SPONSORSHIPS & ON-SITE ADVERTISING · of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are first-come,

SPONSORSHIPS & ON-SITE ADVERTISING

High Point Market is the industry’s biggest and most important home furnishings trade show, attracting tens of thousands of buyers and designers. Competition for their attention is fierce. Which is why exhibitors should seize every opportunity to connect.

IMC locations in High Point are the heart of the Market and the most heavily trafficked properties.

TAKE YOUR MESSAGE BEYOND YOUR SHOWROOM TO BOOST TRAFFIC AND SALES

IHFC | Showplace | Plaza Suites | Furniture Plaza | National Furniture Mart | Market Square | Market Square Textile Tower

Suites at Market Square | 300 S. Main | Hamilton Market | 200/ 320/330 N. Hamilton

Retailers whose livelihoods depend on closing the sale know that when the customer is in the store is when the real salesmanship begins. Point of sale advertising continues to be a popular tactic for a simple reason: it works.

In the same way that point of sale advertising works for retailers, on-site messaging works for exhibitors. On-site messaging is the final and, experts agree, most critical part of the marketing mix. With the prospect on the property and in the buying state of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are first-come, first-serve.

ON-SITE MESSAGING: INSTANT RESULTS

80%of the population responds

to on-site messaging stating that it influences their buying decisions...

more than 40% of messaging at

secondary sites (away from showrooms)

is effective at increasing sales.

half of the messaging at highly

trafficked sites directly increases

sales and...

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External Signage & Windows Bridge Banners ...........................................4 Commerce Wall Boards ...............................4 Commerce Window Boxes ..........................5 Commerce Doors ........................................5 Main Street Windows ..................................6 Other IMC Locations ...................................6 Outdoor Signage .........................................7Elevators & Interior Signage Elevator Signage .........................................8 Escalator Signage .......................................8 Banners in Buildings ...................................9 “You are Here” Maps ...................................9 Plasma TVs ............................................... 10 Restroom Advertising ................................ 10Event Sponsorships Seminars ................................................... 11 Parties & Events ........................................12 Market Kick-Off Party ................................12Other Opportunities Website & Digital Marketing ......................13 Official Show Bags ....................................13 Table Wraps ...............................................14 Hotel Key Cards ........................................14Sponsorship Contact Information .......................15

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We view our exterior signage at IHFC as critical to our marketing. It’s our last and most important opportunity to drive traffic to our showroom.”“

I can’t count the number of buyers who have mentioned the bags. We tie the look on the shopping bag to our print advertising to enlarge the impact of our brand message. It has worked wonderfully.”

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Everyone at Market sees our Window Boxes. It’s the best money we spend with a depend-able return. ”

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Big news demands a big presence…and a big audience. Take your message outside to the most visible locations at Market.

EXTERIOR SIGNAGE & WINDOWS

Connecting high visibility and your advertising message. This is an ideal location to advertise your brand. Large format allows you to dominate the space that connects the buildings. The active on-the-go buyer is sure to see your message. Restrictions and availability may apply.

$10,000

Bridge Banners

On-site advertising has stopping power and grabs retailers’ attention. Large format advertising generates constant 24-hours-a-day exposure to sell your product. High traffic, high visibility creates repeated exposure delivering your message again and again. Our wall boards are big, bold and effective, creating long-lasting impressions, significant coverage, and reaching a prime audience. Attract the attention of all bus transportation traffic and heavy foot traffic during High Point Market with a powerful approach to promote your message. Restrictions and availability may apply.

Call for details

Commerce Wall Boards

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This is the highest traffic entrance with heavy foot traffic and all bus traffic arriving and departing from this area. This is a prime location for your advertising message during High Point Market. Make a strong impression on buyers and make sure your message is seen. Restrictions and availability may apply.

$4,900

Commerce Window Boxes

Here’s an open opportunity to greet retailers as they enter IHFC to shop the building. Great first impression and great space for your advertising. Restrictions and availability may apply.

Call for details

Commerce Doors

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Over 95% of all Market attendees enter the IHFC. This promotional landmark is a key advertising opportunity. Create advertising buzz with this prime location.

$5,500/window

Main Street Windows

Opportunities are available for window and entry advertising placements at other IMC Properties such as Showplace, Market Square & Suites, Furniture Plaza, National Furniture Mart and Plaza Suites. Ask your Account Executive for complete details and availability.

Costs vary by location.

Other IMC Locations

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Let your message be the first to welcome buyers to Market. Outdoor exposure can refresh your branding strategy. These exclusive outdoor sponsorships look great and are strategically positioned for heavy traffic and high visibility. Outdoor kiosks, Flag Pole Banners, Sidewalk Graphics and more. Locations are limited to IMC Properties and are to be determined and agreed upon in advance. Ask your Account Executive for complete details and availability.

Costs vary by type, location, quantity and production methods.

Outdoor Signage

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Move buyers with a clever message and format. Ask for complete details for IMC Properties that offer you an upward opportunity.

