Spring 2010

Vol. 52010

Straight to the BizzBUSINESS MAGAZINE

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Student Org Highlight: Sports Business Club......................................1

Kimm’s Korner: Career Fair Countdown..............................................2

My Semester at the University of Wisconsin - Madison.....................4

Queries ‘n’ Theories............................................................................. 5

CUNA Mutual Group: Truly Committed to the Madison Community and Their Interns.........6

Staff Spotlight: Professor Harms.........................................................8

Color Psychology..................................................................................9

Call to Action for the Sustainability of All..........................................10

Top Ten: Reasons to Date a Business Student..................................12

Comic: The Grainger Affairs...............................................................13

Wal-Mart: Love it or Hate it, Know the Facts.....................................14

A Business in the Sky.........................................................................15

Major Perspectives: Getting Out of a Speeding Ticket......................16

Meet the b.Liners................................................................................17

TABLE OF CONTENTS


Sports Business ClubSTUDENT ORGANIZATION HIGHLIGHT:

Many business students are interested in the sports industry and for a good reason. This attractive industry is growing rapidly and generates an estimated $213 billion in annual revenue. It offers many business-related career opportunities. Not only are there the obvious careers in player contract negotiations and marketing sports products, but there are positions in professional sports organizations that oversee the success on and off the playing field. There are careers in Public Relations, Event/Team Promotions and Marketing, Law, Operations Management, Finance, and much more! But how does one start a career in this exciting and challenging market?

For starters, one can get a head start by acquiring basic knowledge of the sports industry. Luckily, there is a student organization that provides just that right here at the Wisconsin School of Business. In its third year, the Sports Business Club is a rapidly growing student organization. With more than 120 active members, the club is excited to be adding new activities and opportunities to its calendar every semester.

Members of the organization have the chance to participate in three main field trips: a trip in the fall and winter and an annual trip to Miller Park for a Milwaukee Brewers game. The Brewers trip includes a short meeting with a Brewers’ office employee. Other past trips have included tours of Lambeau Field and the Bradley Center, interviews with athletic department staff at several well-known colleges, and an inside look at the Milwaukee Admirals hockey team. Along with these great trips, the Sports Business Club provides a variety of sports-related sessions with speakers that have

experience in the industry, volunteer opportunities, and training sessions in professional practices. For the first time this year, the club has also sponsored and organized a golf tournament with workshops taught by industry professionals.

The mission of the Sports Business Club is to educate, train, and connect its members to the sports industry through hands on experience, lectures, and workshops. The Sports Business Club stresses a variety of events to address a multitude of ambitions, passions, experiences, and skill levels of its members. Active members encounter professional growth while developing their personal code of ethics, leadership skills, and preparedness for their chosen field. Becky Nelson, president of the Sports Business Club states, “Basically the goal of our club is to fill the void existing at the University of Wisconsin in terms of Sports Education. With no

undergraduate major or class, we feel it is important to share with members what sports-related jobs are out there, how they can go about getting into the industry, and what skills they will need to be successful.”

Trip to get an inside look at the Milwaukee Admirals Team

by: Cassandra Larabee

Fall 2009 Student Organization Fair

Gain hands-on experience and volunteer opportunities that will put you a step ahead in

obtaining a job in the Sports Industry.

Learn more about an industry that generates about $213 billion annually in revenue.

The Sports Business Club Spring Kickoff will be Tuesday, January 26th at 7:00pm. To be considered a member, dues of $35 must be paid at or before the first event. More information on upcoming events and resources is available at the club’s website: http://sbc.rso.wisc.edu. There is no deadline for joining and questions can be directed to Becky Nelson at [email protected].

Fall 2009 Kickoff

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With the career fair in the near future, be sure to fine-tune your business strategies in order to increase your attractiveness to employers at the Kohl Center on Thursday, February 4th. Here are some helpful tips that will help you shine during the Career Fair as well as in the recruiting events that will follow.

BuckyNetMake sure you attend one of the BuckyNet orientations. The location and times of orientation sessions depend on your major and school within UW. If you need help signing up for BuckyNet, contact your advisor as soon as possible.

It is crucial to get active on BuckyNet in order to search for job listings, upload your resume, and apply to positions that interest you. In addition, recruiters come into contact with many students at the career fair, and they will urge you to apply to your position of interest on BuckyNet. Feel free to exchange your resume with them at the career fair, but note that recruiters use BuckyNet to review uploaded resumes and schedule interviews.

Career Fair CoutureFirst impressions are everything, and recruiters will generate their first impression of you based on your professional appearance. Career fairs typically call for business formal attire. Here are some suggestions regarding men and women’s career fair wardrobe:

First and foremost, make sure that your garments are well ironed and cleaned before getting dressed on the day of the career fair.

Dress Attire for Men · Wear a business suit of either: black, blue, or grey. · Choose a simple tie, nothing distracting. · Make sure to be clean shaven.

Dress Attire for Women · Wear suit pieces of either: black, blue, or grey. If you will be wearing a skirt suit, make sure the skirt hits right above your knee. Also, some skirts have very high slits in the back—avoid these. If your skirt has a slit, it should only be a couple inches and not venture too far. · It isn’t necessary that you wear a two-piece suit. A skirt or pair of pants would pair nicely with a simple cardigan or well-pressed blouse. · Choose a conservative hairstyle. · Apply make up in a natural manner—neutrals work best. · Avoid bulky jewelry. A simple necklace, ring, watch, and/or bracelet will work nicely. · Choose a blouse to wear underneath your suit coat that is modest in color and fit. · Wear conservative dress shoes such as a simple black pumps. Remember that a very tall heel may make walking from recruiter to recruiter difficult.

Resume · Limit your resume to one page in length. · Omit any high school experiences from your resume. · Be sure to highlight any leadership opportunities you have had while in college. · If you have participated in community service, be sure to document that on your resume. · Spell Check. Have a few sets of eyes look over your resume to catch any spelling or grammatical errors that you didn’t notice. Recruiters may cast your resume aside if they spot any typos at first glance. · If you need a trained and seasoned opinion, the Business Career Center (BCC) offers services to help you format and proofread your resume. They are located in 3290 Grainger Hall. · Also, BuckyNet has a resume builder that students can use if they have not already created a resume. · Keep the layout simple. You don’t want your resume to be distracting. Let your content be your selling point. · Use a good quality resume paper to print final copies for distribution at the Career Fair. · Don’t feel pressured to include your GPA on your resume. If employers are pining to know, they will ask. · If you have been on the Dean’s List, be sure to include the frequency at which you have been acknowledged for this achievement. You can locate this information on ‘My UW’ under the ‘My Academics’ tab. Then, click on ‘View my college honors.’ · Bring a padfolio to the career fair. They are very professional and practical since you can store your resumes, business cards, a comb, and a pen. They usually come with a pad of paper inside which is easily accessible so you can write down any important information you receive from recruiters as you proceed through the career fair.

