GREG STREMLAWEXECUTIVE DIRECTOR, CBC SPORTSGENERAL MANAGER, OLYMPICS &

CHEF DE MISSION, RIO 2016 OLYMPIC GAMES

SPORT EVENT CONGRESS

2016

ENTERING A NEW ERA, SHARING A NEW VISION

• Building on Pan Am success to move forward

• Re-establishing our place as home of high performance sport

• Shifting our operations to a “business-unit” model

• Placing significant emphasis on sport and corporate partnerships

• Continuing the tradition of CBC/Radio-Canada’s Olympic Network

OLYMPIC LEGACY VIDEO

ENGLISH VERSION ONLY

VIDEO WAS SHOWN AT TOWN HALL

DEDICATED TO SHOWCASING CANADIAN

ACHIEVEMENTS IN HIGH PERFORMANCE

SPORT

HARNESS THE POWER OF SPORT TO BUILD

A STRONGER CANADA

TORONTO 2015PAN AM GAMES

• 30 million total page views across desktop,

mobile, and app

• 3.2M total video views

• Busiest event online resulted in 2.2 million

page views (Canadian vs. US Men’s

Basketball stream)

• 63% of Canadian population watched a

portion of CBC/Radio Canada’s coverage

BUSINESS OBJECTIVES

CBC/RADIO-CANADA

• Intensify and deepen connection with individual Canadians through relevant, engaging

content across all platforms

• Be part of Canadian’s daily lives in a relevant and authentic way

CBC SPORTS

• Achieve self-sustaining business model for CBC Sports

• Focus investments and efforts on high performance sport vs. professional sports

PARTNER STRATEGY

• Foster closer, mutually-beneficial, relationships with NSO’s, IF’s and Multi-

Sport Organizations

� Create clarity between COC and CBC with a blueprint for success

� Become a “best in class” partner with the IOC as a world leading sport

broadcaster

� Ground all business relationships in respect

ACQUISITION STRATEGY

� Sustain high performance sports coverage between Olympic Games

• Create a balanced schedule across 12-months

• Acquire Rights to Canadian Championships, Grand Prix, World Cups,

Olympic qualifying properties, Olympic trials and World Championships

PROGRAMMING STRATEGY

� Build, monetize and launch “Road to the Olympic Games”

� Faces of Tomorrow

� Training Ground

� Leverage all content across all platforms

� Heavy digital emphasis responding to changing consumption habits

� Marquis property for CBC Sports

� National vehicle for storytelling of high performance sports

� Regular national broadcast, Saturday/Sunday afternoons

� Other key timeslots/primetime for significant sport properties

ROAD TO THE OLYMPIC GAMES VIDEO90 SECOND

FROM BOARD OF DIRECTORS PRESENTATION

� Newly created program, of national scope, that will identify and fuel next generation

Olympic athletes

� Cross-country talent camps to find future Team Canada members

� 4 grand-prize winners

� Integrated coverage & story-telling within Road to the Olympic Games and across all CBC

Sports platforms

TRAINING GROUND VIDEO 15 OR 30 SECOND FROM BOARD OF DIRECTORS GIRL RUNNING

AFTER SCHOOL BUS

OLYMPIC STRATEGY

2024Host City TBD

� Secure long-term rights

� Further entrench position as Canada’s Olympic Network

RIO 2016 OLYMPIC GAMES

RIO INTRODUCTION

OLYMPICS - AUGUST 3 - 21

Day -2 (AUG 3RD) SOCCER BEGINS

Day 0 (AUG 5 th) OPENING CEREMONY

DAY 1 (AUG 6th) MEDAL EVENTS BEGIN

Day 16 (AUG 21st) CLOSING CEREMONY

PARALYMPICS - SEPTEMBER 7-18

RIO 2016

VANCOUVER5 pm (-4 hrs)

TORONTO / MONTREAL8 pm (-1 hrs)

