational to show the unique function of the product. Thehand sample was made larger to more adequately represent how a shadewill look and function. Many dealers are using it for their showroom dis-play shade and appreciate that all fabric colors in the line are representedon the inside cover for reference.

Engineers/Designers: Trio Product Development Team at Hunter Douglas Window Fashions Division

Page 41: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsNO-MAGNET LOCKING SYSTEMS FOR PALMBEACH™ CUSTOM SHUTTERSProduct Category: Shutters

Constructed of an “Outdoor Grade” vinyl compound, Palm Beach CustomShutters come in the LantanaTM style that eliminates the tilt bar andPalmettoTM with the tilt bar. Traditionally, magnets have been used toclose shutter panels and hold them in place. Hunter Douglas is the firstin the industry to offer the NoMagnet Locking System, which uses anadjustable tension feature. Benefits include: 1) Custom tension adjust-ment on-site by installer or customer. 2) Considerable time-savings oninstallation. 3) Self-leveling feature that keeps panels level when horizon-tally closed. The No-Magnet Locking feature comes at no additionalcharge. Also offered, new concealed louver caps inset into the louver toeliminate visible lines.

Engineers/Designers: Hunter Douglas Palm Beach Custom Shutter Group

Page 42: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2004 LUMINETTE® PRIVACY SHEERS SAMPLEBOOK MERCHANDISING KITProduct Category: Merchandising

The new Luminette® Privacy Sheers Sample Book Merchandising Kitincludes a lightweight book in an easy-to-use format with removable fab-ric decks and a systematic presentation. A photo book includes all-newphotography. A Folio Merchandising Kit for shop-at-home includes every-thing in the sample book with a stylish folio bag. Both kits come with aconvenient hand sample, Sheer AssuranceTM Guarantee, $100 first-timebuyer coupon, sell sheet, consumer brochures and postcards, ad slicks,CD-ROM and Counterparts® Color Chart Update.

Engineers/Designers: Luminette Product Development Team at Hunter Douglas Window Fashions Division

Page 43: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2004 LUMINETTE® PRIVACY SHEERS COLLECTIONProduct Category: Alternative Shading Products

This collection boasts new colors and three new sheer fabrics for thecasual decorating trend: Sheer Linen, for the subtlety of a smartly tailoredweave; Summer Breeze, with delicate, “barely-there” checks; andAbstractions, which dances in the light with its contemporary, fluid pat-tern. Added to the existing fabrics the traditional, elegant Angelica, thesoft-textured Linea, the fine-lined Stria and the gently scrolled Filigree thenew fabrics bring the offering up to seven choices in updated whites, offwhites and neutrals. The Evening Star® option with room-darkening vanesis offered on four fabrics. All fabrics include PowerGlide® option andAccents by the YardTM cut yardage. The new fabrics are making signifi-cant contributions to the overall product line, claiming more of totalLuminette sales each month.

Engineers/Designers: Luminette Product Development Team at Hunter Douglas Window Fashions Division

Page 44: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2004 NANTUCKET™ WINDOW SHADINGS SAMPLE KITProduct Category: Merchandising

Nantucket window shadings is a collection from Silhouette window shad-ings that targets consumers who prefer a casual style at a more afford-able price. Showcasing the largest offering ever–39 SKUs (including twonew fabrics), the new Picture Perfect Style Sample Kit is small, easy tocarry and includes a photo book. Each photo comes with feature/benefitinformation and a statement that helps consumers “picture” their perfectstyle. Also included: ad slick with $100 certificate, sell sheet, postcards,consumer brochures, custom display/hand sample offer. Nantucket shad-ings have experienced remarkable growth and exciting consumer responsesince the introduction of the new kit.

