Volume 5, Issue 1

Physician Advocate (ISSN 1555-5054) is published quarterly (winter, spring, fall, summer) by the Medical Society of New Jersey (MSNJ),2 Princess Road, Lawrenceville, NJ 08648. Free to MSNJ Members. Periodicals postage paid at Trenton, NJ, and at additional mailingoffices. POSTMASTER: send address changes to Physician Advocate, 2 Princess Road, Lawrenceville, NJ 08648

a leading global insurance broker.

For more information visit: www.msnjia.comor call 866-963-0698

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Michael T. KornettChief Executive Officer

If we don’t have your email address than you don’t have your fingers on the pulse of medicine in New Jersey. Send your email address to info@msnj.org.

y the time you read this article, the passing of the keywill be taking place at our annual meeting in May.

Dr. Raj Gupta will be finishing his term as the 216th President of the Medical Society of New Jersey, andDr. Joseph Reichman will be our new leader. I have had the opportunity to have worked with six presidents duringmy years at MSNJ, and all have had different styles and emphasis on various goals for our prestigious organization.

As I see it, no one president can accomplish everything they would like in a twelve-month term, but continuityfrom year to year has been the key to success. The Chief Executive Officer must adapt to each president's man-nerisms and communications and determine early on what he or she believes is relevant and achievable duringthe short term.

This past year, we were quite active in reaping what had been initiated by previous office holders. Bringing onboard over 1,000 psychiatrists, for example, began during Dr. Rick Scott's term and was completed in the fall of2008. We are now in full partnership with Willis Group Holdings, an international insurance brokerage withMSNJIA, wherein we can offer all lines of insurance with the purchasing clout of the world's largest broker.Once again, this initiative was spawned two years ago.

Dealing with the legislation and the regulators has moved smoothly as each president, past-president and execu-tive staff provides continuity and familiarity with those who hold physicians' fates in their hands. And, above all,it's basic trust and respect that we bring to the table, which ensures comfort and confidence as we address issuesin a professional manner.

Since there is never a shortage of issues, being able to adapt and adjust our immediate planning process to meetnew and/or unexpected challenges has brought about many of our successes.

Since MSNJ was founded in 1766, I'm sure that all of the medical profession didn't agree on every issue – quitethe opposite. But, every year when the House of Delegates meets and debates grassroots resolutions all seems tocome together. I have come to respect the process and the wisdom of the House.

As the person who oversees the movement of the tide as it flows from year to year, I see great fruits on the horizon that were planted in the past that will be harvested this year and next.

The Medical Society of New Jersey's greatest hours are yet to come.

Enjoy your summer months.

Michael T. Kornett Chief Executive Officer

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If you are unable to confidently answer any of these questions, you

should consider a consult witha malpractice expert.

Medical Malpractice policiesare not written on a standardbasis. Carriers provide differingcoverages and options. How do you choose? While cost iscertainly important, qualitymust be an equal if not greaterconsideration. You cannot

afford to settle for anything lessthan a strong insurer with a proven track record

who will be there if and when you need them.

The Medical Society of New Jersey Insurance Agency, LLC (MSNJIA) recently entered into an agreement with Willis Group Holdings to manage itsoperations. Willis, one of the world's largest insurance intermediaries, excels inall facets of risk management for the health care community. This includes, butis not limited to, Professional Liability, Employee Benefits, Commercial/Businessand Personal coverages for physicians, physician groups, healthcare systemsand individual hospitals.

The Medical Society of New Jersey encourages you utilize MSNJIA for all yourinsurance needs. Revenue from this wholly-owned subsidiary will be used toenhance programs and benefits for our membership.

Willis has active relationships with most major carriers as well as extensive expertise in the formation and management of captives andother types of risk retention groups. We can help make sure you have the pro-tection you need, effectively and efficiently delivered.

MSNJIA’s health care specialists are experts in Medical Malpractice and can helpyou answer all of the questions above in a prompt and understandable manner.Call one of our health care specialists today at 1-866-963-0698 andgive your coverage a check up!

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1. Are you satisfied with the policy?2. Is it competitively priced?3. Is the insurance carrier (or captive)

financially stable?4. Do you understand what coverages are

included? Do you know what is excluded?5. Are the policy limits sufficient, given your

specialty and historic loss severity trends?6. Does your type of practice attract unusual

types of litigation that may require specialattention from a malpractice standpoint?

7. Who is insured under your policy?8. If you are part of a partnership, an LLC, or a cor-

poration, are you covered individually or as a group?9. If you are covered under a group or master

policy and one of your partners has a claim, does this have any effect on your premium?

10. If you are part of an LLC or corporation does yourpolicy have a separate limit of liability for each covered individual?

11. Most malpractice policies are written on a claims-made basis. Do you have a firm understanding ofwhat this means?

12. Will your policy provide coverage in the event you decide to reduce your work load, change your specialty, or work on a part-time basis? If so, how is the premium determined?

13. Will your current policy provide coverage for claimsthat are made against you after you have retired?

14. How familiar are you with the specific exclusions inyour current policy?

15. What are the reporting requirements in your policy in the event of a claim or potential claim?

MSNJIA covers members locally, nationally, and internationallyThe Medical Society of New Jersey started its Insurance Agency in 2007 to provide a high quality health insurance program to meet our members' needs. The Affiliated Physicians Health Plan (MEWA) has grown to cover nearly 4,000members combined.

MSNJ is expanding the Insurance Agency to offer physicians all types of insurance products for their personal andprofessional lives. MSNJIA is powered by its global insurance brokerage partner Willis Group Holdings, a leading global insurance broker, handling risk management and reinsurance across a wide range of service areas and industries. With nearly 20,000 Associates positioned in400 offices across 100 countries, Willis offers something unique: a truly worldwide network, combined with outstanding local service andexpertise. MSNJIA is your state medical society partner bringing you unmatched service and a local touch.

MSNJ is building on that success by bringing more value to our members. Many of our members have asked MSNJIA to quote other insuranceproducts like malpractice coverage, life insurance and homeowner’s policies. We now provide a one-stop shopping experience for MSNJ members to simplify their insurance buying process. This partnership with Willis Group Holdings provides MSNJIA with international accessand expertise to assist MSNJ members in developing optimal risk management solutions through a wide range of industries and services.

Call MSNJIA today to renew all of your insurance products. We'll analyze your current coverage and shop your policies to get you the best ratesavailable. Call us at 1-866-963-0698

Do you have the right malpractice protection? Do you even know how to make that determination? Perhaps now is the time to give your malpractice coverage its own annual physical. To start, ask yourself these diagnostic questions:

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The cost of healthcare is at the forefront ofdiscussions from the board room to the White House andmany employers are confused about how they can save ontheir healthcare as well as keep their premiums and feeslow year after year. The impacts of healthcare decisions arefelt by employers and employees alike, making everyrenewal of insurance coverage a frightening time for bothemployers and employees.

Below are some ways you can play a significant role inhelping to control your business's healthcare costs.

SHOP AROUND FOR A NEW PLAN OR ALTER YOUR CURRENT COVERAGEWhen evaluating your health coverage for yourself or your employ-ees, your initial thought may be to just evaluate the cost and look fora cheaper alternative. However, there are ways to save without hav-ing to reduce the benefits that are offered. Check with your carrier tosee if they offer a smaller, more tightly managed network. Thisoption will usually provide cost savings without sacrificing benefits.Also, don't forget to compare different carriers. Even if you haveexcluded a carrier in the past because their costs were too high, makesure to reconsider them. Plan costs often cycle, and while one carri-er may be more expensive this year, next year they may be the mostcost-effective.

If you've already done all that, then consider increasing an employ-ee’s co-payment or deductible. However, if you decide to go this route,make an effort to educate your employees about their benefits andwhy those steps had to be taken.

CONSIDER OFFERING A FLEXIBLE SPENDING ACCOUNT OR A HEALTH SAVINGS ACCOUNTFlexible Spending Accounts (FSA) are one of a number of tax-advan-taged financial accounts. An FSA allows an employee to set aside a portion of his or her earnings to pay for qualified expenses, mostcommonly for medical expenses but often for dependent care or otherexpenses. Money deducted from an employee's pay into an FSA is notsubject to payroll taxes, resulting in a substantial payroll tax savings.

If you have a high-deductible health plan, you are eligible to fund aHealth Savings Account (HSA), which you can tap to pay medical

expenses. Tax advantages include: reduction in federal incometax, reduction of state income taxes, and payment of medical expens-es with pre-tax dollars. In addition, employer contributions to HSAsare deductible from employer income and excluded from employeeincome for income tax and employment tax purposes.

