Sponsorship Presentation - Reno Earth Day · General Sponsorship Intro 4 Contact: Anastacia Sullivan – 775-391-7439 – [email protected] The following pages will summarize

Sponsorship Presentation

Contact: Anastacia Sullivan – 775-391-7439 – [email protected] 1

Reno Earth Day Event @ Idlewild Park

Sponsorship Contact: Anastacia Sullivan – 775-391-7439 – [email protected]

Sponsoring specific assets within the event to target specific traffic & audiences

Description of Event


The Earth Day event at Idlewild Park is unlike any other event in our area, nor is it like any other traditional Earth Day event. Through a philosophy of inclusiveness, the event has become a forum for all perspectives on the environment, health, expression and collaboration, not just a special interest group. By opening this perspective on interpretations about how we interact with the planet, the attendance has become exceptionally diverse, including 300+ exhibitors and 25,000+ total attendance, and it continues to grow each year with no signs of slowing down. The event has also built a strong following over the last 7 years in media sponsors, social media reach, website and brand recognition. We encourage you to review more information on the event at www.renoearthday.org.

As a special note, while our sponsorship and media programs are designed to maximize the advertising and marketing value to businesses, our organization is a fully certified 501c3 organization at the state and federal levels, with programs for youth, the arts, sustainability and economic development. If your client is looking for community giving/involvement projects, we can also tailor a sponsorship to reflect this.

Sponsorship Opportunities


ALL Sponsors will also receive a report card 30 days after the event counting actual impressions based on the year’s actual attendance, proof of display/posting/ads, and any additional exposure for the sponsor that the event is able to track (articles, inter-views, external linking, shared photos of event presence, mentions in other media, etc.) For all-year or multi-year sponsors, an annual report will be provided.

This approach to sponsorship examines the traffic and advertising value for specific assets of the event. We have reviewed the event extensively for sponsorship opportunities based on its current growth, traffic flows, layouts, participants and programs, and added features to maximize sponsors’ impressions and value for supporting this event.

General Sponsorship Intro


The following pages will summarize numerous packages for Sponsorship. However, let it be known that ALL sponsorship packages also include the following benefits of general sponsorship. This is added to all packages in this presentation.

Asset/Location Description Explanation of Value Formulas

Total Est. Impressions

Media Type Indiv Type Value

Total AVE

General Sponsorship Baseline # Locs % crowd % space

per CPM

All Sponsor Levels Every sponsor of the event receives

these General Sponsorship IMP Sponsor Signs on site at 3 additional hot

locations

% space is higher for higher level sponsorships as logos will be larger and at top

of general banner

Sponsor signs*3 locs*80% of crowd*25% space on sign (for Named, 10% space

otherwise) 25000 3 80% 25% 15000

On Site Signage

$ 27 $ 405

Named Sponsors Added to packages described below Dedicated Sponsor Webpage w/ logos

and links Named are above the fold

30% annual hits for dedicated page; 100% space for Named; 10% otherwise

214000 1 30% 100% 64200 Digital Media

$ 12 $ 770

79200 Named $ 1,175

All Sponsor Levels This benefit would be per sign

sponsored Sponsor Signs on site at 3 additional hot

locations General sponsors are placed below Naming rights sponsors so value is reduced

Sponsor signs*3 locs*80% of crowd*10% space

25000 3 80% 10% 6000 On Site Signage

$ 27 $ 162

Hanging Sign(s) Dedicated Sponsor Webpage w/ logos

and links to 10% of space value to reflect this

placement.

30% annual hits for dedicated page; 10% space for below fold

214000 1 30% 10% 6420 Digital Media

$ 12 $ 77

at random location Random location sign 50% crowd exposure;dedicated sign

50% crowd, 100% space, * 1 IMP 25000 1 50% 100% 12500 On Site Signage

$ 27 $ 338

24920

Sign Only $ 577

SIGNS Total Estimated Impressions

Minimum Advertsing Value

Sponsorship Price/Sign

Extras

Hanging any Sign at Event (any random location) incl. our Sponsorship recognitions

24920 $

557 $

200 *

* We will pick up and drop off your signs at your place of business.

Hanging your sign at the event can be as economical as only $200. We choose location, and you still receive the General Sponsorship credits noted above.

Complimentary Extras


Added Value benefits at no additional costs include: - All sponsors invited to VIP Appreciation and Awards Ceremony - Support of Sponsor’s own events during year with activities and volunteers - Connect Sponsor with volunteer opportunities for employees - Special award commemorating Sponsor’s support - Additional media opportunities whenever possible (comes up very often)

Any sponsorship over $500 is allowed to have a booth at the event at no charge. Not every client wishes to attend the event, but if they do, they receive the following bonus exposure based on hosting a booth or activity at the event.

