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Women of ALPFA
Citation preview
Open HouseNational Headquarters Los Angeles
ALPFA National President’s Message 5
Manny’s Message 6
Student Impact 19
Contact Us 26
In Every Issue
7MassMutualMoms to Excutives
ALPFA Recognizes Women of ALPFA
10
3ALPFA IMPACT
Cover Story...
CONTENTS
12
Highlighting Latina Business Leaders
• A Look Back At The Last 10 years
• Q&A with Yvonne GarciaALPFA Vice President
• WOA Workshop Series
• 10-City Tour: Chicago and Orlando
Boston
Chicago
Dallas
Los Angeles
New York
Northwest Arkansas
San Francisco
Seattle
Washington DC
Orlando
For information on a city near you, visit www.alpfa.org
The Impact of Women of ALPFA
Hector PerezALPFA National President
ALPFAPRESIDENT’S LETTER
5ALPFA IMPACTALPFA Recognizes Women of ALPFA
Manny EspinozaALPFA CEO
The Momentum Continues at ALPFA
ALPFA MANNY’S LETTER
6 SPRING 2012 www.alpfa.org
ALPFA
Building Latino Business Leaders
Who Is ALPFA?
VISION
MISSION
SHAREDVALUES
NATIONALHEADQUARTERS
ALPFANATIONAL
National Headquarters Los AngelesOpen House
7ALPFA IMPACTALPFA Recognizes Women of ALPFA
Orley J. Pacheco
Bridging Latino Veterans’ and Corporate AmericaALPFA Veterans Initiative
Our commitment to Veterans:
Why Join?
Operation Iraqi Freedom Veteran,
United States Marine Corps
People ask me all the time how did you get to where you are today? What is itthat makes you stand apart? Who helped you? I easily reply:
ALPFA. ALPFA Builds Leaders, they helped build my skills and talents to the next level
and put me forth to new heights where many of my peers fell short.
– Orley Pacheco
1) You hold two bachelor degrees; the first in Accounting then a second in Information Technology andyour current role works directly with the IT function. Why the switch and was it a difficult transition?
2) Why become a Certified Information Systems Auditor (CISA)?
3) Why ALPFA?
Patricia Ballesteros
ALPFAMEMBER PROFILE
9ALPFA IMPACTALPFA Recognizes Women of ALPFA
Patricia Ballesteros, CISA - National DirectorRecognizing Latinas
10 SPRING 2012 www.alpfa.org
ALPFA MASSMUTUAL
Tell us a little bit about what you do and
how you got into financial services.
How was the adjustment to financial services?
What made you stay?
What would you say makes you good at your
job?
Tell us a little bit about your work in Houston
with the Hispanic community.
Moms to Executives: Are Even More Important As TheHispanic Population Continues To Increase.
Recognizing Latinas’ Contributions
Mariana Ruiz-Posada is an insurance representative of MassMutual. She is licensed to offer insurance products and services in Texas and New York.
Mariana Ruiz-Posada
11ALPFA IMPACTALPFA Recognizes Women of ALPFA
NATIONAL
You’re a successful Latina in a challenging field,
active in your community, and a mother and
wife. How do you balance everything?
What advice would you give job seekers about
careers?
ALPFAMASSMUTUAL
13ALPFA IMPACTALPFA Recognizes Women of ALPFA
Celebrating 10 Years of Leadership
In Partnership with
14 SPRING 2012 www.alpfa.org
How did you find out about ALPFA?
Women Leaders of ALPFA
Q:A:
Q&A with Yvonne Garcia
ALPFA WOMEN OF ALPFA
Was it difficult to transition from serving on a chapter board to the National Board?Q:A:
15ALPFA IMPACTALPFA Recognizes Women of ALPFA
How would you describe what you do in your profession? Q:A:
ALPFAWOMEN OF ALPFA
How has ALPFA been involved in your professional development and how does ALPFA promote more Latina
leaders? Q:
A:
Can you share some advice on balance? Q:A:
Do you think Latinas face unique issues compared to other women in building their careers and it trying to
establish balance?
Q:
A:
17ALPFA IMPACTALPFA Recognizes Women of ALPFA
Chicago Holds Inaugural
Strong from the Inside Out Event
WOMEN OF ALPFA10-CITY TOUR
Leveraging Preparation Leveraging Preparation As A As A Pathway To SuccessPathway To SuccessDEVELOPING THE PROFESSIONAL BUSINESS LEADER IN YOU
TM
ANNUAL REGIONAL STUDENT SYMPOSIUMS
Dates and Cities
March 3, 2012New York
April 14, 2012Miami
April 14, 2012Los Angeles
April 28, 2012Dallas
Time
9:00 AM - 5:00 PM
Program Highlights
Continental Breakfast
Panel Discussion
Workshops*
Lunch
Career Fair
* Final list TBD, but workshops will focus on Internship preparedness, Academic preparedness/knowledge, and Career development.
™
40
Building Latino Business
Leade
rs
1972-2012
Visit www.alpfa.org today and click on the Career Center!