PROVIDE YOUR EMPLOYEES WITH THE RIGHT TOOLSMake sure your employees have all the tools they need to make theright choices. As a physician, you may know what questions to askand how to choose the most cost-effective treatment plan, but youremployees and their dependents may not. Making sure you provideyour employees with the right tools to get quality care at the mostcost-effective setting will ultimately help to control or even lower yourhealthcare premiums. Ask your carrier if they have any educationalmaterial that you can provide to your employees.

CONSIDER AN ASSOCIATION HEALTH PLANAs healthcare costs continue to rise and the economy struggles, anincreasing number of small-business owners are turning to profes-sional associations that offer group-like health coverage to theirmembers. State medical associations, bar associations, local cham-bers of commerce, and associations for people with similar interestsor hobbies often offer coverage to their members. These plans can bea good alternative to your traditional small group insurance market.Healthcare fees can be cheaper and the benefits better than if youpurchased coverage on your own because the association has greatermarket clout, which may give them better negotiating power.

CONSULT A PROFESSIONALEmployee benefit and healthcare brokers and consultants can helpyou explore issues such as legal and compliance issues, as well asdeliver benefit orientations and educate employees on their health-care needs and costs.

PROMOTE WELLNESSOffer your employees wellness benefits. Many employers offer bene-fits like smoking-cessation and discounts or reimbursement for gymmemberships. Or use the web-based tools offer by your carrier to pro-mote a healthier lifestyle with your employees. Many carriers offertools online that can combine lifestyle management with comprehen-sive healthcare information and can help employees evaluate andmanage their healthcare and provide motivation to make betterlifestyle choices. Many also offer personal health records and healthrisk assessments.

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For more information email Lhibbs@msnj.org or call 609-896-1766 X245

MSNJ WEB SITEENHANCEMENTS:Change Your PasswordMSNJ has recently made a host of changes tothe MSNJ web site to increase its functionali-ty. Members may now make many changes on-line. To do so, however, you will first need tochange your password if you have not done soalready. On the home page, go to Member Log-Inwhich can be found in the gold horizontal tabthat crosses the top of the page. You will beprompted to select Physician Member orPractice Manager Member. Complete all the infor-mation requested. You will need either your licensenumber or your medical education number. Onceyou have selected your new password you will haveaccess to the Members Only sections of the web site.In addition, you will be able to accomplish manythings on-line, such paying your dues, changing youre-mail address for MSNJ e-News, and registering forevents at MSNJ.

Pay Your Dues On-LineIt is now easy to pay your dues on-line.Simply click on the Member tab whichruns across the top of the web site.You must sign-in as a member. Thenclick on My Profile which can befound in the navy blue horizontal barthat runs across the top of the page.You will be prompted through the stepsto make your dues payment on-line in asecure environment.

Change Your Address for MSNJ e-News On-LineChange your e-mail address or your subscription status to MSNJ e-News on-line.First, you must sign-in as a member. Then click on the Member tab at the top ofthe page. Next, click on My Profile which can be found in the navy blue horizon-tal bar that runs across the top of the page. You may now edit your profile tomake changes to your MSNJ e-News account.

Register for Events On-LineRegistering for events could not be easier. From the Home Page, simply click onthe tab in the gold bar that runs horizontally across the top of the page labeledEvent Registration. Select the event.

If you have questions,please call the MemberResource Centerat 609.896.1766,ext. 0

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MSNJ’s New Twin Membership ProgramThe MSNJ Twin Membership is a new programin that it provides potential members the opportunity to split their dues in half by finding another physician to join in tandem.In other words, this is a TWO-FOR-ONE DEAL and if an existing member recruits a physician to become amember both of their dues are halved for the county and state medical society*. Participation is optional.

Below are some guidelines for participation in the Twin Membership program.

� Only available to Regular Members, the twin membership is 50% off both state and county dues,jointly. No substitution of this concept will be considered a twin membership.

� The Twin membership offering is at the discretion of the county, MSNJ offers the 50% discountedstructure to all participating county medical societies.

� Counties that choose not to participate in the Twin Membership program will still be required tocharge regular members the full amount of state dues.

� A county cannot offer 50% off of state dues without also discounting county dues by 50% to be con-sidered twin membership

� If Twin members are in two different counties, both counties must be participating in the TwinMembership Program in order to be eligible.