Business Cards · Students that have been accepted to the Business School—Undergraduate and Certificate programs—are able to receive 50 free business cards from the BCC. The Business Career Center has a business card template already set up so all you need to do is input your personal information. They also provide the paper that you will need to print your business cards as well as free color printing. Bring your business cards to the Career Fair and distribute them along with your resume. I recommend keeping some in your wallet throughout the year. You never know when you will run into someone that is a viable resource, and exchanging a business card will show them that you are organized and professional.

Kimm’s KornerCareer Fair Countdown

by: Kimm VanDen Heuvel

A firm hand shake and a smile are a great way to start off a conversation with a recruiter

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Career Fair Follow-UpIf you had an engaging conversation with a recruiter and you have applied for a position with their company, send them an email thanking them for their time. The recruiter comes in contact with many interested candidates during the career fair, so try to incorporate something in the email that will remind the recruiter of the conversation you had with them. It always helps to put a face to the name, and this will bode well for you.

Information SessionsThe Career Fair is the kick off to many company’s efforts to recruit students on campus for internships or full-time positions.

Recruiting companies on campus typically hold two rounds of interviews at UW—fall and spring. Recruiters flock to campus, eager to interview their prospective candidates. Each company holds an Information Session during the week that they are conducting interviews. These informative sessions are open to anyone, but should be considered mandatory by candidates that will be interviewing.

Information sessions are crucial to your interview success. A lot of times you can generate questions to ask your interviewer based on things you hear during the Information Session. This looks good for you as it shows your interviewer that you were actively listening to the presentation and in attendance. If you applied for a position with a company and have a scheduled interview with them, you should definitely attend their info session. However, if you didn’t receive an interview invitation and are very interested in the company, you should still attend the informative session. If you approach the presenters after their presentation, they can sometimes get you an interview. It shows the recruiter that you have taken the initiative and are very enthusiastic about their company.

You are a SuccessWith the career fair fast-approaching, put your best foot forward. Exuberate confidence and take pride in your accomplishments. Being active in the interview process from start to finish will be crucial to your success. The interview journey begins with the career fair and information sessions and concludes with first and second round interviews. If you are pro-active throughout the job acquisition process by fine-tuning your resume, rehearsing interview questions, and following up with employers, you will be on your way to success. Just remember to be honest and confident—show them the strong core values we have as students at UW Madison.

Put away the Puma’s - it’s time to take your suit out of moth balls

Be Pro-active

Ready. Set. Internship.Looking for an internship? Look no further than The Swiss Colony! We offer a variety of internship opportunities available in Wisconsin and Iowa. Who are we? We are one of the fastest growing Direct Marketing Catalog companies in the United States! To apply or learn more about our internship program, please visit www.theswisscolony.net (Click on our Career Link, then Internship Pro-gram Link). Stop by our employment booth at the Spring Career Fair and say “Hi” on February 4, 2010!

Paid Internship

$2,500/MonthREQUIREMENTS

Junior, Senior, or Recent GraduateRelated Major/Minor or Work Experience

(Human Resources, Communications, Public Relations, Operations/Production Management, Business Management, General

Business, Supply Chain, or related majors)

Check out our internship program at www.theswisscolony.net

Equal Employment Opportunity/M/F/D/V

Crossword Answers:

HORIZONTAL:1. Arrow2. Shrinkage3. Collateral4. Oprah5. Glocal6. Best Buy7. Leverage8. A.C. Nielsen9. Network

VERTICAL:1. Ballpark2. Superbowl3. Kohls4. Oniomania5. AD HOC6. GMAT7. Einstein8. Par Value9. Incentive10. Espionage


living in the Saxony. Transportation-wise, Madison is great. There are buses that take you anywhere you need to go. But as expected, everything is fairly far away here in the US. People are so dependent on using cars to travel. My most memorable experiences are found around the lake, most of them around the terrace. The terrace is such a beautiful place to sit and spend time with friends as well as listen to the featured live music. Late summer nights were the greatest. I would take walks to Picnic Point with some friends and start a fire facing the calm lake. Another thing I will never forget is just walking down Bascom hill going towards State Street. I would just pick a coffee shop nearby and sit down on a late morning drinking a good coffee/tee/smoothies/hot chocolates etc..! So many choices…you don’t see that in Scandinavia, at least not where I come from! To be honest, I did not miss home… not a bit. I guess it was because I knew all the time that I was going to get back. So I decided to enjoy my stay as much as I could, up until the very last minute.While in the U.S., I visited some relatives here and there. I traveled to Washington, Texas, and of course, I just had to go to Las Vegas—the city that never sleeps right? Well, they definitely live up to it. However, I spent much of my time in Madi-son. I just wanted to relax and enjoy my time here with my new friends. Madison is the coziest city I have ever been to in my entire life. The city is some-how magnetic—it attracts you with its charisma of lively students walking around. There is always something to do in Madison. Many inspiring artists play on the Memorial Terrace in the late summer nights. The beautiful lakes that sur-round the city give you the feeling of uniqueness and tranquility. I would like to advise those who are reading this to go and travel abroad. There are so many things to learn, friends to make, and experiences to live. Once you are outside, you become a new person. You live your life from another perspec-tive. You learn new insights everyday during your whole stay wherever you de-cide to go. The new environment is a challenge that will change you as a person (in a good way, hopefully).

As I mentioned earlier, there are many friends to make so don’t be afraid of talk-ing to strangers. However, choose wisely who you talk to. You will know when it is okay to talk. It is just something you learn to figure out once you are in another place.

Have a nice journey!

by: Romualdo Gonzalez

Country: SwedenBack in Sweden I’m a Senior, and I will be majoring in International Business and Business Economics. I studied in Madison, Wisconsin from August 2009 to January 2010.

Why Madison? Well, for as long as I can remember I always wanted to study in the USA. Madison was my first choice, mainly because I have relatives nearby that I haven’t seen in many years and being in Madison would get me one step closer to them.However, from pictures I’d seen of Madison, it seemed to me like a charming city—cozy and welcoming. I was basically sold on those pictures and informa-tion I was given back at my university in Sweden. I had to do lots of my own research about the city, and I can gladly say that it paid off.