RIO DE JANEIRO9 pm

RIO 2016 - TIME ZONES

RIO 2016

RIO 2016 - 3 X BIGGER THAN SOCHI

RIO 2016 - 4 X FOOTBALL CO-HOST CITIES

Returns to the Games after 92 years Returns to the games after 112 years

RIO 2016 - 2 X NEW SPORTS

RECENT HOSTING EXPERIENCE

39 TEST EVENTS WILL BE STAGED IN THE LEAD UP TO THE GAMES

RIO 2016 - STATE OF READINESS

TYPICAL GAMES STORY ARC

● Recession

● Corruption

● Spending Cuts

● Pollution

RIO 2016 - STATE OF READINESS

*Source: PMB via Media Solutions

CANADIANS INTEND TO WATCH SUMMER OLYMPICS

● Demonstrate value of public

broadcaster

● Fuel a nation-building experience

● Embrace partnerships

● Distribution on all platforms

● Support full network (Strategy 2020)

RIO 2016 - PROJECT PROMISE

RIO 2016 OLYMPIC GAMES:THE PROJECT

SOCHI WAS BIGGER THAN VANCOUVER97% of the population watched, listened, read20% of the audience under 35

SOCHI CHANGED VIEWER BEHAVIOR57% Changed routine to watch

SOCHI DIGITAL AUDIENCE 11 million Page views per day2.6 million App downloads17.7 million Hours of live sport

OVERALL SUCCESS OF SOCHI 2014

ENGLISH TELEVISION700+ Hours

290Hours

+200Hours

+210Hours

FRENCH TELEVISION575+ Hours

275Hours

300 Hours

** Subject to change – final hours to be confirmed

RIO 2016 - TELEVISION COVERAGE

● Working with international leader in digital sports products

● Streaming approximately 2000 hours of LIVE content

● Fully accessible on demand

● Editorial story-telling (Rio & Canada)

● Socially integrated & amplified

● Instant results and video highlights

● Developing - Virtual (VR) content in Android player

RIO 2016 - DIGITAL, WEB, MOBILE, SOCIAL

ATHLETES TO WATCH - 16 for 16

ANDRE DEGRASSE

MARK DE JONG DEREK DROUIN

SHAWNACY BARBERFAB IV

#OURATHLETES

LONG RANGE, COMPANY WIDE APPROACH“ROAD TO OLYMPIC GAMES” “PRE-GAMES” “OLYMPIC GAMES”

Warm up PicturesQuotes via twitterRe-push “Commit” Video

Noon – 6pm

REACTIONTHE MOMENTHYPE6pm-

1am

7am – noon

MULTI-PLATFORM - STORY ARCS

FOUR VENUE CLUSTERS

DEODOROHome of mountain biking, BMX, equestrian, canoe/kayak slalom, modern pentathlon, field hockey, fencing, rugby 7’s, shooting, basketball.

COPACABANABeach volleyball, open water swimming, rowing, canoe, sailing, cycling road race, and triathlon.

MARACANAOpening and Closing Ceremonies, Athletics, Football, Indoor volleyball, Waterpolo, Archery, and Marathon.

BARRA “BA-HA”The Olympic Park, including the Athletes Village, will be just over 185 acres in size. Athlete’s Village is being constructed to house 17,000 beds in 31 buildings. A new Golf Course has been built for the Games.

BARRAIBC, CBC / Radio-Canada Broadcast Studios, Artistic & Rhythmic Gymnastics, Trampoline, Diving, Synchronized Swimming, Swimming, Waterpolo finals, Track cycling, Basketball, Judo, Wrestling, Fencing, Taekwondo, Handball, Golf, Weightlifting, Table Tennis, Badminton, Boxing, Cycling Road trails, and Athletic Race Walks.

Z

MORNING AFTERNOON PRIME

Ron

MacLean

David

Amber

Scott

Russell

Andi

Petrillo

CBC STUDIO HOSTS

PROGRAMMING PROMISE● Create a “best seat in the house”

experience

● Showcase athletes, events and communities

● Canadians will know the “stars” of the Games before they step on a Podium

● Every Canadian performance andhigh profile event available live

● What you want, when you want it,

CBC / RADIO-CANADA - A WINNING OLYMPIC TEAM

QUESTIONS