Sources of revenue for IPL teams: Merchandising: The great ‘fanship’ of cricket in India, makes the IPL merchandising business very profitable. Each of the IPL team produces T-shirts, caps, hand bands and other related products and sell it through their website and other mediums and earn good amount of money out of it. The Current market for IPL Branded Merchandise is US$ 40 million and it is likely to increase to US$ 411 million by 2020. Sports goods: The IPL season usually heats up the sports market. The sale of the cricket related goods increases during IPLs. The indirect branding of cricket as an interesting game attracts more purchases. Many sports brand trends to produce IPL merchandise during the season. Merchandise Selling merchandise, as mentioned earlier, has been one of the biggest marketing strategies implemented by the IPL. The tournament tied up with companies like eBay India, HomeShop18, Twenty Four Seven for selling merchandise such as team jerseys, caps, shirts, key chains, tattoos, car flags, bottle chillers, wrist bands, etc. Brands like Reebok went a step further by offering discounts on the merchandise.
Merchandising: The great fanship of cricket in India, makes the
IPL merchandising business very profitable. Each of the IPL team
produces T-shirts, caps, hand bands and other related products and
sell it through their website and other mediums and earn good
amount of money out of it. The Current market for IPL Branded
Merchandise is US$ 40 million and it is likely to increase to US$
411 million by 2020.Sports goods: The IPL season usually heats up
the sports market. The sale of the cricket related goods increases
during IPLs. The indirect branding of cricket as an interesting
game attracts more purchases. Many sports brand trends to produce
IPL merchandise during the season.Merchandise
Selling merchandise, as mentioned earlier, has been one of the
biggest marketing strategies implemented by the IPL. The tournament
tied up with companies like eBay India, HomeShop18, Twenty Four
Seven for selling merchandise such as team jerseys, caps, shirts,
key chains, tattoos, car flags, bottle chillers, wrist bands, etc.
Brands like Reebok went a step further by offering discounts on the
merchandise.
