Sponsorship Prospectus Centennial 2020 - ZPHIB2020

Sponsorship Prospectus

Centennial 2020WASHINGTON, DC

Zeta Phi Beta Sorority, Inc.

President‘s Greetings 03

Brief History 04

Impact | Media Reach & Capacity 06

Sponsorship Opportunities 07

General Information 10

Sponsorship Agreement Form 12

Table ofcontents

Dear Sponsor,

Zeta Phi Beta Sorority, Incorporated has been providing service to communities throughout the United States and worldwide for more than 98 years! In July 2020 we will gather in Washington, DC to celebrate our 100th anniversary. We will honor the powerful legacy of our Founders and renew our commitment to continue being a community-conscious, action-oriented organization.

More than 10,000 members of our blue and white family will gather for this historic Centennial Celebration of Zeta Phi Beta Sorority, Incorporated. I want to personally extend an invitation to you to join us in building new paths of service by partnering with us to commemorate this momentous occasion.

Please let me know if I can be of any assistance as we embark upon “The Journey to Centennial” to provide even greater service to communities around the world.

Sincerely,

Valerie Hollingsworth-Baker International President Zeta Phi Beta Sorority, Inc.

GREETINGSfrom the

INTERNATIONAL PRESIDENT

4 ZETA PHI BETA SORORITY, INCORPORATED | CENTENNIAL 2020

a brief history of


Founded January 16, 1920, Zeta Phi Beta Sorority, Inc. was born out of the simple belief that sorority elitism and socializing should not overshadow the real mission for

progressive organizations - to address societal mores, ills, prejudices, poverty, and health concerns of the day. Zeta began as an idea conceived by five coeds at Howard University in Washington D.C., predicated on the precepts of Scholarship, Service, Sisterhood and Finer Womanhood.

The Five Founders of Zeta Phi Beta Sorority, Incorporated

Arizona Cleaver (Stemons): Served as the first president of Alpha Chapter and the first national president of the Sorority. She completed her graduate and post-graduate studies in the field of social work at Howard University.

Pearl Neal: After graduating from Howard University’s Conservatory of Music, continued her studies at the Juilliard School of Music. In 1938, she was the first black woman in New York to earn a master’s degree in music from Columbia University. Neal taught music in North Carolina public schools and served as a director of seniors majoring in music at Teachers College in Winston Salem, NC.

Myrtle Tyler (Faithful): A graduate of Howard University and the second national president of the sorority. She was a high school mathematics and English teacher.

Viola Tyler (Goings): Graduated from Howard University with a teaching degree and a major in math. She taught school in Ohio for many years and was always very active in community affairs.

Fannie Pettie (Watts): Graduated from Howard with a Bachelor of Arts degree in education and taught at junior and senior high schools in Savannah, Georgia.

Since its inception, the Sorority has chronicled a number of firsts. Zeta Phi Beta was the first Greek- letter organization to charter a chapter in Africa (1948); to form adult and youth auxiliary groups; to centralize its operations in a national headquarters; and to be constitutionally bound to a fraternity, Phi Beta Sigma Fraternity, Incorporated.

Zeta’s national and local programs include endowment of its National Educational Foundation, community outreach services and support of multiple affiliate organizations. Zeta chapters and auxiliary groups have given hours of voluntary service to educate the public, assist youth, provide scholarships and promote efforts for social and civic change.

A nonprofit organization, Zeta Phi Beta Sorority, Incorporated is incorporated in Washington, D.C. and in the state of Illinois. The dues and gifts of its members support the Sorority.

5 CENTENNIAL I WASHINGTON, DC

MILESTONES ON THE JOURNEY:

2020 CENTENNIAL CELEBRATION DATES/EVENTS

KEY PARTNERSHIP OPPORTUNITIES:

Zeta Phi Beta Sorority, Inc. is a diverse group of 125,000+ professional college-educated women, primarily African American. In addition to our extraordinary membership, we also work with affiliate youth groups and friends of Zeta, called Amicae. In 2020 we will commemorate a 100 year legacy of sisterhood, service, scholarship, and finer womanhood with multiple celebrations and activities taking place in Washington, D.C.