I thought I was going to have trouble with the language, but back home all my classes were taught in English so I had solid language understanding. However, the cultural clash was eminent. Compared to Swedes, Americans are much more stressed about everything—always rushing to complete things they have to do and living very tight schedules everyday. I felt too laid back within the group, so I had to create my own tight schedule as well. (I know it sounds silly but it worked.) Americans seem to find comfort in knowing that everyone else around them has a tight schedule. One other thing I noticed right away was that Ameri-cans are sports fanatics, especially football. I am now a football fan and this is ironic because football basically does not exist as a sport in Scandinavia. In terms of classes there were many misunderstandings at the beginning. In Scandinavia they teach one course at a time, which means that students only focus on one single subject intensively during a period of around five weeks. Here it is totally different because several courses are taught paralleled to each other. Even though there are many exams and projects here, I was able to make a relatively good schedule (I think) so that I always had time to do everything else (like socialize with people aka Partying). I have never been to so many social gatherings in a short period of time as I have been in Madison. I always have something to do. Everyday has been a new day filled with funny moments inside class and outside class. My living conditions were a new experience for me. I had never lived in a dorm before. During my time here, I have met many interesting people. I had a hard time finding an apartment because I was only going to be here for one semester. But at the end I found the Saxony. Later, I found out that 2/3 of all exchange stu-dents were living in the same premises. I have made many great friends through

My Semester at the University of Wisconsin-Madison


Queries‘n’TheoriesA section designed for you! Instead of reading what your authors think is important, you have the opportunity to read what you want to hear. Do you have a question about the Wisconsin School of Business, classes, involvement, campus life, the “real world”, etc? If so, please email your “queries” to [email protected] and our staff will apply their “theories” about your questions.

QHow do I sign-up for graduation?

It couldn’t be any easier! There are two steps to take care of before the big day. To begin, you need to register for graduation. Sign into your Student Center, find the ‘My Academics’ tab, and select the ‘Apply for Graduation’ option. Here, you will be asked to fill out some required information which will be sent to the Bursar’s Office. Although they will check your information to be sure all the graduation requirements have been met, we suggest you do the same. Here is where step two comes in. Look closely at your DARS report to verify that your requirements have been met and all your information is correct. If you have any questions, schedule an appointment with your advisor.

Of course! Your major is not set in stone. The business school’s Undergradu-ate Academic Service’s website (www.bus.wisc.edu/undergrad/forms/) has the Business Major Declaration form that you can download and print out. Drop off the completed form at the Undergraduate Services Office in room 3150 Grainger. If you need some guidance or want to discuss your decision, we suggest you make an appointment with your advisor before you submit the form.

QCan I change my declared Major?

Supply chain management (SCM) integrates business functions concerned with the movement of goods, services, and information along the value chain, including marketing, sourcing, production, logistics, and customer service. In a complex global markets, the goal of supply chain management is to create a competitive advantage for the firm and exceptional value for the end consumer. Essentially, talented supply chain professionals get the right product to the right place at the right time. This field has become increasingly important across industries from high-tech products to healthcare. Also, companies like P&G, Toyota, Hewlett-Packard, and Coca-Cola know that competitive advantage can be achieved through SCM. There is a strong demand in the marketplace for SCM undergraduate talent. Students with the SCM specialization at Wisconsin have many placement opportunities and typically gain a salary premium for having the SCM specialization. If you are interested, check out the course MKT/OTM 421 Fundamentals of Supply Chain Management and/or contact the Grainger Center for Supply Chain Management online at http://www.bus.wisc.edu/grainger/pro-spective/undergradspecialization.asp

QWhat is the most popular major in the Business School?

Supply chain management (SCM) integrates business functions concerned with the movement of goods, services, and information along the value chain, including marketing, sourcing, production, logistics, and customer service. In a complex global markets, the goal of supply chain management is to create a competitive advantage for the firm and exceptional value for the end consumer. Essentially, talented supply chain professionals get the right product to the right place at the right time. This field has become increasingly important across industries from high-tech products to healthcare.

Also, companies like P&G, Toyota, Hewlett-Packard, and Coca-Cola know that competitive advantage can be achieved through SCM. There is a strong demand in the marketplace for SCM undergraduate talent. Students with the SCM spe-cialization at Wisconsin have many placement opportunities and typically gain a salary premium for having the SCM specialization.

If you are interested, check out the course MKT/OTM 421 Fundamentals of Supply Chain Management and/or contact the Grainger Center for Supply Chain Man-agement online at http://www.bus.wisc.edu/grainger/prospective/undergrad-specialization.asp .

QWhat is supply chain management?

QWhat are some resources on campus I can use to get extra help with classes?

We suggest you stop in to the Business Leaning Center in 2240 Grainger Hall. Throughout the semester, the BLC holds small study groups to provide students with a chance to get questions answered, work through additional exercises, and prepare for tests with review sesssions. BLC study groups cover accounting, economics, finance, general business, and mathematics courses. Stop into the BLC to enroll or visit www.bus.wisc.edu/blc/ for more information.

Another great resource is the Writing Center. The Writing Center offers some great ways to improve your writing skills. For instance, you can set up an indi-vidual meeting with one of the Writing Center’s instructors. Instructors work one-on-one to help students develop and organize writing projects for course papers, dissertations, or theses. Additionally, the Writing Center hosts 35 writing classes each semester! Classes include a variety of topics from a review of basic grammar to preparing essays for law school . To see all the Writing Center has to offer, visit their website at www.writing.wisc.edu.

by: b. Line staff


CUNA Mutual’s vision is to be a trusted business partner who delivers service excellence and customer-focused, best-in-class products with market-driven innovation. They have a true commitment to this vision and back it up through their core values. As one intern stated, “CUNA Mutual Group’s core values are not just something they preach. They are exemplified at every level from the way leaders set goals and communicate these goals, to the dedication that each individual displays in the jobs they perform.”

Since being founded in 1935, CUNA Mutual Group has had a TRUE COMMITMENT TO THEIR CUSTOMERS. CUNA Mutual was created to offer services and products to ensure that credit unions succeed. They provide Insurance and Protection, Business Services, and Asset Management for credit unions and their members worldwide. They are the best in their field. In fact, more than 90% of America’s credit unions are affiliated with CUNA Mutual Group.

CUNA Mutual’s headquarters are located right here in Madison. Worldwide, they employ 4,500 employees, 2,000 of which are located in Madison. CUNA Mutual realizes that its customers and employers in Madison depend on the success of their larger community. Therefore, CUNA Mutual Group is TRULY COMMITTED TO THE MADISON COMMUNITY. They do not simply donate to organizations, but help promote program synergy and innovation with a special emphasis on the needs of at-risk youth. Some of the programs and organizations they have

helped drastically improve or create are KinderReady, United Way, Big Brothers and Sisters of Dane County, and the Madison Children’s Museum.

Along with the community as a whole, CUNA Mutual has shown a TRUE COMMITMENT TO OUR BUSINESS SCHOOL. They are a corporate partner and very active in the Business Career Center activities, including mock interviews and information sessions. Also, many employees have participated in classroom presentations and student organization visits. CUNA has been a Gold Level sponsor in our magazine multiple times.

When I met with Tanja Lazarevic, Campus Relations Specialist, she was so enthusiastic about being involved with students and faculty. This is because CUNA Mutual has a TRUE COMMITMENT TO THEIR INTERNSHIPS. She stated, “We are committed to developing talent and building future leaders. We are excited to welcome interns into CUNA Mutual because they bring new, innovative ideas.”

CUNA Mutual Group: Truly Committed to the Madison Community and Their Interns

CUNA Mutual Group Offers Internships with Amazing Perks:

· Real, Influential Work · Competitively Paid · Free Access to On-Site Fitness Center and Personal Trainers · Close to the UW-Madison Campus · Lunches with Executives · Professional Development Opportunities · Potential Opportunity to Extend Part-Time During School and Obtain a Full-Time Job After School

Grow. Make a Difference. Win and Be Rewarded.

For more information:

· Check out CUNA Mutual’s website at www.cunamutual.com · Visit their Facebook page · Visit their booth in the February 4 Career Fair

by: Cassandra Larabee

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Truly Committed to the Madison Community and Their InternsWhat is so great about an internship at CUNA Mutual? Well, the biggest reason may be that an intern at CUNA Mutual is a crucial member of the team. One intern declared, “In such a short span of time, I’m already fulfilling a role that a full-time employee would be expected to fill. It’s rewarding to know the work I’m doing is real and is making an impact on the company’s bottom line.” There is no paper pushing at this internship!

The first week of the internship is New Intern Orientation. During this week, CUNA Mutual helps you get to know the other interns as well as learn more about the company itself. When the second week arrives, you are well on your way to defining project objectives and goals with your assigned manager and mentor. Your manager will give you a project and help you come up with your goals related to the project. Your manager meets with you frequently to offer advice or suggestions and answer questions if needed. Along with your manager, your mentor is available on a daily basis to provide guidance in career growth and give you an outside perspective on your project. Nick was an IT intern at CUNA that reflects on his projects by stating, “ I always feel I have a contact for any questions, and it’s great to receive feedback on such a frequent basis.” At the end of the internship you get to present the results of your project to top management in your department. I know what you’re thinking, sounds too good to be true, right? Well it gets even better!

Along with being involved in a challenging project, there are other rewarding elements within those 12 weeks. Perhaps the most beneficial is the Executive Lunch Series. You will have the chance to connect with fellow interns over lunch and chat with executive leaders. So, instead of watching in awe as they pass in the halls and wonder what it’s like to be in their shoes, you can just ask them. These lunches are informal, and you are encouraged to ask whatever you would like. There is also a Lunch ‘N’ Learn Series where you can learn more about the transition from college to a corporate office, how to give better presentations, build a professional presence and much more. This series is also informal and instead of just lecturing, they usually consist of panels or discussions where you are encouraged to participate and ask questions.

To top it off, you get the chance to work with other interns on a project of your choice. For instance, last summer, one of the teams actually designed the Facebook page you can now see for CUNA Mutual. Another example is that a different intern team took on the project of recommending how CUNA Mutual can improve their presence in the social networking environment, including Twitter and LinkedIn. Toward the end of the internship, this group was considered experts in this area and was giving presentations to top management. One intern emphasizes that CUNA Mutual Group has given her so much experience because she has been able to take on real projects and work with industry leaders. While working on these projects, you learn valuable skills that are transferable to anywhere you work, including meeting facilitation and project management.

So, if you aren’t interested in filing stacks of papers and running errands for someone, this internship is for you. The great news is that once you complete the internship, CUNA Mutual often allows you to stay on part-time during the school year offering you even more valuable experience. Once you are done with school, the internship gives you an advantage of acquiring a full-time job with CUNA Mutual.

To find out more information about CUNA Mutual Group, prepare your resume and visit their booth at the Spring Career Forum on February 4. You can also check out their website at www.cunamutual.com or visit their Facebook page which contains videos made by interns about the internship program. This internship is an excellent opportunity to gain meaningful skills and experiences while making an impact on a great company.

Your Career Grows Here. Whether starting new or starting fresh, we have a career opportunity for you.

Accounting and Finance Leadership Development Program Associate

This program is fast-paced with three rotations in different areas related to your field. It prepares you for success in the industry. Assignments may include, but are not limited to, one of the following areas: Internal Audit, Corporate Controller, Business Finance, Corporate Tax, Treasury, International Finance, Supply Management, and/or special cross-functional finance projects.

Chris Friedrich, 2008 Intern and current LDP Associate states, “I find a lot of value in rotating to different areas of CUNA Mutual. It offers you the opportunity to develop a working knowledge of multiple parts of the company and a better understanding of the company as a whole.”

Internship and Entry-Level Opportunities

Positions that challenge you and provide the resources that you need to succeed are offered in various areas: Actuarial Information Technology Communications Insurance Finance and Accounting Marketing Human Resources

We hope to see you at the career fair!7


Professor Harms: A Lifer of The UW-Madison Business Schoolby: Cassandra Larabee

At the very mention of Business Law, many students shudder from the fear of this tough course. But many will also laugh at stories told in the class by the professor, Bruce Harms.

Professor Harms has been here as long as I can remember, and that probably has a lot to do with the fact that he has been teaching at our school since before I was even born. He started working at our Business School in 1975.

l?

Well that is exactly what I asked him!

Harms enrolled at UW-Madison after graduating high school in Reedsburg, a small town north of Madi-son. He did not know what major he wanted to pursue during the first couple of years; he only knew he did not want to take over the family businesses which included a car dealership. His father suggested that he go into accounting or law. Professor Harms listened to this advice and enrolled in the Business School where he graduated with a major in accounting in 1972.