Engineers/Designers: Nantucket Product Development Team at Hunter Douglas Window Fashions Division

Page 45: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2004 SILHOUETTE® SAMPLING UPDATE KITProduct Category: Merchandising

The 2004 Sampling Update for Silhouette Top-Down/Bottom-Up shadingswith the TiltAnywhereTM feature comes in a convenient three-paneleddealer portfolio. Included in the kit: sell sheet, product booklet, SilhouetteExplained, consumer DVD, ad slicks with $100 coupon, Dealer’s choiceDisplay Offer, consumer booklet, counter card, BRC, installation DVD andInstallation & Care Guide. The kit also contains the Vignette® EveScapeTM

Room-Darkening Update.

Engineers/Designers: Silhouette Product Development Team at Hunter Douglas Window Fashions Division

Page 46: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2004 HUNTER DOUGLAS HOLIDAY PROMOTIONProduct Category: Merchandising

The 2004 “It’s your home for the holidays!” Holiday Promotion offereddealers an opportunity to capture new customer business during the pre-holiday selling season. The integrated promotion was supported bynational print and TV ads that reinforced the messages in the 2004Holiday dealer kit. The kit included ads for TV, radio and print.Participating dealers received special subsidies in the form of an ad cer-tificate and a variety of customizable communication tools. Consumerswere given special financial incentives to purchase to the Holidays.

Engineers/Designers: Norm Malone, Director Marketing Programs; Jean Bedrosian Manager, Marketing Programs Development

Page 47: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Lutron Electronics Co, IncSIVOIA QED ROLLER 64™Product Category: Motorization

Sivoia QED roller 64 is the new roller shade system from Lutron thatincorporates Sivoia QED (Quiet Electronic Drive) technology in a signifi-cantly smaller footprint. Able to control up to 64 square feet of fabric,Sivoia QED roller 64 features a compact electronic drive which fits in aroller tube measuring 1.5 inches in diameter. Able to hide unobtrusivelyin window jambs and pockets, Sivoia QED roller 64 fits easily into narrowresidential and commercial spaces.

Engineers/Designers: Window System Engineering Group

Page 48: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsCADENCE® VOLUME 2 COLLECTION WITH COORDINATING FABRICSProduct Category: Verticals

Cadence Soft Vertical Blinds feature a unique patented curved profilewith innovative form for a soft, three-dimensional appearance. CadenceVolume 2 Collection boasts five new vinyl styles in 30 SKUs–all featur-ing SoftexTM, a texture process for soft look and feel, noise reductionand optimum privacy. All five styles also have color and pattern onboth sides of the louvers for a fabric appearance. The Fabric by theYard Program includes fashionable coordinating fabrics for all fivestyles–three of them new. SoftChoiceTM Top Treatments feature thesefabrics in three styles: Swag & Cascades, Upholstered Cornice, MockRoman. Other features: DualFoldTM Valance, Paramount® ContouredHeadrail System for superior performance, durability and integratedlook; PermaTilt® Wand Control Unit for smooth, easy operation in sin-gle control with integrated traverse detail.

Engineers/Designers: Hunter Douglas Windows Décor Division

Page 49: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsNEW HOME™ COLLECTION SAMPLE BOOKProduct Category: Merchandising

The New Home Collection Sample Book is an attractive upgraded selec-tion of Hunter Douglas custom window coverings offered to new home-buyers through their builders in an exciting new program developed afterextensive research. The book is designed for the builder’s showroom ordesign center where new homebuyers select their cabinets, appliancesand counter tops and now their window coverings. The collection isdesigned to make the option upgrade an easier process. It includes inspi-rational photography and text and 300 total SKUs of seven product cate-gories–Silhouette® window shadings, Duette® honeycomb shades,Luminette® Privacy Sheers, Country Woods® CollectionTM wood blinds,Provenance® woven woods, Vignette® window shadings and Alouette®LightLouvers. Products are conveniently showcased in different portfolioswith removable decks to be used in the Design Center Appointment.Small hand-held fully customizable booklets allow easy reference todesign and operating system options.

