SPORTS ANALYTICS & MANAGEMENT

ONLINE MS IN

AMERICAN UNIVERSITY ONLINE MASTER OF SCIENCE IN SPORTS ANALYTICS & MANAGEMENTAmerican University’s online Master of Science in Sports Analytics and Management prepares mid-career professionals and career changers for a management career in sports. This program stands alone among programs of its kind in giving you expertise in the analytics, new technologies and social media developments that are transforming the $500 billion world of sports.

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BRING TECHNOLOGY AND DATA TO THE NEXT GENERATION OF SPORTS MANAGEMENT

American University’s online Master of Science in Sports Analytics and Management emphasizes the linked impacts of analytics and evaluative technologies on the future of the sports industry across a variety of sectors and organizations. The ability to understand and evaluate programs and projects will distinguish you as a graduate from individuals with a background in traditional sports management. In this program, you will:

Examine the impact of social networking and messaging in

the sports industry.

Assess emerging trends in the sports industry and the impacts of

ever-changing technologies on sports and society.

Value the importance of making ethical and strategic decisions to

improve relationships with sports agencies, clients, and the community.

Demonstrate leadership and communication skills that can be used to

establish intercultural and agency/client/stakeholder relationships.

Examine and demonstrate the appropriate use of data evaluation

and analysis tools.

Comprehend and create strategies for improving the outreach of

a sports organization.

Develop a needs assessment and design a business plan that will engage

the target audience and increase brand awareness.

WHY AMERICAN UNIVERSITY’S MASTER OF SCIENCE IN SPORTS ANALYTICS & MANAGEMENT?

Ranked No. 72 Best National University by U.S. News & World Report’s 2016 edition of America’s Best Colleges.

Listed one of the Best 380 Colleges by Princeton Review Best Colleges (2016).

92.5 percent of American University graduate degree holders find jobs or go on to further studies.

A council of professionals in the sports industry was consulted when developing the curriculum to ensure that it is relevant and applicable to the workplace.

This degree is multi-disciplinary, both in content and orientation, as sports management incorporates professional leadership, evaluation science and information technology.

FOCUS ON NEXT-GENERATION SPORTS MANAGEMENT SKILLSThe online program consists of 12 courses (36 credits), each eight weeks long. A council of professionals in the sports industry was consulted when developing the curriculum to ensure that it is relevant and applicable to the workplace. They identified field-specific knowledge and skillsets that graduates of current sports management programs are lacking to help American University create this unique program that leverages technology and data to provide graduates with next-generation sports management skills.

FUNDING Students may qualify for federal financial aid. To be considered for federal loans and federal work-study, submit the free application for Federal Student Aid (FAFSA) at fafsa.ed.gov.

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COURSESSPEX 600: Emerging Technology TrendsThis course explores the current and potential impacts of new, emerging and rapidly

evolving technologies on organizations and their operations across a range of

industries and sectors. Topics include project design, data collection and data storage,

as well as legal and privacy issues.

SPEX 610: Intercultural Communications for ProfessionalsStudents learn to improve their intercultural competencies and communication skills,

with a particular focus on aspects of intercultural communication highly relevant for

technical experts and managers.

SPEX 620: Professional Ethics & Project LeadershipExplore professional ethics and leadership to maximize organizational and personal

success across a wide range of disciplines and fields. Learn about ethical issues

involved in working with clients and donors, professional correspondence, and

managing monitoring and evaluation functions.

SPEX 630: Client Communications & Professional ConsultingThis course provides the skills needed to collaborate with global partners and

widespread teams and to effectively communicate with clients, internal and external

customers, and members of the project team.

SPEX 660: Evaluation SciencesThis course explores quantitative and qualitative tools and methods for evaluating,

presenting and communicating data (big and small). Learn how to summarize and

communicate findings to stakeholders so that they make informed decisions that

improve overall organizational quality and efficiency.

SPEX 670: Project Cost-Benefit AnalysisDesigned specifically with the non-economist in mind, this course discusses

recent developments in the theoretical and empirical cost-benefit analysis (CBA)

literature, including welfare economics, the microeconomic foundations of CBA, CBA

methodology, and current real-world practices of CBA.

