The La Jolla Rough Water Swim has been a summertime tradition since 1916and is nationally ranked number one as America's Premier open water swimmingcompetition. What makes this nonprofit event special, however, are the children.

While the adult events carry themselves financially. The Junior and Amateurevent entry fees are set with the priority of allowing all children to participate,regardless of financial background. This can only be achieved with the support ofour community.

On behalf of the LJRWS Foundation Board of Directors and the manychildren who ultimately benefit, thank you for considering one of our sponsorshipopportunities.

� Welcome �

Sincerely,

Bill Uncapher, PresidentLa Jolla Rough Water Swim Foundation

Why sponsor this event? The La Jolla Rough Water Swim has been asummertime tradition for more than ninety years. It is nationally ranked #1 as America'slargest RWS / OWS event and has received national television (ESPN ) and printcoverage as well as local TV coverage from the San Diego and Los Angelesnetwork affiliates. As one of our sponsors your company will be identified with an historicsporting classic which draws an international contingent of swimmers and benefits juniorathletics. With a self imposed limit on corporate sponsorships your company will receivethe undiluted media exposure and attention it deserves.

How else can sponsorship benefit our company? Quality Exposure!Besides the obvious benefits of generous TV and print media coverage, the averageraceday spectator is 44 years old (66% are 25-49), married with two (1.82) children andan annual household income of eighty-four thousand dollars. Of the approximately tenthousand spectators, forty percent spend the entire day at the Swim. Fourty-five percentspend more than four hours and only fifteen percent spend less than two hours at theCove. Over eighty-two percent of the spectators are exposed to the Official Program anda minimum of four public address sponsor acknowledgments. When compared with otherexposure opportunities, the La Jolla Rough Water Swim can provide your company witha very cost effective vehicle for corporate exposure and recognition.

Can any company be a sponsor? In general, most companies qualify andare encouraged to consider sponsorship. Some exceptions are corporate entities whodistribute or manufacture tobacco related products and companies whose products areconsidered detrimental to a healthy environment or controversial in nature. The La JollaRough Water Swim Board of Directors must approve all Corporate Sponsorships.

Where does the money go? All sponsorship donations (100%) are used tounderwrite Junior Swimming, amateur athletic programs and event expenses for theJunior and Amateur events. The La Jolla Rough Water Swim Foundation is exclusivelyvolunteer and a nonprofit 501(c)(3) charitable organization.

How can I get more information? For additional information or questionsregarding corporate sponsorships or multiple category discounts, contact Bill Uncapherin care of the above address or at Sunshine Sports Marketing: 858-454-4111.

Sponsorship Questions

Limited Sponsorship: A maximum of ten Corporate Logo Sponsorshipswill be accepted for this year's La Jolla Rough Water Swim. Logo Sponsors are alsooffered first right of refusal the following year so that a long range marketing plan andname / event association can be developed. Successive Logo Sponsorships will beoffered for the same donation regardless of cost increases.

Corporate Exposure: Unequaled by most sporting events due to a selfimposed limitation on sponsorships, impressive spectator demographics andconsiderable media coverage.

Official Program Advertising: Logo placement inside the OfficialProgram assures strong corporate identity. Programs are distributed free to allspectators at the event and to select lodging, restaurant and athletic clubs one weekpreceding the event.

VIP Seating and Parking: You are invited to view the event from ourreserved VIP seating area complete with a (non-alcoholic) Courtesy Bar. Two VIPseating passes and a VIP parking pass will be mailed to you prior to the event.

Multiple Year Discounts: Substantial discounts are offered to CorporateLogo Sponsors who contract for three or more consecutive years. Multiple yeardiscounts apply only when full payment, for term of sponsorship, is received in advance.

Corporate Logo Sponsor$500.00 Donation

Limited Sponsorship: A maximum of five Bronze Corporate Sponsorshipswill be accepted for this year's La Jolla Rough Water Swim. Bronze Sponsors are alsooffered first right of refusal the following year so that a long range marketing plan andname / event association can be developed. Successive Bronze Sponsorships will beoffered for the same donation regardless of cost increases.

Corporate Exposure: Unequaled by most sporting events due to a selfimposed limitation on sponsorships, impressive spectator demographics andconsiderable media coverage.

Official Program Advertising: Name and Corporate Logo placementinside the Official Program assures great exposure and a strong corporate identity withthe event (your logo is set above and larger than the Corporate Logo Sponsor's).Programs are distributed free to all spectators at the event and to select lodging,restaurant and athletic clubs one week preceding the event.

Public Address Recognition: A minimum of three sponsorshipacknowledgments are strategically aired throughout the day.

VIP Seating and Parking: Companyexecutives or your guests are invited to view theevent from our reserved VIP seating areacomplete with a (non-alcoholic) Courtesy Bar.Four (4) VIP seating passes will be deliveredto you prior to the event so that they may bedistributed. Two (2) VIP parking passes willalso be included for your convenience.

Multiple Year Discounts:Substantial discounts are offered to BronzeCorporate Sponsors who contract for three ormore consecutive years. Multiple yeardiscounts apply only when a letter of intent andfull payment, for the full term of the sponsorship, isreceived in advance.

Bronze Corporate Sponsor$1000.00 Donation

Limited Sponsorship: A maximum of two Silver Corporate Sponsorshipswill be accepted for this year's La Jolla Rough Water Swim. Silver Sponsors are alsooffered first right of refusal the following year so that a long range marketing plan andname / event association can be developed. Successive Silver Sponsorships will beoffered for the same donation regardless of cost increases.

Corporate Exposure: Unequaled by most sporting events due to a selfimposed limitation on sponsorships, impressive viewer demographics and considerablemedia coverage.

Official Program Advertising: Name and medium sized Corporate Logoplacement inside the Official Program assures strong corporate identity. Programs aredistributed free to all spectators at the event and to select lodging, restaurant andathletic clubs one week preceding the event.

Public Address Recognition: A minimum of six sponsorshipacknowledgments are strategically aired throughout the day.

VIP Seating and Parking: Company executives and your guests areinvited to view the event from our reserved VIP seatingarea complete with a (non-alcoholic) Courtesy Bar.Ten (10) VIP seating passes will be delivered toyou prior to the event so that they may bedistributed to corporate executives, loyalcustomers or anyone deserving a specialthank you. Four (4) VIP parking passes willalso be included for your convenience.

Multiple Year Discounts:Substantial discounts are offered to SilverCorporate Sponsors who contract for threeor more consecutive years. Multiple yeardiscounts apply only when a letter of intent andfull payment, for the full term of the sponsorship, isreceived in advance.

Silver Corporate Sponsor$2500.00 Donation

Exclusive Sponsorship: Only one Gold Corporate Sponsorship will beaccepted for this year's La Jolla Rough Water Swim. The Gold Sponsor is also offeredfirst right of refusal the following year so that a marketing plan and name / eventassociation can be developed. Successive Gold Sponsorships will be offered for thesame donation regardless of cost increases.

Corporate Exposure: Unequaled by most sporting events due to a selfimposed limitation on sponsorships, impressive viewer demographics and considerablemedia coverage.

Official Program Advertising: Name and large Corporate Logoplacement inside the Official Program, in a prominent location, plus exclusive rights to theonly display ad inside the Program. Programs are distributed free to all spectators at theevent and to select lodging, restaurant and athletic clubs one week preceding the event.

Public Address Recognition: A minimum of twelve sponsorshipacknowledgments are strategically aired throughout the day. A limited number ofcustomized ten second spots are also offered to the Gold Corporate Sponsor.

Product Promotion: A prime (10' x 10')booth location is offered for the distribution ofLJRWS approved corporate promotional items.Only four booths are permitted at the entranceof this event, two of which are operated bynon-profit service clubs. Due to the intimatecharacteristics of La Jolla Cove and yourprominent booth location, all entrants andmost spectators pass by this area at leasttwice during the event offering maximumexposure in a target rich environment.

VIP Seating and Parking: GoldSponsors are offered VIP parking and invited toview the event from our reserved VIP seating areacomplete with a (non-alcoholic) Courtesy Bar.

Gold Corporate Sponsor$5000.00 Donation

Exclusive Sponsorship: Only one Time & Temperature Display Sponsoris accepted each year. The Time & Temp Sponsor is offered exclusive logo rights to theonly time of day reference at the event (most swimmers don't wear watches).Successive Time & Temp sponsorships will be offered for the same donation regardlessof cost increases.

Display Locations: The Time & Temperature Display is located directlyabove the Official's Stand and is visible to virtually everyone in the Swimmer Check-in,Awards, Concession and Rest Room areas. All swimmers and most viewers (in personor via media coverage) will be exposed to the displays, and your logo.

Official Program Advertising: Corporate Logo placement is alsooffered, at no additional cost, inside the Official Program. Programs are distributed freeto all spectators at the event and to select lodging, restaurant and athletic clubs oneweek preceding the event.

Public Address Recognition: A minimum of six sponsorshipacknowledgments are strategically aired at the event. In addition, numerous Time and Temp

references are made throughout the day.

VIP Seating: Your guests are invited toview the event from our reserved VIP seatingarea complete with a (non-alcoholic) CourtesyBar. VIP seating and parking passes will bemailed prior to the event for your convenience.

Combo Display Sponsorships: ARace Clock / Time & Temp combined sponsorshipis also available to a single corporate entity at asubstantial discount. This combined sponsorshippackage allows maximum exposure at all raceinformation display locations. The cost for thecombined Display Sponsorship is $4000.00($6000.00 if contracted separately) and offeredonly when both are uncommitted.

Time & Temperature Sponsor$2500.00 Donation

Exclusive Sponsorship: Only one Race Clock Display Sponsor isaccepted each year. The Race Clock Sponsor is offered exclusive logo rights to allFinish Time Displays. Successive Race Clock Sponsorships will be offered for thesame donation regardless of cost increases.

Display Locations: One specialized three line display (see photo below) islocated adjacent the Finish Line on the beach and visible to all swimmers as they finish.The second display (two-sided) is mounted above the Official's Stand and the VIP area.All viewers watching the event, in person or via media coverage, will be exposed to theRace Clocks, and your logo, throughout the event.

Corporate Exposure: Unequaled by most sporting events due to a selfimposed limitation on sponsorships, impressive viewer demographics and considerablemedia coverage. The high visibility locations of the Race Clock Displays and numerousreferences by the announcer add to the value of this package.

Official Program Advertising: Corporate Logo placement is alsooffered, at no additional cost, inside the LJRWS Official Program. Programs aredistributed free to all spectators at the event and to select lodging, restaurant andathletic clubs one week preceding the event.

Public Address Recognition: Aminimum of six strategically placed sponsorshipacknowledgments plus numerous Race Timereferences by the announcer.

Combined Display Sponsorship:A Race Clock / Time & Temp combinedsponsorship is also available to a single corporateentity at a substantial discount. This combinedsponsorship package allows maximum exposureat all race information display locations. The costfor the combined Display Sponsorship is$4500.00 ($6000.00 if contracted separately) andoffered only when both are uncommitted.

$3500.00 DonationRace Clock Sponsor

'Master s Towel Sponsor$3500.00 Donation

Exclusive Sponsorship: Your "Courtesy of . . ." line or corporate logo sitsbelow the event logo on all Master's Courtesy Towels. Successive Towel sponsorshipswill be offered for the same donation regardless of cost increases. Sponsorship includesall printing and production costs.

Corporate Exposure: Due to the large number of swimmers and the limitedbeach area at the start and finish, swimmers are not permitted to bring their towels downto the beach. Courtesy Towels are distributed to each Masters event finisher adjacentthe Finish Line. Besides the swimmer's gratitude, the towel receives additionalexposure at many other swim competitions and workouts due to the event's prestige andthe usefulness of this souvenir.

Official Program Advertising: Corporate Logo placement is alsooffered, at no additional cost, inside the LJRWS Official Program. Programs aredistributed free to all spectators at the event and to select lodging, restaurant andathletic clubs one week preceding the event.

Public Address Recognition: A minimum of six sponsorshipacknowledgments are strategically aired throughout the day. In addition, severalMaster's Courtesy Towel acknowledgments are aired during both of the Masters events.

Combined Swimmer Souvenir Sponsorships: The Master's Towel,LJRWS Survivor's Medal and LJRWS Swim Cap sponsorships may be packaged, inany combination, for a substantial discount to a single corporate entity. Multiplesponsoship packages are offered only when theselected sponsorships are uncommitted. Foradditional information and multiple sponsoshipavailability, please contact Bill Uncapher in care of theabove address or at Sunshine Sports: 858-454-4111.

VIP Seating: Your guests are invited to viewthe event from our reserved VIP seating area includinga (non-alcoholic) Courtesy Bar. VIP seating passeswill be delivered prior to the event so that they may bedistributed to corporate executives or loyal customers.

Exclusive Sponsorship: Your logo is engraved on the back of each2" LJRWS Survivor's Medal. All Junior, Amateur and Masters event finishers areawarded a Medal after they cross the Finish Line. Successive Survivor's MedalSponsorships will be offered for the same donation regardless of cost increases.Sponsorship includes all Medal production costs.

Long Term Corporate Exposure: More than twenty percent (20%) oflast year's entrants had finished seven or more previous La Jolla Rough Water Swims.Over eight percent (8%) had finished more than fifteen previous competitions. Manyuse their finish time as a barometer of their healthy lifestyle. Others consider justfinishing this event a major accomplishment . . . IT IS !

When you consider less than one percent (<1%) or the U.S. population can swima mile in open water, you will begin to appreciate why the LJRWS Survivor's Medal isone the most coveted awards in recreational watersports. Long after the event T-Shirthas succumbed to years of machine washings, you'll find the LJRWS Survivor's Medalstill displayed in a place of honor. If you think we're kidding, just ask someone who hasearned one.

If you're looking for a historic keepsake with longevity and a demographic profilemost events would kill for, consider the LJRWS Survivor's Medal sponsorship. It canprovide you with many years of corporate exposure.