If you are unsure as to whether or not you would qualify, here are three scenarios where the Twin MembershipProgram applies:

Scenario #1: From $525 to $262.50 - Dr. 1 is a regular, full-dues member of MSNJ paying full state dues inthe amount of $525. Dr. 2 has never been a MSNJ member, but would like to become one. Through the TWINMEMBERSHIP PROGRAM, Dr. 1 and Dr. 2 could partner up and split the full cost of the $525 membership duesamount.

Dr. 1 would pay $262.50 and Dr. 2 would pay $262.50.* Dr. 1 and Dr. 2 save money. Organized medicine bene-fits by increasing the member base to make for a stronger association.

Scenario #2: Never been a member - Dr. 1 and Dr. 2 have never been members of MSNJ, but would like to be.Through the TWIN MEMBERSHIP PROGRAM, Dr. 1 and Dr. 2 could split the full cost of the $525 member-ship dues amount.

Dr. 1 would pay $262.50 and Dr. 2 would pay $262.50.*

Scenario #3: Didn't Pay in '08 - Dr. 1 didn't renew his 2008 MSNJ membership. That's okay because he canrejoin through the TWIN MEMBERSHIP PROGRAM by inviting Dr. 2 to join. Through the TWIN MEMBER-SHIP PROGRAM, Dr. 1 and Dr. 2 could split the full cost of $525 membership amount.

Dr. 1 would pay $262.50 and Dr. 2 would pay $262.50.*

NOTE: The price of the membership will always be half of the state dues for as long as Dr. 1 and Dr. 2 are MSNJregular dues-paying members. If Dr. 1 were to no longer be an MSNJ member, Dr. 2 would have to pay thecounty and full state dues amount or find another new twin.

For more information, contact lhibbs@msnj.org.*Contact your county medical society to see if they are participating in the program.**The Twin membership dues structure applies to state AND county medical societies.

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PROGRAM & SCHEDULE OF EVENTS

Friday, May 15This program has prior approval of the American Academy of Professional Coders for 3.0 Type A Continuing Education Units and 3.5 Type B Continuing Education Units. Granting ofthis approval in no way constitutes endorsement by the Academy of the program, content or the program sponsor.

7:30 AM - 2:00 PM Registration & Exhibits

8:30 AM - 10:00 AM Practice Manager General SessionASSISTING TROUBLED & DIFFICULT EMPLOYEESSpeaker: Jessie PhillipsDescription: Jessie Phillips is back by popular demand! Don't miss this dynamic presentation on how to manage troubled and dif-ficult employees. Participants will learn the importance of workplace policies and procedures. Participants will also learn how tomotivate, discipline, and, if necessary, terminate unproductive employees.

10:00 AM - 10:30 AM Coffee Break & Exhibitors

10:30 AM - 12:00 PM Morning Breakout Session ICODING: HOW TO BILL & UTILIZE FOR NON-PHYSICIAN PROFESSIONAL SERVICESSpeaker: Glenda Hamilton, CPC, CPC-H, CPC-P, CPC-E/M, PCS, FCS, CSP, CCP, Clinical Documentation Educator, CooperUniversity HospitalDescription: Practices yearn for quality and efficient treatment, including the use of non-physician professionals, but practicesneed to be reimbursed for these services, too. Learn what the APN, NP, CNS, PA, and other non-physician professionals, can doand how you can bill for their services. The speaker will discuss independent and “incident to” billing as well as the required lev-els of supervision. In addition, the speaker will indicate the appropriate coding modifiers.

Morning Breakout Session IICOLLECTING IN AN ECONOMIC DOWNTURNSpeaker: Wayne Norris, IC Systems, MSNJ Corporate PartnerDescription: Collecting can be a challenge in any economy, but economic downturns bring even more challenges. Learn how tomeet those challenges.

Morning Breakout Session IIICONTRACT NEGOTIATIONS: CORE VALUE PROPOSITIONSpeaker: Carl Underland, President & CEO, Carlisle and Associates, LLCDescription: From primary care to multi-specialty practices, there is no time like the present with today’s economic landscape tofocus on where and how you can measure quality of care delivered, resulting in material value to the managed care health plans.How does a practice translate the quality and value based initiatives it might presently be conducting or might be willing to offerif it were to be properly compensated? This speaker will provide an overview describing the opportunities associated with aligningthe economic interests of both payor and provider by delivering innovative solutions to healthcare cost issues.

