NEW REGIMEN

Spotless, healthy glow,

fair skin.

The dream of Asian women regarding their skin ? To preserve fairness, a healthy glow and to feel confident again.

Asian women’s skin is exposed to daily external aggressions like UVA, UVB and pollution. These cause dark spots, darkening and uneven, dull and dehydrated skin which all affect skin translucency.

Clarins has made a major scientific advance in the understanding of hyperpigmentation through the MELA-EXO-SYSTEM and discovered a powerful plant extract from the acerola - “whitening-in-control” acerola fruit extract and acerola seed extract - to control skin translucency!Take control of your skin’s translucency.( Reveal a spotless glow! )

4 5

Institut Curie

Clarins Research has continually drawn on the advances made in science. For the launch of the new serum in the whitening skin care line specially formulated for Asian women, Clarins Research worked for several years in collaboration with one of the largest biological research centres in France: the Institut Curie. This major European research centre came into existence thanks to the drive of one woman, Marie Curie. After winning her first Prize in 1903 with her husband Pierre, Marie then received a second Nobel Prize in 1911 for Chemistry.

Today the Institute brings together teams of researchers at the forefront of studies concerning the melanocyte, the cell at the root of skin pigmentation and the appearance of unsightly dark spots that dull the complexion.

The latest discovery made in collaboration with Clarins Research has been published by an independent scientific publication influential in the scientific community.

Total whitening expertise from ClarinsClarins: 20 years of permanent innovation and leadership in the whitening field based on a knowledge of Asian skin and its philosophy of listening to women. Since its first whitening skin care launch in 1996, Clarins has now acquired total expertise in the melanocyte itself, the key cell responsible for melanin production.

Thanks to a scientific discovery made in collaboration with the Institut Curie, a worldwide expert in pigmentation research, Clarins has introduced a new scientific breakthrough and a new plant discovery with the launch of Tri-Intensive Brightening Serum in 2016.

6 7

Clarins: 20 years of permanent innovation and leadership in the whitening field

1996

Whitening Essence

1999

Intensive Whitening

Essence

2002

White Plus Essence

2004

White Plus Total Whitening

Essence

2007

White Plus HP Total Whitening

Essence

2010

White Plus HP Sea Lily

Enriched

2013

White Plus Total

Luminescent

2016

White Plus Pure

Translucency

Tri-Intensive Brightening

Serum

Brightening Aqua and Milk Treatment Lotions

Brightening Creamy Mousse Cleanser

Brightening Emulsion and Emulsion SPF 20 / PA+++

Brightening Revive Night Mask-Gel

Keratinocyte

Melanocyte

8 9

Under UV exposure, these 5 steps are overstimulated, leading to the overproduction of melanin.

1. Melanosome formation

*In vitro test.

Beyond the role played by the melanocyte, Clarins Research then moved to the next level with the identification of another factor that alters skin pigmentation: the impact of the MELA-EXO-SYSTEM in hyperpigmentation. This global system includes the melanocyte, the surrounding keratinocytes and the messengers exchanged between these cells.

The exosomes’ essential role in melanin overproduction.In the case of excessive UV exposure, the melanocyte is informed of this aggression by messages sent by keratinocytes in specific envelopes, called exosomes. And as 1 melanocyte is in contact with about 36 keratinocytes, it means that the melanocyte receives exosomes from 36 keratinocytes. Exosomes contain proteins ordering the melanocyte to substantially overproduce melanin by +25%*. This significant synthesis is in addition to the well-known direct stimulation by UV exposure. This major discovery allows us to go even further in controlling the whole melanogenesis process: • by controlling the melanocyte’s eco-system via exosomes • by controlling the melanocyte’s activity directly stimulated by UV

Now skin pigmentation is also managed by the intelligent and wide-ranging targeting of exosomes, which carry information from keratinocytes to melanocytes in order to influence melanogenesis.

A major scientific discovery through the MELA-EXO-SYSTEM

Melanin overproduction

induced by exosomes

Keratinocytes + UV

+ Melanocytes

Keratinocytes + Melanocytes

Mel

anin

pro

duct

ion

in μ

g

+25%*

In the deepest epidermal layers, the melanocyte cell is in charge of producing melanin pigments, giving the skin its specific tone. Clarins Research, the expert in the skin pigmentation process, has identified the 5 steps of melanin production inside this cell.

