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Sports & Entertainment MarketingMr. Bernstein

SponsorshipsStadium naming can bring in large revenuesExamples? Carrier Dome, Syracuse University ($2.75mm); KFC Yum

Basketball Center , Louisville University ($13mm)Shoe and uniform manufacturers may pay to become exclusive

providersExamples? Nike and University of Oregon ($2mm+ annually through

2018); Adidias and Michigan ($7mm+ annually )Licensing is the legal right to reproduce a team’s logo on clothes or

other itemsExamples? UPS is official package shipping company for 60+ major

football schools including the Big Ten (estimated $20mm)