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© Superfeet Worldwide Inc. SUPPORT THE FOOT. ALIGN THE BODY. Spot Training Guide

Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

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Page 1: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

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SUPPORT THE FOOT. ALIGN THE BODY.™

Spot Training Guide

Page 2: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Basic Foot Facts

• 80% of feet are unstable and 20% are stable.• A very small percentage of the population is born with foot

problems.• An active person takes close to 10,000 steps a day.• The heel hits the ground at approximately 3 times the body weight

when walking and up to 10 times when running.• Women suffer four times as many foot problems as men. • There are approximately 250,000 sweat glands in a pair of feet, the

third most concentrated place on the body.

FOOT FACTS

FOOT TYPES

LOW ARCHED(PRONATOR)

MID ARCHED(NEUTRAL)

HIGH ARCHED(SUPINATOR)

• Unstable feet (usually pronated) can cause flattening of the arch and foot elongation, resulting in plantar fasciitis, bunions, blisters, knee, hip and back pain, and shin splints. The end result is compensated posture and inefficient motion, which causes weakness and loss of power during toe-off.

• A supinated foot can be predisposed to ankle sprains, ligament strains and tears, tendonitis and poor shock absorption.

80% 15% 5%©

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Page 3: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Metatarsal Phalangeal Joint

(MPJ)propulsion

Subtalar Joint (STJ)shock

absorber

Midtarsal Joint (MTJ)

stabilizer

Basic Biomechanics of the Foot

• Elastic tissue that connects bone to bone.• Plantar fascia - connective tissue that attaches the calcaneus to the

metatarsals on the bottom of the foot.• Plantar Fasciitis - inflammation of the plantar fascia due to micro tears in

the tissue. Can control this inflammation by reducing pronation and foot elongation in an unstable foot.

112 LIGAMENTS

• Tendon = Flexible but non-elastic tissue that connects a muscle to a bone.• Muscle = Contract and relax to cause movements of various organs and body

parts. Usually attached at each extremity to a bone or other structure by a tendon.

19 MUSCLES AND TENDONS

14 phalanges2 sesamoids5 metatarsals

FOREFOOT3 cuneiforms1 cuboid1 navicular

MIDFOOT1 talus1 calcaneus

REARFOOT

• The focus is on the (1.) Midtarsal Joint and (2.) Subtalar Joint

33 JOINTS

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Page 4: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

WITHOUTSUPPORT

Collapsing feet increase movement inside the shoe. This causes a less efficient stride, and intensifies stress on feet, ankles and knees.

Additional stress can cause foot pain, fatigue and risk of injury.

WITHSUPERFEET

Feet are supported and stabilized, reducing stress on feet, ankles and knees. Stride becomes more efficient, reducing fatigue and risk of injury.

Can help prevent and treat heel pain, runner’s knee and plantar fasciitis.

Support the foot. Align the body.™

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Page 5: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Support the foot. Align the body.™

WITHSUPERFEETThefootissupported

• Minimized pressure points• Stabilized foot• Improved body alignment• Increased power at toe-off• Firm foundation• Decreased muscle fatigue

WITHFACTORYINSOLESThefootisunsupported

• Increased pressure points• Unstable foot• Increased foot elongation• Energy loss during toe-off• Loss of foot control• Increased muscle fatigue

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Page 6: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

The Superfeet Difference

Every insole we design is based on the proven principles of podiatric medicine. Our firm, contoured shape provides comfort that gel and soft insoles cannot achieve.

The shape and design of our foam full length creates a deep heel cup to cradle the heel pad for improved natural shock absorption.

Every Superfeet Premium Insole features a proprietary stabilizer cap for optimal underfoot support.

When combined, this unique system provides comfort and stability for different activities, footwear and foot types.

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Page 7: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Featured Product Technology

Our XLPE (cross-linked polyethylene) foam, FOUNDATION™, provides durable biomechanical support. This ultra-light, closed-cell foam resists moisture and helps reduce shock while offering advanced comfort. FOUNDATION’s resilience and strength optimizes the performance of our Trim-to-Fit Premium Insoles.