In-depth expertise in the melanocyte by Clarins Research

CLARINS INNOVATION NO. 1 CLARINS INNOVATION NO. 2

2. Melanin production

3. Melanin transport

4. Melanocyte dendricity

5. Melanin transfer to keratinocytes

UV without exosomes UV + exosomes+25% melanin overproduction

Regular/normalquantity of melanin

=Skin tone

FUTURE DARK SPOT

++MELANIN PIGMENTS

=Dark spot IN PROGRESS

NOT VISIBLE

++++MELANIN PIGMENTS

=STUBBORN dark spot

VISIBLE

Normal/RegularProduction of

melanin pigments

ExcessiveProduction of

melanin pigments

+++ExcessiveProduction of

melanin pigments

Melanin

10 11

For the 1st time, Clarins Research has identified the 3 stages of dark spot formation due to melanin overproduction.

Each dark spot follows 3 successive stages according to the content of melanin transferred by the melanocyte to the surrounding keratinocytes.

> Stage 1: Under normal conditions, there is a regular production of melanin by the melanocyte, which is transferred to the keratinocyte. This medium level of melanin pigments in the epidermis is responsible for natural even skin tone which can then be affected by UV exposure and lead to FUTURE DARK SPOTS.

> Stage 2: Under UV exposure, melanogenesis is enhanced by both the direct hyperactivity of the melanocyte and exosomes. This leads to an increase of melanin content in the keratinocyte, but not enough to be visible at the skin surface. These are what we called DARK SPOTS IN PROGRESS.

> Stage 3: Over time or due to more intense UV exposure, the quantity of melanin accumulated in the keratinocytes reaches the level required to make the dark spot visible at the skin surface. These are STUBBORN DARK SPOTS.

From hyperpigmentation to the 3 stages of dark spots

TARGET the exosome LIMIT

MELANOSOME FORMATION LIMIT

MELANIN SYNTHESIS LIMIT

DENDRITE EXTENSION LIMIT

MELANOSOME TRANSFER TO KERATINOCYTES

LIMITMELANOSOME TRANSPORT

IN DENDRITES

+ + + + +

12 13

Acerola fruit Lady’s mantle Sandspurry

Vitamin C derivative

Why acerola? Good for the body, good for the skin!The acerola is a personal favourite of Dr Olivier Courtin-Clarins, Clarins Managing Director, as its fruit is renowned for its very high content of polyphenols and powerful molecules with skin benefits, making it a popular health food. He was convinced that the benefits of this amazing fruit could be adapted for cosmetic use. Following this idea and after further studies on the acerola, Clarins Research Laboratories have guaranteed its safe use in cosmetics and revealed its exceptional benefits.

Acerola fruit extractand its effects on melanin production via exosomes.For the first time, Clarins Research has identified the ability of acerola fruit extract to regulate the MELA-EXO-SYSTEM by inhibiting the message contained within exosomes, proteins which trigger an overproduction of melanin. The power of acerola fruit extract on melanin overproduction is very strong, decreasing melanin overproduction by -24.5%*, so it effectively counterbalances the exosomes’ impact on melanin synthesis.

*In vitro test. Melanin production under the effects of exosomes secreted by keratinocytes subjected to UV.

A story of bio-inspirationClarins phytochemists have selected an extract of acerola fruit, rich in polyphenols. Polyphenols are antioxidant and help protect plants from the harmful effects of UV rays. To protect them during their growth, young fruits have the highest level of polyphenols. This is why Clarins harvests the acerola fruits when they are young, to preserve their content of active substances, and stabilizes them by freezing immediately upon harvest in order to preserve a high level of polyphenols. This extract has shown to be the most effective in preventing melanin overproduction.

A story of bio-inspiration: the powerful benefits of the acerola fruit. The most effective plant to target exosome messages.

Acerola fruit Clarins White Plus range regulates the 5 steps of melanogenesis and controls the movement of exosomes to keep melanin production under control and offer 3 complete anti-dark spot benefits to: • prevent the appearance of future dark spots • control dark spots in progress • correct stubborn dark spots

The benefits of acerola fruit extract combined with Clarins whitening in-control plant expertise for 360° control of dark spots.

PREVENT, CORRECT AND CONTROLdark spots

14 15

In 2017,Clarins creates a total brightening regimen made up of 5 complementary steps to naturally clear your skin: 1. Purify 2. Prepare 3. Correct4. Embellish5. Revive

Lady’s mantle

16 17

The essential first step to clean, refresh and relax the skin. It cleanses all impurities, sebum and pollution.

ActionLeaves the skin less dull. Leaves the skin luminous.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract and moringa extract.

A unique sensationA pale pink, whipped cream texture with a very gentle and comfortable feel.

MethodIn the morning, wake up the skin with its creamy gentle texture and apply with circular movements on a damp face and neck. Rinse well with cool water. At night, use as a make-up remover, avoiding the eye area. Rinse with warm water.

