Communication

Sports and Entertainment Marketing

What is Communication?

The process of exchanging messages between

a sender and receiver

The process by which information is

exchanged between individuals through a

common system of symbols, signs, or behavior

Interpersonal skills are the

skills that a person uses to

interact with other people.

Sometimes referred to as

people skills

Interpersonal Skills

Skills necessary to be successful in

Sports and Entertainment

Marketing:

meet new people with ease

engage people in conversation

speak confidently and persuasively

before a group

Communication in Sports and Entertainment

Marketing

Media

TV

Radio

Internet (Social Media)

Sales

Tickets

Merchandise

Concessions

Athletes, Coaches, Support Staff

Career Areas that Require Good

Communication

Even if you do not intend

to work in these specific

areas you will need to

communicate with those

who do

Each career category has

its own jargon, or

language that relates to

the specific area

Communication in Sports and

Entertainment

Poor communication can lead to

Decrease in sales

Loss of clients or repeat customers

Poor work environment

Mistakes and misunderstandings

Loss of profit

Importance of Communication

Types of Communication

Traditional Business

Letters

Face to Face

Telephone Voicemail

Email

New Forms Blogs

Website (sign in) Email blasts

Notifications

Daily updates

Apps Notifications

Sports Related Apps

How has technology changed

communication with clients,

customers and coworkers?

Faster communication – email,

texting, social media

More causal interactions

Clearer, more accurate

information with the use of

specialized computer software

Technology and Communication

How does a business know that their

communication has been effective?

Increased employee efficiency

Increased traffic/profits

Increased customer satisfaction

Better work relationships

Communication in Business

Verbal vs. Nonverbal Communication

Verbal

Communication

that uses spoken

or written word

Nonverbal

Communication

that uses body

language,

gestures, and

facial expression

Team Member Team Member

Football – Coaches talk to Quarterback in helmet

Team Encouragement – team members shout “encouraging” words

Media The Fans

All pro sports – media interviews with coaches and players

Commentators – giving play by play analysis of the games

TV talk shows and internet – provide highlights and up to date information

Sports Products – advertising (radio, internet and TV)

Verbal Communication in Sports

Non-Verbal Communication in Sports

Hand signals between team members

(catcher and pitcher in baseball)

Team member encouragement – chest

bumps, score celebrations, hand

gestures

Fan emotion – dress in spirit wear, paint

faces, gestures to other teams fans

Referee calling plays on the field (both

verbally and non verbally)

Verbal vs. Nonverbal Communication

Nonverbal Video