Design and Media Studio II Undergraduate Research

5-29-2018

Spook Fest Style Guide Spook Fest Style Guide

M. Valenzano University of Nevada, Las Vegas

Follow this and additional works at: https://digitalscholarship.unlv.edu/grc_380

Part of the Graphic Design Commons

Recommended Citation Recommended Citation Valenzano, M., "Spook Fest Style Guide" (2018). Design and Media Studio II. 5. https://digitalscholarship.unlv.edu/grc_380/5

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Spook Fest Style Guide

Content

Awakening // IntroductionThe Omen // LogoStain // ColorMark of the Beast // TypographyHallucinations // Imagery

2481112

SPOOK FEST STYLE GUIDE // CONTENT 1

Since the beginning Spook Fest identity has always been about scaring the

young and old. The logo came to be the embodiment of an organization that

constantly reinvent itself and challenging the expectations of its viewers.

Whether is is seen on screen or in print, the logo is always going to be the

same.

It will continue with the same texture and color. The Identity reflects Spook

Fest. It captures the fun, and spookiness of what this movie festival aims for.

However, the identity can only make an impact if it is used consistently and

correctly.

The Style guide has been developed to provide a comprehensive

understanding of the Spook Fest Identity.

It shows how to correctly implement the design elements of Spook Fest.

Awakening // Introduction

SPOOK FEST STYLE GUIDE // INTRODUCTION2

The visual identity is the

out expression of Spook

Fest. It sets it apart

from other horror movie

festivals.

The Skull is the primary

element of that identity.

However, other component

parts play an important

role in establishing Spook

Fest visual style.

These elements are:

Human Skull

Texture and Color

Typography

Visual style

BOO!

BOO!

SPOOK FEST STYLE GUIDE // INTRODUCTION 3

Spook Fest logo has been

designed to reproduce

at a minimum height of

62 pixels. But there is no

maximum reproduction

size of the logo.

62px

Logo Size

SPOOK FEST STYLE GUIDE // LOGO 5

The Omen // logo

Our logo is the key building

block our our identity, the

primary visual element

that identifies us.

SPOOK FEST STYLE GUIDE // LOGO 4

Spook Fest should always

be surrounded by a

minimum area of space.

The area of isolation

ensures that headlines,

text or other visual

elements do not encroach

on the logo.

A margin of clear space

is drawn around the logo

to create the invisible

boundary of the area of

isolation.

This area of separation

is a minimum and should

be increased wherever

possible.

Logo clearspace

SPOOK FEST STYLE GUIDE // LOGO6

Wordmark

Alternate Logos

Spook FestSpook Fest

SPOOK FEST STYLE GUIDE // LOGO 7

Logo Color combinations

SPOOK FEST STYLE GUIDE // COLOR 9

Spook Fest uses three

colors, red, off white, and

black.

When placed over colors

similar to the Spook Fest

color palette, you may use

a number of color combina-

tions as shown.

Spook Fest strictly sticks

with its color palette do

not use any other colors

provided in this style

guide.

CMYK: 9/100/100/2

RGB: 215/31/39

HEX#: D71F27

CMYK: 67/70/64/85

RGB: 21/10/12

#: 150A0C

CMYK: 1/4/4/0

RGB: 249/242/239

#: F9F2EF

CMYK: 0/0/100/0

RGB: 255/242/0

#:FFF200

Stain // Color

*

ONLY TO BE USED WITH WORDMARK LOGO*SPOOK FEST STYLE GUIDE // COLOR8

Misuse of the logo:

It is important that

the appearance of

the logo remains

consistent. The

logo should not be

misinterpreted,

modified or added to.

The logo must never

be redrawn, adjusted

or modified in any

way. It should only be

reproduced from the

artwork provided.

To illustrate this point

some of the more

likely mistakes are

shown.

Logo donts

SPOOK FEST STYLE GUIDE // LOGO MISUSE10

Spook Fest uses a number of typefaces to keep the look and

feel of the Spook Fest i dentity.

Mark of the Beast // Typography

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0123456789!#$%&*()

Kaiju Monster G

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0123456789!#$%&*()

Alternate Gothic No3 D

SPOOK FEST STYLE GUIDE // TYPOGRAPHY 11

SPOOK FEST STYLE GUIDE // CONTENT // Name1 SPOOK FEST STYLE GUIDE // CONTENT // Name 1

Spook Fest should always

produce engaging,

original, memorable, and

eye-catching imagery

solutions.

The format of posters/

advertisements will also

affect how the artwork

is produced. Always

consider where the logo

and the type will sit in the

composition.

Hallucinations // Imagery

SPOOK FEST STYLE GUIDE // IMAGERY12