1. Satisfaction test – 102 Asian women – after application.

Brightening Creamy Mousse Cleanser

STEP 1: PURIFY

Moringa

Acerola fruit

Sandspurry

84%(1)

Skin is cleansed from all external aggressions

A pale pink fluid cleanser that transforms into a generous, creamy mousse when released from the pump. It glides over the skin, to provide gentle, effective cleansing, leaving it soft and silky and incredibly comfortable.

18 19

Brightening Aqua Treatment Lotion & Milk Treatment Lotion

STEP 2: PREPARE

These treatment lotions are essential for preparing skin for the next skin care steps.

Brightening Aqua Treatment Lotion

ActionHydrates and tones the skin.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract, red jania and vitamin C derivative.

Red jania

1. Satisfaction test – 102 Asian women - after application.

A crystalline, invigorating lotion that provides a wonderfully fresh, fluid, moisturizing feel. As translucent as water, it leaves skin silky-soft.

Lady’s mantle

Sandspurry

Acerola fruit

A unique sensationA texture with the refreshing feel of water on the skin which is quickly absorbed.

MethodMorning and night, apply to a cleansed face and neck with a cotton pad soaked in lotion.

90%(1)

Skin is moisturized

20 211. Satisfaction test – 70 Asian women – 2 weeks.

Brightening Milk Treatment Lotion This lotion is a Clarins legend in terms of formulation. Launched in 2007, it created a buzz among journalists and thanks to its very soft, nourishing, milky texture was compared to drinking milk.

ActionHydrates and provides comfort.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract, red jania and vitamin C derivative.

A legendary formula, this highly sensorial milky lotion provides the fresh, light feel of water while comforting and nourishing the skin. It leaves a soft, freshly powdered finish.

Lady’s mantle

Acerola fruit

Sandspurry

Red jania

A unique sensationComforts and soothes the skin and is quickly absorbed.

MethodMorning and night, apply to a cleansed face and neck with a cotton pad soaked in lotion.

81.5%(1)

Skin is soothed

22 23

Tri-Intensive Brightening Serum Spotless, healthy glow, fair

STEP 3: CORRECT

Specially formulated for Asian women’s skin, new White Plus Pure Translucency Tri-Intensive Brightening Serum helps to preserve flawless, even and translucent skin.

ActionAnti-dark spot action. Fair, bright and even skin. Translucency and a healthy glow.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract, acerola seed extract, hyaluronic acid complex and vitamin C derivative.

1. Ex vivo test on skin explants showing the pigmentary activity of melanocytes.

A luxuriously fine, comfortable, beauty-enhancing texture.

A unique sensationA highly sensorial refreshing texture which immediately illuminates the skin.

MethodApply in the morning and evening, on the face and décolleté with light pressure, before your day and night care.

Acerola seed

Sandspurry

Acerola fruit

Lady’s mantle

-60%(1)

Melanin production

24 25

Brightening Emulsion & Emulsion SPF 20/PA+++

STEP 4: EMBELLISH

Brightening EmulsionA fine emulsion which ensures radiant, fair skin all day long.

ActionNourishes and softens the skin. Moisturizes and comforts.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract, white tea extract, apricot oil and vitamin C derivative.

1. Satisfaction test – 102 Asian women – after application.

White tea

A unique sensationA soft, nourishing feel.

MethodApply morning or night on the face, neck and décolleté with light pressure.

This delightful fluid emulsion has a fine, melting texture. It gives a sensation of freshness immediately after application.

Sandspurry

Acerola fruit

Lady’s mantle

84%(1)

Skin has a more healthy glow

26 27

A unique sensationComforts and soothes the skin and is quickly absorbed.

MethodIn the morning, apply to a cleansed face and neck.

1. Satisfaction test – 102 Asian women – 4 weeks.

Brightening Emulsion SPF 20/PA+++ This exceptional milky emulsion so familiar to Asian women has the “Clarins touch” in terms of sensoriality. It immediately creates a cushioned, plumped feeling to leave an incredible velvety, matte finish on the skin.

ActionMatifies the skin and provides UV protection. Moisturizes and comforts.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract, white tea extract, meadowsweet extract and vitamin C derivative.

White tea

Meadowsweet

Sandspurry

Acerola fruit

Lady’s mantle

This smooth, milky emulsion gives an unrivalled velvety touch to the skin. Incredibly soft and fluid, it leaves the skin matte and silky-smooth.

90%(1)

No new spot had appeared

Meadowsweet

28 29

Evens, smoothes and moisturizes the skin. It completes the daily brightening regimen by providing long-lasting hydration and more luminous skin.