Engineers/Designers: New Home Collection Team at Hunter Douglas

Page 50: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsTRUVIEW™ REAR TILT OPERATION FORHERITANCE® HARDWOOD SHUTTERSProduct Category: Shutters

Heritance hardwood shutters new TruView rear tilt hides the operatingsystem for an open, expansive view when looking through the shutter. Foraesthetic appeal, this discreet operating system is barely visible from thefront of the shutter and integrates flawlessly into the back. For practicali-ty, TruView allows consumers to enjoy a 99% UUV-blockage rating due tothe minimal and uniform spacing on either end of the louvers with theunique design of the operating mechanism. This technical innovationusing a galvanized powder coated steel bar and diamond knurl pinsallows Heritance to offer customers a long desired and unmatched heightof 66" with a single TruView rear tilt bar. The shutter market across thecountry, and especially in coastal areas such as California and Floridahave long shown a demand for this sleek, contemporary style of shutters.Since its launch in September of 2004, 14% of all orders have been forthis new TruView tilt bar.

Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

Page 51: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsSPECIALTY SAMPLING KIT FOR HERITANCE®

HARDWOOD SHUTTERSProduct Category: Merchandising

To provide dealers with an aesthetically appealing sample kit that is bothpractical and effective, we have combined the sampling for all of our2004 specialty offerings introductions into one Heritance SpecialtySampling Kit. This kit includes a working hand sample of the new customarch that easily converts into a display by simply sliding it onto the dis-play base in the kit–making it ideal for retail or shop-at-home. To showhow Heritance specialty introductions can meet the needs of consumersin any room of their home or with any decor, the sample book is designedas a portfolio with each application–French door cut-out, bay windows,rear tilt and arches–shown in variety of settings. From a business per-spective, the goal is two-fold. One, to demonstrate to the consumer howfashionable, functional and versatile these Heritance applications are andtwo, to help guide the dealer on the selling feature through the key wordsprovided on each page and supported in the text. At the back, compari-son shots show the upgrade options, such as front tilt versus rear tilt andFrench door cut-out verses no cut-out. The kit is to hit the market inFebruary 2005 and 69% of all Heritance authorized dealers have placedan order for it, sight unseen.

Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

Page 52: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2004 PROVENANCE® WOVEN WOODS SHADE COLLECTIONProduct Category: Wood Blinds/Shadings (Wood/Faux Wood)

This new collection of Provenance woven shades from Hunter Douglasoffers 17 distinctive styles in natural and earth tones, up from the original11 styles. There are 65 fabric options in distinct colors and patterns forthe most innovative line on the market. In the grasses and reeds offering,fabrics such as Tahiti and Sumatra are joined by many new styles, suchas Brisbane featuring braided grass combined with reeds for a naturalstripe and Charleston, with a light, airy coastal feel. Consumers can alsoselect wood and bamboo styles, including bark fabrics. In addition tofavorites such as Mandalay and Mali, there are colorful styles like Safariand affordable Shoji. All new 1½" banding is offered in 34 options intwill, boucle and jacquard. Other options: top-down/bottom-up, motoriza-tion, decorative trims and hems, flat fabric or MicroPleat opacity optionsand color-coordinated headrails.

Engineers/Designers: Hunter Douglas Designer Shades Marketing Team

Page 53: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window Fashions2005 HUNTER DOUGLAS BUSINESS PLANNER DEALERS’ PERSONAL ADVISOR TO CONTINUED GROWTHProduct Category: Merchandising

Capitalizing on the success of the 2004 Business Planner, HunterDouglas has created a new and improved edition for 2005. Every sectionties to the Steps to Success, the Business Drivers, that help HunterDouglas dealers grow their businesses. The 2005 edition includes inspi-rational “before and after” store makeover stories, dealers’ testimonialsand advice on how to use local media advertising effectively. The Plannerprovides dealers with tools to quantify their Hunter Douglas product mixand the profits they can generate.