Asset/Location Description Explanation of Value Formulas

Total Est. Impressions

Media Type

Indiv Type Value

Total AVE Sponsor

Price

Booth at Event Baseline # Locs % crowd % space per CPM

Booth at Event All Sponsorships of $500 or more Minimum booth 10x10, sponsors w/

at least 2 sides Most of crowd circulates to see all booths at least once. At least 30% of attendees

Visibility of 10x10 booth = 80% of crowd to wander for at least 2 IMP

25000 2 80% 100% 40000 On Site Signage

$ 27 $ 1,080

(Note, prominent signage important). engage with each booth. Exponential IMP's gained from handling out materials.

30% of crowd engaging w/ booth@5 IMP ea. (Distributed material a bonus).

25000 5 30% 100% 37500 Face to Face

$ 50 $ 1,875

77500

10x10 booth

$ 2,955 Complimentary

Booth at Event Sponsorships of $1000 or more Booth 20x20 feet Most crowd circulates to see all booths at least once-more IMP for larger profile.

Visibility of 10x20 booth = 90% of crowd to wander for at least 4 IMP

25000 4 90% 100% 90000 On Site Signage

$ 27 $ 2,430

Expect 50% of attendees engage with prominent booth. Exponential IMP's gained from handling out materials.

60% of crowd engaging w/ booth@5 IMP ea. (Distributed material a bonus). Booths also more likely to be photoed and shared

25000 5 60% 100% 75000 Face to

Face

$ 50 $ 3,750

165000

10x20 booth


Booth/Activity/Area Naming Rights Sponsors Any size area wanted, assumes

visibility from min. 3 sides All attendees would see area at least once-Multiple IMP for large activity areas.

Visibility of booth = 100% of crowd to wander for at least 4 IMP

25000 4 100% 100% 100000 On Site Signage

$ 27 $ 2,700

Booth exposure only - Does not count

all additional labeling Named Sponsors receive.

At least 60% of attendees engage with large feature activity areas. Exponential

IMP's gained from handling out materials. 60% of crowd engaging w/ booth@10 IMP

ea. (Distributed material a bonus).

25000 10 60% 100% 150000 Face to

Face

$ 50 $ 7,500

250000

Featured Space



Quick Explanation of Values From the previous 2 pages, you can see the model used to count traffic and advertising value.

- A percentage of traffic in the event is counted for each location & number of impressions for each location is counted based on how long the crowd stays there – whether standing in line, engaging in the booth or seated eating or watching entertainment.

- For media, the traffic to the site, reach of the audience, etc. are counted, with a percentage of that traffic based on prominence of the sponsor in the ad.

By hanging a sign, Sponsors receive mainly benefits by being exposed to crowds at the event, either wandering crowd or “camped” crowd at the location. Some locations have additional media coverage if they are high profile like stages or special themes. Named Sponsors qualify for all of our extra media promotions, increasing their value significantly:

- Entire newspaper page dedicated to that Feature (Stages, Recycling, Food, Alcohol, etc.) - Entire page on our website dedicated to that Feature. - Sponsor logo labeled on our program maps – digital version, hand out maps as well as

huge 5 x 5 foot maps located throughout the event. - Extensive press releases and social media coverage. - More prominent sign exposure at event & greater size/placement on general sponsor

banners & webpages. - All of the signs and general sponsor benefits previously listed. This document summarizes advertising values for each location; for a detailed account of each estimate, please feel free to contact us.

Stage Packages

Contact: Anastacia Sullivan – 775-391-7439 – [email protected]

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Stages are the highest traffic, most photographed, videoed and featured areas of the event. Earth Day hosts several stages to support local music and support the 20 acres of programming. This chart summarizes the traffic and impressions for stages.

Alcohol Stations These are very high traffic areas for adults age 21+. The event hosts its own alcohol sales, featuring local breweries and several styles of craft beer, changing every year.

STAGES Total Estimated Impressions

Total Advertsing Value

Sponsorship Price

Extras

Hanging Sign Only at 1 Large Stage 153920 $

3,367 $

1,000 **

Hanging 1 Sign at all 4 stages 615680 $

13,468 $

3,000 ^ & ***

Naming Rights to a Stage 1743495 $

20,146 $

4,000 ***

ALCOHOL Total Estimated Impressions


Sponsorship Price

Extras

Hanging Sign at any Alcohol Serving Booth 58920 $

1,495 $

400 *

Hanging Signs at all 3 Alcohol Serving Booths 176760 $

4,485 $

1,000 ^ & **

Printed Name/logo/slogan on Alcohol Wristbands

597828 $

8,249 $

2,000 **

Naming Rights to any specific Alcohol Service Booth

1645120 $

18,183 $

3,000 **


** Qualifies for free booth space = additional value up to $6180

*** Qualifies for free booth space = additional value up to $10200

^ Price reflects 15% discount for multiple sign package.