ActionEvens, smoothes and moisturizes the skin. It completes the daily brightening regimen by providing long-lasting hydration and more luminous skin.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract, meadowsweet extract and vitamin C derivative.

1. Satisfaction test – 84 women – 4 weeks.

Brightening Body Veil SPF 20/PA+++

STEP 4: EMBELLISH

A unique sensationA wonderfully smooth, soft and melting texture. Non-sticky and quickly absorbed.

MethodMorning and/or night, apply with light sweeping motions, moving upwards.

This enveloping, creamy body lotion gives a beautiful glow to the skin and leaves a matte, silky finish.

Sandspurry

Acerola fruit

Lady’s mantle 90%(1)

Skin is embellished

30 31

A highly sensorial gel with intensive benefits. This night gel feels incredibly fresh as it smoothes perfectly over the skin. Can also be used as a sleeping mask or intensive mask.

ActionRevives skin clarity. Promotes more even, less yellowish skin.

IngredientsAcerola fruit extract, lady’s mantle extract, sandspurry extract, huang qi extract, red jania extract and vitamin C derivative.

1. Satisfaction test – 102 Asian women – upon waking.

Brightening Revive Night Mask-Gel

STEP 5: REVIVE

3. Breathe out, tipping the head forwards.

This dual-use cream-gel, applied as a night care or a mask, has a dense yet ultra “watery” feel on the skin. It brings an instant sensation of freshness, leaving skin with an incredibly soft feel. It’s like a Clarins Spa, in your home.

A unique sensationA melting, cream-gel texture that offers soothing and relaxing benefits.

MethodAt night, after the serum, apply gel to the face, neck and décolleté. If applied in a thicker layer, it can be used as a sleeping mask or as an intensive mask following a specific application method.

Lady’s mantle

Acerola fruit

Sandspurry

Specific application method:

6. Finish by placing the palms of the hands on each side of the face and breathe in deeply. Repeat 3 times.

1. Take a walnut-sized amount of gel and apply with both hands, using light smoothing motions, from the middle of the face to the sides.

2. Place fingertips in the middle of the eyebrows and breathe in deeply.

4. Place 3 fingers in front of each ear. Apply pressure for 5 seconds, then release. Carry out 3 times.

5. Place 3 fingers on each cheekbone and tap with the fingertips on the top of the cheekbone, from the middle of the face to the sides. Carry out 3 times.

Huang qi

80%(1)

Skin looks more luminous upon waking

32 33

94%(1)

of women saw an improvement in their complexion

Anti-dark spotNo new spot has appeared

88%(2)

Fairness, brightnessSkin looks fairer

81%(2)

EvennessSkin tone is more even

81%(2)

Contrast (dark spot reduction)WHITE PLUS PURE TRANSLUCENCY Tri-Intensive Brightening Serum leads to a reduction in melanogenesis by the melanocytes and slows down all the processes for distributing melanin in the epidermis.

-60%(1)

1 .Ex vivo test on skin explants showing the pigmentary activity of melanocytes.2. Clinical study: scale notation by experts – 42 Asian women – 56 days.

Without WHITE PLUS Serum*The white coloration indicates the presence of melanin in melanocytes resulting from UV stimulation.

With WHITE PLUS Serum*Less white coloration indicating the reduction of melanin production in melanocytes despite UV stimulation.

Colour(Fairness and brightness)

+15.1%(2)

Clarity(Skin evenness)

+15%(2)

1 . Satisfaction test – 84 Asian women – 21 days – twice daily application.2. Satisfaction test – 102 Asian women – 2 weeks of use of the WHITE PLUS Serum + Emulsion SPF 20 routine.

Approved by Asian women

Ex vivo test on skin explants showing the pigmentary activity of melanocytes

Tri-Intensive Brightening Serum

Acerola fruit

Melanin production

more rosy skin

34 35

85%of Asian women agree that skin clarity is improved after 2 weeks.1

1. Satisfaction test – 102 Asian women – 2 weeks of use of the White Plus Day routine: Brightening Creamy Mousse Cleanser + Brightening Aqua Lotion + Serum + Emulsion & Night routine: Brightening Creamy Mousse Cleanser + Brightening Aqua Treatment Lotion + Serum + Brightening Revive Night Mask-Gel. 2. Not available in all countries.

