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Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Sports journalism in the sporting landscape
- Blind spots of the journalists
Play the Game 2013
Aarhus, 30 October 2013
Ditte Toft Danish Institute for Sports Studies/Play the Game+45 3266 [email protected]
Foto: Bjørn Giesenbauer/Flickr
How is sport covered in general in Denmark?
- Focus on newspapers
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Foto: Jacob Bøtter/Flickr
PercentSoccer 46.1Cycling 10.2Team handball 8.3Tennis 8.2Ice hockey 4.8Other sports 3.9Track and field 2.9Other motor sports 2.4Boxing 2.3Equestrian sports (all kinds) 2.1Golf 2.0Badminton 1.7Formula 1 1.2Sports in general 1.0Basketball 0.9Sailing (all kinds of yachting without use of engines) 0.6Bodybuilding and fitness 0.3Dancing (all kinds) 0.3Swimming and other indoor water sports 0.3Gymnastics 0.2Beach volleyball 0.1Martial arts and wrestling 0.1Rugby 0.1Table tennis 0.1Volleyball 0.1
100
Top 5 sports make up over 3/4 of all sports mentioned in papers
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %32 %
27 %
18 %
5 %4 %
3 % 3 %
1 % 1 % 1 % 1 % 1 % 0 % 0 % 0 % 0 % 0 % 0 % 0 %
0 %
Primary content in the articles
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Journalists use athletes and coaches as sources
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %
40 %37 %
23 %
13 %
5 % 5 %4 % 3 %
2 % 2 % 2 %
2 % 1 % 1 % 0 % 0 %
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Three main tendencies
1. The big tv sports are also the most covered sports in newspapers
2. Entertainment journalism – focusing on performance and results
3. Sports journalism is dominated by men
Foto: Ian Joyce/Flickr
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
So how does the field of sport look in Denmark?
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Foto: Marc Samson/Flickr
The traditional understanding of sport
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Source: European Commission 1999
The pyramid model
Sport in reality
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Source: Scheerder et al. 2011
The church model
Participation is very different from the coverage
Almost one third of the adult Danes run31 %
Source: Sport Parcipation in Denmark 2011
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
0
5
10
15
20
25
30
35
Not active in sports club Active in sports club%
2 %
Many activities take place outside the clubs
A sports sector developing at a fast pace
• From athletics to running schools…
• From athletics to cross fit…
• From weightlifting to Power Energy…
• From shooting to paintball/e-sport/laser…
• From cycling to spinning…
• From swimming to aqua fitness…
• From football to GOALs and football fitness…
The understanding of sport among journalists still rests
on an outdated version of the field of sport!Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Foto: JoeShlabotnik/Flickr
A problem or an opportunity for sport?
Foto: Håkan Dahlström/Flickr
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Finding the way to traditional media
‘Find Vej i Danmark’ (orienteering) is a good example of how to reach the traditional media:
Local events are the star-ting point for making interesting stories for thelocal media
Focus on• The local event• New knowledge/experiences• Good pictures• Make use of the exercise trends
Source: Martin Hedal, Danish Orienteering Federation
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Foto: Dansk Orienterings-Forbund
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
The biggest media event in Sweden
Some are taking advantage of new opportunities
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Using social media
Interacting with the ones who find interest in the specific type of sport
Facebook dominated social media in Denmark!(Facebook in Denmark has one of the highest shares in Europe)
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
Summary
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk
LET’S FACE IT: • The national team in football, Champions League
and gold at the Olympics is on the radar of the sports journalists.
BUT:• Journalism about sport and exercise can be found
outside the sport section and outside the national traditional media
• The media development opens opportunities to become a media yourself
Sports journalism in the sporting landscape- Blind spots of the journalists
Play the Game 2013
Aarhus, 20 October 2013
Ditte Toft Danish Institute for Sports Studies/Play the Game+45 3266 [email protected]
Foto: Bjørn Giesenbauer/Flickr
Thank you!
Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk