SPORT MANAGEMENT

A Growing IndustryDr. Greg Combs

Director, Sport Management ConcentrationReeves School of Business

Methodist UniversityFayetteville, North Carolina

Photos and statistics by the Sports Business Journal, Street & Smith’s Sports Group

What is sport?

You must understand the Sports Industry to be a successful Sports Manager

Well… Sports is a source of diversion or physical activity engaged in for pleasure

Sports are also a form of entertainment… Reebok president Robert Meers said, “We’ve recognized for several years that sport is part of entertainment. The market now is really sports, fashion and music. We can’t expect to ignore reality and survive.”

A Successful Sports Manager Understands the Growth of the Sports Industry

Sports are the 11th largest businesses of all U.S. industry groups

Nation’s output for sports goods and services is estimated at $213-350 billion annually

Sports Managers measure growth in the sports industry by: Team Operating Expenses ($22.9 Billion) Attendance Figures ($26.7 Billion) Media Coverage (Broad Cast rights $6.9 Billion) Employment Figures (4.5 million jobs) Global Markets (Advertising $27.4 Billion) Sports Goods ($36.1 Billion) Sports Information ($ 2.3 Billion) Sponsorships ($6.5 Billion)

Growth of the Sports Industry Attendance is increasing:

The NFL experienced a record number of fans in the 2003 season (regular-season total paid attendance of 16,913,584 and the average of 66,328 per game were both all-time records)

The NBA 2003-2004 season also produced a record increase NASCAR continues to increase

Sports Sponsorship Spending will Exceed $9 Billion Mark in 2005

New Leagues (AF2, NWFL, NLL, WHA)

Growth of Sports Industry Sporting Good Industry

Sports Equipment ($17.5 billion) Sports Apparel ($22.3 billion) Footwear ($9.3 billion)

Sports Information 3.2 million circulation of Sports Illustrated 34% use Internet for sports Information ESPN.com reaches 15 million unique users

Growth of Sports Industry

Media Coverage is Increasing 200 million people watched NBC coverage of the Summer

Olympic Games and 3.7 billion people watched worldwide ESPN, the original sports-only network launched in 1979,

reaches some 76 million homes with its 4900 hours of sports programming and, ESPN2 reaches 65 million viewers.

$2.3 billion to secure the broadcast and cable rights for the Olympic Games in 2004, 2006, and 2008 and additional $2.2 billion for 2010 and 2012.

Overall for the week, NBC averaged 26.7 million viewers in primetime during the Olympic Games.

$2.64 billion paid by NBC and Turner Sports to televise NBA contests, $18 billion paid by the networks for the NFL, $2.5 billion for post season MLB

New sports networks, such as the College Sports Television, Tennis Channel, Blackbelt TV, and the Women’s Sports Network

Internet, satellite stations, and pay-per-view cable television are growing in popularity

Opportunities in the Sports Industry

There are 13 major career areas in sport: event suppliers, event management and marketing, sports media, sports sponsorship, athlete services, sports commissions, sports lawyers, manufacturers and distribution, facilities and facility suppliers, teams, leagues, college athletics, and finance

Marketing & Public RelationsProfessional Sports Intercollegiate Sports

Youth Sports Olympic Sports OrganizationsSport Commissions

Amateur Sports Corporate Sports

Marketing Sports Marketing Firms Licensing Firms

For Further Information Regarding Getting Your Sport Management Career Started at Methodist University Please Contact: Dr. Greg Combs

Director, Sport Management Reeves School of Business

(910) 630-7660 or gcombs@methodist.edu

Photos and statistics provided by the Sports Business Journal, Street & Smith’s Sports Group