Goal

Redesign Spoon University’s website to:

• Allow users to navigate effectively

• Reflect the Spoon University brand

• Allow for easy sign up and location of university chapters

• Design for mobile first

Overview

My Role

Within a team of 2 UX designers, I spearheaded:

• Synthesis of research

• Wireframes

• User testing

• Prototyping

Key Deliverables

• Research Findings

• Sitemap

• User flows

• Wireframes

• Visual Design

Research

Stakeholder Interviews In-person interviews withSpoon founders

Product Research Research into product, history, key benefits

Competitive & Comparative Analysis Research & analysis of competitor websites

User Interviews Current site testing, in-person user interviews

Recorded User Testing Sessions

“Why are bacon shots

under the Gluten Free category?”

“I don’t know what LIVE

means on the

NAV bar.”

ResearchDiscovery We set out to understand the current market for food sites and content heavy sites before conducting user testing. It was important to understand how competitors showcased their content and how their users navigated their sites.

Findings • Content organized visually • Sites utilized extensive scrolling • Competitive sites were easy to navigate • Trending: white backgrounds • Many sites used “best lists” to organize content • Current/trending content was important • Simple one word navigation for quick and

easy understanding • Sub navigation was common

Solutions • Easy to understand navigation headers • Strong visual hierarchy for content • Important to incorporate videos • Sub navigation for clarity

Personas

User Flow Analysis

Result: Significantly reduced the number of steps in locating specific items creating a more efficient user flow by simplifying the user journey

Sitemap

Wireframes

Designed for desktop and mobile

Mockups

Prototype

Desktop

Link: invis.io/KC2U1UEU4

invis.io/KC2U1UEU4