Right after graduation, he decided to begin law school at the UW-Madison. Although he did well in law school, he never liked it as much as the Business School. He thought the atmosphere was too tense and edgy. While finishing law school, he wanted to do something he really enjoyed as well as attending class. He went back to the Business School to see if there was an internship or a job available and he ended up working part-time as the controller for a small manufacturer in Madison. Professor Harms basically ran the business himself because the owner was also a very busy North Central Airlines pilot. Harms loved this job. He described how he learned more from that experience, and he made excellent connections for the future.

In 1975, Harms graduated law school. Although he was getting offers from firms, he did not accept any due to the fact that he wanted to start his own practice. As he tells in class, he opened his own private practice without the crucial element…clients. Since this element is necessary to create an income, he needed to find something to bring in money while he was obtaining clients.

Besides teaching Business Law and being a Partner in a prestigious law firm, he is also a husband and father of two. He is a Certified Public Accountant, and he has helped draft questions for the CPA Exam in the past.

Professor Harms and the 48” Northern Pike he caught last year in Canada. He is an avid

“big pike” hunter and states, “I need to catch a 50” Northern before I die!”

Professor Harms with his two daughters, wife, and mother at his daughter’s

high school graduation.

So what brought this well-renowned lawyer - who is a partner at Axley Brynelson, LLP and was named a top Real Estate Law attorney in the 2010 edition of The Best Lawyers in Amer-ica® - to our Business School?

He turned to the place he fell in love with in his college years - the Business School. He started grading papers. To date, he has taught over 22,000 students.

Throughout my interview with him, one thing was apparent -- his passion for teaching. He expressed that he has learned so much about law through teaching. When I asked him what his greatest accomplishment was, he barely had to think and said, “Taking the opportunity to teach. I am proud to be a part of the great staff here at Madison.” The dedication he has shown to our school is inspiring. Our school is one of the best because we have professors like Harms who love teaching and interacting with students.

Thank you for all you have done!

Staff Spotlight

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Color by: Andrea Webb

Have you ever created a Power point presentation and toiled over which color scheme would best convey your ideas? Or maybe it hadn’t occurred to you that the color choice even mattered. The truth is that color has been proven to have an immense affect on people’s perception, judgment, and behavior. Color presenta-tion is incredibly important, for marketing a product, choosing which clothes to wear, or designing the décor of a room. Market research has even determined that color makes a difference in the purchasing decisions of consumers. Every-one has their own color preferences, but there seem to be generic effects that colors have on most people at the subconscious level. Take into account the im-plications of these color choices for your business presentations, marketing ef-forts, web site design, product packaging and how the colors you choose affect the communication of your message.

BlackBlack is one of the colors that is multi-dimensional in the fact that it can convey many different things. Black is the color of power and authority and can convey mystery or secrecy. It can communicate professionalism (business suit), but also rebellion or evil. Black is not always the best background color choice in a pre-sentation because it conveys an air of mystery.

WhiteWhite is associated with purity, cleanliness, and simplicity. Often thought of in reference to a “blank slate”, we view white as a pure, neutral starting point for any endeavor. Therefore, white is a color which works well for backgrounds of word documents and as a starting point for presentations. White also conveys innocence and youthfulness.

RedRed is a color of love, energy, food, and action. If you want to draw attention, red is the color to use! The eye is initially drawn to the color red. You may have noticed that red is used frequently in restaurants and is known to enhance your appetite. Red creates energy and enthusiasm and it has been found that people have a faster heartbeat and are a bit out of breath in the presence of red. This color is therefore not appropriate if your objective is to calm people. (Also a note-worthy color for its fan base in Madison, Wisconsin).

BlueBlue is a refreshing color associated with calmness, professionalism, and trust-worthiness. It conveys reliability. Many people will elect blue as their favorite color because it builds trust and creates inspiration. The color blue actually causes your body to produce chemicals that are calming. People also tend to be more productive in a blue room because they feel a sense of professionalism and become more focused on the task at hand.

GreenGreen is a color associated with money, nature, health, and life. Since we often associate green with nature, it also holds a connotation of growth and abun-dance. Furthermore, the association with money brings about ideas of prosperity. Hospitals often paint their rooms light green because it has been found to calm patients.

OrangeOrange is a color of creativity, celebration, fun, and affordability. Orange isn’t very prominent in marketing materials because it is a color that doesn’t translate well on packaging or online. Orange is a color that is exactly the opposite of calm - it induces child-like behavior and conveys vibrancy.

YellowYellow is associated with curiosity, cheerfulness, and delight. When we think of yellow, we often think of sunshine which creates feelings of happiness. It has been proven that when someone is around the color yellow, the brain actually releases a higher level of serotonin. Yellow also has the ability to spur creative thinking – that’s why legal tablets are yellow!

PurplePurple is associated with royalty, justice, luxury, and dignity. Most kings and queens wear purple robes. Americans are awarded the Purple Heart, which signi-fies honor and pride. Purple is also thought to stimulate the brain in the act of problem solving.

PinkThe color pink is associated with femininity, tenderness, and compassion. Pink has a tranquilizing effect and for this reason many of the cells in jails housing the most dangerous prisoners have been painted pink. It is also a color that symbol-izes motherhood and security.

BrownBrown is associated with earth, stability, tribal, and organic materials. Light brown or beige clothing conveys approachability and projects less authority than a black outfit. Many people today attribute brown to natural and grounded ideas.

GreyGrey is associated with neutrality, indifference, pessimism and pollution. As a middle ground between black and white, grey is often seen as a “mutt,” and not a “pure-bred” color.

GoldGold is associated with value and prestige. It is infrequently used in marketing materials because, like orange and silver, the color doesn’t usually copy well to merchandise and online.

SilverSilver, just like gold, is associated with prestige. It also doesn’t reproduce well on merchandise and therefore is not often used by companies in their logo designs and color choices. In addition, silver is associated with scientific-thinking.