We encourage and invite potential sponsors to participate in our Centennial celebration as we will be the third of the largest African-American sororities to host a centennial celebration. Special events will start on January 16, 2020 and culminate on June 29, 2020 in Washington, D.C. We anticipate approximately 10,000+ women will be in attendance at our week-long celebration in June 2020, with an additional 5000+ spouses, family members, friends and male fraternity members.

Our 100 year celebration provides potential sponsors with an opportunity to connect with our members while gaining significant recognition among college-educated African American women, their families and friends.

• Over $2 million donated to date by 2020 Visionaries representing individual members, chapters, states, and regions

• $250,000 contribution to the National Museum of African American History and Culture in Washington, D.C.

• Global Day of Service - pledge of 20 million hours of service by our members

• $1 million scholarship campaign

• Event Sponsorship and recognition

• Empowerment Summit participation

• Centennial EXPO and Centennial Stage involvement

• Tailored marketing and branding experiences

• Social media interactions

• Souvenir Journal AdsJAN 16 – 20, 2020 3000+ attendees in Washington, D.C.; 15,000 at Regional locations across the domestic U.S. and in global chapter locations/Centennial Founders’ Day Weekend

• Founders’ Brunch

• Event at the Smithsonian National Museum of African American

History and Culture

• Formal Dinners (including regional satellite broadcasting)

• Finer Womanhood Empowerment Summit

• Global Day of Service

JUNE 24 – 29, 2020 15,000+ attendees in Washington D.C./Centennial Blue and White Takeover

• Opening Ceremony

• Finer Womanhood Empowerment Summit

• Centennial Expo and Center Stage

• Concert

• Century Service Awards

• Reunion Parties

• Global Day of Prayer

• Global Day of Service

ZETA PHI BETA DEMOGRAPHICS

125K+ Members

Ages 18 to 100+College Graduates and Undergraduates

850 Chapters located in United States and International

3K Women and Youth Auxiliary Groups

10K Centennial Participants

JOIN OUR 100 YEAR

Celebration


#ZPHIB2020CONNECT WITH US

Impact MEDIA REACH& CAPACITY

Zeta Phi Beta’s impact and reach far extends its on-the-ground work with communities across the nation. The organization’s capacity and reach includes the ability to drive message to urban audiences through press (print and online), social media including blogs, and radio.

• The Root – 1.6 unique visitors, 5.6 million per month • MadameNoir.com – 1.7 million visitors per month • BlackAmericaWeb – 1.5 million • HipHopWired.com – 2 million monthly visitors • RollingOut.com – 966,000 monthly views, 150,000+ unique visits

• TheHeatMag.com – 24,792 monthly visitors • Bossip.com – Ranked #7 by Yahoo! In year-end review on blogs, 2.3 million per month

• Ebony Magazine (via Facebook) – 418,714 reach • The Source Magazine (via Instagram) – 1+ mill

• Radio One – 55 stations in 16 urban markets, reaching +24 million in urban markets

• Tom Joyner Show - #1 syndicated morning show, 105+ markets, 8+ daily listeners

• Majic 102.1 (Houston, TX) • Old School 105.3 (Charlotte, NC) • Magic 95.9 (Baltimore, MD) • WOLF 1010AM (Baltimore, MD) • Diversity Journal, Nov-Dec 2013 Issue – 1 million reach with service ad

TOTAL AUDIENCE REACH = +16 MILLION

MEDIA REACH EXAMPLE: JANUARY 16 - FOUNDERS’ DAY

BY THENUMBERS

91K+MonthlyPageviews

6K +Followers

28K+ Followers

ZPHIB2020.COM

30K+Monthly Visitors

ZPHIBHQ ZPHIBHQ


Sponsorship OPPORTUNITIES

TITLE SPONSOR PACKAGE / $100,000

• Featured Major sponsor of Centennial

• Sponsorship for the Finer Womanhood Empowerment Summit

• Primary sponsor at the January and June Celebrations

• Eight (8) US Regional Conference speaking opportunities and complimentary exhibit/showroom space

