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Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities

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Page 1: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
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• Delivery on promises

• Meeting Expectations

• Investment by both PartiesActivation

• Assess Return on Investment (ROI)

• Assess Return on Objectives (ROO)Evaluation

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Sponsor Recall Stats

Audience Loyalty Stats

Co-Sponsorship Opportunities

Sponsor/Property Activation

Profile Information

Rights ProtectionActivation Resources

Ambush Protection

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http://issuu.com/sirc/docs/leadership-winter-2014/c/slylhdk
http://sirc.ca/webinar/revenue-generation-sport
http://www.sponsorshiplandscape.ca/
http://youtu.be/g8Qx3qV5XHo
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Poker Stats explained (HUD stats)

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