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Call To Action for the Sustainability Of All

by: George Ryan

Sustainability has become one of the new, trendy catch phrases used by politi-cians, environmentalists, and academics throughout the world. The expansion of sustainability is a desired outcome for the United Nations Climate Conference that was held in December of last year in Copenhagen, Denmark, with President Obama and his administration being among the main supporters and advocates. The need for workable sustainability strategies could not be any greater at this moment due to the existence of many uncertainties about the environment that are facing the world in the foreseeable future. For a successful approach to wide-spread global sustainability, the United States and other established countries must increase the incentives for developing countries to actively participate in the movement and provide them with the necessary technology and resources to actually enable them to do so. A proactive inclusion of these developing countries would make it possible for them to manage the function of the ecosystem, and not solely for the extraction of resources. In return, such actions will save the en-vironment from damage similar to that which occurred in the countries involved in the Industrial Revolution and, more recently, in major developing economic powers such as China and India. Currently, the mentality that exists worldwide in regards to the environment is a main obstacle that faces and potentially hinders countries in their attempt to make sustainability a reality. As discussed by the chef and scholar Dan Barber in his foie gras parable at the 2008 Taste Conference, the world has a mindset that is more concerned about the promotion of business and commerce and the resulting profits than it is about the impact of these activities on the surrounding environment. The basic premise of this mindset is based on the notion of extract-ing resources from the system in which Barber says we “take more, sell more, waste more.” Producing food and other products in the cheapest and easiest ways is what producers strive for in order to maximize profits, but this behavior also results in utilizing dirty and un-environmentally friendly methods that have lasting, harmful effects on the environment. Another obstruction facing the transition to sustainability is the well-established competitive free market that exists among individuals and countries. As stated in Supply-Side Sustainability by UW-Madison Botany Professor Timothy Allen, Joseph Tainter, and Thomas Hoekstra, “In competitive systems, being sustain-able for the long-term is always secondary to surviving today. Competition drives consumption of resources—human and other—regardless of the consequences for the future.” An example of the decision to not develop and expand the tech-nologies necessary to utilize more environmentally-friendly sources of energy is the current use, by China and other developing countries, of coal to generate electricity. This exemplifies this chosen approach of capitalizing on easily acces-sible, non-renewable fossil fuels to make profits today while disregarding the dire consequences that such actions will create for the future of such nations.

Sustainability would not be seen as a viable option to people who are trying to maximize profits, and in turn, would be reluctant to change their current way of life in ways necessary to support sustainability. In Dan Barber’s talk, he told a story about Eduardo Sousa who maintains a small farm in Spain on which he raises his geese in a sustainable, natural environment. The methods that Sousa utilizes to raise his geese puts them in a state of happiness where they gorge themselves on the natural produce found on the tract of land where they are kept. The process of gorging themselves enlarges the geese’s livers sufficiently to a size where Sousa does not have to fatten them by force-feeding, known as gavage, in order to produce foie gras. The reality is Sousa’s method of raising the geese is not cost-effective. Sousa could be making more money from his land if he used it solely to grow figs and olives. Allen, Tainter, and Hoekstra argue that “One of the tensions in every complex society is the contradiction between demands from the top for intensification and rapid change and the inability to intensify or resistance to change from the bottom.” The significance of this situ-ation is that if nations do not see the advantages of a change towards sustain-ability, in particular one that benefits them financially, change to a sustainability model will be unattainable. In addition to any incremental costs that it entails, the movement towards sus-tainability would increase the present complexity of problem solving. Allen, Tainter, and Hoekstra say that complexity would rise due in part to the world be-ing largely democratic. The necessary capital invested by governments to justify decisions would escalate as well as the capital spent by the public to dispute these decisions. Government bureaucracy would increase with departments be-ing created with more responsibilities, such as overseeing and implementing

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new projects. The overall costs associated with the problem-solving necessary to implement and manage a sustainability model would rise, making it less de-sirable. Only a small group of people trying to make money from their ventures would be willing, or even in a financial position, to increase their current spend-ing for their long-term sustainability. One solution for introducing sustainability in developing countries would be to financially support them in a directed manner. This money from the leading countries in the world, such as the United States and other developed countries in the United Nations, would go towards the initial cost inefficiencies produced by the change to sustainability. Financial support and underwriting would be given directly to research and development institutions within these develop-ing countries to enable them to conduct their own research and development of methods and technologies that could be specifically suited for their own climate and region’s potential photosynthesis. This idea recognizes that the introduction of sustainability is not a one-size-fits-all approach. President Luiz Inácio Lula da Silva of Brazil made a proposal on November 26, 2009 at a conference on the Amazon which serves as an example that global financial support is critical to endeavors such as sustainability. He proposed that rich Western nations should compensate a nation, such as Brazil, if it agrees to curb the destruction of its rainforests. Clearly the position is that if the world is to be the beneficiary, those who are in the best position to provide financial support and incentives should be expected to do so.

For countries lacking the infrastructure to create the necessary tools for sus-tainability, developed countries with the technology and resources would make them available in return for future compensation. This would be advantageous for all sides involved. The increase in the use of the technology would lead to economies of scale resulting in a lower price for the technology and allowing for even further widespread use. The benefits derived from economies of scale for a technology such as solar panels would make it possible for more of the world to move away from non-renewable resources such as coal or other fossil fuels. After some period of time, the economic returns created by the technology could be returned to those countries that financed, developed, and supplied the technology.

A significant result of the sharing of technology is that this would make it pos-sible for these developing countries to prevent pollution and destruction similar to that which past industrial revolutions have experienced. The Industrial Revolu-tion of the 18th and 19th centuries in the United States and the United Kingdom was accompanied by significant industrial pollution and other negative externali-ties, such as overcrowding. For example, the newly invented steam engine and large-scaled factories were heavily reliant on coal. These new industrial inven-tions were highly inefficient and released great deals of carbon dioxide and other harmful gases into the atmosphere. The expertise of the United States and other developed countries that have experienced both the benefits and harm from the past two hundred years of industrialization could be utilized to minimize the negatives that developing countries have experienced by providing them with the necessary technology.

As always, the future is full of uncertainties and unknowns. It is possible that everything being done by modern day people with good intentions to help the environment could be ineffective, or even worse, could be harmful to the planet. As inhabitants of the Earth, we should not be satisfied with the current path we are on. Being nervous and concerned about the future is a good thing. While we recognize that we do not control our planet, we have to make informed decisions and take actions to manage our surroundings. We want to be able to maximize the use of the system to get what we want out of it while ensuring that our ac-tions are a benefit to the planet.


You would learn a lot about them by asking for their resume.

TOP TEN: REASONS TO DATE A BUSINESS STUDENT

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They’re easy to shop for - all they wear are business suits.

Who wouldn’t want to have their first date in Grainger Cafe.

You can always get a hold of them - “BBM Me.”

If you have a fifteen minute break between classes you can cuddle by the waterfall.

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They can’t be out of town because they’re too busy in group meetings.