Costs vary by design and location.

ELEVATORS & INTERIOR SIGNAGE

Reach thousands of buyers every day. Move buyers with your message that drives traffic to your showroom. Ask for complete details for all IMC Properties – IHFC, Showplace, Market Square & Suites, Market Square, Furniture Plaza, National Furniture Mart and Plaza Suites.

$2,900 per outside Elevator Door.

$3,900 per Inside Elevator Door.

Additional $3,000 premium per Elevator Door in lobby locations and premium spots.

Elevator Advertising

Escalator Advertising

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Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door.


Large format banners command attention with premier locations in various IMC buildings. Positioned for best visibility, these huge and impressive banners showcase your leadership position.

Costs vary by type, size and IMC building.

Banners in Buildings

Help buyers locate your showroom and reinforce your brand as a showroom to visit during the busy Market week. Ask for details about specific IMC properties.

Costs vary by location and quantity.

“You are Here” Maps

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17 TVs located throughout the first floor IHFC registration area, dining, elevator and escalator areas. Your 30-second clip highlights your product in a video format.

$1,000

Plasma TVs

A unique advertising format. We provide 30 ad boards strategically placed for optimal visibility in restrooms near your showroom. Various opportunities within our IMC Properties (details to be determined with our operations team).

$8,900

Restroom Advertising

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Make a lasting impression by attaching your name to key events, seminars and gatherings; an ideal way to build awareness and make important connections.

EVENT SPONSORSHIPS

Educated buyers are the best buyers. By sponsoring a seminar, you’ll show that their success is important to you. You’ll make strong connections with the most dedicated, serious professionals at Market.

Includes Cosponsorship listing on all promotional materials.

Acknowledgement in Press Releases.

Product placement or marketing placement on seats in seminar room.

Easel signs in seminar room.

Company logo on the Event Listing in the Directory.

Costs vary depending on exclusivity and seminar material.

Seminars

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EVENT SPONSORSHIPS

Cohost an entertaining event and take credit for the fun. We offer a variety of events to add excitement to Market, such as buyers breakfasts and Sunset on 3 at Showplace. We can work with your company to customize an event sponsorship ensuring that your brand reaches key audiences in an enjoyable atmosphere.

Includes Premium signage at the event.

Customized invitations.

Product and literature placement.

Costs vary by exclusivity and event.

Parties and Other Events

Welcome buyers to Market and help them celebrate the new Market with our annual Kick-Off Party. Exclusive opportunity to mix with top retailers as a cohost.

Includes Premium signage at the event.

Customized invitations.

Product and literature placement.

Includes Cosponsorship listing on all promotional materials.

Acknowledgement in Press Releases.

Company logo on the Event Listings and Advertising.

$10,000

Market Kick-Off Party

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Make a lasting impression by attaching your name to key events, seminars and gatherings; an ideal way to build awareness and make important connections.

OTHER OPPORTUNITIES

Coming Soon! Newly designed IMC site offering many new opportunities including website banner advertising, Exhibitor Catalog Gallery and E-mail marketing campaigns. Contact your Account Executive for details.

Website & Digital Marketing

Create your brand recognition that buyers take with them. Attendees carry them wherever they go. A “must-have” for many buyers.

Includes: 10,000 bags produced and supplied by the sponsor to be distributed at all IMC Properties.

$10,000

Official Show Bags

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New and non-traditional tactics can be among the most effective in the savvy marketer’s arsenal; a number of imaginative ways to take your message to your customer.

New and non-traditional tactics can be among the most effective in the savvy marketer’s arsenal; a number of imaginative ways to take your message to your customer.

OTHER OPPORTUNITIES

We’ve got you covered with this creative advertising opportunity. Your image on tables located inside and outside of IMC properties delivers your message as buyers eat, relax and gather to discuss their business. A cost-effective and highly visible approach to reach buyers.

$250/table

Table Wraps

Brand your advertising message with 20 to 30 key local hotel operators. Get your ad in buyers hands every day as they enter and leave their hotel rooms. A unique opportunity to create excitement.

Costs vary by quantity and participating hotels.

Hotel Key Cards

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About IMC:International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries.

On-site advertising means never missing an opportunity to remind buyers that they have to visit our showroom. I know it works because buyers tell me it works.”

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IMC Sponsorship Contacts:

John Emerick, Director of Advertising 336.888.3757 [email protected]

Laura McSorley, Account Executive 336.888.3788 [email protected]

Jessica Hill, Account Executive 336.821.1570 [email protected]

Beverly Royals, Account Executive 336.888.3749 [email protected]

Bill Utley, Account Executive 336.888.3782 [email protected]

Marilyn Fowells, Marketing Assistant 336.888.3735 [email protected]

Ansley Spencer, Production Manager 336.888.3751 [email protected]

Mary Dusek, Production Coordinator 336.888.3746 [email protected]

Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals.

A Customized Approach

Documents

SPONSORSHIPS & ON-SITE ADVERTISING · of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are first-come,