• Invitation to participate in The 2020 Centennial Community Connection events

• Inclusion in Centennial and National Press Releases and Public Announcements

• Event Signage: Digital and Free standing

• Full page color ad in Commemorative Journal

• Color ad in Centennial Guide

• Ad in the Centennial ARCHON (National Magazine)

• Special recognition and Ten (10) complimentary tickets to all public programs

• VIP status and photos

• Interview in Media Room

• Two (2) Complimentary Exhibit Booths (10x10)

• Logo link on Centennial and National websites

• Inclusion in Social Media communication

• Tailored social media acknowledgement during Centennial Events

• Centennial EXPO: On-site brand activation (opportunity to participate in workshops, distribution of materials and samples)

• Up to ten (10) co-branded messages (with Zeta) distributed to Zeta membership

VISIONARY SPONSOR PACKAGE / $50,000

• Featured sponsor of Centennial

• Inclusion in all Centennial and National Press Releases and Public Announcements

• Event Signage

• Full page color ad in Souvenir Journal

• Full page B&W ad in Centennial Guide

• Ad in the ARCHON (National Magazine)

• Special recognition and six (6) complimentary tickets to all public programs



• Complimentary Exhibit Booth (10x10)

• Logo link on Centennial and National websites

• Tailored social media acknowledgment during Centennial

• On-site brand activation (opportunity to participate in workshops, distribution of materials and samples)

• Up to five (5) co-branded messages (with Zeta) distributed to Zeta membership

• Opportunity for customized features

• Opportunity for category exclusivity


Sponsorship OPPORTUNITIES (CONTINUED)

DIAMOND SPONSOR PACKAGE / $25,000

• Featured sponsor of Centennial

• Inclusion in all Centennial Press Releases and Public Announcements

• Event Signage

• Full page color ad in Souvenir Journal

• Full page B&W ad in Centennial Guide

• Ad in the ARCHON (National Magazine)

• Special recognition and four (4) complimentary tickets to all public programs



• Complimentary Exhibit Booth (10x10)

• Logo link on Centennial website

• Active social media acknowledgment during Centennial Event

• On-site brand activation (opportunity to participate in workshops, distribution of materials and samples)

• Up to three (3) co-branded messages (with Zeta) distributed to Zeta membership

• Opportunity for customized features

GOLD SPONSOR PACKAGE /$10,000

• Recognition as Centennial sponsor

• Inclusion in select Centennial Press Releases and Public Announcements

• Event Signage

• Half page color Ad in Souvenir Journal

• Sponsor photo opportunities

• Discounted Exhibit Booth (10x10)

• Logo link on Centennial Website

• Social media acknowledgment during Centennial

• Opportunities for early access to event tickets and reserved seating


PAYMENTS

All payments should be made in US Dollars drawn on a US bank. For identification and ease of proper record keeping, please include, with your check, a cover letter indicating the purpose of the payment.

Federal ID Number: 53-026-1012

Make checks payable to:


Please reference Centennial 2020 in the check Memo area.

Mail to: Zeta Phi Beta Sorority, Inc. – Centennial 20201734 New Hampshire Ave, NW Washington, DC 20009

Telephone: 202-387-3103

WIRE TRANSFERS

When making a wire transfer, please remember to include the cost of the wire transfer fees with your payment. The Sorority cannot be responsible for these fees. Please inform Executive Director of your intent to send funds via wire transfer.

Wire funds to: TD BANK Credit: Zeta Phi Beta Sorority

Contact us to obtain bank account number and routing information.

Please reference your company name and Centennial 2020 on all wire transfers.

1. Logos should be sent via email to: [email protected]

2. Logos should be in high resolution JPEG or EPS(vector) format (PC Compatible).

3. Please specify the PMS colors contained in your logo.

4. No product-specific logos please. Send official company or organization logos only.

Zeta Phi Beta Sorority, Inc. is proud to include our supporters on our web site. Remember to include your website address on the “Letter of Agreement” to begin benefiting from the extra exposure to Zeta’s global audience.