You could go for a romantic ride on their moped.

They have prime real estate inside Grainger.

You will never have to file your taxes again... built-in financial manager.

by: The b.Line Staff

Meeting your parents will be successful due to their great presentation skills.

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Wal-Mart has done what no other corporation in history has been able to do: become the largest company ever in existence. At the same time, however, it serves as the whipping-post for corporate America and takes much scrutiny for its borderline unethical practices.

As business majors, we aspire to drive profitability and expansion in the marketplace, both in America and internationally. In 2008, Wal-Mart was the 5th most profit-able company in the world earning $13.4 billion in a single year. It does over $3 billion in business annually -- that’s more than Target, Home Depot, Sears, Safeway, K-Mart and Kroger combined.

Wal-Mart has earned its spot on Fortune 500’s list as the largest corporation in America six out of the last ten years. Clearly, this is a successful company.

Why then, if Wal-Mart tops the financial charts, is there such a negative stigma associated with it? You don’t have to look far to uncover multiple law suits, books about employees’ negative experiences, and even documentary films that highlight the “High Cost of Low Prices” to explain these negative associations. What Wal-Mart does behind the scenes so that Americans can enjoy inexpensive products can sometimes be alarming.

Many people are opinionated about this topic, and with good reason. Whichever side of the argument you fall on, be sure you know the facts: the good and the bad.

PROS · On average, Wal-Mart’s prices are 15% lower than those of its direct competitors; that means low-income consumers can afford 15% more of the basics they need to support their families.

· Wal-Mart is the largest employer in the world with 2,100,000 domestic and international employees. Wal-Mart was able to create 22,000 jobs in a single year, when the rest of the nation was hard-hit hard by the recession.

· Wal-Mart is using its muscle to standardize the “green consumer goods” landscape. In the next decade, Wal-Mart aims roll out its Green Labeling initiative, where all products in the store will be rated on a standardized carbon footprint system, allowing consumers can make an informed choice. Wal-Mart also leads the US in other environmentally-friendly initiatives: it was the first retailer to ask manu- facturers to stop producing deodorant with a cardboard box, eliminating waste.

· Wal-Mart executives walk the talk: they take frugality to the next level as they even furnish their corporate offices with supplier samples, like chairs and tables (compare that to the executives at AIG).

· Wal-Mart responded more quickly and effectively than the US Government to Hurricane Katrina relief. Thanks to Wal-Mart’s unparalleled disaster relief techniques and strong logistical know-how, Wal-Mart was able to provide $20 million in cash donations, 1,500 truckloads of free merchandise, and food for 100,000 meals when Americans needed it most.

CONS · Suppliers are at the mercy of Wal-Mart’s requests and must do “whatever it takes” to satisfy Wal-Mart and keep it as a customer, even if that means shaving profit margins down to virtually zero. Failure to do so could mean a loss of 40+ percent of revenues overnight and subsequent bankruptcy.

· Wal-Mart stretches the limits of tax legislation. Wal-Mart has saved hundreds of millions in tax avoidance by exploiting a legal loophole: it pays rent and dividends to an internal subsidiary. This tactic essentially leaves its tax bill to be absorbed by other American businesses and citizens.

· The average Wal-Mart store employee earns $8.23 per hour, or $13,861 per year. That’s well below the $22,050 federal poverty line for a family of four.

· In 2004, 1.6 million women began a class-action law suit against Wal-Mart for sexual discrimination based on documented cases of unequal opportunities for advancement and inferior wages as compared to male counterparts.

· From 1996 to 2006, 29 grocery store chains filed for bankruptcy. Of those, 25 chains cited Wal-Mart as their primary reason for bankruptcy.

· Wal-Mart buys all of its salmon from Chile and sells it for a mere $4.84/lb. Sixteen years ago, there was no salmon in Chile. Today, more salmon is harvested in Chile than anywhere else in the world. The entrails and feces of the fish are dumped into the ocean, and proper cleanup is expensive. If no laws or incentives exist to regulate disposal, it doesn’t happen. Who is responsible?

Bear in mind, this is only one product.

So, is Wal-Mart better for eliminating one billion unnecessary deodorant boxes from our landfills each year, or worse for putting the cardboard box company out of business? At the end of the day, you must make the call as to whether its good efforts justify its shortcomings. Whatever your opinion, remember that the best defense is solid information, and the best tool is your dollar and where you choose to spend it.

To learn more, check out the following books: The Wal-Mart Effect, Charles Fishman, and The Retail Revolution: How Wal-Mart Created a Brave New World of Busi-ness, Nelson Lichtenstein.

Wal-Mart: Love it or Hate it, Know the Factsby: Kelly Van Gompel

UW Business Students

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As the temperature dropped and my heart rate rose, there was one thought that kept racing through my mind: “I can’t believe I just paid to do this.” However, ten minutes later, breathless from the experience and glad to be back on the ground, I began to see the picture.

The business of skydiving thrives on the adventure-seeking mentality and the concept of a “bucket list.” Appearing alongside other staples such as scuba div-ing and traveling the world, skydiving is a desire that millions of people wish to fulfill in their lifetime. It attracts all sorts of people, from 91 year-old grandmoth-ers looking for a thrill to 18 year-olds who received the cost of a jump as a birth-day present. People sky dive on holidays, vacations and even weddings. In total, around 350,000 people complete three million jumps every year for an average price of around $100 to $200 per jump. So what is it that compels people to shell out this kind of money to be pushed out of a plane that is 11,000 feet in the air? Surely it sounds like a ridiculous business plan on paper.

Before I took my first jump, I was told that skydiving is about as close to flying as a person could possibly get. Having now lived the experience I would have to agree. Unlike a roller coaster, there are no sudden drops, turns, or surprises. Once you are in the air and the wind is rushing in every direction, a sense of freedom and euphoria engulfs you. Once you land safely on the ground, this feeling lingers for quite some time. Months, and even years, later these same feelings come back when you discuss the experience with others. The permanence of the expe-rience is what makes it so worthwhile.

a business in the sky

Like the activity itself, the business of skydiving is fast-paced and thrilling. Com-peting with other adventure sports such as bungee jumping and paragliding, a skydiving company can be highly successful if the proper precautions and strat-egies are exercised. First, proper legal matters must be addressed. Even though death or injury from skydiving is extremely rare, it is still an issue that must be handled if a company wishes to survive. Before my jump, I was required to sign a contract and view a video on the risks of skydiving. Although this process was somewhat nerve-racking, it was highly informative and it let me know exactly what I was getting myself in to. Secondly, the proper staff and equipment must be acquired. Part of what made my jump so memorable was the personnel. They were full of energy and optimism. They had a certain charisma that made me excited and calm at the same time. They were highly professional and it was clear that they took a lot of pride in their job and their customers. Finally the right atmosphere must be created. The venue should not be intimidating, but rather welcoming and friendly. While waiting for my jump, there were plenty of things to do that kept me entertained. There was a basketball hoop, a restaurant, and even an area where people could view the videos from their jumps. This all served as a great way to occupy my time and also distract me from being nervous about the actual jump.