Engineers/Designers: Norm Malone, Director Marketing Programs; JeanBedrosian Manager, Marketing Programs Development

Page 54: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsADVANTAGESM A HUNTER DOUGLAS WORKSHOPProduct Category: Merchandising

Advantage is a valuable new half-day interactive workshop for dealersand installers offered in 20 markets with 75 maximum attendees.Audience interaction drives the event, with attendees deciding whichproducts or business issues they want to focus on. Wireless response key-pads let attendees jump in and get involved in sessions, whether they areanswering a question or voting for topics they want covered. Hands-onopportunities offer measuring tips, tools and solutions for installation. InOctober 2005, five pilot programs trained 354 people. Hunter Douglasdealers who participate in training see sales increase 20% on average.

Engineers/Designers: Hunter Douglas Education and Development Group

Page 55: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsPERFECT 10 PROMOTION FOR HERITANCE®

HARDWOOD SHUTTERSProduct Category: Merchandising

The ability to deliver custom Heritance hardwood shutters in a three-weektime period, or better, represented an excellent opportunity to promote theexceptional service Hunter Douglas offers its dealers and enhance theirshutter sales during the last quarter of 2004 when other shutter manu-facturers see their lead times becoming stretched out. This promotionrewarded dealers for promoting our three-week lead time advantage withadvertising support dollars based on their sales during the 10-week pro-motion period. This supplemental advertising support was a win/win fordealers and Hunter Douglas as it helped the dealer realize the advantagethis benefit represented; built their shutter business and helped buildgreater brand awareness for Heritance due to the focus on advertisingHeritance. To make the program practical for dealers, each dealer wassupplied with a series of print and color ads for their use and received anadvertising certificate in a certain dollar amount based on their sales.Hunter Douglas had an outstanding 57% participation rate in thisHeritance dealer promotion and dealers earned significant supplementaladvertising support as a result of the promotion.

Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

Page 56: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsHUNTER DOUGLAS GREAT STYLE MAGALOGProduct Category: Merchandising

This 32-page home design magazine includes articles, design tips andphotos that highlight the company’s most profitable products. In a new“magalog” initiative, it was sent directly to the most qualified buyers inHunter Douglas dealers’ area with the name and location of the localdealer. To motivate consumers to act now it contained Savings Certificatesthat could be redeemed only by the featured dealer. Over 2.7 millionmagalogs were mailed on behalf of 1750 participating dealers.

Engineers/Designers: Norm Malone, Director Marketing Programs;Penny Steyer, Director Marketing Communications

Page 57: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsNEW OPERATING SYSTEMS FOR DUETTE®

HONEYCOMB SHADESProduct Category: Cellular Shades

Hunter Douglas has introduced new operating systems and enhancementsthat are unique to the industry: Duette with VertiglideTM now comes inheights up to 120"; has a rounder, softer handle; and offers two valancechoices without surcharge. It is also now available with 1¼" fabrics andeasier installation, which only requires one installer. New Duette withPowerRise® Skylight offers remote control operation and wireless installa-tion. The remote signal reaches 30' high; a satellite eye can be added forhigher skylights. The newly designed battery pack withstands extremetemperatures and should last more than three years with normal opera-tion. The LiteRise® cordless lifting system is now offered with two of themost popular design options: Top-Down/Bottom-Up and DuoliteTM, wheretwo fabrics are fashioned into one shade.

Engineers/Designers: Duette Product Development Team at Hunter Douglas Window Fashions Division

Page 58: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsTHE HUNTER DOUGLAS BUSINESS BUILDING EXPOSM

Product Category: Merchandising

Training 4,000 dealers in 10 markets in 2005, the new BusinessBuilding Expo is a day and half in length. Hunter Douglas is the onlycompany in the industry offering such a program. Participants designtheir own schedules. This insures an experience that is unique to eachindividuals’ needs. Designed for maximum interaction, classes includebusiness owners’ forum, entry level and advanced product classes, mar-keting, selling, business building and a “Design with Color and Light”presentation. Kelly McCormick, an expert in business and humandynamics, also presents “Quit Selling!,” where she shares what reallymotivates people to buy. Dinner with fabricators, brand managers andtrainers is included. An information center shows samples and collateraland allows more interaction with brand managers.