LOGOS

YOUR COMPANY WEBSITE

General Information SPONSORS

Contact to strategize on optimizing your presence at Centennial 2020:

National Director of Sponsorships

Email: [email protected]

CONTACT

mailto:sponsorship%40zphib2020.com?subject=


1. Sponsor: Zeta Phi Beta Sorority, Inc. is the sponsor of the Centennial 2020.

2. All funds must come in the form of “unrestricted contributions” made payable to Zeta Phi Beta Sorority, Inc. This does not preclude you from designating a specific activity to sponsor.

3. A signed letter of agreement between the Sorority and the supporting company must document the terms, conditions and purposes of such contributions.

4. The “Letter of Agreement” form must be submitted and signed and all sponsorships must be paid at the time of committing to sponsor an activity.

5. No funds shall be paid to the director of an activity, speaker, award recipient, or other person involved with the Centennial 2020. The Sorority will be responsible for disbursement of funds relative to the particular activity.

6. Sponsorship support will be acknowledged in printed announcements, brochures, etc.; however no reference will be made to a specific product.

7. Sponsors may choose those general areas with which it desires to be associated as a contributor. However, it is not proper for the sponsor to attempt to influence or control the agenda.

8. Zeta Phi Beta Sorority, Inc. is responsible for the quality, content, and use of enduring materials.

9. Sponsorships are available on a “first-come, first-served” basis.

10. All activities onsite or offsite involving participants of the Centennial 2020 must be approved in advance. Requests must be submitted in writing and accompanied by a description of the event, the organizers, location, costs, and other details such as whether or not the general public would be invited to attend. Submit all requests to:

National Director of Sponsorships Zeta Phi Beta Sorority, Inc. - Centennial 2020 Email: [email protected]

11. The Sorority reserves the right to develop additional guidelines as necessary.

12. Use of the Zeta Phi Beta Sorority, Inc. or Centennial 2020 name or logo requires written permission from the organization.

13. All aspects of sponsorship not covered by these guidelines will be handled at the discretion of the Sorority.

14. All subsequent amendments will be equally binding on all parties affected by them as are the original.

A s a nonprofit organization committed to innovative leadership and effective management, Zeta Phi Beta Sorority, Inc. manages its affairs in keeping with the standards of practice and ethical conduct of the Association of Fund Raising Professionals. In so doing, the Sorority will manage all financial contributions in accordance with established guidelines

for commercial support of educational programs. The following is a summary of the policies and procedures regarding your contribution.

Sponsorship AGREEMENT

mailto:sponsorship%40zphib2020.com?subject=


SPONSORSHIP AGREEMENT

GENERAL INFORMATION

Company/Organization Name:

Contact Name: Title:

Street Address:

City: State: Zip: Daytime Phone: Evening Phone:

Email: Web URL:

I am an authorized representative of the company with the full power and authority to sign and deliver this application. The company listed on this application agrees to comply with the policies, rules and regulations contained in this prospectus, and all policies, rules and regulations adopted after publication of the prospectus.

AUTHORIZATION

(Please print legibly using blue or black ink or type)

SPONSORSHIP LEVEL

PAYMENT OPTIONS

SIGNATURE OF AUTHORIZED CONTACT PERSON _______________________________________________________ DATE ____________________________________

AMERICAN EXPRESS VISA MASTER CARD DISCOVER CASHIER’S/CERTIFIED CHECK Wire Transfer

NAME AS IT APPEARS ON CARD ________________________________________________________________

CARD NUMBER _______________________________________ EXP DATE ____________ CVV/CVC _________

BILLING ADDRESS _____________________________________CITY_______________ STATE ____ ZIP _______

AUTHORIZED SIGNATURE _______________________________________________________ DATE __________

$50,000 VISIONARYSPONSOR

$100,000 TITLESPONSOR

$25,000 DIAMONDSPONSOR

$10,000 GOLDSPONSOR

CentennialZETA PHI BETA SORORITY, INCORPORATED

1734 New Hampshire Avenue, NWWashington, DC 20009

(202) 387-3103www.zphib2020.com

Documents

Sponsorship Prospectus Centennial 2020 - ZPHIB2020