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Sports and Entertainment Marketing© Thomson/South-Western
Chapter 1Slide 1
Lesson 1.3
Entertainment Marketing
Learning Targets I can define entertainment.
I can explain the impact ratings has on marketing and sports teams.
Sports and Entertainment Marketing© Thomson/South-Western
Chapter 1Slide 2
Terms entertainment marketing entertainment ratings
Sports and Entertainment Marketing© Thomson/South-Western
Chapter 1Slide 3
ENTERTAINMENT FOR SALE
entertainment marketing influencing how people choose to spend
their time and money on entertainment
Sports and Entertainment Marketing© Thomson/South-Western
Chapter 1Slide 4
What Exactly is Entertainment?
entertainment whatever people are willing to spend their
money and spare time viewing rather than participating in.
Watching NFL Sunday Ticket Attending a concert at Riverbend Attending a REDS game Going to the movies
Sports and Entertainment Marketing© Thomson/South-Western
Chapter 1Slide 5
The Big Eye in Every Room
Television changed the marketing of entertainment in a profound way.
Ratings the number of viewers the program attracted.
Higher the ratings = $$$$
Sports and Entertainment Marketing© Thomson/South-Western
Chapter 1Slide 6
Change Accelerated
Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses.
Technology advances increase the success rate of reaching Target Markets.
Sports and Entertainment Marketing© Thomson/South-Western
Chapter 1Slide 7
Technology and Customer Feedback
Audiences utilize technologies to communicate entertainment feedback.
Texting Facebook Twitter
Sports and Entertainment Marketing© Thomson/South-Western
Project Extra Innings – page 271.) Select one or two players from your FFFL Team to be spokespersons for the NFL and explain why you picked them.
2.) Create a FLYER that advertises your FFFL Teams Summer Camp (utilize the 4P’s).
3.) Attendees will receive a sports bag with your FFFL Teams merchandise…..what will you included in the sports bag? Why did you select those items?
4.) DO NOT ANSWER
5.) Create a contest (write down your ideas) that will encourage males ages 12-18 to get more involved with the NFL.
Sports and Entertainment Marketing© Thomson/South-Western
1. C – Distribution
2. F – Gross Impression
3. A – Demographics
4. K – Promotion
5. G – Marketing
6. D – Entertainment
7. J – Product
8. L – Ratings
9. H – Marketing Mix
10.B – Discretionary Income
11.D – Product/Service Mgt.
12.A - Celebrities
Chapter 1Slide 9
Chapter 1 - Textbook Assessment