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Sports & Entertainment Marketing. Mrs. Wilson Sports & Entertainment Mktg. Rocky Point HS. Definition of Marketing. Marketing is the process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants. Known as the Marketing Mix. - PowerPoint PPT Presentation
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Sports & EntertainmentSports & Entertainment MarketingMarketing
Mrs. WilsonSports & Entertainment Mktg.Rocky Point HS
Definition of MarketingDefinition of Marketing
Marketing is the process of developing, promoting, and developing, promoting, and distributing productsdistributing products in order to satisfy customers’ needs and wants.
Known as the Marketing MixMarketing Mix.
Seven Key FunctionsSeven Key Functions
What ARE the products?What ARE the products?Goods
Car
Food
Home
Clothes
ServicesHospital
TV Repair
Auto Mechanics
Carpet Cleaning
IdeasInternet
Training
Computers
Printed Materials
Short Definition ofShort Definition of
MarketingMarketing“The promotion of goods,
services, and ideas.”
The Four Ps of MarketingThe Four Ps of Marketing
Product Place Price Promotion
ProductProduct
Goods, Services, or Ideas Research:
– Defining Target Markets– Product Design or Content– Quantities
Quality: Standard/Deluxe Guarantees or Warranties
Any goods, services, or ideas that we wish to sell.
PlacePlace
Distribution Storage & Warehousing Transporting
Distribution is getting the right product to the right place at the right time in the right amount and in the right condition.
(For example: You don’t want parkas delivered to a service station in Las Vegas!)
Channels of DistributionChannels of DistributionThe path a product takes from the producer to the consumer.
Direct– Manufacturer
To– Consumer
Indirect– Manufacturer
To
– RetailerTo
– Comsumer
PricePrice
Costs:– Production– Wholesale– Retail
Compare to Competition Profit Margin Value
Determining a dollar amount at which we can sell the product.
PromotionPromotion
Packaging Advertising Personal Selling Sales Promotion:
– Coupons, Discounts
Making potential customers aware of a product in a positive way so they will want to buy it.
Target MarketTarget MarketA specific group of consumers
that an organization selects as the focus of its marketing plan.
Needs vs. WantsNeeds vs. Wants Needs occur when people experience a
lack of basic necessities such as food, clothing, or shelter.
Wants are things that people desire.
Ex. Getting thirsty is a need--Desiring Gatorade is a want!
DemographicsDemographics Statistics that describe a population in
terms of personal characteristics.– Age– Income– Occupation– Gender– Ethnic background– Educational levels
Did you know? 1/3 Jobs
Cornerstone Entrepreneurship
Exciting Work With People
Transferable Skills
25% Growth in USA
Advertising
Customer Service
e-Commerce
Entrepreneur
Fashion Merchandising
Financial Services
Food Marketing
Hospitality Marketing
Importing/Exporting
International Marketing
Marketing Research
Product Management
Professional Sales
Public Relations
Real Estate
Restaurant Management
Retail Management
Sales Management
Service Marketing
Sports Marketing
Travel/Tourism Marketing