Tri-Intensive Brightening Serum

Emulsion & Emulsion SPF 20 / PA+++

Night care

Treatment LotionsCleansing

NEW

A complete routine offering Asian women an exceptional whitening experience Use with any daily skin care routine

BB Beauty Perfector SPF30/PA+++UV PLUS SPF 50/PA++++

Brightening Powder Foundation SPF 15/PA++(2) Brightening Body Veil SPF 20/PA+++

NEW NEW

NEW

NEW

NEW

NEW

36 37

Lady’s mantle Alchemilla vulgaris

Lady’s mantle is a small, unassuming plant which grows by shady paths or hidden in meadows. Every morning, it reveals the beautiful spectacle of its downy leaves covered in sparkling drops of dew. This almost supernatural vision inspired alchemists in the Middle Ages to believe its “heavenly water” had magical powers. It helped them in their quest for the so-called “philosopher’s stone”. It also enabled young women to preserve their fresh, youthful appearance. Regarded as a “woman’s grass”, lady’s mantle was used in traditional medicine to treat female complaints but also for its soothing and healing properties. By studying this plant, Clarins Laboratories discovered that lady’s mantle, in addition to its recognized astringent powers, was also capable of slowing the excessive transfer of melanin to cells in the epidermis.

Huang qi Engelhardia chrysolepis

Huang qi is a tree from the tropical forests of Southeast Asia with a deeply furrowed black trunk which can reach 35 m in height. In traditional Chinese medicine, its roots are used to help treat tuberculosis and its leaves with antimicrobial and protective properties help treat fever, pain and skin conditions. In cosmetics, huang qi leaf extract helps fight oxidative stress and the depletion of antioxidant defence systems.

AcerolaMalpighia emarginata

Acerola is a shrub which grows naturally in the forests of South America. This wild “cherry” was a precious source of food eaten by the Amazonian Indians to treat digestive problems and sailors on long journeys used to drink its juice to prevent scurvy. However, this beneficial fruit only began to be studied scientifically in the 1950s and it was discovered that acerola had an incredibly high content of vitamin C, making it the ideal food supplement to treat fatigue or winter ills. In cosmetics, acerola fruit extract is used to help reduce the overproduction of melanin, while the extract from its seed contributes to good oxygenation of the skin.

Herbarium

Sandspurry Spergularia rubra

From June to September, sandspurry’s pink flowers blossom on sandy, rocky areas across Europe and North Africa. Sandspurry is able to thrive

on such arid ground thanks to its long, tough root which grows deep down to find water and in doing so, helps to stabilize the soil. In North Africa,

it is ground into a powder and mixed with olive oil to make a cream that helps to visibly reduce pigmentation marks. Sandspurry is also known

as “stone breaker” as it is used in the medical field to treat kidney stones. In cosmetics, sandspurry extract is used for its action against dark spots.

Meadowsweet Spiraea ulmaria

A hardy plant from temperate regions, meadowsweet can be found growing along river banks or on wet grasslands. It has a lofty, almost regal bearing and a beautiful crown of delicate flowers. In traditional medicine, meadowsweet is used for its anti-inflammatory and fever-reducing actions. In cosmetics, it helps maintain healthy-looking, matte skin.

MoringaMoringa pterygosperma

In India, it is called the “tree of miracles” and in Africa, “nebedaye” or “never die tree”. Well-known in tropical and subtropical regions for its

nutritive and medicinal properties, moringa has also demonstrated an exceptional ability to clear and purify river water. The peptide extract

from moringa seeds is used by Clarins Laboratories for its capacity to encourage the elimination of pollution particles.

Red janiaJania rubens

Red jania is a photophilic perennial seaweed found in calm waters which grows on rocks near the surface exposed to the light or in sandy basins. Depending on light intensity, its colour varies from pinky-white in very bright light, to violet-pink in lower light levels. Its fine branches composed of stiff, cylindrical segments give the foliage a characteristic pom-pom look. In cosmetics, red jania extract encourages the elimination of dead cells and promotes a translucent complexion.

White tea Camelia sinensis

White tea is a rare, highly-prized plant grown in China in the Fujian mountains. Drinking it was once considered a route to immortality and it gets its name from its silvery-white leaf buds which are picked during the first days of spring. Unlike other teas, white tea does not undergo any fermentation and is simply withered and dried. This simple procedure preserves all the qualities of the leaf and explains why it is so rich in anti-free radical polyphenols.

39

Clarins. It’s all about you.

www.clarins.com

Cla

rin

s S

A -

9 r

ue

du

Co

mm

and

ant-

Pilo

t, 9

220

0 N

euill

y-su

r-S

ein

e | F

ran

ce -

RC

S N

ante

rre

33

0 5

89

75

5 ©

Cla

rins

- 2

e tr

imes

tre

2016

LOGO FSC