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www.scholarsavenue.org
@ IIT KGP
The Scholars’ Avenue
The Presentation will very briefly tell you about
The need for the services offered bDemographics of target market
Who we are
Sponsorship Proposal for
What we can offer you
About us
We are the Campus fortnightly newspaper of IIT Kharagpur since 2005
5000 Hard copies – we reach out to every student on campus absolutely free of cost!
We reach 800 faculty & 8000-odd alumni via e-mail.
www.scholarsavenue.org
We are an entirely student managed team and seek to cover only our printing and distribution costs from sponsorship funds
www.scholarsavenue.org
Sponsorship
Our team is the instrument of choice for printing special issues for both the major festivals in the
campus – Kshitij (tech) and the Spring Fest (cultural).We also designed the Training & Placement brochures for our Institute which were mailed to all the visiting
companies
Fair Issac 2007-08We increased the number of job applicants to FI by
almost 300% and 100% as compared to those in other IITs . Annual FI Math Challenge saw biggest
participation ever.
General Electric 2006-08GE Bangalore received their largest ever number of trainees from Kgp after their association with us.
www.scholarsavenue.org
Career Launcher 2009CL launched itself in a big way at Kgp amidst existing competition from other CAT training institutes. The Ad campaign saw 500 students register for the CL
test series in ‘09
Short term AdsBarclays Capital 2008-09
Allahabad Bank 2009Minekey 2009
Ads for local shops and restaurants
IIT Kharagpur
www.scholarsavenue.org
Inside the institute:•Students sitting for placements : 1300 per year•Recession has decreased faith in the Institutes placement cell. Last year only 500 were placed by January 20th. •Monster.com can step into this void with the services they offer.
Target Market
What we can offer youWe can serve as the necessary contact point to keep students updated
Print Ads and Web Ads reaching
every student on campus
Custom Ads in the placement
special issue
Immediate Online and
Hostel notice board updates on the latest
jobs posted on the site
Refer to the accompanying document for our detailed offer
& current rates of advertisements
www.scholarsavenue.org