Engineers/Designers: Hunter Douglas Customer Education and Development

Page 59: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsLIGHT CAN CHANGE EVERYTHING™ NEW HUNTER DOUGLAS CONSUMER AD CAMPAIGNProduct Category: Merchandising

The new Hunter Douglas consumer advertising represents a fresh newapproach that transitions from a rational product sell to a branding cam-paign that connects more emotionally with today’s women. Sweepinglandscapes are transformed into striking light stories that dramatize howmood can be altered by light and in turn, how light can be transformedby Hunter Douglas window fashions. It communicated to consumers howHunter Douglas enables them to transform their mood with light, creatingthe feeling they want. The campaign will be appearing throughout theyear in national home design and lifestyle magazines that target upscale,style-conscious women.

Engineers/Designers: Jim Mathews, VP of Corporate Marketing, Donna Lobosco, Director Brand Advertising

Page 60: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsFRENCH DOOR CUT-OUT FOR HERITANCE®

HARDWOOD SHUTTERSProduct Category: Specialty Applications

French doors often feature lever-type handles that typically interfere withstandard shutter panel installation by protruding into the opening. HunterDouglas has developed a French door cut-out that provides dealers andinstallers with a simple and innovative option when tackling this chal-lenge. Firmly attached to the door to prevent rattle and swing, theHeritance hardwood shutter French door cut-out provides an attractivecontoured cut-out that highlights and complements the customer’s doorhardware. The arc of the cut-out is always centered on the handle for abalanced and pleasing design. This cut-out accommodates both 2.5" and3.5" louver clearance. A practical sales tool provides dealers with a wayto show customers what this feature will look like and helps check forproper handle clearance. A simple worksheet takes the fear out of meas-uring and ordering. This innovative design makes it simple for fabricatorto build, the dealer to order and the consumer to desire. Since June of2004, 56% of all French door orders have been for this new French doorcut-out.

Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

Page 61: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsSILHOUETTE® WINDOW SHADINGS WITH THE TOP-DOWN/BOTTOM-UP TILTANYWHERE™ FEATUREProduct Category: Alternative Shading Products

Announcing the most versatile and innovative Silhouette window shadingsever: Top-Down/Bottom-Up TiltAnywhere, where the shadings can beoperated from the top-down, the bottom-up or both ways at the sametime. There are no cords to detract from the view when the shading isoperated because they are placed discreetly to each side. Unlike anyother operating system on the market, the TiltAnywhere feature allowsthe vanes to be tilted when the shading is in any position. The unique-ness of this feature has incited a tremendous response to the productfrom fabricators.

Engineers/Designers: Jim Mathews, VP of Corporate Marketing, Donna Lobosco, Director Brand Advertising

Page 62: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Hunter Douglas Window FashionsTHE ALUSTRA® COLLECTION RETAIL DISPLAYProduct Category: Merchandising

The upscale display was designed to showcase and reinforce the exclusiv-ity, luxury and superior quality of The Alustra Collection. The display’shigh-quality materials–maple wood, aluminum and frosted acrylic pan-els–complement the collection. In addition to the products, the displayprovides space for sample books and brochures. Available as an islandunit that can be displayed along a wall, it features four display modulesand six products. Other advantages include its small footprint–57" by 52"(20 sq. ft.). In addition, backlit modules, large 28" by 32" outside mount-ed product samples that are protected with acrylic side panels, frostedwindow panes behind the products, ID plaques, easy mounting boardsystem, graphic panel illustrating full line. Also important, it ships com-plete and is easy to set-up.

Engineers/Designers: The Alustra Collection Team at Hunter Douglas Window Fashions Division

Page 63: Springs Window Fashions · dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians

Randy FaheySwanke Hayden Connell

Bruce HeymanPresidentFabricland Interiors

Leonard MozerWindow Fashions EditorLDB Interior Textiles

Jo-Anne PierRetail Merchandising EditorHome Magazine and Metropolitan Home Magazine