Sport Tourism Development Project

Paul CharbonneauBrantford – January 12,

2006

Key Figures

• Over 200,000 sporting events held each year in Canada.*

• Sport Travel represents $2.4 billion in total tourism spending, annually.*

*Canadian Tourism Commission - 2004

Economic Impacts*Event 2002 NA

Indigenous Games

2002 Skate Canada International

2003 Canada Winter Games

2003 World Youth Athletics Champs.

2003 World Cycling Champs.

2004 Brier

2004 Bell Capital Cup

Economic Activity $15.5 M $6.3 M $70.3 M $37.4 M $48.3 M $23.1 M $11.1 M

GDP

$7.4 M $2.6 M $28.6 M $17.2 M $20.2 M $11.0 M $4.9 M

Jobs

205 74 1,015 600 527 238 162

Taxes

$4.8 M $898 K $10.4 M $6.3 M $8.4 M $3.1 M $2.1 M

*From the Sport Tourism Economic Assessment Model - CSTA

Budget Surpluses2005 Ontario Summer Paralympic Championships – Windsor-Essex $61,000

2005 Ontario Senior Games Winterfest – Barrie $110,000

2004 Ontario Winter Games – London/Barrie $125,000

2004 Ontario Summer Games – London $300,000

2004 Ontario Senior Games Actifest – St. Catharines $44,000

2004 Ontario Summer Paralympic Championships – Etobicoke $45,000

2003 Ontario Summer Paralympic Championships – Sarnia $19,000

More Impacts

• Economic– It costs less to host an event than it does for

your team to go to one

• People– Volunteer involvement, marketable job skill

development

• Sport– Expose community to a new or emerging

sport creates opportunity to grow the sport– Capital investment, facility refit

Sport Tourism Development

• Growing Industry• Trillium Grant to develop assistance

material for Ontario communities• 2 years• Original goal to create template

documents for bidding, best practices for hosting, conduct education workshops

Workshops• Huntsville – September 2005

– Every sector represented– Strong support for ST development– CSTA Strategy Planning Template– Small town with big ideas

• North Bay – November 2005– Cross-section of sectors and surrounding

communities– Media coverage on radio and TV (segment broadcast

from Parry Sound to Sault Ste Marie over 3 days)– Focused on structure for Sport Tourism department

and strategy for bidding on events– Working group created to begin developing strategy

Workshops

• Next Workshops– Oshawa – Jan 17– St Catharines – Jan 31– Mississauga – Feb 22– Dryden – Feb 25– Sarnia – Mar 3

• Brantford – End of Feb

• Others in the works– Kingston– Elliot Lake– Brockville– Sudbury

What Others Are Doing

• Huntsville– Aggressively seeking out hosting opportunities– Building their strategy to be more effective– Driven by Sport Council

• Kingston– Facilities renewal driven by Economic Development

office– Partnering with Universities/Colleges

• Oshawa– Mayor’s office drive behind over $100 million in

Infrastructure for new facilities– MLSE and College partnerships

What Others Are Doing

• Peterborough/Kawartha Lakes– Regional association being created– Leveraging each other’s strengths and current

facilities

• Hamilton & St. Catharines– Privately owned/built ice pads with partnership

agreements for community use with city

• Windsor– WESTA– Partnerships with University and College, OHL team– Extensive material on website, user-friendly

February 18th & 19th, 2006at the

Westin Prince HotelToronto, Ontario

www.sportalliance.com/momentum/momentum.html