We treat the top covers of all our Trim-to-Fit Premium Insoles with Agion antimicrobial technology. Agion’s natural, silver-based antimicrobial is built right into our products to provide long-lasting protection against bacteria. Agion adds continuous cleanliness to our Premium Insoles - creating a clean, comfortable combination.

REBOUND™ high-density hybrid EVA foam increases shock absorption and energy transfer, improving both comfort and performance. This ultra-light foam resists moisture while offering advanced, long lasting comfort and an incredible fit and feel.

Every Superfeet Premium Insole features a firm stabilizer cap for optimal underfoot support. When integrated with the shape and design of the foam full length, this unique combination creates a deep heel cup to cradle the heel’s fat pad for improved natural shock absorption. The Encapsulating Stabilizer System® provides comfort and necessary stability for different activities, footwear and foot types.

© Superfeet Worldwide Inc.

TM

Page 8: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet ORANGE

Specifically designed to address the unique qualities of men’s feet and footwear, ORANGE is ideal for men who run, walk or stand for extended periods of time. Provides maximum rearfoot support with a full forefoot shock pad for added comfort.

Contoured shape properly adapts 2-dimensional footwear to the 3-dimensional foot.

2

Patented deep heel cup design cradles the calcaneal pad for improved natural shock absorption.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support.

3

Agion® antimicrobial-treated top cover inhibits the growth of odor-causing bacteria.

6

High density REBOUND™ foam ensures contoured comfort and long-lasting support.

4

Full forefoot shock pad adds extra shock absorption and comfort.

5

5

1

3

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Page 9: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet BERRY

Shorter heel-to-ball length corresponds to the arch length of women’s feet for a specific fit.

Narrower heel cup improves control, shock absorption and cradling comfort.

Stabilizer cap is adapted to fit the shape and size of women’s footwear so the insole rests easily in the heel.

We didn’t just change the color of the ORANGE to make a women’s model, we engineered BERRY to fit the biomechanical differences of a woman’s foot. In addition to all the same features of the ORANGE, BERRY includes:

A

B

C

A

C

B

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Page 10: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet GREEN

Contoured shape offers natural support for maximum ground contact, resulting in a confident feeling of balance and control. Supports your foot throughout the entire stride.

2

Our deep heel cup design cradles the calcaneal pad for maximum natural shock absorption.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support and improves balance and alignment.

3

Agion® antimicrobial-treated top cover inhibits the growth of odor-causing bacteria to help reduce foot odor.

5

5mm high-density FOUNDATION™ foam ensures contoured comfort and long-lasting support.

4

4

1

3

2 5

Designed primarily for higher volume footwear with a wider heel counter and a removable insole, Superfeet GREEN Premium Insoles provide maximum support and shock absorption.

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Page 11: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet BLUE

Low profile shape offers natural support and shock absorption but takes up less space in tighter-fitting footwear. Supports your foot throughout the entire stride.

2

Our moderately deep heel cup cradles the heel for a cushioned landing every time.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support and improves balance and alignment.

3

Agion® antimicrobial-treated top cover inhibits the growth of odor-causing bacteria to help reduce foot odor.

5

3mm high-density FOUNDATION™ foam ensures contoured comfort and long-lasting support.

4

4

1

3

2 5

Designed primarily for tighter-fitting footwear, Superfeet BLUE is our most versatile product. BLUE is also ideal for feet with low to medium arches that cannot tolerate maximum support. Warning: Not to be used in footwear with Gore-tex® liners.

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Page 12: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

1

3

24

6

5

Superfeet REDhot™

Contoured shape properly adapts 2-dimensional footwear to the 3-dimensional foot.

2

Patented heel cup design cradles the calcaneal pad for improved natural shock absorption.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support.

3

Agion® antimicrobial-treated top cover inhibits the growth of odor-causing bacteria.