Visit our online National Career Center, powered by iHispano. FREE tomembers!
Members can log on using your ALPFA user name and password to
• view job postings
• update your profile
• upload a resume with the option to make public/private
• apply for jobs and more!
The Career Center continues to provide career-building resources such asarticles, resume tips and salary guides through ALPFA’s national partnership withRobert Half International.
Have a job posting? Consider the ALPFA Career Center – visited by membersdaily, and giving your job nationwide visibility to our talented members!
CAREER CENTERTM
Building Latino Business Leaders
ALPFASTUDENT IMPACT
21ALPFA IMPACTALPFA Recognizes Women of ALPFA
Carmen Cardenas
Carmen CardenasDirector of Student Affairs
22 SPRING 2012 www.alpfa.org
ALPFA STUDENT IMPACT
New York Chapter
Annual Regional Student Symposium
Workshop/Panel Sponsors
Other Participating Sponsors
ALPFASTUDENT IMPACT
23ALPFA IMPACTALPFA Recognizes Women of ALPFA
Think about the people you respect most because they are the consummate
professionals. Can you identify the elements that made them so good?
What is Professionalism?
ALPFANEWS LITE
25ALPFA IMPACTALPFA Recognizes Women of ALPFA
Houston ChapterGeneral Member Kick-off Meeting
TM
ALPFA DC Members HelpCreate Community Impact
GENERAL INFORMATIONALPFA Impact is published for informational purposes only.Views represented by contributing writers do notnecessarily reflect the views of ALPFA. Submission of a storyor photo constitutes permission to run but does notguarantee publication. All articles are subject to editing,space availability and modification and publisher has final sayin content. Good quality color photos or high resolutiondigital files are required but, regrettably, cannot be returned.Download our media kit at www.alpfa.org.
To submit to the newsletter, email:Zenaida Mendoza, [email protected] or Mail CD to: ALPFA Newsletter 801 S. Grand Ave., Ste 650, LA CA 90017
SUPPORTED APPLICATIONSQuark Xpress, Adobe Photoshop, AdobeIllustrator and Adobe Acrobat.SUPPORTED FILE TYPES: EPS, PDF, TIF
AD SPECSPublication Trim Size: 8.5 x 11Full Page: 8 x 10Full Page with bleed: 8.75 x 11.25Half Page Trim Size: 3.875h x 5wQuarter Page Trim Size: 4.875h x 3.875wDigital Files: Must be CMYK or Grayscale, 300 dpi files.
Next Deadline (subject to change)Summer Issue 2012Materials Deadline: Friday, May 18Advertising space must be reserved by May 11
ALPFA cannot be held responsible for the quality ofreproduction if these specifications are not adhered to. Adsand article submissions received after deadline may notpublish in the desired issue. ALPFA will not be heldresponsible for changes the Production department mustmake in an ad that is inadequate or fails to adhere to theDigital Ad Specifications. ALPFA is not liable for the finaloutput if no Contact Proof / Fax is supplied for reference.
Opportunities
• Local Chapter Networking Events,Receptions and Programs
• Access to Online Career Center
- Job Searches
- Post Your Resume
- Industry and Career Articles
• Recruitment Opportunities forEmployers
• Digital subscription to ALPFA Impact,ALPFA’s National Newsletter
• Subscription to Hispanic Businessand DiversityInc Magazine
• Continuing Professional EducationCourses
• Scholarships, Mentorship andInternship Opportunities
• National and Local email updates**
Annual Convention
Receive discounted pricing for thefour-day event bringing togethermembers from across the US withprofessional and student work-
shops, networking, paneldiscussions, luncheons, Awards Gala,and Career Fair.
Professional Development
• Serve on Local/National Boards andCommittees
- Leadership Skills
- Management Skills
- Team Building
• Presentations and Public Speaking
• Access to Business Leaders
Graduate Students
· Financial Assistance throughScholarship Programs
· Access to various graduate degreeresources on the ALPFA web pageand Impact newsletter
· Graduate workshops/sessions at theALPFA Annual National Convention
· Email invitations to graduate schoolfairs and business visits
· GMAT materials for prospectivestudents
· Discounts to the mba.com store
· Access to workshops and onlineresources for GMAT test-preparation material
Programs
• Women of ALPFALaunched to create opportunitiesfor professional Latinas throughleadership skills, training, mentoringand career advancement.
• Finance/Executive/LeadershipSummitsBrings together a panel of businessleaders to address topics such asleadership skills, diversity andchallenges facing Latinoprofessionals.
• Executive SeriesDesigned specifically for mid-careerand executive-level professionalswith 10+ years of experience tonetwork and learn from each other.
• ALPFA Cares/Community ServiceALPFA partners with organizationssuch as VITA to give back to ourcommunities.
• ALPFA Regional StudentSymposiumsDesigned specifically to fosterprofessional development, training,and career growth. Programincludes: educational workshops,networking, luncheon and CareerFair.