Official Program Advertising: Your logowill also be placed inside the LJRWS Official Program.

Programs are distributed freeto all spectators at the eventand to select businesses andathletic clubs one weekpreceding the event.

PA Recognition:You will receive a minimumof ten acknowledgments,aired throughout the day, foradditional exposure on theday of the event.

Survivor s Medal Sponsor$5000.00 Donation

'

Exclusive Sponsorship: Your logo sits directly below the event logo on allLJRWS double-sided swim caps which are distributed to all Junior, Amateur andMasters event competitors. Besides the considerable media presence at this event, thecap receives additional exposure at many other swim competitions due this event'sprestige. Successive Swim Cap Sponsorships will be offered for the same donationregardless of cost increases. Sponsorship includes all production costs.

Corporate Exposure: Unequaled by most events due to a self imposedlimitation on sponsorships, impressive viewer demographics and media coverage.Swim Cap sponsors are guaranteed multiple exposure opportunities considering manyJunior, Amateur and Masters event start and finish shots will include your logo.

Official Program Advertising: Your logo will also be placed in aprominent location inside the Official Program. Programs are available, at no charge, toall spectators and to select local businesses and athletic clubs preceding the event.

Public Address Recognition: A minimum of twelve sponsorshipacknowledgments are strategically aired throughout the day. A limited number ofcustomized ten second spots are also offered to the Swim Cap Logo Sponsor.

Product Promotion: A prime (10' x 10') booth location is offered for thedistribution of LJRWS approved corporate promotional items. Only four booths arepermitted at the entrance of this event, two of which are operated by non-profit serviceclubs. Due to the intimate characteristics of the La Jolla Cove Park and prominentbooth location, all entrants and most spectators pass by this area at least twice duringthe event offering maximum corporate exposure ina target rich environment.

VIP Seating: Your guests areinvited to view the event from our reservedVIP seating area including a (non-alcoholic)Courtesy Bar. VIP seating passes will bedelivered prior to the event so that they maybe distributed to executives, loyal customersor anyone deserving a special thank you.

Swim Cap Logo Sponsor$7500.00 Donation

Name Recognition: All Entry Forms, official correspondence and the eventstage headline banner will reference the Presenting Sponsor's name in a mannermutually agreed on by the LJRWS Board of Directors and the Presenting Sponsor.Successive sponsorships will be offered for the same donation regardless of costincreases. The Presenting Sponsorship is offered only when the event TitleSponsorship is currently available and uncommitted.

Corporate Exposure: Unequaled by most events due its eighty-five yearhistory, impressive spectator demographics and considerable media coverage.

Advertising: Television, radio and print media advertisements will display thePresenting Sponsor's name when referencing the La Jolla Rough Water Swim event( "La Jolla Rough Water Swim, presented by . . ." ).

Official Program: Official Program cover identification as PresentingSponsor. Programs are distributed free to all spectators at the event and to selectlodging, restaurant and athletic clubs one week preceding the event.

Public Address Recognition: Numerous Presenting Sponsoracknowledgments will be strategically aired throughout the day.

Exclusive VIP Seating: Up to twenty-five (25) of your guests are invited toview the event from our VIP seating area. An exclusive section within the VIP area willbe reserved for your group. Each of your guests will be greeted by one of our OfficialHostesses and presented with a special gift. A very impressive way to entertaincorporate executives, loyal customers or anyone deserving a special thank you.

� Presenting Sponsor �$25,000.00 Donation

Sponsor Benefits at a Glance

CORP LOGO BRONZE SILVER GOLD MASTER'S SURVIVOR'S LJRWS PRESENTINGSPONSOR SPONSOR SPONSOR SPONSOR TOWEL MEDAL SWIM CAP SPONSOR

VIP SEATINGGUEST PASSES 2 4 10 15 4 4 4 25

VIP PARKINGGUEST PASSES 1 2 4 5 2 2 2 10

OFFICIAL PROGRAMLOGO � � � � � � � �

EVENT NEWSPAPER &MAGAZINE AD LOGO � � � � � � �ENTRY FORM LOGO

( MAILING COVER ) � � � � � �WEB TITLE PAGE LOGO

WITH COMPANY LINK� � � �

COMPLIMENTARYEXPO BOOTH

� � �

OFFICIAL PROGRAM � �DISPLAY AD INSIDE BACK COVER

OFFICIAL PROGRAMCOVER LOGO �

EVENT STAGEHEADLINE BANNER �

MINIMUM EVENT PAACKNOWLEDGMENTS 1 3 6 12 6 10 12 25

� Logo size and / or position increases proportionally with each ascending level of sponsorship.

Note: The above comparison chart represents a partial listing of sponsor benefits and shouldbe used only as a guide. This sheet is not intended to be inclusive or show all of thebenefits offered at any particular sponsorship level.