6

High density REBOUND™ foam ensures contoured comfort and long-lasting support.

4

Wide forefoot accommodates winter, snowboard, ski, and nordic boots for an intimate fit.

5

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Superfeet’s REDhot Premium Insoles are engineered to protect your feet from the cold using our proprietary design technology. Our Thermo-Foil layer in the forefoot acts as a reflective barrier that helps deflect cold air. The mesh layer directly above it creates a neutral air space, trapping warmth in the forefoot and increasing air flow when pressure is added.

Page 13: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet hotPINK™

Shorter heel-to-ball length corresponds to the arch length of women’s feet for a specific fit.

Narrower heel cup improves control, shock absorption and cradling comfort.

Stabilizer cap is adapted to fit the shape and size of women’s footwear so the insole rests easily in the heel.

Like the ORANGE and BERRY, we didn’t just change the color of the REDhot to make a women’s model, we engineered it to fit the biomechanical differences of a woman’s foot. In addition to all the same features of the REDhot, hotPINK includes:

A

B

C

A

C

B

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Page 14: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet YELLOW

Diamond Venting holes through the foam line up with perforated outsoles to stimulate air circulation and control moisture.

2

Moderately deep heel cup cradles the calcaneal pad for natural stability, support and shock absorption.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support and improves balance and alignment.

3

Agion® antimicrobial-treated top cover inhibits the growth of odor-causing bacteria to help reduce foot odor.

5

High-density FOUNDATION™ closed-cell foam resists moisture and offers advanced comfort to the entire foot.

4

4

13

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The biomechanical shape and integrated ramp angle of the YELLOW provide firm underfoot support and excellent fit in hockey skates, figure skates, road cycling shoes, track spikes and western or equestrian boots.

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Page 15: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet BLACK

Contoured shape offers natural support for maximum ground contact, resulting in a confident feeling of balance and control. Supports your foot throughout the entire stride.

2

Moderately deep heel cup adds versatility in protecting and supporting the rearfoot for the majority of foot types.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support and improves balance and alignment.

3

Agion® antimicrobial-treated top cover inhibits the growth of odor-causing bacteria to help reduce foot odor.

5

1/16” high-impact closed-cell foam will not absorb moisture. Thin foam takes up less volume in the shoe.

4

4

1

3

2 5

Designed primarily for lower volume footwear with a narrower heel counter and sock liners that are either removable or glued in place. The BLACK is ideal for dress, casual, cleated and cycling footwear.

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Page 16: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet COPPERDMP®

Contoured shape offers natural support for maximum ground contact, resulting in a confident feeling of balance and control. Supports your foot throughout the entire stride.

2

Moderately deep heel cup cradles the calcaneal pad to optimize natural shock absorption.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support and improves balance and alignment.

3

Agion® antimicrobial-treated top cover inhibits the growth of odor-causing bacteria to help reduce foot odor.

5

Three layered DMP® foam technology conforms to your foot to provide a personalized fit without the need for heat.

4

4

1

3

2 5

Superfeet’s COPPER DMP® has a unique 3-layer foam system featuring our Dynamic Molding Process® to give your feet a personalized fit without the need to heat the insole in an oven.

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Page 17: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Contoured shape offers natural support for maximum ground contact, resulting in a confident feeling of balance and control. Supports your foot throughout the entire stride.

2

Moderately deep heel cup cradles the calcaneal pad to optimize natural shock absorption.

1

Encapsulating Stabilizer System [ESS®] provides firm underfoot support and improves balance and alignment.

3

90% Merino wool top cover regulates temperature and naturally wicks moisture away from the feet.

5

1/16” high-impact closed-cell FOUNDATION™ foam repels moisture while offering advanced shock absorption, comfort and durability.

4

4

3

2

1

5

woolyWHITE™ Premium Insoles add structure to any shearling or sheepskin boot or slipper, rain boot or other casual footwear that may be cozy, but may not be giving your feet the support they need. woolyWHITE™ can also add new life to older footwear with its naturally breathable, moisture wicking and renewable resource.