Skydiving may offer a thrill that is thousands of feet in the air, but the frame-work for a successful business remains very much grounded. Without the proper business strategy in place, there is no chance for a company to be successful. However, if the proper mix is established, the potential is as high as the clouds in the sky.

by: Noah Lepro


Getting out of a Speeding Ticket

Getting out of a speeding ticket should be a walk in the park for a Marketing major. We are trained to figure out how to best differentiate things and to communicate this in such a way to get what we want. In this case, it will be how to get out of a costly speeding ticket. First off, marketers need to understand their target market, the police officer. This is a very important step because if you do not accurately target the right segment, the whole marketing campaign will likely fail. This can be done by looking in your rear view mirror immediately after being pulled over to figure out if it is a male or female police officer. Although this demographic information may give you some basic insights about your target, it won’t provide you with all of the information you need to tailor your marketing effectively. So you must also look at other things such as their psychographics, which can help you more accurately tailor your marketing to your target.

After you have analyzed and targeted the police officer, it is important to understand the situation and perform a SWOT analysis. Understanding your strengths, weaknesses, opportunities, and threats will help you gain a better understanding of where you stand in the situation. Since I am being educated at one of the top business schools in the U.S., the marketing skills I learn at the Wisconsin School of Business will certainly be one of my strengths. My weakness would be that I was most likely speeding since the officer probably had me on his/her radar. I have often wanted to be an actor and have been practicing my ability to cry on demand. This would be an excellent opportunity for me to practice this skill and avoid the ticket. Unfortunately I wasn’t just speeding, I also had a burnt out headlight which would be a threat to me in getting away without a ticket.

The types of skills that marketers learn can be very effective in these types of situations and it is important to understand that police officers often hear the same excuses time and time again. This means that you must try to differentiate yourself from all of the other speed demons and hopefully convince the police officer to let you off with a warning.

HORIZONTAL CLUES: Answers can be found on page 3

1. Hidden symbol found in FedEx logo.2. Term referring to internal theft.3. Assets that can be pledged to guarantee a loan.4. Harpo Productions was founded by this celebrity.5. Business jargon that means taking a global product and customizing it to fit the local market.6. This company’s logo is a yellow price tag inscribed with their name.7. Degree to which one uses debt to supplement investment.8. ________ Center for Marketing Research in the Wisconsin School of Business.9. Web of valuable connections.

VERTICAL CLUES:

1. Informal term for rough estimate.2. Most watched American television broadcast.3. Sonoma is one of this company’s private labels.4. Uncontrollable desire to shop.5. Latin phrase meaning “for this purpose.”6. Computer adaptive test that is used for graduate business school admittance. 7. Intellect who said, “Genius is 1% inspiration and 99% perspiration.”8. Face vale of a bond.9. Business jargon meaning to motivate or to provide a good reason to do something.10. Spying to obtain secret information.

major perspectives:

CROSSWORD

by: Scott Schoenwaelder


meet

the b.Liners

Andrea WebbYear: SeniorMajor: International Business & MarketingRole: President

Carly EttingerYear: SophomoreMajor: Journalism, Political Science, Certificate in Businessb.Line Role: Writer & Distribution Staffer

Cassandra LarrabeeYear: SeniorMajor: Marketing & Spanishb.Line Role: Writer, Secretary, & Funding Director

Caitlin SachsYear: JuniorMajor: English & Spanishb.Line Role: Editor

Christie HerYear: JuniorMajor: Retailb.Line Role: Website Coordinator

Dalton ShaughnessyYear: SophomoreMajor: Finance, International Business, Spanishb.Line Role: Designer, Writer, Events Planner

Katie Pawley Year: Senior Major: Art History

b.Line Role: Director of Design and Layout

Kimm VanDen HeuvelYear: Senior Major: Retail and Italianb.Line Role: Funding Director & Marketing and External Relations Coordinator

Puja ChaudharyYear: JuniorMajor: Marketing, Specialization in Supply Chain Managementb.Line Role: Editor

Scott SchoenwaelderYear: Senior:Major: Marketingb.Line Role: Writer, Events Planner

Stephen PhillipsYear: FreshmanMajor: Undecided, Businessb.Line Role: Marketer

Danny KuziaYear: FreshmanMajor: Pre-businessb.Line Role: Writer

George RyanYear: JuniorMajor: Real Estateb.Line Role: Executive Board, Finance Director

Jaci SimonetYear: SophomoreMajor: Marketing & Communicationb.Line Role: Marketer, Designer, Photographer

Kate LargeYear: SeniorMajor: Political Science, Certificate in Businessb.Line Role: Writer

Katie BurnsYear: SeniorMajor: English, Certificate in Businessb.Line Role: Writer & Designer

If you are interested in joining our team e-mail [email protected]

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Student Org Highlight: Sports Business Club......................................1

Kimm’s Korner: Career Fair Countdown..............................................2

My Semester at the University of Wisconsin - Madison.....................4

Queries ‘n’ Theories............................................................................. 5

CUNA Mutual Group: Truly Committed to the Madison Community and Their Interns.........6

Staff Spotlight: Professor Harms.........................................................8

Color Psychology..................................................................................9

Call to Action for the Sustainability of All..........................................10

Top Ten: Reasons to Date a Business Student..................................12

Comic: The Grainger Affairs...............................................................13

Wal-Mart: Love it or Hate it, Know the Facts.....................................14

A Business in the Sky.........................................................................15

Major Perspectives: Getting Out of a Speeding Ticket......................16

Meet the b.Liners................................................................................17

TABLE OF CONTENTS


b.Line staff would like to thank the following for their support:

Steve Schroeder, Assistant Dean of Undergraduate Programs and Director of Undergraduate Career Services

Wisconsin School of Business Marketing Services

Faculty Advisors: Loren Kuzuhara and Marty Blalock

visit us at blinemagazine.rso.wisc.edu


Documents

Spring 2010