In 2009, the MSNJ Annual Meeting has undergone some major changes including a fullday of medical practice management educational seminars, one of the last opportunitiesfor physicians to receive their Cultural Competency CMEs before the June deadline, theinauguration of MSNJ's 217th President and an entertaining evening with star of televi-sion, film & theater and NJ native, Joe Piscopo. To register for any or all of these eventsvisit: www.msnj.org

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Morning Breakout Session IVMEDICARE: DOCUMENTING, E&M, AND CERT Speakers: Janice Mumma and Gail Rounds, Highmark Medicare Services, Outreach and Education Description: Documentation is critical for appropriate reimbursement especially for evaluation and management. The speakers willidentify documentation weaknesses, what the Medicare intermediaries have learned from CERT, and what that means for your prac-tice. Participants should consider also attending the RACs and Other Audits seminar.

Morning Breakout Session VHORIZON: HOW TO IDENTIFY VIOLATIONS OF THE NATIONAL CLASS-ACTION SETTLEMENT AGREEMENT & HOW TO COM-PEL COMPLIANCE; RECOVER WHAT IS DUE TO YOUR PRACTICE!Speakers: Larry Downs, MSNJ's General Counsel, and Melinda Martinson, MSNJ's Senior Manager, Physician Practice Advocacy Description: The Blue Cross/Blue Shield national class-action settlement agreement is in effect and fully enforceable. If Horizon's pay-ment policies and practices are a concern to your practice learn how to evaluate whether there is a settlement provision that protectsyour practice. Learn how to identify violations of the settlement agreement and how to file compliance disputes.

12:00 PM - 2:00 PM Lunch & Exhibitors

12:30 PM - 2:00 PM ***SPECIAL HEALTH PRESENTATION***THE HEALTHCARE AGENDA: NATIONAL & STATE UPDATESpeakers: Dean Armandroff, Regional Political Director, American Medical Association and Tim Martin, Associate, MBI Gluck-ShawDescription: Learn about the healthcare initiatives and priorities of the new administration in Washington and what it means to yourpractice. Learn what the New Jersey Legislature and Trenton regulators are doing and how that will affect your medical practice.

2:00 PM - 3:30 PM Afternoon Breakout Session IIDC-10: HOW IT WILL IMPACT YOUR PRACTICESpeaker: Tina Cressman, MALS, CPC-I, CPC-H-I, CPC-P, CEMC, CCS-P, MCS-P, MCS-I, CMC, Director, Revenue Cycle Education,Cooper University HospitalDescription: The implementation date has been delayed for ICD-10, but practices need to consider its impact and what can be done toprepare for it. ICD-10 will affect all healthcare providers. How will this affect my staff? The speaker will address implementation andtransition strategies, including:

• Education - for coders and everyone else;• Mapping from ICD-9 to -10;• Forms and documentation; and • Revenue and cost impact.

Afternoon Breakout Session IIRACS AND OTHER AUDITS: HOW TO PREPARESpeaker: James Hull, Hull Resource Management GroupDescription: Medicare's Recovery Audit Contractor (RAC) is coming to audit physicians in New Jersey in August of 2009. This presenta-tion is all about avoiding a visit from the RAC or minimizing its impact on your practice. Millions of dollars have been collected fromphysicians in other states. The RAC program is focusing on thirty different case types. Find out if your practice is particularly vulnerableto a RAC audit. Participants should consider also attending the morning Medicare seminar.

Afternoon Breakout Session IIIMINORS: ISSUES PRESENTED WHEN TREATING MINORSSPEAKER: Thomas J. Tamburelli, Esq., Sherman, Silverstein, Kohl, Rose & Podolsky, P.A. Description: Treating minors presents special issues including confidentiality, privacy, records retention, extended statute of limitations,and parental rights to determine treatment when there is a separation or divorce. The speaker will discuss legal requirements and givepractical advice.

Afternoon Breakout Session IVSUBPOENAS: HOW TO RESPONDSpeaker: Carol Grelecki, Esq., Partner, Brach Eichler L.L.C.Description: Physicians are often asked to produce documents in the context of litigation. Official looking legal papers arrive at your officecommanding your appearance and your documents. What steps should your office take when you receive a subpoena duces tecum?

3:30 PM - 4:00 PM HITECH, HIPAA & EMR Funding:The federal Health Information Technology for Economic & Clinical Health Act (HITECH) was recently signed into law. It provides federal funding and incentive payments to promote health information technology. It also increases monetary penalties for HIPAA violations. Helen Oscislawski, Esq., Fox Rothschild, and Stevie Davidson, Hi-Consulting, both of whom serve on the New JerseyHealth Information Technology Commission, will discuss monetary incentives in federal and state health information laws and new privacy and security requirements. Cocktail Reception will begin immediately after.

4:00 PM - 5:00 PM Medical Practice Managers Open House Reception & Exhibitors

5:00 PM - 7:00 PM Institute of Medicine & Public Health of NJ Board of Directors Meeting (By invitation only)

7:00 PM - 11:00 PM MSNJ presents “A Tribute to Jersey Stars” with special guest Joe Piscopo sponsored by Roma Bank (business attire)

All MSNJ members welcome to attend. This event replaces the Officer's Dinner held in the past.

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Saturday, May 16

7:00 AM - 8:45 AM THE COMPLEXITIES OF MAJOR DEPRESSIVE DISORDER (MDD)*Speaker: Vivien K. Burt, MD, PhD, Professor Emeritus of Psychiatry,Department of Psychiatry andBiobehavioral Sciences, The David Geffen School of Medicine at UCLA, Founder and Director, TheWomen’s Life Center, Resnick UCLA Neuropsychiatric Hospital. Los Angeles, California*This is a non-accredited educational presentation sponsored by Eli Lilly and Company and is intended for healthcareprofessionals treating patients 18 years of age and older. Breakfast will be provided for attendees of this program.

7:30 AM - 5:00 PM Registration & Exhibits

8:00 AM - 9:00 AM Continental Breakfast & ExhibitorsAMA Delegation Breakfast Meeting

8:00 AM - 12:00 PM The Institute of Medicine & Public Health of New Jersey presentsCULTURAL COMPETENCE: IMPROVING THE QUALITY OF CARE PROVIDED TO NEW JERSEY'S DIVERSE COMMUNITIES - Part ISpeaker: Robert C. Like, MD, MS, Professor and Director, Center for Healthy Families and CulturalDiversity, Department of Family Medicine, UMDNJDescription: This program is designed for physicians in New Jersey of all specialties with an interest in quality careand performance improvement.

9:00 AM - 12:30 PM MSNJ House of DelegatesWelcome & Opening RemarksThe Honorable Jon S. Corzine, Governor, State of New Jersey (invited)

Outgoing Presidential AddressRajendra Prasad Gupta, MD, 216th President (Mercer)

Installation Ceremony & Incoming Presidential AddressJoseph H. Reichman, MD, 217th President (Camden)

Business Meeting

12:30 PM - 2:00 PM Lunch & Exhibitors

1:00 PM - 2:00 PM Judicial Council Meeting

1:00 PM - 5:30 PM The Institute of Medicine & Public Health of New Jersey presentsCULTURAL COMPETENCE: IMPROVING THE QUALITY OF CARE PROVIDED TO NEW JERSEY'S DIVERSECOMMUNITIES - Part IISpeaker: Robert C. Like, MD, MS, Professor and Director, Center for Healthy Families and CulturalDiversity, Department of Family Medicine, UMDNJDescription: This program is designed for physicians in New Jersey of all specialties with an interest in quality careand performance improvement.

1:00 PM - 4:00 PM CAPITOL CLUB RECEPTION, Salt Creek Grille

1:00 PM - 2:00 PM Capitol Club Reception Keynote AddressSpeaker: Christopher J. Christie – former U.S. District Attorney, State of New Jersey

2:00 PM - 4:00 PM MedAC/Jempac Open MeetingSpeaker: The Honorable Leonard LanceU.S. Congressman (R-NJ, 7th District)

Speaker: The Honorable John AdlerU.S. Congressman (D-NJ, 3rd District)

7:00 PM - 11:00 PM Inaugural Reception & Dinner Dance honoring President Joseph H. Reichman, MD (black tie optional)

Sunday, May 17

7:00 AM - 9:00 AM Burlington County Breakfast Meeting Camden County Breakfast Meeting Middlesex County Breakfast MeetingMorris County Breakfast Meeting