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Superfeet woolyWHITE™

Page 18: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

The key to a great fit is proper sizing

(TOO SHORT) (CORRECT)

STEP 1: Check the Length --- Heel-to-Toe

If the insole you selected is too short, go up one letter size.

The front of the stabilizer cap should not pass the ball of the foot. This can impede forefoot flex.

(TOO LONG) (CORRECT)

STEP 3: Check the Arch Length --- Heel-to-Ball

(TOO NARROW)

(CORRECT)

Check for proper heel width. If the insole is too narrow in the heel, go up one letter size.

STEP 2: Check Heel Width

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Page 19: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

STEP 1: REMOVERemove the insole that came in the shoe.

(Superfeet should rest on the bottom of the footwear and sit flat in the shoefor a good fit.)

STEP 2: TRACEPlace the shoe’s original insole on top of the Superfeet: line up the back edge of the heel (A) and the inside edge of the insole (B). Trace with a pen (C).

STEP 3: TRIMTrim by cutting along the OUTSIDE of the tracing line. Be careful not to trim too short: trim it, try it… trim it, try it.

(A) (B) (C)

STEP 4: INSERTPlace trimmed Superfeet into the shoes. IMPORTANT! Superfeet must be able to move front-to-back inside the footwear (along with the foot) about 1/16” or 2mm.

The key to comfort is proper trimming

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Page 20: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Light Bulb Moments

The Heel Shock Test This test shows how the patented shape of Superfeet’s heel cup directs shock. Have the customer stand on their bare feet and rise up onto their toes. Hold for 4 seconds, then quickly let the heels drop to the floor; the shock forces will be felt from the heel bone to the hips. Then do the same exercise with Superfeet under one foot (so they can feel the difference)—the force will be diminished.

The Squeeze TestThis test shows how Superfeet insoles support and surround the heel’s fat pad, providing natural shock absorption and reducing the chance of bruising the heel. Have the customer remove one shoe. While sitting, extend the leg and press firmly on the bottom of the heel so you can feel the heel bone as the fat pad is displaced. Then squeeze the fat pad from the sides with your thumb and index finger. From this position, as you press on the bottom of the heel, the fat pad between the bone and your thumb is thicker and offers more protection.

The Balance TestThis test shows how the body’s balance (while standing) can be improved by wearing Superfeet. Have the customer stand with bare feet and pick up one foot—make sure they look forward and not down while doing this test. Watch how they try to find their center of gravity or balance point. You can watch the foot muscles contract and the toes grip. Now place a Superfeet insole under the grounded foot and have the customer pick up the same foot—balance and proprioception is improved and the muscles are more relaxed.

The Arm Test (Do not do this test if the customer has any shoulder injuries)This is a balance and strength test. Have the customer stand with their arms extended, right hand placed on top of the left hand, feet hip-width apart, and back straight. Stand directly in front of the customer and slowly press down on their arms as they try to resist the downward force. You can see and feel them wobble while trying to resist; they may lean or fall forward because they’re off-balance. Next, have them stand on Superfeet and do the same test. Because the body is more stable, their balance and strength should be greatly improved, and it will be more difficult to press their arms down.

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Page 21: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Frequently Asked Questions

How long will Superfeet Premium Insoles last with everyday wear?For 80% of consumers, the insoles will last approximately 12 months depending on body weight and foot type (unstable/stable), type of shoe and the environment they are used in (i.e. walking, running, work and sports). Because everyone is different, we cannot indicate how many miles/kilometers it will take to wear a pair out. We recommend replacing Superfeet insoles every 12 months or when you purchase new shoes.

Why letters instead of numbers?By identifying our products with letters rather than numbers, your customers will focus on getting the proper fit, rather than being preoccupied with what they think their size is. The footwear industry does not adhere to universal sizing, so one manufacturer’s size 8 is not necessarily another’s size 8.

