Sports & Entertainment Marketing

Mr. Bernstein

Public Images, pp 98-115

April 11, 2013

2

Sports & Entertainment MarketingMr. Bernstein

Public Relations“Image is Everything”Public Relations Firms manage the creation and

marketing of a favorable public opinion for the individual, team, event or production

Locations which host sports venues also manage PR

3

Sports & Entertainment MarketingMr. Bernstein

Public Relations and the 4 P’sProduct – Create and safeguard a quality imagePromotion – How will the image be promoted? What

methods will be used to generate interest? What media will be used and what will be the message?

Place – At what locations and media will the product be available to the public?

Price – Avoid perception of greedUse Market Research

4

Sports & Entertainment MarketingMr. Bernstein

Special Events and FoundationsSponsor or Participate in Community EventsPromotes GoodwillEnhances Image

5

Sports & Entertainment MarketingMr. Bernstein

Public Speaking EngagementsMotivational Speaking is common

Athletes, coaches and entertainers use agents, speechwriters and/or speech trainers

Book WritingGhostwriters are commonWhat makes books by successful athletes popular?