SPORTS & ENTERTAINMENT

HISTORY

Identify significant people and events in the history of

the sports and entertainment marketing industry

P.T. Barnum

Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”

Earliest US millionairesHad a New York newspaper run

his obituary in advance so that he could read it himself. He passed away two weeks later.

Walt Disney Created Mickey Mouse in

Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.

Produced the first feature-length cartoon – Snow White.

Walt Disney continued . . . Opened Disneyland in Anaheim, California

in 1955. Developed Disney World in Orlando,

Florida in 1971. (First of the four parks.) Developed the “Experimental Prototype

Community of Tomorrow” (EPCOT) Died prior to seeing any of his plans

completed. Upon his death, his empire worth over

$100 million.

Charlie Chaplin Slap-stick comedy Widely recognized movie stars Character wore:

Baggy pants Tight coat Large shoes on the wrong feet Black derby hat

Turned film comedy into an art form 1915, signed with Essanay for $1,250/week to

make 14 films

Lucille Ball

Actor, musician, comedian, model, & producer

Emmy awards: 1952: Best Comedienne 1955: Best Actress in a Continuing

Performance, I Love Lucy 1967& 1968: Outstanding Lead

Actress in Comedy Series, I Love Lucy

Lucille Ball continued . . .One of televisions first leading ladies

The man served as supporting roleHelped to advance career of many

Latino performers Husband: Desi Arnez, Cuban bandleader

Steven Spielberg Director and producer Films include:

Jurassic Park I-III Men in Black I & II Shrek Schindler‘s List E.T., The Extra-Terrestrial Jaws The Color Purple

Steven Spielberg continued . . . Commercial tie-in

Reeses Pieces in E.T., The Extra-Terrestrial

Louis ArmstrongRevolutionized jazzPut the soloist to the front of the band,

emphasizing talentPlayed the cornet and trumpet, sang

and led the bandWrote “Hello Dolly” and “What a

Wonderful Life”

The Beatles

Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)

Early members included: Stuart Sutcliffe and Peter Best

Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band

1970, band split 1980, Lennon murdered

Elvis PresleySold over 1 billion records worldwide131 different albums/singles to achieve

gold, platinum or multi-platinum status

Elvis Presley continued . . . Revolutionized television performances

On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance

Caused a nation-wide scandal Many advertisers reconsidered their support of

Presley

Some believe he pioneered “rock and roll” Actor; movies included: Blue Hawaii,

Jailhouse Rock, and King Creole

Oprah Winfrey

Baltimore Talk show,People Are Talking

Chicago Morning talk show, A.M. Chicago

1986 launched the Oprah Winfrey Show Grossed $125 million by end of

first year

Oprah Winfrey continued . . .Production company Harpo Productions

Oprah spelled backwards Privately syndicating her show allowed her

to make more money “Oprah Book Club” 1999 – Oxygen channelMagazine: O: The Oprah Magazine

Pioneers in the Sports Marketing Industry

Michael JordanGreatest player ever to play basketballNike and NBA marketed him as “Air

Jordan”Minor league baseball with Birmingham

Barons, the Double A affiliate of Chicago White Sox

Michael Jordan continued . . .

Movie Space Jam President of Basketball Operations

for the Washington Wizards Endorses products including:

Nike Gatorade Sara Lee Corporation’s Hanes brand clothier Rayovac Chevrolet

Mildred “Babe” Didrickson ZahariasGreatest female athlete of all time

Female Athlete of the Year six times

Sports included: Basketball, track, golf, baseball, tennis,

swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling

Mildred “Babe” Didrickson Zaharias continued . . .First female athlete to sign an

endorsement contract Wilson Sporting Goods $100,000

William (Bill) H.G. France Sr.Founded National Association of Stock

Car Auto Racing (NASCAR)Founded International Speedway

Corporation (ISC) – owns and/or operates: Daytona International Speedway Talladega Superspeedway

William (Bill) H.G. France Sr.continued . . .

Michigan International Speedway California Speedway Homestead-Miami Speedway Phoenix International Raceway Richmond International Raceway Darlington Raceway North Carolina Speedway Kansas Speedway

Jack “Jackie” Roosevelt RobinsonFirst student to letter in

four sports at UCLA Baseball Basketball Football Track & field

Professional football for Los Angeles Bulldogs

Jack “Jackie” Roosevelt Robinson continued . . .Broke Major League Baseball color

barrier – offered contract to play for the Brooklyn Dodgers

Won National League batting title and Most Valuable Player awards

Former President of Chock Full O’Nuts – restaurant and coffee company

Jackie Joyner-KerseeBasketball scholarship at UCLACover of Sports Illustrated – labeled

“Super Woman”First female to be named The Sporting

News Man of the Year

George “Babe” Herman Ruth Jr.

Baseball’s first “great slugger”Called “Bambino” &

“The Sultan of Swat” “Babe” came from Jack Dunn, former

manager of the Baltimore OriolesOrioles sold his contract to the Boston

Red Sox and then sold to the New York Yankees

George “Babe” Herman Ruth Jr.continued . . .

Yankee Stadium is considered “The House that Ruth Built”

Associated Press Athlete of the CenturyMember of ESPN’s Sport

Century/Athletes of the CenturyVoted Greatest Baseball player of all-

time by the Sporting News

Cassius ClaySelf-promoted as “I am the Greatest!”Won Gold Medal – Olympics – Light

Heavyweight divisionDefeated Sonny Liston to become the

World Heavyweight Champion

Known for his speeches and rhymes.

Joined Nation of Islam – changed name to Muhammad Ali

Cassius Clay aka:Muhammad Ali

Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.

“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.

“Thrilla in Manilla” – defeated Joe Frazier Lit the torch at Olympic Summer Games in

Atlanta, GA although he had Parkinson’s disease.

Max Muhleman

Founded Muhleman Marketing Inc. in Charlotte

Clients include: Anheuser-Busch, Coca-Cola, and DuPont

Created permanent seat license Helped Charlotte to acquire the Charlotte

Hornets and the Carolina Panthers

Vince McMahon

Born Pinehurst, NC Graduated from East Carolina University 1982 – purchased Capitol Wrestling from father,

later called World Wrestling Federation Called professional wrestling “sports

entertainment” Battled World Wildlife Fund to keep WWF.

Courts ruled against the World Wrestling Federation. Changed name to World Wrestling Entertainment

(WWE)

Examine the Evolution of Sports and Entertainment Marketing

Sports Marketing 1858 – Fans paid to attend a baseball game

between two teams in the New York City area at Fashion Rack Course in Queens.

1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.

1934 – Lou Gehrig appeared on a Wheaties box.

Sports Marketing1943 – All-American Girls Professional

Baseball League was formed due to many Major League Baseball players serving in WWII.

1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

Sports Marketing 1964 – Phil Knight opens Blue Ribbon Sports.

In 1972, the name is changed to Nike. 1972 – Title IX is enacted, mandating equal

access to educational opportunities for men and women.

1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

Sports Marketing1980 – The US boycotts the Summer

Olympics in Moscow.1984 – The Olympics becomes

commercialized. Peter Ueberoth helps to make the Olympics profitable.

1996 – Olympic Park in Atlanta, GA is bombed.

Entertainment Marketing1550-1700 – Introduction of outdoor

entertainment including bowling, primitive amusement rides, music and dancing.

1919 – Development of recording of sound on motion picture film.

1920 – First commercial radio stations with regularly scheduled broadcasts.

Entertainment Marketing1926 – RCA established the National

Broadcasting Company (NBC)1927 – Farnsworth transmits first

electronic television picture; receives patent.

1927 – The Columbia Broadcasting System (CBS) is founded.

Entertainment Marketing1929 – The Stock Market Crash leads

to the Great Depression closing nearly three-fourths of amusement parks.

1939 – First television is sold.1948 – Televisions are in over one

million homes.1951 – Color television is introduced.

Entertainment Marketing1955 – Disneyland in Anaheim,

California opens costing $17 million to build. 3.8 million visitors come the first year

1960 – Over 100 million television sets are in homes around the world.

1961 – Six Flags opens in Texas First regional theme park

Entertainment Marketing1971 – The Magic Kingdom in Walt

Disney World in Orlando, Florida opens costing $375 million to build

1980 – CNN, the first all news network, is launched by Turner Cable Network

1980 – Prince Charles and Diana Spencer are married on international television

Entertainment Marketing1981 – First IBM Personal Computers

are available for retail sales1981 – MTV debuts1982 – Michael Jackson’s “Thriller” sells

20 million albums Largest selling record ever

1983 – First compact disc is released

Entertainment Marketing1985 – Nintendo home entertainment

system is introduced1989 – Time and Warner merge to

become Time Warner Inc.1995 – First television program

delivered via the Internet (webcast)1997 – Princess Diana is killed in an

automobile accident