SPEX 680: Analytical Business WritingThis intensive writing course introduces mid-career professionals to the theory,

research and practice of analytical business writing. Students are exposed to

entrepreneurial writing, grant writing, and clear writing principles for professionals in

any field, and learn how to interview experts, work with clients and write for the web.

SAM 600: Strategic Management of Sports OrganizationsLearn the principles of managing a sports organization and gain a broad overview

of the sports business marketplace, including the financial and accounting acumen

necessary for success. Students will be introduced to various types of sports

organizations and to topics such as fiscal and budgetary control, ownership, and day-

to-day operations, as well as learning the techniques, tools, theories and attributes

required in sports leadership and management.

SAM 610: Sports Analytics & Social EngagementThis course addresses sports analytics, messaging and social engagement across

all levels of sports (amateur, collegiate, professional) and the role of sports in

American society. It also explores issues of social responsibility and globalization

in modern sports.

SAM 620: Digital Enterprises in SportsThis course introduces students to new media enterprises and their use by sports

organizations to create and provide content to consumers and economically influence

the business of sports. It explores a variety of integrated and converging platforms,

focuses on current digital technologies and channels of distribution, and provides

students with hands-on experience with a wide range of tools.

SAM 630: Sports Technology & InnovationThe course explores career pathways in the sports industry for entrepreneurs,

investors, and employees. It provides an understanding of how to think and act

entrepreneurially, emphasizing the four key pillars: technology development,

global sustainability and social impact, promotional strategies, and risk and

product innovation.

SAM 700: Sports Analytics & Management CapstoneThis culminating project utilizes a set of skills that demonstrate maturity and

professionalism in strategic thinking in sports management. Informed by an

understanding of data, technology, and emerging trends in sports media, the

course focuses on high-level independent document delivery and writing, applied

research and analysis, and the creation of a polished, professionally written sports

business plan.

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CAREERS IN SPORTS MANAGEMENT

This degree will prepare you for management roles across the sports industry, which grew a rapid 12.6 percent from 2010 to 2014, more than double the growth rate of other industries overall.1 In the U.S., the sports industry is a $500 billion enterprise that continues to experience steady growth.2 You will be prepared for emerging management opportunities in sports areas such as:

Social media

Interactive spectatorship

Mobile technology

Fantasy sports

E-sports gaming

Performance data analytics

Virtual reality

Typical roles could include director of operations, sports information manager, business development manager, advertising sales representative, sponsorship sales representative, eSports manager, and other related positions across the industry.

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John Paul Basile, JD, Associate Vice President for International Development at the National Basketball Association

Jim Brady, ESPN’s public editor

Wylie Chen, M.Ed., Vice President of Programs & Grants, U.S. Soccer Foundation

John Fitzpatrick, MPS, Manager for Player Marketing, National Football League Players Association (NFLPA)

Dean Hess, MBA, emerging markets business consultant for the Nike Corporation

Cait Huggins, JD, legal counsel for the division of Talent and Properties at Octagon, Inc.

Matthew Kirkpatrick, MBA, Executive Director for the Sports and Entertainment Marketing Group, JP Morgan Chase & Co.

Jimmy Lynn, MBA, Board of Directors for National Foundation on Fitness, Sports, and Nutrition (NFFSN)

Shawn McBride, Executive Vice President of Sports, Ketchum Sports & Entertainment (KSE)

Billy Stone, MBA, Executive Producer, CBS Sports Spectacular at CBS Sports Network

Dan Shanoff, MBA, member of Facebook’s new sports industry team, columnist for ESPN

Ed Tapscott, JD, Director of Player Personnel, Washington Wizards NBA franchise

Katie Turner, Manager of Customer Service, Under Armour

Matt Winkler, MA, APR, Founder and Executive Director of The Sports Events Marketing Experience (SEME)

ADVISORY COUNSEL

To learn more about American University’s online MS in Sports Analytics and Management program,

call 855.725.7614 to speak with an admissions representative or visit programs.online.american.edu.

SPORTS ANALYTICS & MANAGEMENT

ONLINE MS IN