• ALPFA’s Annual ScholarshipProgramALPFA has awarded almost $650,000 in scholarships over the last 6 years.
• ALPFA KPMG Case StudyCompetitionStudents from over 30 schoolscompete to solve complexaccounting cases and present theirfindings to KPMG and ALPFAprofessionals at the AnnualConvention. The experienceexposes students to the possibilitiesof what it may be like to work for aBig Four firm.
**Option to Opt-out
ALPFA MEMBERSHIP BENEFITSALPFA ALPFA MEMBERSHIP BENEFITS
WHO/WHERE TO CONTACT US
National Office801 South Grand Avenue, Ste. 650 Los Angeles, CA 90017(213) 243-0004 / Fax: (213) 243-0006
New York Office55 Broad St., 18th FloorNew York, NY 10004(646) 695-4202 / Fax: (646) 695-4201
Manny EspinozaChief Executive [email protected]
Los AngelesPamela Ravare-JonesChief Operating [email protected]
Steve CalderonChief Financial [email protected]
Zenaida Avelar MendozaVice President, Marketing and [email protected]
Linda AndreaniVice President, National [email protected]
Amber MartinezDirector of Corporate [email protected]
Carmen CardenasDirector of Student [email protected]
Jason WindscheffelMembership Data [email protected]
Mark HaynesOnline Communications [email protected]
Clare HolzerAccounting [email protected]
Carlos PerezArt [email protected]
BostonRadhames NovaExecutive Director, Boston Chapter [email protected]
Billy AyalaBoston Chapter [email protected]
ChicagoSolskin Gomez-KroghExecutive Director, Chicago [email protected]
New YorkSantiago R. CarmonaVP of Corporate [email protected] Ann MarquezDirector of CEO [email protected]
Cindy Saad Executive Director, NY [email protected]
Ariana SimmonsChapter Coordinator, NY [email protected]
Jonathan CifuentesSocial Media & Online Communications Coordinator, NY Chapter
North West ArkansasJayshica Amargos, Managing [email protected]
Washington D.C.Anita NuñezDirector of Corporate [email protected]
ALPFA InstituteAdam ArroyosPresident, ALPFA [email protected]
Lyndsey ColemanExecutive Assistant to the President,ALPFA Institute [email protected]
Angel HinojosaVP of Marketing and Communications,ALPFA Institute [email protected]
MEMBERSHIP REQUIREMENTS For membership info visit ALPFA.org
26 SPRING 2012 www.alpfa.org
2012 ALPFA Annual Convention RegistrationAugust 11-16, 2012 • Las Vegas, NV
ALPFA Building Latino Business Leaders
Full Registration:
REGISTRATION INCLUDESLuncheons WorkshopsWOA EventsProduct PavilionSocial Events and ReceptionsCareer Fair/University Forum ALPFA Awards Gala Dinner
$ 600 $ 700 $ 850 $ 1000
$ 850 $ 950 $ 1150 $ 1300
$ 400 $ 450 $ 500 $ 550
7/31/11 - 9/30/11Convention
Rate
10/1/11-12/31/11 Early Early
Registration Rate
1/01/12-5/31/12Early
Registration Rate
After 5/31/12Regular
Registration Rate
Join ALPFA today and enjoy the memberrates for the 2012 Convention! Go to www.alpfa.org to sign up today!You can also include your membership with your conventionregistration.
Name Title
Company
Student School
Address City State Zip
Phone Phone 2
Fax Email
Chapter
Payment Method (mark one): Credit card: ___ Visa ___ MC ___ AmEx ___ Check Payable to ALPFA
Credit Card Number Expiration Date
Signature Date
Mail this form with payment to: ALPFA National • 801 South Grand Avenue, Suite 650 • Los Angeles, California 90017-4646If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org.
Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2012. After thisdate, no refunds will be issued; amount will be used as a credit toward future convention.
Mr./Mrs./Ms.
$175* Guest refers to a spouse, significant other or personal friend, NOT a
business associate, staff colleague or fellow student. Valid for allConvention receptions, luncheons and gala. Does not include workshops.
Please check off your purchases:Membership ____ Professional ($120.00 per year / $300 3 yrs. / $1,200.00 Lifetime) ____ Student ($20.00) ______ Graduate student ($30.00)
Convention Full Registration ____ Member ____ Non Member ____ Guest Pass ____ Student Registration
TOTAL TO BE CHARGED: __________
Professional and Student Packages DO NOT include hotel
accommodations or airfare
MemberNon-Member
Guest Pass*
StudentStudent Non-Member $225
™
40
Building Latino Business
Leade
rs
1972-2012Join us as we celebrate a milestone for ALPFA: 40 years of
Latino Leadership! Our 40th Annual Convention will be in LasVegas and we plan to outshine any convention we have everhad with the events, opportunities and excitement only ALPFAcan bring.
Shining the Light on
40 Yearsof Latino Leadership
Register online for the 2012 Convention at www.alpfa.orgOr use this form to mail or fax in
27ALPFA IMPACTALPFA Recognizes Women of ALPFA