Do Superfeet Premium Insoles help heel spurs?Yes, in most, but not all cases. The insoles will help stabilize and reposition the heel bone. At the same time the deep heel cup will hold more of the fat pad under the heel bone for improved cushion, comfort and shock absorption.

Do Superfeet Premium Insoles help Plantar Fasciitis?Yes, in most, but not all cases. The Superfeet insoles will help hold the rear-foot close to a neutral position. The neutral position will allow for better bone and muscle alignment. This will help reduce some of the stress on the plantar fascia ligament on the bottom of the foot.

Do Superfeet Premium Insoles help to reduce foot elongation? The foot lengthens when weighted called elongation. Yes, Superfeet Premium Insoles can help to reduce foot elongation up to 80% on average and up to 90% in some cases.

Why does the arch hit so far back?When you first try on a Superfeet insole you may feel like the arch is too far back. This is not uncommon and it can be a positive feedback from the product. If you feel like the arch is too far back, the product is actually telling you that it’s trying to support your rear foot (heel bone) so the foot resists collapsing. As you go through the break-in period with the product, it may take 10 minutes to 2 weeks for the feeling of the high spot support to dissipate.

If you trim the Superfeet insole too long for the shoe, it will jam the Superfeet in the shoe and give you the feeling that the arch is too far back. You may want to trim the front end of the Superfeet insole so that the product can move in the shoe from front to back, about the thickness of a nickel. This allows the product to move independently of the shoe.

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SUPPORT THE FOOT. ALIGN THE BODY.™

Spot Training Guide

Page 23: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Superfeet FLP

Ultra-light, asymmetric straps incorporate BallSpanTM technology for durability and a slight spring-back.

2

Deep heel cup cradles the heel’s natural fat pad to optimize shock absorption.

1

EcoPure® top layer, midsole and outsole biodegrade almost 50 times faster than regular sandal components when they hit the landfill.

3

Agion® antimicrobial technology adds continuous cleanliness to our Premium Sandals - creating a clean, comfortable combination.

5

High-friction rubber outsole helps increase traction on slick surfaces and create more of a bite on loose terrain.

4

4

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Available in Men’s and Women’s, Superfeet FLP is equipped with an authentic built-in orthotic to contour your natural footstep and provide maximum ground contact, resulting in a confident feeling of balance and control.

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Superfeet FLP

DYNAMIC POSTS | Smart foam suspension posting system is a solid foundation that absorbs shock and helps the integrated orthotic stabilize the rear and midfoot.

2

INTEGRATED ORTHOTIC | Supportive Superfeet shape cradles your natural footstep, ensuring proprioceptive contact under the full length of the foot.

1

STABILITY KEYTM | Anatomically designed nylon shank adds lightweight torsional rigidity to the midfoot, and efficiently transfers energy between the orthotic and the outsole with each step.

3

The Superfeet FLP’s podiatrist-designed internal core offers proper biomechanical support combined with advanced shock absorption and torsional rigidity. The forefoot flex groove ensures precision gait function and the strap technology helps hug the foot and reduce hot spots.

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PATENT PENDING

1

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Page 25: Spot Training Guide - BRM Reps€¦ · shape provides comfort that gel and soft insoles cannot achieve. The shape and design of our foam full length creates a deep heel cup to cradle

Sandal Sizing DisclaimerEvery footwear manufacturer has their own sizing, which can be very confusing. Our brand’s size 8 is not necessarily another brand’s size 8.

This sizing chart is intended as a guide and does not replace proper fitting.

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Superfeet FLP

Men’s Sandal Sizing

Women’s Sandal Sizing

SU PE R FEET CO

MFO

RT GUARAN

TE

E

30 Day Comfort GuaranteeYour customers have nothing to lose but their sore feet. If they are not satisfied with their new sandals, they can return them within 30 days to the place of purchase for a credit or refund.

The 30 day comfort guarantee will only be honored with valid proof of purchase. This guarantee does not cover misused, abused or altered sandals. THIS GUARANTEE IS SUBJECT TO THE RETAILER’S RETURN POLICY.