Food Areas


Everyone has to eat, so these are some of the busiest areas. They also include SHADE, a much sought after amenity at the event.

Recycling Stations Everyone has “trash”, so these are very busy areas. In addition, they are a keystone of the Earth Day event and are a clean covered station with clear bins and dedicated volunteer staff on hand to assist and educate people on recycling.

FOOD SERVICE Total Estimated Impressions


Sponsorship Price

Extras

Hanging Sign at any Picnic Shade Tent 129200 $

3,392 $

500 *

Hanging signs at all 4 Shade Tents 516800 $

13,568 $

1,700 ^ & **

Naming Rights to any Shade Tent 145300 $

23,413 $

3,000 **

Hanging Sign in Food Court 181170 $

4,795 $

800 *

RECYCLING Total Estimated Impressions


Sponsorship Price

Extras

Hanging Sign at any Recycling Station 56170 $

1,420 $

300 *

Hanging Signs at all 10 Recycling Stations 56170 $

14,200 $

2,200 ^ & **

Naming Rights to any Recycling Station 1240970 $

14,200 $

1,000 **




Entry Gates


70% of Traffic enters & exits through the main gate. Everyone has to pass through these gates to enter & exit. They also serve as info points where people stop and ask questions.

Transportation At Event The event has numerous locations throughout town and at the event related to transportation.

ENTRY GATES Total Estimated Impressions


Sponsorship Price

Extras

Hanging Sign at Main Entrance Gate 716420 $

9,107 $

3,000 **

Hanging Signs at any other Entrance gate 37420 $

914 $

300

Hanging Signs at ALL 5 Entrance gates 866100 $

12,763 $

3,500 ^ & **

TRANSPORTATION Total Estimated Impressions


Sponsorship Price

Extras

Hang Sign at per Shuttle Stops - Choose Idlewild, McQueen High, Downtown Reno or Clayton

Middle School 172420

$ 3,000

$ 500

*

Hang Signs at ALL 5 Shuttle Stops 329920 $

8,892 $

2,000 ^ & **

Hang Sign on mobile staff carts within event 82420 $

2,129 $

710 *

Hang Signs on any 4 mobile staff carts within event

292420 $

7,799 $

2,210 ^ & **

* Qualifies for free booth space = additional value of $2955



Special High Traffic Areas


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These specialty service areas have high traffic and unique applications:

Promo Items All promo items are re-useable for lasting impressions and reduction of waste – what a great combination!

Special Traffic Areas Total Estimated Impressions


Sponsorship Price

Extras

ATM's - Hang Sign at any ATM location 96420 $ 2,507 $ 300

Hang Signs at any 4 ATM locations 348420 $ 9,411 $ 1,000 ^ & **

Hanging Sign at any Restroom location 159920 $ 4,222 $ 500 *

Hanging Signs at all 3 Restroom Locations 454920 $ 12,188 $ 1,000 ^ & **

Hang Sign at Main Event Info Booth HQ 122420 $ 3,209 $ 1,000 **

Hang Sign at Volunteer Booth HQ 35420 $ 860 $ 200

Hang Sign at Feedback Station or Voting Booth 34670 $ 880 $ 200

Hang Signs at all 8 Feedback Stations and Voting booths 173350 $ 4,400 $ 1,300 ^ & **

Promotional Items Total Estimated Impressions


Sponsorship Price

Extras

Water Bottle Sponsor 1242940 $ 11,923 $ 2,000 **

Reusable Bags Sponsor 1222020 $ 11,687 $ 2,000 **

Event Official T-Shirts Sponsor 1621515 $ 16,088 $ 3,000 **

Giveaway Items provided by Sponsor to be distributed at event

Vary based on type of item chosen

Est. $10-$15k $1,000 **

* Qualifies for free booth space = additional value of $2955


*** Qualifies for free booth space = additional value up to $6180


Special Activities and Theme/Topic Areas


Each of these areas is filled with activities and booths related to the theme or topic – or Activities scheduled at a specific time. Each has its own unique promotions and markets:

Little Explorers' Expedition Children's Treasure Map ~ Educational Workshop Tent ~ Many Spokes for Many Folks Area

