Sponsorship Proposal

As Co-Chairs of ISA World Cup’s Sponsorship Committee, we would like to extend a personal invitation to join us in making our 5th Annual World Cup event a success! Our Sponsorship Proposal is designed to introduce to you our or-ganization and our vision, as well as outline the multitude of possible benefits that can result from building a partner-ship with us. Your support would mean the world to us. Thank you for your time, and we hope to hear from you soon!

What is ISA World Cup?

Each year ISA World Cup selects a theme to share with the Northwestern campus. In the past, we celebrated South Africa as FIFA’s selected host country and Spain as the winner of the 2010 FIFA World Cup. This year we wish to celebrate not only the selected host country for the 2022 FIFA World Cup, but the host country of Northwestern’s sister school in the Mid-dle East. With that being said, we are proud to announce the 5th Annual ISA World Cup theme as Qatar. We hope that this diverse celebration of soccer and Middle Eastern culture will bring our two campuses together through the shared love of the beautiful game.

WHY QATAR?

ISA World Cup is Northwestern University’s largest student-run athletic event, bringing together over 500 students of myriad backgrounds through the shared love of soccer. ISA World Cup seeks to promote and celebrate the rich cultures and diversity represented on campus in the effort to let the passion of the game unite us all.

This year, ISA World Cup is proud to announce a partnership with Yuwa, a charitable organization based in Jharkhand, In-dia. Yuwa, uses the platform of soccer to help underprivileged youth, specifically girls between the ages of 5 and 17, to gain the confidence and education to make a change in the world. As part of our goal of expanding ISA WC, we wished to partner with an organization that stood out in their effort to advance soccer interests around the world and we believe that Yuwa’s mission and goals fit the bill perfectly.

WHAT REALLY HAPPENS?In April 2013, this year’s 5th annual ISA World Cup will carry on its vision of uniting Northwestern’s campus in a two-day soccer tournament. The structure of the tourna-ment is modeled after the FIFA World Cup, with 32 teams starting in groups stages, with 8 groups of 4 teams each, and moving on to Round of 16, Quarterfinals, Semi-finals and the Final.

As always, there will be a grand opening and closing ceremony, in which we invite student groups to come perform as well as distinguished members of the Northwestern community such as NU President Schap-iro and Dean of Students Burgwell Howard to speak.

This year we also have an exciting new addition to our event – a large activities tent that will house booths hosted by various student groups across campus as well as booths hosted by sponsors.

The event will be located at the beautiful Northwestern University Lakeside Fields, right next to Lake Michigan with the Chicago skyline in sight.

World Cup by the Numbers

2009

1

16

200

DAYS

TEAMS

PARTICIPANTS

2012

2

32

510

Introduced Community Outreach: collaborated with Evanston Public High School and played soccer/trained with kids at elementary schools

460+ soccer players

200+ fans

8+ participating student groups

15000+ average monthly hits

30+ previous corporate sponsors

200+ ‘likes’ on facebook

2012-2013 TIMELINE

November 16, 2012

FIFA/HALO Tournament Partnered with Microsoft/Xbox

January 18th, 2013

Bubble Soccer Partnered with NUNights @ Northwestern

January 25th, 2013

Team Registration for ISA World Cup opens32 teams of 10-15 players from all over campus sign up to compete in our big two-day tournament

February 7th, 2013

Captain’s MeetingPresentation by our executive board to the

team captains about the event, the rules, and important things to know; catered

February 21st, 2013

The DrawFormal drawing of World Cup bracket per FIFA

guidelines with 400+ players in attendance

ISA WORLD CUP

Week of February 13th, 2013

World Cup Social

Week of April 14th, 2013

Second World Cup SocialThird World Cup

April 19-20th

WHY BECOME A SPONSOR?ISA World Cup is deeply grateful for the generous contributions of its sponsors each year and seeks to maximize the return on investment. Partnering with ISA World Cup provides our sponsors with the ideal opportunity to showcase their business to our Northwestern student demographic. It also allows sponsors the opportunity to potentially drive sales by showcasing their product attributes at our booths or as prizes for our events throughout the year. Sup-porting ISA World Cup also aligns our sponsors with a good cause; this year, a portion of your contributions will go directly to YUWA which will allow them to purchase tablets for the education of young women in India.

The sponsorship packages we have created are designed to give your organization an instant presence among our students, faculty, communities, and our audience, and to solidify your status as our ally for ISA World Cup at North-western University.

DESCRIPTION OF BENEFITSInvitation to World Cup: Join us and 500+ students during our tournament to see firsthand the effects of your support

Ad in Games Packet: 1/3 page space in the games packet which outlines the rules and structure for the two-day tournament; distrib-uted to 460+ players

Ad in Newsletter: Have your sponsorship action recognized by the entire Northwestern community

Logo in Video: Be in our promotional video; filmed in 10+ countries and widely distributed over our social media platforms

Logo on Website: Have your sponsorship action be recognized by all online viewers of our website; currently over 20000+ yearly hits

Banner on Website: Be featured more prominently on our website; currently over 20000+ yearly hits

Announcements in Ceremonies: Be recognized by 600+ people (players, executive board, participating student groups, spectators and fans, as well as Northwestern faculty and alumni) during our Opening and Closing Ceremonies

Contribution to Player Goodie Bags: Have your samples/ads/coupons distributed to 460+ players

Event Publicity: Have us publicize your name/cause/product/mission at any of our events throughout the year; see timeline

Video on Website: Have one of your business’s promotional videos be put on our website

Physical Banner: Have your logo/name printed on a large banner that will hang along the sides of our playing fields

Booth in Tent: Promote your cause amongst Northwestern students and faculty at the event

Logo on Jerseys: Have the option of having your logo be put on the jerseys we make and distribute to participating teams

Name Fields: Have one of the six game fields named after you for the duration of the event; will be printed in our games packet as well as referred to by name throughout the tournament

Event Co-Sponsor: Be recognized as a title sponsor in all aspects of our event and publicity throughout the year

Ads in Games Packet

Invitation toWorld Cup

Ad innewsletter

Logo invideo

Logo onwebsite

Banner onwebsite

Announcementsin ceremonies

Contribution toplayer goodie bags

Yearlong specialevent publicity

Video on

website

Physical

Banner

Booth intent

Logos onjerseys

NameFields

EventCo-Sponsor

Grand$5000+

Platinum$1100-$4999

Gold$700-$1099

Silver$300-$699

Friends$100-$299

HOW TO SPONSORFor monetary contributions:

1. Fill out our sponsorship form, in person or online at nuisaworldcup.com

2. Write out a check payable to “Northwestern University” with “ISA World Cup” in the Memo

3. Mail to “Nick Seamons, International Office, 630 Dartmouth Place, Evanston IL 60201”

4. We will confirm once we have received your contribution, as well as send tax deduction forms as requested.

For product contributions or alternate forms of sponsorship:

1. Fill out our sponsorship form, in person or online at nuisaworldcup.com

2. One of our Sponsorship Committee members will contact you via phone or email to make further arrangements

CONTACT INFOSponsorship Co-Chairs: Krithika Narayan: (224) 522-0871 · Linda Yang: (734) 968-2606

sponsorship.nuisaworldcup@gmail.com

Website: nuisaworldcup.com

Facebook: http://www.facebook.com/isaworldcup?fref=ts

previous sponsors