Sports & EntertainmentSports & Entertainment MarketingMarketing

Mrs. WilsonSports & Entertainment Mktg.Rocky Point HS

Definition of MarketingDefinition of Marketing

Marketing is the process of developing, promoting, and developing, promoting, and distributing productsdistributing products in order to satisfy customers’ needs and wants.

Known as the Marketing MixMarketing Mix.

Seven Key FunctionsSeven Key Functions

What ARE the products?What ARE the products?Goods

Car

Food

Home

Clothes

ServicesHospital

TV Repair

Auto Mechanics

Carpet Cleaning

IdeasInternet

Training

Computers

Printed Materials

Short Definition ofShort Definition of

MarketingMarketing“The promotion of goods,

services, and ideas.”

The Four Ps of MarketingThe Four Ps of Marketing

Product Place Price Promotion

ProductProduct

Goods, Services, or Ideas Research:

– Defining Target Markets– Product Design or Content– Quantities

Quality: Standard/Deluxe Guarantees or Warranties

Any goods, services, or ideas that we wish to sell.

PlacePlace

Distribution Storage & Warehousing Transporting

Distribution is getting the right product to the right place at the right time in the right amount and in the right condition.

(For example: You don’t want parkas delivered to a service station in Las Vegas!)

Channels of DistributionChannels of DistributionThe path a product takes from the producer to the consumer.

Direct– Manufacturer

To– Consumer

Indirect– Manufacturer

To

– RetailerTo

– Comsumer

PricePrice

Costs:– Production– Wholesale– Retail

Compare to Competition Profit Margin Value

Determining a dollar amount at which we can sell the product.

PromotionPromotion

Packaging Advertising Personal Selling Sales Promotion:

– Coupons, Discounts

Making potential customers aware of a product in a positive way so they will want to buy it.

Target MarketTarget MarketA specific group of consumers

that an organization selects as the focus of its marketing plan.

Needs vs. WantsNeeds vs. Wants Needs occur when people experience a

lack of basic necessities such as food, clothing, or shelter.

Wants are things that people desire.

Ex. Getting thirsty is a need--Desiring Gatorade is a want!

DemographicsDemographics Statistics that describe a population in

terms of personal characteristics.– Age– Income– Occupation– Gender– Ethnic background– Educational levels

Did you know? 1/3 Jobs

Cornerstone Entrepreneurship

Exciting Work With People

Transferable Skills

25% Growth in USA

Advertising

Customer Service

e-Commerce

Entrepreneur

Fashion Merchandising

Financial Services

Food Marketing

Hospitality Marketing

Importing/Exporting

International Marketing

Marketing Research

Product Management

Professional Sales

Public Relations

Real Estate

Restaurant Management

Retail Management

Sales Management

Service Marketing

Sports Marketing

Travel/Tourism Marketing