~ Coloring Mural Area ~ Earth Day Games Expo (EDGE) ~ Future of Transportation Area ~ The Artists' Grove ~ The

Garden ~ Earth Day Around the World ~ The Great Outdoors ~ Earth Day Spa ~ Animalia Kingdom ~ Health & Safety Zone ~

Policies & Petitions Area ~ Spirit Garden ~ Costume Contest ~ Creative Writing Contest ~ Poster Art Contest ~ Pet fashion

Show ~ Scavenger Hunt ~ Treasure Hunt ~ Blackout Game ~ Planet Police ~ Earth Day Beer Crawl ~ Composting Activity

Special Activities, Topic & Theme Areas

Total Estimated Impressions


Sponsorship Price

Extras

Hang Sign in 1 of these Areas 100,000 each $

2,000 $

300

Naming Rights for any area above (incl. printed materials for any of the activities & winner

announcements) Over 1 million

$ 15,172

$ 3,000

**


Earth Innovations


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This is a very special program focusing on Science & Technology Education! In addition to the topic, it hosts a Science Fair for K-12 students. This is the only large Science Fair remaining in the area & sponsorship keeps those young minds exploring! Sponsor by donating prizes, supporting the fair and scholarships and/or by supporting school grants that help classes and students access the fair by paying for materials. The fair is FREE to enter, but some of the brightest ideas require unique materials. Tie your company name to these emerging ventures!

Earth Innovations Total Estimated Impressions

Total Advertising Value

Sponsorship Price

Hang Sign at Earth day event only in Innovations Area 150000 $ 2,500 $ 500

Earth Innovations Program General Sponsor 759121 $ 9,939 $ 1,500 **

Naming Rights - Scholarship Prize Sponsor - 1478730 $ 19,379 $ 2,000 **

Naming Rights - Additional Prizes Sponsor 739365 $ 9,690 $1500 or

additional prizes ** & ^

Naming Rights - School Grants Sponsor 1500000 $ 15,000 $ 3,000 **

** Qualifies for free booth space at Earth day event = additional value up to $5285

^ Additional prizes donated could include facility tours, gift cards, mentorships, equipment, etc.

Event Demographics


All figures are based on the 2015 and 2016 event attendance. Total attendance: 25000 Gender: 50% men and 50% women Age: 0-12 = 5% 13-20 = 20% 21-39 = 35% 40-59 = 25% 60+ = 15% Income levels: 0-$9999 = 19% (incl. children, students, part-time) $10k-$30k = 12% $31k-$50k = 35% $51k-$75k = 25% $75k+ = 9% Ethnicity: Exceptional mix of all cultural backgrounds from the community. Locations: 95% of the crowd at this time is assumed to be local. Local is defined as the entire Reno/Tahoe and Carson City metro areas (including Fernley, Fallon, Gardnerville, Minden, Tahoe basin, Truckee, Susanville.) The 5% out-of-market crowds at this time come from Boise, Salt Lake City, southern Oregon and California side of the High Sierras.

Interested in Other Programs?


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Mercury Momentum is a 501c3 that gets involved with the community – in fact we are community driven. Here are some of the programs we have implemented that reflect local interests – and possibly match your interests: Arts and Culture Programs All the Earth’s a Stage is a program that promotes performing arts, access to arts and opportunities for local talents by organizing or producing performances throughout the year, incl. music, theater, dance, comedy, poetry, etc. The program expands every year! The Artists’ Grove promotes local artists & access to the arts by sponsoring free space for emerging artists at multiple events, offering small art grants and hosting fun art contests open to all. Environmental Programs Many Spokes for Many Folks (aka MS4MF) promotes bicycling for all reasons and interests by encouraging cycling to special events. Reno Earth Day – phenomenal community event that grows every year bringing in all aspects of the community – arts, sustainability, education, health, activism, community spirit. Earth Day Every Day hosts special activities throughout the year, including park clean ups, tree plantings, and recycling for other events. New projects develop every year! Education Programs Earth Innovations promotes interest, exploration, industry & innovation in sustainability. Biggest project is the annual free science fair for all schools where finalists showcase at Earth Day event and winners receive cash scholarship prizes. Little Explorers’ Expedition encourages exploration and learning about the world around you by hosting children’s activities at special events.

Ask about a Year-Long Sponsorship to take advantage of these promotions all year long!

Documents

Sponsorship Presentation - Reno Earth Day · General Sponsorship Intro 4 Contact: Anastacia Sullivan – 775-391-7439 – [email protected] The following pages will summarize