7:30 AM - 11:30 AM Registration

9:00 AM - 1:00 PM MSNJ House of Delegates

1:00 PM - 3:00 PM Golden Merit Awards Brunch & Ceremony Program subject to change

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Faculty:Robert C. Like, MD, MSProfessor and Director of theCenter for Healthy Families and Cultural DiversityDepartment of Family Medicine,UMDNJ-Robert Wood Johnson Medical School

Objectives: Upon completion of this activity, the participantsshould be able to:

® Recognize how cultural values and beliefs and the lackof effective communication can impact on the deliveryof health care;

® Discuss the “dos and don’ts” of working with medical interpreters;

® Define the scope and impact of low health literacy in America;

® Describe practical strategies and resources that can facilitate caring for patients with limited health literacy;

® Define the concept of organizational cultural competence; and

® Describe tools that can be used to assess the “organizationalcultural competence” in the practice setting.

YOU MUST HAVE YOUR 6 CME CREDITS FOR RELICENSING PRIOR TO JUNE 30, 2009

3 CREDIT PROGRAM ALSO AVAILABLE

Cultural Competence: Improving the Quality of Care Provided to New Jersey'sDiverse Communities

The Westin Princeton at Forrestal Village201 Village Boulevard, Princeton, NJ 08540

Saturday, May 16, 20098:00 am to 5:30 pm

AudienceThis program is designed forphysicians in New Jersey of all specialties with an interest in quality

COST: MSNJ members; $200, full day, 6 CME* activity; $100, half day, 3 CME* activity;Non-members; $500, full day, 6 CME* activity; $250, half day, 3* CME activity.

*AMA PRA Category 1 Credits™

No walk-in registration is available. TO REGISTER VISIT: WWW.MSNJ.ORG - CLICK EVENT REGISTRATION TO REGISTER ONLINE

Registration Deadline

April 30, 2009

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New Jersey Monthly is gearing up for its fourth annual

survey of physicians to identify the top doctors in the

state. The survey will be conducted by the highly

respected Monmouth University Polling Institute.

This is the only survey that is mailed to all doctors in

active practice rather than relying on the opinions of a

smaller group of doctors. Inclusion on the list is com-

pletely unrelated to advertising. The list is completely

“locked down” before any solicitation of advertising, and

a variety of methods are employed by the Polling

Institute to prevent ballot-box stuffing. The results will

be published in the November issue of the magazine.

Kate S. Tomlinson, the magazine's publisher, and Patrick

Murray, the Director of the Institute, have asked the

Medical Society of New Jersey for its assistance in

explaining the survey to its members and encouraging

them to participate.

The survey will be mailed on or before March 23 to all

physicians who have been licensed to practice medicine

in New Jersey for at least five years. The survey will ask

doctors who they would trust to treat their family and

friends. It will also include a few public-opinion type

questions about major issues facing the profession. The

list used is the one used by the Board of Medical

Examiners for licensing purposes. The envelope will

clearly indicate that it contains a ballot and it may

be helpful to alert office personnel not to discard

the ballot. Respondents may either return the original

questionnaire or complete the questionnaire online.

To access the online questionnaire visit www.msnj.org.

Your Opinion Matters—

Make Sure Your Voice is Heard

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PA – What’s Glocal?MSNJIA – According to the Willis Group, Glocal service provides aunique double advantage by combining Global resources with Localdelivery. Many companies have resources spread among worldwidelocations. What makes Willis’ glocal service special is the directdelivery of those resources. A Client Advocate orchestrates theresources you need from their comprehensive global network ofskills, knowledge, products and services. Not every organization hasglobal needs but every organization can benefit from access to thecreative solutions developed by Willis Associates around the world.

Glocal service means access to all of Willis’ resources:

• Insurance line specialists

• Product specialists

• Marketing specialists

• Industry specialists

PA – And MSNJ members will have access to this Glocalservice through MSNJIA’s relationship with Willis?MSNJIA – Absolutely. The Willis Group’s resources are for allmembers to take advantage of and utilize.

PA – Tell us something that we might not now about the Willis Group.MSNJIA – Last month, Willis announced that it will become a newtenant of the Sears Tower, and under an agreement with the build-ing’s owners, the Chicago icon and tallest building in the WesternHemisphere will be renamed Willis Tower.

PA – So with the global reach that Willis has, does it have anyJersey roots?MSNJIA – The Willis Group Holdings Chairman and ChiefExecutive Officer, Joseph J. Plumeri is Jersey-guy that was born inTrenton and is co-owner of two New Jersey minor league baseballteams – the Trenton Thunder and the Lakewood BlueClaws. HisJersey roots run pretty deep.

PA – If someone is interested in obtaining a quote fromMSNJIA or would like more information how can they go aboutcontact you?MSNJIA – They can visit us online at www.msnjia.com or call 1-866-963-0698. Our staff will be happy to assist in any way theycan to help you with all of your insurance needs.

In this edition of MSNJ Spotlight, physician advocate features theMedical Society of New Jersey Insurance Agency (MSNJIA). TheMSNJIA opened for business three years ago For the purpose of pro-viding out health insurance product – the Affiliated Physician’sMEWA to our members. MSNJIA is now offering a wide range ofinsurance coverage for physicians, practice managers, residents ofNew Jersey and elsewhere. Physician advocate discussed with theMSNJIA some of the features and elements that members and non-members can come to expect.

PA – Even though, the MSNJIA was relatively unknown toMSNJ members and others it’s been in existence for three years.How did that come to be?MSNJIA – The corporate structure for MSNJIA has existed threeyears and has a broker on-staff. It was set up so that MSNJ couldoffer the Affiliated Physicians Health Plan (MEWA) administered byQualCare to its members. MSNJ members requested an affordablehealth insurance alternative and setting up the agency was part ofproviding that service.

PA – What makes the MSNJIA different now and why is it being promoted?MSNJIA – Based on the success of our health insurance initiative,we decided it would be convenient to assist MSNJ members with allof their insurance needs in one phone call. To create that serviceMSNJIA entered into a partnership with Willis Group Holdings(NYSE: WSH), so our members can have access to a multitude ofinsurance products through a company with 20,000 associatesworldwide. They also still have access to the MEWA which isoffered by QualCare as well. The MSNJIA’s rapid expansion is whyit is now being promoted and we are educating MSNJ members.

PA – So what you’re saying is that this isn’t an insurance companywith one office set up somewhere in a remote part of New Jersey?MSNJIA – What we’re saying is that the third largest insurance brokerage in the world, the Willis Group, has now joined forces withthe Medical Society of New Jersey to power a partnership that services any and all of the members’ (and nonmembers’) insuranceneeds here in New Jersey.

PA – Why did MSNJIA decide to partner with the Willis Group?MSNJIA – It was the right fit, they have an international presence,and their extensive offerings of products and services are exactlywhat we wanted to provide to our membership in terms of quality.Plus Willis has a philosophy that they believe in that they call Glocal.

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Michael T. Kornett receives his plaque from Mary Ann Boccolini

Samaritan Hospice

President/CEO

Mary Ann Boccolini

presents Annette

Catino, President &

CEO of QualCare

and Michael T. Kornett

with the 2009

Circle of Excellence

Awards

In front of a record-breaking crowd of more than 400, MSNJ and QualCare were honored with Samaritan Hospice’s Circle of Excellence Award. MSNJ and QualCarereceived the award for their outstanding community service with the Prescription Savings Card. In its first year, the Prescription Savings Card has filled more than $1 Million worth of prescriptions in New Jersey.

Members, Staff and friends of MSNJattend the Samaritan Hospice Gala.

February 21, 2009The Westin • Mt. Laurel

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* P A I D A D V E R T I S E M E N T *

* P A I D A D V E R T I S E M E N T *

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Enjoy a round of golf at one of the top private golf courses in the state of New Jersey. TPC JasnaPolana’s par-72, 7,098-yard championship layoutwas crafted by the legendary Gary Player to blendharmoniously with its surroundings amidst therolling hills of Princeton. Corridors of mature hardwood trees frame manicured fairways,with numerous lakes,creeks, and ponds adding to the course’s strategicdiversity as well as its spectacular beauty.

$250 includes*:• 18-holes of golf and greens fees• Golf cart• Lunch & Buffet dinner• Jasna Polana merchandise package• Gratuity & sales tax

*$450DOWNLOAD REGISTRATION FORM AT WWW.MSNJ.ORG * HURRY—SPACE IS LIMITED!

Value

E�. 1766